What Convert does

Convert AS (now operating as PearlConvert following its April 2022 acquisition by Pearl Group) is a Norway-headquartered digital commerce consultancy and technology agency delivering end-to-end e-commerce solutions to mid-to-large enterprise clients across the Nordic region. The company offers eight integrated service lines: Strategy (digital strategy, transformation, change management), User Experience and CRO (UX design and conversion optimization), Commerce (B2C and B2B e-commerce implementation), PIM & DAM (master data and product information management), Technology (platform and integration consulting), CRM & Loyalty (personalization, marketing, customer service), Digital Marketing (SEO, SEM, e-commerce marketing), and Forvaltning (support, hosting, ongoing development). Revenue is generated through project-based professional services engagements and long-term managed services relationships, sold via a direct enterprise field sales motion and referrals.

The underlying technology stack centers on the four leading composable commerce platforms — SAP Commerce Cloud, Adobe Commerce (Magento), Commercetools, and Omnium — in which the firm holds certified implementation partnerships. Convert's primary proprietary asset is the Maestro Headless Storefront and the accompanying Maestro Accelerator, an API-driven, platform-agnostic headless frontend designed for composable commerce. Maestro is positioned as lightning-fast, SEO-optimized, tracking-optimized, universally designed (accessibility), and feature-rich out of the box, supporting any of the four partner commerce engines.

Convert was founded in 2015 and reported revenue of 53.6M NOK in 2021, having grown at a 30% average annual rate over five years and 93% over three years. The April 2022 acquisition by Pearl Group (a private equity-backed IT services platform owned by Norvestor) folded Convert into the PearlConvert brand, combining Convert's e-commerce design capabilities with Pearl Group's broader IT, business solutions, and SAP delivery scale. The combined PearlConvert entity has 100+ employees across Oslo (Norway), Riga (Latvia), and Gdansk (Poland), and is positioned inside a wider Pearl Group targeting 1.5 billion NOK in group revenue by 2026. Named enterprise clients span Norwegian and Nordic retail verticals, including Bohus, Eplehuset, Bjørklund, Sunkost, The Body Shop, Floyd, Apotera, and Norli, alongside media and consumer brands such as Aschehoug and Garnius.

Name

Convert

Legal name

Convert AS

Website

https://convert.no

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

101–250 employees

Short description

Convert (now PearlConvert) is a Nordic digital commerce consultancy providing end-to-end e-commerce services and its proprietary Maestro Headless Storefront to mid-to-large enterprise retailers, delivered through certified partnerships with SAP, Adobe, Commercetools, and Omnium.

Ownership category

akta.pro rank

Product category

Digital Commerce Consulting Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Digital commerce consulting
• E-commerce implementation services
• Headless storefront development
• Conversion rate optimization
• Composable commerce solutions

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Consulting Services: Design and technology agency providing e-commerce solutions including strategy, UX/CRO, commerce implementation, PIM & DAM, technology integration, CRM & Loyalty, and digital marketing. Revenue generated through project-based consulting engagements and ongoing client relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Convert is a digital commerce service agency that designs, builds, and operates e-commerce solutions for B2C and B2B clients across the Nordics. Its service portfolio spans Strategy, User Experience/CRO, Commerce implementation, PIM & DAM, Technology, CRM & Loyalty, Digital Marketing, and Forvaltning (support/hosting), delivered on Omnium, SAP Commerce Cloud, Commercetools, and Adobe Commerce. The company also offers the proprietary Maestro Headless Storefront and Maestro Accelerator as composable commerce products.

Product overview

Convert operates as a digital commerce and e-commerce service agency (now part of PearlConvert after merging with Pearl Group). The company offers a comprehensive suite of services including Strategy, User Experience/CRO, Commerce implementation, PIM & DAM, Technology consulting, CRM & Loyalty, Digital Marketing, and Management/Operations. The core technology offering includes Maestro Storefront and Maestro Accelerator, which are composable commerce solutions built on headless architecture supporting platforms such as Omnium, SAP, Commercetools, and Adobe Commerce. Convert is not a software product company but rather a service provider that designs, builds, and manages digital commerce solutions for B2C and B2B clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategi (Strategy) Digital strategy, digital transformation, and change management consulting services for enterprises undertaking digital commerce initiatives.
• Brukeropplevelse (User Experience / CRO) Design, UX, and Conversion Rate Optimization services to improve user experience and conversion metrics for digital commerce clients.
• Commerce Online retail and commerce solutions for B2C and B2B clients, including e-commerce platform implementation and ongoing management on SAP Commerce Cloud, Adobe Commerce, Commercetools, and Omnium.
• PIM & DAM Master data management, product enrichment, and digital asset/media handling services to support commerce operations.
• Teknologi (Technology) Technology consulting and implementation services featuring best-of-breed partner platforms and in-house technical expertise. Operates as a partner for Omnium, SAP, Commercetools, and Adobe Commerce.
• CRM & Loyalty Customer engagement services covering marketing, personalization, loyalty programs, customer service, and sales solutions.
• Digital Markedsføring (Digital Marketing) E-commerce marketing services including SEO, SEM, and additional digital marketing activities to drive traffic and conversion.
• Forvaltning (Management/Operations) Ongoing support, hosting, and continued development services for implemented e-commerce solutions.
• Maestro Storefront Headless storefront product built on composable commerce architecture. API-driven, platform-agnostic, UX-driven, SEO-optimized, universally designed, tracking-optimized, and feature-rich out of the box. Supports Omnium, Commercetools, Adobe, and SAP Commerce backends.
• Maestro Accelerator Acceleration framework for the Maestro Headless Storefront that enables faster innovation cycles and reduced development costs while creating differentiated customer experiences.

Quantifiable outcome

• 93% growth over last 3 years
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Pearl GroupcoreStrategic or Co-development Partner · 24 April 2022Pearl Group, a leading IT partner within business solutions and e-Commerce in the Nordics and the largest SAP partner in Norway, acquired Convert and formed the new e-commerce house called PearlConvert. Leading Convert employees became co-owners in Pearl Group. This partnership combines Convert's e-commerce expertise with Pearl Group's broader IT and SAP capabilities to create a comprehensive digital commerce offering.
• SAP Commerce CloudcoreTechnology or IntegrationPearlConvert is a certified SAP Commerce Cloud implementation partner, offering enterprise-grade e-commerce solutions built on SAP's platform.
• Adobe CommercecoreTechnology or IntegrationPearlConvert is a certified Adobe Commerce (Magento) partner and Adobe Solution Partner, delivering e-commerce implementations on the Adobe Commerce Cloud platform.
• CommercetoolscoreTechnology or IntegrationPearlConvert is a Commercetools implementation partner, offering headless commerce solutions using the Commercetools platform.
• OmniumcoreTechnology or IntegrationPearlConvert is an Omnium implementation partner, providing another leading e-commerce platform option for clients.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Vaimo: Nordic-headquartered digital commerce agency delivering strategy, UX, PIM/DAM, and implementation on Adobe Commerce, Commercetools and other leading platforms. Direct competitor for the same Nordic enterprise e-commerce RFPs that PearlConvert targets.
• Making Waves: Nordic digital commerce and e-commerce consultancy offering strategy, design, and platform implementation (Adobe, Optimizely/Episerver). Closely comparable in service mix, customer profile, and Nordic enterprise focus.
• Iteam: Swedish e-commerce and digital commerce consultancy with strong Adobe Commerce and headless expertise, serving mid-to-large Nordic enterprises. Direct peer in platform implementation, UX/CRO, and PIM/DAM services.
• Curamando: Nordic digital commerce and growth consultancy combining CRO, e-commerce implementation, SEO and digital marketing — directly overlapping PearlConvert's Strategi, Brukeropplevelse/CRO, and Digital Markedsføring offerings.
• Netlight: Nordic digital and tech consultancy with significant e-commerce and platform implementation work. Comparable in talent-led culture, enterprise client base, and cross-Nordic delivery footprint.

Broad incumbents

• Knowit: Larger Nordic IT and digital consultancy with e-commerce, CRM, and digital marketing practices. Overlaps with PearlConvert's service portfolio but competes across many more technology and digital domains.
• Bouvet: Norwegian-headquartered IT consultancy with e-commerce, digital experience, and integration practices. Competes for the same Norwegian enterprise clients and overlaps on platform implementation services.
• Accenture (Accenture Interactive / Song): Global systems integrator and digital agency competing for large Nordic enterprise e-commerce transformations. Provides scale, global delivery, and adjacent services that PearlConvert cannot match standalone.
• Deloitte Digital: Global digital agency arm of Deloitte with strong Nordic presence and recognized via the Deloitte Technology Fast 50 ranking that Convert won. Competes for the same enterprise digital commerce mandates.
• Avanade: Joint venture between Accenture and Microsoft focused on Microsoft Dynamics and Azure-based commerce. Relevant peer as Nordic enterprises evaluate Microsoft-based e-commerce stacks alongside SAP/Adobe/Commercetools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ConvertGroupAS

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convert