National Guard Association of the United States

What National Guard Association of the United States does

The National Guard Association of the United States (NGAUS), founded in 1878 and headquartered at One Massachusetts Avenue NW in Washington, D.C., is the nation's oldest military association lobbying solely for the benefit of the National Guard. It functions as a private nonprofit membership association representing Army and Air National Guard officers and enlisted personnel from all 50 states, three territories, and the District of Columbia. Its core mission is to educate Congress on the roles, capabilities, and requirements of the Guard and to advocate for legislative priorities including equipment modernization, GI Bill parity, duty status reform, and military construction funding.

NGAUS's product and service surface is structured around membership, advocacy, publications, events, and insurance. Members receive legislative representation, access to affinity insurance products (Technicians Insurance, Accidental Death & Dismemberment, Association Partner Program, Preferred Vision Care), and the weekly NGAUS Washington Report e-newsletter, with the monthly NATIONAL GUARD Magazine serving as the primary print and digital publication. Annual convenings include the General Conference & Exhibition (148th edition scheduled for August 28-31, 2026 in Indianapolis), the Capitol Summit (October 18-20, 2026), and the 29th Annual Industry Day (December 7-8, 2026), which together draw defense industry sponsors, Guard leadership, and congressional staff. The organization also operates a State Association Directory coordinating 50 state-level Guard associations, and is affiliated with the nonprofit National Guard Educational Foundation.

The business model is a hybrid membership-and-affinity nonprofit. Revenue is generated from individual and corporate membership dues (pricing not publicly disclosed), advertising placements across the magazine, newsletter, website, and Industry Day, event sponsorships and exhibitor fees from the annual conference calendar, and commissions or affinity income from the insurance product portfolio. NGAUS does not operate technology products, has no disclosed AI/ML capabilities, and has no funding rounds or M&A history; the organization is governed by a Board of Directors composed of Guard officers and members and operates without venture or public ownership.

Name

National Guard Association of the United States

Legal name

The National Guard Association of the United States

Website

https://ngaus.org

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

11–50 employees

Short description

NGAUS is a 1878-founded Washington, D.C.-based nonprofit association that lobbies Congress and delivers membership, publications, events, and affinity insurance for Army and Air National Guard officers and enlisted personnel across all 50 states, three territories, and D.C.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

The National Guard Association of the United States (NGAUS) is a nonprofit membership-based association that serves as the primary advocate in Washington, D.C., for the Army and Air National Guard, educating Congress on the roles, capabilities, and requirements of the nation's first military force. It sells individual and corporate memberships, insurance products (Technicians Insurance, AD&D, Vision Care), events such as the annual General Conference & Exhibition and Capitol Summit, and publications including the NATIONAL GUARD Magazine and weekly Washington Report newsletter.

Product overview

The National Guard Association of the United States (NGAUS) is a membership-based advocacy organization, not a technology product company. Its portfolio consists primarily of membership services, publications, events, insurance products, and advocacy programs. The core offerings include: individual and corporate membership programs; the weekly NGAUS Washington Report e-newsletter; the monthly NATIONAL GUARD Magazine (digital); the 148th General Conference & Exhibition, Capitol Summit, and Industry Day events; NGAUS Insurance Products (Technicians Insurance, AD&D, Vision Care); State Association support services; and the National Guard Educational Foundation. These offerings serve as the organizational infrastructure for advocating National Guard interests before Congress, providing member benefits, and connecting the Guard community through communications and events.

Differentiator

Problem solved

Functional benefit

Products and services

• NGAUS Membership
• NGAUS Insurance Products
• 148th General Conference & Exhibition
• Capitol Summit
• 29th Annual Industry Day
• NATIONAL GUARD Magazine
• NGAUS Washington Report
• Advertising & Sponsorship Opportunities

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Enlisted Association of the National Guard of the United States (EANGUS): Represents the enlisted (junior) side of the National Guard community, directly overlapping with NGAUS's officer-focused membership. Both lobby Congress on the same legislative priorities and host overlapping annual conferences for Guard members.
• Air Force Association (AFA): Independent nonprofit advocating for the Air Force, Space Force, and Air National Guard. Identical operating model to NGAUS (membership, advocacy, publications, conventions), and explicitly cited as a coalition partner in NGAUS's joint 1.8M-member mobilization efforts.
• Reserve Officers Association (ROA): Advocates for all reserve components including the National Guard, with a similar dues-driven, D.C.-based lobbying structure. Overlaps with NGAUS on reserve-component legislative priorities (duty status reform, pay parity, benefits).

Broad incumbents

• Association of the United States Army (AUSA): The dominant private association for the U.S. Army (including Guard and Reserve), running major annual expositions and sustaining a global chapter network. Operates as a broader-incumbent counterpart to NGAUS's narrower Guard-specific focus, competing for defense industry sponsorship dollars.
• Military Officers Association of America (MOAA): Largest military officers association covering all uniformed services, with advocacy, publications (Military Officer magazine), insurance products, and career resources. Competes with NGAUS for officer dues and for defense-industry sponsorship.
• Veterans of Foreign Wars (VFW): Mass-membership congressionally chartered veterans service organization with advocacy on Capitol Hill, member benefits, and insurance offerings. Provides a comparable association operating model with a much broader veteran (rather than serving-Guard) constituency.
• American Legion: One of the largest wartime veterans organizations with membership, advocacy, and member-benefit programs analogous to NGAUS, but serving a broader veteran and Guard-eligible population.
• Disabled American Veterans (DAV): Charitable veterans service organization with a strong legislative advocacy arm focused on disability claims and benefits—a category directly implicated in the GAO findings NGAUS also cites. Comparable nonprofit, dues/membership, and advocacy infrastructure.

Emerging players

• National Guard Educational Foundation: NGAUS's affiliated museum and scholarship nonprofit. Same brand and beneficiary community as NGAUS but focused on education and historical preservation rather than active legislative advocacy.

Others

• USAA: Member-owned financial services organization serving the military community. Explicitly linked from NGAUS's site and conceptually adjacent as a provider of insurance and financial products to the same Guard constituency, though operating as a much larger financial institution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ngaus1878
• Facebookfacebook.com/ngaus1878
• LinkedInlinkedin.com/company/the-national-guard-association-of-the-united-states

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Guard Association of the United States