What Home Services Unlimited does

Home Services Unlimited, Inc. (HSU) is a privately held, Indianapolis-based home health care agency founded in 1997 by registered nurse Etelka Froymovich. The company delivers in-home clinical and personal care to seniors, post-surgical patients, individuals with chronic conditions (CHF, COPD, diabetes, heart disease, renal disease, cancer, stroke), and veterans across nine Indianapolis-area suburbs including Carmel, Avon, Brownsburg, Westfield, Noblesville, Zionsville, Greenwood, Southport, and Beech Grove. Services span skilled nursing (wound care, IV therapy, medication management, disease management), physical, occupational, and speech therapy, medical social work, home health aide support, and telehealth remote monitoring.

The underlying technology stack combines in-person clinical visits with web-based remote patient monitoring: home units transmit weight, blood glucose, blood pressure, and oxygen readings to HSU nurses, supplemented by Personal Emergency Response Systems (PERS) and automated medication dispensers. The agency also offers differentiated clinical modalities such as Anodyne Therapy for pain and wound healing, and a Kinoko Chat-powered video communication channel for remote family engagement. CHAP accreditation under Standards of Excellence (renewed August 2020) and an experienced clinical workforce (over 95% with 5+ years, average 15 years) underpin quality positioning.

Revenue is generated primarily through Medicare-covered home health services under Part A, supplemented by Medicare Part B therapy continuation, private-pay bridge services after Medicare exhaustion, and Veterans Administration Community Care Network reimbursement. Customer acquisition is predominantly sales-led through physician referrals, hospital discharge planners, and community partnerships, supported by content marketing (founder-authored blog), earned media (RTV6), and community involvement. HSU is bootstrapped (no disclosed funding rounds), led by founder/President Etelka Froymovich with a CFO, Administrator, and Community Liaison, and operates from a single Indianapolis headquarters.

Name

Home Services Unlimited

Legal name

Home Services Unlimited, Inc.

Website

https://hsucares.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Home Services Unlimited is a privately held, Indianapolis-based home health care agency founded in 1997 that delivers skilled nursing, physical/occupational/speech therapy, telehealth remote monitoring, and home health aide services to seniors, chronic illness patients, and veterans across the Greater Indianapolis metro area, reimbursed primarily through Medicare.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home-Based Chronic Disease Management (Skilled) (HLADAFAL)

akta.pro secondary industries

Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• Home health care
• Skilled nursing
• Physical therapy
• Telehealth monitoring
• Occupational therapy

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medicare Home Health Services: Primary revenue stream from Medicare-covered home health care services. Services include skilled nursing, therapy services (PT, OT, Speech), and home health aide care covered under Medicare Part A for eligible homebound patients.
2. Private Pay Services: Continuing home care paid privately after Medicare services are exhausted, allowing patients to remain comfortably in their own home. Also includes private payment for services not covered by Medicare.
3. Medicare Part B Therapy: Continuation of Physical Therapy under Part B Medicare when a patient is no longer homebound, providing ongoing therapy revenue beyond the homebound period.
4. Veterans Administration Community Care Network: Services provided to Veterans through the VA's Community Care Network, generating revenue from government healthcare programs for veteran care.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Home Services Unlimited provides in-home skilled nursing, physical/occupational/speech therapy, medical social work, home health aide, and telehealth remote-monitoring services to seniors and chronically or acutely ill patients across the Greater Indianapolis area. Services are delivered directly in patients' residences and are covered primarily by Medicare, with private-pay continuing-care options after Medicare benefits are exhausted and participation in the VA Community Care Network for eligible veterans.

Product overview

Home Services Unlimited is a home health care agency offering a comprehensive suite of in-home medical and personal care services. The company provides Therapy Services (Physical, Occupational, and Speech Therapy), Skilled Nursing Services, Medical Social Workers and Home Health Aide Services, and Telehealth Services with remote monitoring and emergency response capabilities. These services work together to provide patients with personalized care in their homes, supporting recovery, managing chronic conditions, and enabling seniors to age in place.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapy Services Comprehensive therapy services for home health care patients, including Physical Therapy (PT) to improve mobility and strength, Occupational Therapy (OT) to regain the ability to perform daily activities, and Speech Therapy (ST) to improve communication and swallowing abilities.
• Skilled Nursing Services Home-based skilled nursing services providing patient assessment and evaluation, wound care, IV therapy, medication management, disease management, and coordination of medical supplies for patients in their homes.
• Medical Social Workers & Home Health Aide Services Emotional support, therapy, counseling, and brief mental health assessments provided by medical social workers, complemented by personal care services from home health aides, including help with bathing, toileting, and dressing for home care patients.
• Telehealth Services Remote in-home care technology services featuring web-based home monitoring units that read weight, blood sugar, blood pressure, and oxygen levels, monitored by nursing staff via the web, used primarily for CHF and COPD patients. Includes Personal Emergency Response Systems (PERS) and automated medication dispensing units set to specific dates and times to ensure proper dosing.
• Home Health Care Services General home health care services providing physical, medical, psychological, and rehabilitative care in patients' homes in the Indianapolis area, designed to meet individual needs while preserving dignity and enhancing quality of life. Includes continuing private-pay care after Medicare services are exhausted.

Quantifiable outcome

• Preventing hospitalizations through disease management and care coordination
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Kinoko ChatcoreTechnology or Integration · 29 January 2021Home Services Unlimited partnered with technology company Kinoko Chat to add new video communication capabilities for patients and families. The partnership demonstrates a new video communication platform that enables remote family engagement alongside in-person care services.
• Meadow Brook Assisted Living and Memory CareminorStrategic or Co-development Partner · 25 June 2020HSU sponsored the Kona Ice Truck for the Sunshine Cruise event at Meadow Brook Assisted Living and Memory Care in Fishers, IN. Staff members from HSU participated in community events at the facility.
• Local Food PantryminorStrategic or Co-development Partner · 17 April 2020During the COVID-19 pandemic, HSU partnered with a local food pantry to help meet community needs, rapidly mobilizing to support the broader community beyond direct health care services.
• Veterans Administration Community Care NetworkcoreStrategic or Co-development Partner · 13 February 2020Home Services Unlimited serves distinguished Veterans through participation in the Veterans Administration's Community Care Network, providing home health care services to eligible veterans covered under VA benefits.
• Alzheimer's AssociationminorStrategic or Co-development Partner · 26 June 2018Home Services Unlimited participated in The Longest Day Activities at Magnolia Springs at Bridgewater to raise money for the Alzheimer's Association, demonstrating community commitment to dementia care causes.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Amedisys: One of the largest U.S. home health and hospice operators with a national footprint. Overlaps directly with HSU on Medicare-certified skilled home health, therapy, and chronic disease management, but operates at vastly greater scale across many states.
• LHC Group: National home health, hospice, and home-and-community-based services provider (now part of Optum). Directly comparable service mix to HSU — skilled nursing, PT/OT/Speech, and home health aide visits — but with hospital joint-venture scale and technology infrastructure HSU lacks.
• Enhabit: Public home health and hospice operator spun off from Encompass Health. Directly comparable Medicare-certified home health and therapy services to HSU, but with national coverage, public-company governance, and integrated hospice that HSU does not offer.
• BrightSpring Health Services: Diversified home and community health provider with home health, hospice, and pharmacy services. Overlaps with HSU's skilled home health and home health aide services and serves similar Medicare and Medicaid populations, but operates across a much broader service portfolio and geography.

Direct peers

• Bayada Home Health Care: Large nonprofit home health provider offering skilled nursing, therapy, and personal care across multiple states. Closely comparable operating model to HSU — including adult and geriatric in-home care, Medicare services, and chronic-disease support — though at significantly larger scale.
• Interim HealthCare: Franchised home health, hospice, and personal care provider with local franchise owners delivering skilled nursing and therapy in patients' homes. Closely mirrors HSU's home-based skilled nursing and therapy service model and its reliance on local physician referrals.
• Aveanna Healthcare: Home health and private-duty nursing provider serving medically complex pediatric and adult patients. Comparable in offering skilled nursing, therapy, and home health aide services in the home setting, though with greater private-duty nursing focus than HSU.
• Compassus: National provider of home health, hospice, palliative, and home infusion services. Shares HSU's home-based skilled nursing and therapy offering, with an additional hospice capability that complements chronic and post-acute patient populations HSU serves.
• Pennant Group: Home health, hospice, and senior living operator with a distributed local-agency model. Operates Medicare-certified home health branches comparable to HSU, with similar focus on skilled nursing, therapy, and chronic disease management in community settings.
• Help at Home: Personal care services provider focused on in-home support for seniors and individuals with disabilities. Overlaps with HSU's home health aide and ADL support offerings and shares the Medicaid/Medicare-eligible patient population, though with less clinical skilled-nursing depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hsucares
• YouTubeyoutube.com/channel/UC-G-xx7Fzm0RaKkvJVyYiSg
• Facebookfacebook.com/HSUcares
• Pinterestpinterest.com/homeservicesunlimited
• LinkedInlinkedin.com/company/hsuhomecare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Services Unlimited