Fintech Today

What Fintech Today does

Fintech Today is a fintech-focused media and community company founded in 2017 and headquartered in New York, with editorial operations also based in Austin. The company publishes a free newsletter three times per week covering fintech news, funding, M&A, IPOs, regulation, and crypto, and offers a $25/month premium membership called FTT+ that adds in-depth analysis, expert contributions, and access to a paid Slack community. Its audience is horizontal across fintech professionals — operators, founders, investors, and job seekers — with a Career Corner section surfacing roles at fintech startups such as Stir, Klarna, Coinbase, Petal, and Eco.

Fintech Today monetizes through two primary streams: recurring individual subscriptions to FTT+ and recurring sponsorships with fintech vendors (Secureframe, ComplyAdvantage, Laika, Moonclave, Fintech Meetup, Pilot). It distributes through email, a public website, a weekly podcast ('What's Happening In Fintech Today') with more than 77 episodes, Twitter Spaces events, and the FTT+ Slack community. The company has no proprietary technology platform, no mobile app, and no API; it is operated by a small team (1-10 employees) including co-founders Julie VerHage-Greenberg (formerly Bloomberg's first fintech reporter) and Ian Kar (formerly Quartz fintech journalist and Acorns product manager).

The company was bootstrapped to profitability in October 2021, and in February 2022 it was acquired by Workweek, a creator-focused platform. Post-acquisition, the founders retained editorial and brand leadership, with the deal framed as enabling scale through Workweek's creator infrastructure. The company is incorporated in Delaware and operates primarily in the United States, though its newsletter and podcast distribution are global in reach.

Name

Fintech Today

Legal name

Fintech Today

Website

https://fintechtoday.co

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

1–10 employees

Short description

Fintech Today is a fintech media and community company publishing a free newsletter three times per week and a $25/month premium FTT+ membership with in-depth analysis and Slack access. It serves fintech operators, founders, investors, and job seekers, and was acquired by Workweek in February 2022.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Membership (FTT+): Premium subscription at $25/month providing in-depth analysis, expert contributions, and Slack community access. Free tier provides basic news roundups 3x/week.
2. Sponsorships: Sponsored content partnerships with fintech companies (Secureframe, ComplyAdvantage, Laika, Moonclave, Fintech Meetup, Pilot, and others) featured in newsletters and deep dive content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fintech Today is a fintech-focused media and community company that publishes a free newsletter three times per week covering fintech news, funding, M&A, regulation, and crypto, and offers a premium FTT+ membership at $25/month providing in-depth analysis, expert contributions, and access to a private Slack community. The company also produces a weekly podcast titled 'What's Happening In Fintech Today' featuring interviews with industry operators and investors, and runs a Career Corner section highlighting open roles at fintech startups.

Product overview

Fintech Today is a fintech media and community company offering a free newsletter (3x per week with news roundups, career corner, and community highlights) and a premium FTT+ subscription ($25/month) with in-depth analysis, expert contributions, and Slack community access. The company also produces a podcast called 'What's Happening In Fintech Today' featuring interviews with industry leaders. Founded by Julie VerHage-Greenberg and Ian Kar, Fintech Today was acquired by Workweek in February 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Fintech Today Newsletter (Free) Free newsletter delivered three times per week covering fintech news, company and startup updates, funding, mergers and acquisitions, IPOs, regulation, and crypto, including career corner job postings and community highlights.
• FTT+ Premium Membership Premium membership at $25/month offering in-depth opinion and analysis on relevant fintech trends, expert contributions, and access to the FTT+ Slack community for paid subscribers.
• What's Happening In Fintech Today Podcast Weekly podcast featuring interviews with fintech founders, executives, and experts discussing current topics in fintech and crypto, distributed on major podcast platforms with 77+ episodes produced.

Quantifiable outcome

• Profitable since October 2021
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WorkweekflagshipStrategic or Co-development Partner · 22 February 2022Fintech Today was acquired by Workweek in February 2022. Workweek is a creator platform enabling creators to grow their businesses. Ian Kar continues as Co-Founder writing weekly columns and hosting Twitter Spaces. The acquisition allows FTT to scale under Workweek's platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CB Insights: CB Insights is a larger, established research firm covering fintech among many other verticals, with a subscription newsletter and research products — overlaps with Fintech Today in serving fintech decision-makers with paid intelligence.
• The Information: The Information is a broader tech-business subscription publication with significant fintech coverage — competes for the same paying fintech professional readers, though as part of a much wider tech-industry newsroom.

Direct peers

• Fintech Business Weekly: An independent newsletter focused on fintech industry news and analysis for operators and investors — the most directly comparable format and audience to Fintech Today's free + premium newsletter model.
• Sifted: Sifted covers European fintech and startup news with a strong newsletter and subscriber-supported model — overlapping audience (fintech operators and investors) and editorial focus, though primarily regional.
• Tearsheet: Tearsheet is a research, media, and events company covering retail banking, fintech, and wealth management with a subscription model — directly comparable in audience (financial services professionals) and business model (paid research/content + events).
• PYMNTS.com: PYMNTS is a long-running media outlet covering payments, fintech, and digital commerce for an industry-professional audience, supported by sponsorship and subscription revenue — a closely analogous B2B fintech media business.
• The Fintech Times: A media outlet dedicated to fintech news and features, targeting industry professionals globally — comparable in editorial focus and B2B audience, though with a newsroom rather than newsletter orientation.
• Banking Dive: A trade publication covering banking, fintech, and digital transformation for industry executives — comparable B2B fintech audience and a similar mix of free newsletter + sponsored content monetization.
• Fintech Brainfood: Simon Taylor's widely-read fintech industry newsletter combining analysis and commentary for fintech operators — directly comparable in subject, audience, and single-author newsletter format.
• Net Interest: A paid newsletter by Marquee Brown covering fintech, banking, and finance for an industry-operator audience — same vertical, same B2B subscription model, similar audience of fintech insiders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fintechtoday
• Xx.com/fintechtoday_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fintech Today