Torox
Torox is a two-sided global ad-tech platform that connects app, game, and website publishers with advertisers through offerwall, SDK, and API integrations, monetizing non-paying users via performance-based offer completions (CPI/CPE/CPC/CPA).
- Company typePrivate
- Founded2013
- HeadquartersNess Ziona, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Torox does
Torox (legal entity EagleTech Ltd., incorporated in Israel, headquartered in Ness Ziona) operates a two-sided global advertising and monetization platform that intermediates between publishers (apps, games, websites) and advertisers. Founded in 2013 and previously branded as OfferToro, the company enables publishers to monetize non-paying user traffic through rewarded offer completions, while giving advertisers access to a global, direct-traffic inventory via performance-based pricing models (CPI, CPE, CPC, CPA).
The platform is built on proprietary in-house technology delivered through three integration vectors: a browser-based Web Offerwall for low-friction website monetization, a lightweight native Mobile SDK supporting Android, iOS, and Unity games, and a REST API with white-label capabilities for programmatic, enterprise-grade publishers. Underlying the offering is a self-serve advertiser campaign management dashboard, advanced anti-fraud and IP-filtering infrastructure, and postback integrations with major mobile attribution and analytics platforms (AppsFlyer, Adjust, Kochava, Branch, Singular, Affise, HasOffers). Torox is GDPR-compliant and operates globally.
Commercially, Torox monetizes through a marketplace revenue-share model (taking a transaction fee on advertiser spend allocated to publisher-fulfilled offers) supplemented by performance-based advertising pricing across CPI/CPE/CPC/CPA. The company runs a hybrid go-to-market combining a product-led self-serve motion (free, no-commitment publisher onboarding) with direct sales for enterprise advertisers. The company is bootstrapped/founder-owned (no disclosed funding rounds), employs 11–50 people, and cites a roster of named enterprise customers including Prodege (Swagbucks), Qmee, RollerCoin, Playtika, Plarium, FunPlus, and Tap Nation alongside a long tail of thousands of publishers.
Torox firmographics
Firmographics- Name
- Torox
- Legal name
- EagleTech Ltd.
- Website
- https://torox.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Torox is a two-sided global ad-tech platform that connects app, game, and website publishers with advertisers through offerwall, SDK, and API integrations, monetizing non-paying users via performance-based offer completions (CPI/CPE/CPC/CPA).
- Ownership category
- akta.pro rank
Torox industry classification
Industry- Product category
- Digital Advertising & Monetization Platform
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
- akta.pro secondary industry
- Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)
Keywords
Where Torox is headquartered
LocationHeadquarters
- HQ city
- Ness Ziona
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Torox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Offer Completion Revenue Share: Torox operates a marketplace model where advertisers pay for user actions (installs, engagements, clicks, sign-ups) and publishers earn a share of that revenue when their users complete offers. The company acts as an intermediary connecting advertiser demand with publisher supply, taking a transaction fee or revenue share.
- Advertising Campaign Pricing (CPI/CPE/CPC/CPA): Torox charges advertisers using multiple performance-based pricing models: Cost Per Install (CPI), Cost Per Engagement (CPE), Cost Per Click (CPC), and Cost Per Action (CPA). This performance-based pricing aligns Torox's revenue with advertiser outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Publisher minimum payout threshold |
| Outcome Based/ Performance | Pay-as-you-go | Advertiser campaign-based pricing |
| Other | Monthly | Publisher integration at no cost |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Torox product offering
Product offeringCore offering
Torox operates a global two-sided advertising and monetization marketplace connecting app, game, and website publishers with advertisers. Publishers integrate via Web-Based Offerwall, Mobile Offerwall SDK (Android/iOS/Unity), or REST API to monetize non-paying users through rewarded offers; advertisers purchase user acquisition through a self-serve platform using CPI, CPE, CPC, and CPA pricing models with access to Torox's direct global traffic network.
Product overview
Torox operates as a unified advertising and monetization platform serving both advertisers and publishers. The platform offers three core monetization solutions: the Web-Based Offerwall for browser-based publishers, the Mobile Offerwall SDK for Android/iOS apps and games, and the Torox API for publishers with custom native solutions who want programmatic access to offers. For advertisers, Torox provides a Self-Serve Platform with various campaign types (CPI, CPE, CPC, CPA) and integration with major tracking platforms like Affise, AppsFlyer, Kochava, Branch, Singular, HasOffers, and Adjust. The platform's value proposition centers on connecting publishers who have traffic with advertisers seeking to acquire users, facilitated through a virtual currency reward system where users earn rewards by completing offers.
Differentiator
Problem solved
Functional benefit
Brands
- OfferToro: Former brand name still referenced in FAQs and documentation for advertising platform services.
Quantifiable outcome
- Prodege achieved 5x increase in EPC and 40% ad revenue surge
- +5 more outcomes
Companies that use Torox
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Torox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Torox partnerships and signals
Strategic signalScale indicators5 records
Expansion highlights5 records
Torox competitors and assessment
Company assessmentDirect peers
- AdGate Media: AdGate Media is a CPA-based offerwall and content-locking network serving app and game publishers, with similar advertiser demand and integration model to Torox.
- Tapjoy: Tapjoy operates one of the largest rewarded offerwall platforms for mobile apps and games, offering SDK/API-based monetization solutions to publishers and a self-serve demand platform for advertisers. It is the closest direct competitor to Torox in the rewarded ad / offerwall space.
- Fyber: Fyber (now part of Digital Turbine) provides an offerwall SDK, header bidding, and programmatic monetization solutions for app publishers, directly competing with Torox's SDK and offerwall products.
- CPAlead: CPAlead operates a content-locker and offer-based monetization platform for app, game, and web publishers, competing directly with Torox in performance/offer-driven monetization.
- Pollfish: Pollfish is a survey-based monetization and market-research platform that integrates into apps via SDK, offering publishers an alternative rewarded-ad demand source. Its SDK-based, mobile-first monetization model closely mirrors parts of Torox's offerwall stack.
- AdWork Media: AdWork Media provides content lockers, offerwalls, and CPA-based monetization tools for publishers, with a product set and customer profile that closely mirror Torox's.
Broad incumbents
- ironSource (Unity): ironSource, now part of Unity, is a leading mediation, offerwall, and user-acquisition platform serving mobile app publishers and advertisers globally. It competes with Torox across offerwalls and performance advertising while also offering broader mediation and monetization tooling.
- AppLovin: AppLovin is a major mobile ad-tech and monetization platform with its own mediation, ad network, and offerwall capabilities. While much larger than Torox, it overlaps on the advertiser demand and publisher monetization side.
Emerging players
- MyChips: MyChips is a rewarded offerwall and affiliate network for app and game publishers, with a smaller scale than Torox but a directly overlapping product offering and target customer base.
- Personaly: Personaly is a reward-based monetization and user-acquisition network for mobile apps and games with SDK integrations, positioning it as a smaller, emerging alternative to Torox in rewarded user acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Torox social profiles
Digital presenceTorox compliance and trust
Trust signalCompliance1 record
Torox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Torox leadership team
Management profileNumber of profiles
Profiles1 record
Torox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Torox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Torox
What does Torox do?
Torox operates a global two-sided advertising and monetization marketplace connecting app, game, and website publishers with advertisers. Publishers integrate via Web-Based Offerwall, Mobile Offerwall SDK (Android/iOS/Unity), or REST API to monetize non-paying users through rewarded offers; advertisers purchase user acquisition through a self-serve platform using CPI, CPE, CPC, and CPA pricing models with access to Torox's direct global traffic network.
Is Torox a public or private company?
Torox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Torox founded?
Torox was founded in 2013. It employs 11 to 50 people.
Where is Torox based?
Torox is headquartered in Ness Ziona, Israel, in the Middle East region.
How does Torox make money?
Two revenue lines are on record. Offer Completion Revenue Share is the primary driver. The others are advertising Campaign Pricing (CPI/CPE/CPC/CPA).
Who are Torox's main competitors?
Direct peers on record are AdGate Media, Tapjoy, Fyber, CPAlead, Pollfish and AdWork Media. Broad incumbents are ironSource (Unity) and AppLovin. Emerging players are MyChips and Personaly.
Does Torox have an API?
Yes. Torox API allows publishers to automatically pull offers from Torox's database and display targeted campaigns that suit their business. It offers a white-label solution enabling publishers to integrate Torox's monetization solution while preserving their brand identity. Publishers can select which campaigns to display and where to show them within their platform. Developer documentation is at torox.io/monetise/api.
What industry is Torox in?
Torox's product category is Digital Advertising & Monetization Platform. Its primary akta.pro industry code is BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch), with a secondary code of MPACAFAF, Creator Commerce & Affiliate Monetization Platforms. Its NAICS code is 541830 and its SIC code is 7310.