Smart Technologies

What Smart Technologies does

Smart Technologies (BD) Ltd. is a privately held Bangladeshi ICT distribution company headquartered in Dhaka and founded in 1998. It is the self-described largest ICT distributor in Bangladesh and holds authorized distribution rights for over 100 international technology brands including Microsoft, Intel, Apple, Samsung, HP, Dell, Lenovo, Acer, HPE, Google, Oracle, Red Hat, Kaspersky, Fortinet, Hikvision, Dahua, Logitech, Sony, Gigabyte, Corsair, Epson, and Honor. The company serves five primary customer segments — enterprise/corporate organizations, government institutions, educational institutions, retailers/resellers, and individual consumers — through an integrated go-to-market that combines direct enterprise sales, a nationwide branch network covering all seven administrative divisions of Bangladesh (Dhaka, Chittagong, Khulna, Rajshahi, Sylhet, Rangpur, and Barishal), an authorized reseller channel, and a direct-to-consumer e-commerce storefront at smartbd.com.

The company's product portfolio spans laptops, desktops, all-in-one PCs, workstations, gaming PCs, computer components (processors, graphics cards, RAM, SSDs, power supplies, motherboards, casings, cooling), computer accessories, monitors, networking equipment, servers, security and surveillance systems, office equipment (printers, projectors, interactive flat panels, video conferencing), software (operating systems, productivity, security, virtualization), smartphones, tablets, cameras, and consumer gadgets. Beyond third-party distribution, Smart Technologies has built an in-house private-label product line under the "Smart" brand covering laptops, desktops, all-in-one PCs, SSDs, RAM, casings, power supplies, monitors, keyboards, memory cards, pen drives, and CPU coolers. The technology backbone is a nationwide logistics and branch infrastructure plus a full online catalog with published pricing in Bangladeshi Taka, supported by a customer care hotline and content marketing site.

The business model is anchored in hardware distribution revenue from authorized resale of branded ICT products, augmented by enterprise solutions integration (servers, security surveillance, networking infrastructure) for corporate and government buyers. Pricing is unit-based for consumer and component products with publicly listed prices on the e-commerce site, while enterprise deals are quote-based. The company is founder-owned and privately held, with no disclosed funding rounds, and operates a holding-style structure of wholly-owned subsidiaries spanning adjacent ICT services (1000FIX Services Ltd for repair, Unisoft Systems Limited and Digital Equipment Limited for software and equipment), office automation (Global Office Automation Ltd, Smart Printing Solutions Ltd), safety (Smart Safety & Automations Ltd.), education (Smart Academy), real estate (Smart Properties Ltd), and unrelated consumer businesses (Smart Dairy Limited, Saffron Sweets & Bakeries, Cloud Coffee, Better Meal).

Name

Smart Technologies

Legal name

Smart Technologies (BD) Ltd.

Website

https://smartbd.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Smart Technologies (BD) Ltd. is the largest ICT distributor in Bangladesh, authorized for 100+ global brands including Apple, Microsoft, Intel, HP, Dell, and Lenovo. It serves enterprise, government, education, reseller, and consumer customers nationwide through seven-division branch coverage and an e-commerce platform.

Ownership category

akta.pro rank

Product category

ICT Hardware Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Electronic Computers (3571), Computer Communications Equipment (3576)

akta.pro primary industry

Consumer Laptops (Mainstream & Premium) (HDACAAAF)

akta.pro secondary industries

Memory & Storage (DRAM/NAND/Non-Volatile) (HDAHAAAC), Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

Keywords

• ICT distribution
• Computer hardware
• Networking equipment
• Security surveillance
• Enterprise IT solutions

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution: Revenue generated through distribution and resale of ICT products including laptops, desktops, computer components, networking equipment, security systems, office equipment, and consumer electronics from over 100 authorized international brand partners.
2. Enterprise Solutions Integration: Providing integrated IT solutions to corporate, government, and institutional clients through distribution of enterprise-grade products including servers, security surveillance, and networking infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Smart Technologies (BD) Ltd. is Bangladesh's largest ICT distribution company, acting as an authorized distributor for over 100 international technology brands including Microsoft, Intel, Apple, Samsung, Dell, HP, Lenovo, Gigabyte, Kaspersky, Fortinet, Oracle, and Red Hat. The company distributes a comprehensive portfolio of ICT hardware and software spanning laptops, desktops, computer components, networking equipment, security and surveillance systems, office equipment, servers, mobile devices, and enterprise software across all seven divisions of Bangladesh through branch offices, an e-commerce storefront, and a network of resellers.

Product overview

Smart Technologies (BD) Ltd. is Bangladesh's largest ICT distribution company established in 1998, serving as an authorized distributor for over 100 international brands including Microsoft, Intel, Google, Apple, Samsung, Gigabyte, Dell, HP, Lenovo, Sony, Acer, HPE, Fortinet, Kaspersky, Oracle, Epson, Logitech, Hikvision, and Dahua. The company operates a comprehensive e-commerce platform offering a wide portfolio of technology products including Laptops (HP, Dell, Lenovo, Apple MacBook, Smart Laptop), Desktops (All-in-One PCs, Brand PCs, Workstations, Gaming PCs), Computer Components (Graphics Cards like Gigabyte GeForce RTX series, Processors including Intel Core i3/i5/i7/i9 and NUC mini PCs, RAM, Power Supplies, Motherboards, Storage), Computer Accessories (Speakers, Keyboards, Mouse, UPS), Monitors, Software solutions (Microsoft, Kaspersky, Adobe, Autodesk), Security & Surveillance systems (Cameras, DVRs/NVRs, access control), Networking Products (Routers, Switches), Office Equipment (Printers, Projectors, Interactive Flat Panels, Video Conferencing systems), Servers, Cameras, Gadgets, and Cables. The company distributes through multiple divisions across Bangladesh including Dhaka, Chittagong, Khulna, Rajshahi, Sylhet, Rangpur, and Barishal.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Laptop: Own-brand laptop computers manufactured and sold by Smart Technologies
• Smart Brand PC
• SMART AIO
• Smart Casing
• Smart Power Supply
• Smart Ram
• Smart SSD
• Smart Keyboard
• Smart Memory Card
• Smart Pen Drive
• Smart Monitor
• Smart CPU Cooler
• Smart Eagle Eye

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core.

• NetiscoreChannel Partner/ Reseller/ Distributor · 4 February 2026Authorized sole distributor of NETIS networking products in Bangladesh, as announced on February 4, 2026.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Microsoft products including operating systems and office applications in Bangladesh.
• IntelcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Intel processors and components in Bangladesh.
• ApplecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Apple products including MacBooks, iMacs, and iPads in Bangladesh.
• SamsungcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Samsung monitors, smartphones, and consumer electronics in Bangladesh.
• HPcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of HP laptops, desktops, printers, and accessories in Bangladesh.
• DellcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Dell laptops, desktops, servers, and enterprise solutions in Bangladesh.
• LenovocoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Lenovo laptops, desktops, and ThinkStation products in Bangladesh.
• GigabytecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Gigabyte graphics cards, motherboards, and system components in Bangladesh.
• AcercoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Acer laptops, desktops, and monitors in Bangladesh.
• HPE (Hewlett Packard Enterprise)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of HPE servers and enterprise solutions in Bangladesh.
• KasperskycoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Kaspersky security software including endpoint protection and small office security solutions in Bangladesh.
• OraclecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Oracle database and enterprise solutions with published success stories on the Smart Technologies website.
• FortinetcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Fortinet network security products in Bangladesh.
• HikvisioncoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Hikvision security cameras, DVRs, and surveillance systems in Bangladesh.
• DahuacoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Dahua security cameras and surveillance equipment in Bangladesh.
• LogitechcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Logitech peripherals, speakers, webcams, and video conferencing solutions in Bangladesh.
• GooglecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Google software and cloud-related products in Bangladesh.
• CorsaircoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Corsair power supplies, casings, memory modules, and gaming peripherals in Bangladesh.
• EpsoncoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Epson printers, projectors, and large format printers in Bangladesh.
• Red HatcoreChannel Partner/ Reseller/ DistributorAuthorized Red Hat Premier Partner distributing Red Hat software and solutions. Promotional banner showing Red Hat Premier Partner status through December 2025.
• TwinMOScoreChannel Partner/ Reseller/ DistributorAuthorized distributor of TwinMOS RAM and SSD products in Bangladesh.
• UniviewcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Uniview security and surveillance products in Bangladesh.
• SonycoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Sony products including speakers, cameras, and accessories in Bangladesh.
• HonorcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Honor laptops and accessories in Bangladesh.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Regional players

• Rashi Peripherals: India's largest national ICT distribution company distributing components, PCs, networking and lifestyle IT products. Highly comparable business model to Smart Technologies as an authorized multi-brand distributor serving enterprise and retail channels.
• Savex Computers: Indian IT distribution and services company distributing IT hardware, software and peripherals to enterprises, resellers and retailers. Comparable to Smart Technologies on product breadth, channel structure and tier-1 OEM relationships.
• Redington (India): India-headquartered, publicly listed IT products and services distributor operating across South Asia, Middle East and Africa. Closest large-scale regional analogue to Smart Technologies' authorized-distribution model with comparable global OEM portfolio.

Broad incumbents

• TD SYNNEX: Global IT distribution and services company formed via the merger of Tech Data and SYNNEX, distributing enterprise hardware, networking, software and cloud solutions. Comparable upstream OEM and downstream reseller relationships to Smart Technologies' distribution franchise.
• Ingram Micro: World's largest ICT distributor offering a broad portfolio of IT hardware, software and services globally. Serves as a global benchmark for the distribution layer Smart Technologies operates in, though at vastly larger scale and geographic breadth.

Direct peers

• Ranks ITT (Ranks Telecom): Bangladesh-based IT and telecom distribution company distributing enterprise hardware, networking and security products. Operates in the same authorized-distributor layer as Smart Technologies with similar brand partnerships and enterprise/government customer base.
• Computer Source (Bangladesh): Authorized IT distributor in Bangladesh offering branded computing devices, components and enterprise solutions. Directly comparable to Smart Technologies on product portfolio, brand mix and channel distribution to enterprise and retail customers.
• Aamra Technologies: Bangladesh-listed IT distribution and services company providing enterprise IT hardware, software licensing and integration services. Comparable to Smart Technologies on the B2B/enterprise distribution and services side, with overlapping global OEM partnerships.
• Tech Valley (Bangladesh): Bangladesh-based authorized ICT distributor and reseller offering laptops, desktops, components and accessories across multiple global brands. Directly competes with Smart Technologies on the same brand authorizations, same end customers and same nationwide distribution model.
• Flora Limited: Established Bangladeshi IT distribution and enterprise-solutions company distributing computing, networking, and security products to enterprise and government customers. Closely comparable to Smart Technologies in product breadth, channel mix and institutional customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SmartTechnologiesBDLtd
• Xx.com/SmartTechBDLtd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Technologies