Twist'N Flip Gymnastics

What Twist'N Flip Gymnastics does

Twist'N Flip Gymnastics is a privately held, family-owned youth recreation business operating four gymnastics centers in New York's Capital Region: Colonie (Albany), Glenmont, Rotterdam (Schenectady, inside Via Port Mall), and Cobleskill (Richmondville, opened 2020). Founded in 2005 by Ron Barnes as a Saturday morning class in a borrowed fitness-gym room, the company has grown over 20 years into a multi-location operator employing 101-250 staff, co-owned by Ron and Jodi Barnes, serving families with children ages toddler through teen across the Albany-Schenectady-Cobleskill corridor.

The company's core product is recreational gymnastics instruction delivered through a tiered class structure spanning parent-tot Tiny Stars through advanced Super Stars, augmented by a USA Gymnastics XCEL competitive team program (Bronze through Platinum). Adjacent offerings include preschool dance (Ready Set Dance), Ninja/Fitness obstacle classes, Foundations in Motion developmental movement, Ball Sports, after-school programs, summer and day camps, birthday party hosting (Gold and Silver packages), and special events such as Parents' Night Out and Open Workout sessions. The underlying technology stack is intentionally light: standard gymnastics apparatus (floor, beam, bars, trampoline, vault) plus Jackrabbit Class as a third-party registration, scheduling, attendance, and payment platform, with Google Analytics and Facebook as the digital communications layer. There are no proprietary software assets, patents, or AI/ML components.

Commercially, Twist'N Flip runs a direct-to-consumer, community-led go-to-market model. Revenue is diversified across recurring monthly tuition (auto-billed on the 1st), one-time birthday party packages ($359-$629), weekly summer camp fees with tiered Early Bird and Loyalty Camper pricing, and per-event special programming. Distribution is wholly physical, with no franchise or reseller channel, and demand is driven by word-of-mouth, local school district alignment, in-gym flyers, and Facebook. Sibling discounts (up to 50% for a fourth child) and a 30-day money-back guarantee for new families are the principal conversion and retention levers.

Name

Twist'N Flip Gymnastics

Legal name

Twist'N Flip Gymnastics

Website

https://twistnflip.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Twist'N Flip Gymnastics is a family-owned, four-location youth gymnastics and recreation operator in New York's Capital Region, serving children ages 0-18 with recreational and USAG XCEL competitive gymnastics, dance, ninja, birthday parties, and seasonal camps under direct-to-consumer monthly subscription and event-based pricing.

Ownership category

akta.pro rank

Product category

Youth Gymnastics Instruction and Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Drop-In / Flexible Childcare Centers (EDACAAAC)

Keywords

• Youth gymnastics instruction
• Recreational gymnastics classes
• Competitive gymnastics teams
• Children's birthday parties
• Youth summer camps

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Class Tuition: Recurring monthly subscription revenue for ongoing gymnastics, dance, and ninja classes. Tuition is billed per month, not per class, with auto-pay on the 1st of each month. Multiple class types offered from parent/tot Tiny Stars through advanced Super Stars levels.
2. Birthday Party Packages: One-time revenue from Gold Package ($499 at Colonie) and Silver Package ($359 at Colonie) birthday party offerings. Glenmont location offers Gold at $529/$629 and Silver at $429/$529 for members/non-members. Packages include gym access, instructors, themed decorations, and optional food.
3. Summer and Day Camp Fees: Weekly summer camp programs with tiered pricing based on registration timing (Early Bird and Loyalty Camper discounts available). Requires $100 non-refundable deposit at registration. Full payment due on 1st of month for camp weeks starting that month.
4. Dance Classes: Recurring monthly dance program revenue separate from gymnastics classes. Available at Glenmont (Ready Set Dance) and Cobleskill locations.
5. Special Events: Revenue from special events including Toddler Tumble Time, Parents' Night Out, Open Workout sessions, and specialty clinics. Charged at time of registration.
6. Competitive Team Program: Monthly tuition for competitive gymnastics team members. Teams compete in USAG XCEL program at Bronze, Silver, Gold, and Platinum levels. Team members travel to 8-10 meets November through May plus state/regional championships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Twist'N Flip Gymnastics operates four physical gymnastics centers in New York's Capital Region delivering recreational gymnastics instruction, a USAG XCEL competitive team program, dance classes, ninja/fitness classes, preschool academy programming, after-school care, themed summer and day camps, and birthday party hosting packages for children from toddler through teen. Revenue is generated primarily through recurring monthly class tuition, one-time birthday party bookings, and weekly summer camp fees, with online registration managed via the third-party Jackrabbit Class platform.

Product overview

Twist'N Flip Gymnastics operates as a multi-location gymnastics and youth activity center with four facilities in the Capital Region of New York (Colonie, Glenmont, Rotterdam, and Cobleskill). The company offers a unified family-oriented service portfolio centered on recreational and competitive gymnastics instruction, complemented by dance classes, birthday party hosting, seasonal camps, and special events programming. Core offerings include recreational gymnastics classes across multiple skill levels (from parent-tot Tiny Stars through advanced Super Stars), a competitive team program participating in the USAG XCEL system, and preschool-specific programming. The company extends its portfolio through dance instruction, ninja/fitness classes, after-school programs, and summer camps with themed weekly programming. Birthday party services represent a significant offering with Gold and Silver package tiers. All programs share the company's stated mission to 'educate, enrich, and inspire' children through movement, with the philosophy that gymnastics develops skills applicable 'not for gymnastics but for life.'

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Gymnastics Classes Recurring gymnastics instruction for children across multiple skill levels including Tiny Stars (parent and child), Little Stars, Rising Stars, Shooting Stars (Level 1), Shining Stars, and Super Stars, focusing on balance, strength, coordination, flexibility, and confidence-building. Billed monthly per student.
• Dance Classes Recurring monthly dance program including Ready Set Dance for preschoolers, designed to develop confidence, coordination, and creativity. Offered at Glenmont and Cobleskill locations.
• Preschool Academy Purposeful play-based learning program at the Rotterdam location for school readiness, designed for preschoolers to develop essential gross motor milestones in a fun, supportive environment.
• Birthday Party Packages Celebration packages at multiple locations offering Gold (full-service with food, themed cupcakes, and decorations) and Silver (DIY with gym, instructors, and party games) options for up to 15-16 children over 1.5 hours. Pricing ranges from $359 to $629 depending on package and location.
• Summer Camp Week-long themed summer camps for preschool and school-aged children featuring gymnastics, ninja obstacle courses, outdoor play, games, and crafts, with half-day and full-day options. Available at multiple locations including Cobleskill 2026 with 7 themed weeks, Early Bird and Loyalty Camper discounts.
• Competitive Team Program USA Gymnastics XCEL competitive program with Bronze, Silver, Gold, and Platinum levels. Teams practice 2-9 hours per week and compete in 8-10 meets from November through May plus NYS State/Regional Championships.
• Ninja/Fitness Classes High-energy obstacle course and fitness classes combining ninja-style challenges with gymnastics skills for active children. Offered at the Cobleskill location.
• Special Events Event-based programming including Toddler Tumble Time (supervised free play), Parents' Night Out (structured games and pizza parties), Open Workout sessions for skill practice, and specialty clinics, charged at time of registration.
• After School Program After-school care and activity program at the Cobleskill location for children enrolled in local schools, trusted by parents and designed for kids.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• KidStrong: Rapidly growing national chain of children's athletic and character development centers founded 2018, serving walking-age through 11 years. Adjacent product (focused on athletic milestones versus traditional gymnastics apparatus) but competes for the same family wallet share.
• Goldfish Swim School: National franchise founded 2006 offering year-round swim lessons for children 4 months to 12 years. Same subscription recurring-revenue model and parent-demographic target, though sport differs — useful comparable for unit economics and retention benchmarks.

Direct peers

• My Gym: National franchise founded 1983 operating children's fitness and development centers with structured classes for ages 6 weeks to 10 years. Directly comparable in target age range, recurring class model, and birthday-party/parent-night-out ancillary offerings.
• The Little Gym: International franchise founded 1976 with ~400 locations offering structured gymnastics, motor-skill, and sports classes for children from 4 months to 12 years. Closest scaled national comparator to Twist'N Flip in terms of age range, class structure, and subscription billing model.
• Romp n' Roll: National franchise founded 2004 offering multi-disciplined children's activity classes including gymnastics, art, music, and movement for ages 3 months to 5 years. Comparable multi-product family activity model with subscription and birthday-party revenue streams.
• Tumbles: Franchise offering children's gymnastics, music, art, and movement classes for ages 4 months to 10 years. Directly comparable subscription class and party-hosting model focused on early-childhood motor skill development.

Broad incumbents

• Sky Zone: National chain of trampoline and active entertainment parks with kids' programs, birthday party packages, and family membership offerings. Competes for the same family discretionary entertainment dollars and birthday-party occasions, though core offering is open-play versus instructional.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tnfalbany

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twist'N Flip Gymnastics