AdGate Media
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
AdGate Media firmographics
Firmographics- Name
- AdGate Media
- Legal name
- AdGate Media
- Website
- https://adgatemedia.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AdGate Media industry classification
Industry- Product category
- Mobile Advertising & App Monetization
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Representatives (541840)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
- akta.pro secondary industries
- In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH), Creator/Affiliate Monetization & Commerce (UGC revenue share, referrals) (MPAFAJAJ)
Keywords
Where AdGate Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AdGate Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance-Based Advertising (CPI/CPA/CPE): Advertisers pay AdGate Media when users complete specific actions such as installing an app (CPI), making a purchase or registration (CPA), or engaging with content (CPE). AdGate takes a margin on these transactions.
- Publisher Monetization: Revenue share with publishers who host offer walls and display rewarded ads. Publishers earn commissions based on user completions of offers, surveys, and app installs.
- Brand Awareness Campaigns: Cost Per View (CPV) and Cost Per Entry campaigns for advertisers seeking brand exposure, generating revenue from video views and promotional entries.
- Lead Generation: Cost Per Lead (CPL) campaigns where advertisers pay for qualified leads generated through registrations, email subscriptions, and other data collection activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Pay Per Install (CPI) - Pay only for new app installs |
| Outcome Based/ Performance | Pay-as-you-go | Pay Per Engagement (CPE) - Pay only for in-app user engagement |
| Outcome Based/ Performance | Pay-as-you-go | Pay Per Subscription - Pay only for new subscribers |
| Outcome Based/ Performance | Pay-as-you-go | Cost Per Lead (CPL) - Pay per qualified lead |
| Outcome Based/ Performance | Pay-as-you-go | Cost Per Sale (CPS) - Pay per completed sale |
| Transaction based/ take rate | Monthly | Publisher Affiliate Commission |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
AdGate Media product offering
Product offeringCore offering
AdGate Media operates a performance-based mobile advertising and monetization platform centered on the AdGate Rewards Offer Wall, which lets publishers reward users with virtual currency for completing offers (app installs, surveys, quizzes, registrations) and lets advertisers acquire engaged users on a pay-per-install, pay-per-engagement, pay-per-lead, pay-per-sale, pay-per-view, or pay-per-subscription basis. The platform integrates into iOS, Android, and web via lightweight SDK, REST API, or Web View and provides reporting and attribution integrations with AppsFlyer, Adjust, Kochava, Singular, and Branch.
Product overview
AdGate Media operates as a mobile advertising and monetization platform built around its core AdGate Rewards Offer Wall product. The platform connects digital advertisers with users of popular apps and websites through two main service lines: (1) Monetization solutions for publishers including the Offer Wall, Rewarded Video Ads, and Web Offer Wall, available via SDK, API, or web view integration; and (2) User Acquisition advertising campaigns for advertisers offering various performance-based pricing models (CPI, CPE, CPL, CPS, CPV, Cost Per Subscription, Cost Per Call). The company has been building tools since 2011 and focuses on rewarded/ad-based monetization rather than traditional display advertising.
Differentiator
Problem solved
Functional benefit
Products and services
- AdGate Rewards Offer Wall Full-screen rewarded ad unit integrated into hundreds of iOS, Android, and web apps and websites that lets users complete actions (app installs, surveys, quizzes, registrations) in exchange for virtual currency, allowing publishers to monetize their user base while advertisers acquire engaged users.
- Rewarded Video Ads Non-intrusive rewarded video ad units served at natural breaks in user experience (for example between game levels) that pay developers revenue when users opt to watch the video in exchange for an in-app reward.
- User Acquisition Campaigns End-to-end user acquisition campaigns for advertisers that place their apps inside AdGate Media's exclusive publisher network of games and social platforms, paid for only when install or engagement goals are achieved.
- Web Offer Wall Browser-based offer wall for desktop and mobile web that rewards users for taking surveys, completing quizzes, and trying new apps, giving websites a higher-eCPM alternative to traditional banner advertising.
- Mobile App Wall In-app recommendation wall that lets developers recommend other apps to their users, functioning as a mini app store within the host app to increase publisher revenue while keeping users engaged.
- Cost Per Install (CPI) Campaigns Performance-based user acquisition campaigns across iOS, Android, and desktop where advertisers pay only when a verified new app installation is delivered.
- Cost Per Engagement (CPE) Campaigns Performance campaigns where advertisers pay only when a user reaches a defined milestone in an app or unlocks an achievement in a game.
- Cost Per Lead (CPL) Campaigns Lead generation advertising campaigns that grow registrations, prospective customer lists, and email subscription lists, paid for only when a qualified lead is delivered.
- Cost Per Sale (CPS) Campaigns Performance marketing campaigns that drive completed purchases, structured on percentage-per-sale or flat payout per transaction.
- Cost Per Subscription Campaigns User acquisition campaigns where advertisers pay only when a user starts a free trial or subscribes within the app.
- Cost Per View (CPV) Campaigns VAST-compliant video advertising campaigns across the AdGate Media network where advertisers pay for views of their video creative.
- Affiliate Program Partnership program in which affiliates promote AdGate Media offers through graphic and textual links, earning monthly commissions for each verified Qualified Action with a $25 minimum payout threshold.
Quantifiable outcome
- Near 100% fill rate ensures users always have opportunities to participate
- +3 more outcomes
Companies that use AdGate Media
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
AdGate Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
AdGate Media partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- AppsFlyercoreAppsFlyer is the global leader in mobile attribution and marketing analytics, with technology on 98% of smartphones. AdGate Media is fully integrated with AppsFlyer, allowing clients to track clicks, installs, and post-install events. Recommended partner of AdGate Media.
- AdjustcoreAdjust is a mobile attribution and analytics company providing comprehensive business intelligence. AdGate Media is fully compatible with Adjust, enabling clients to track clicks, installs, and post-install events. Preferred partner of AdGate Media.
- KochavacoreKochava offers holistic measurement and mobile analytics tools with global coverage and thousands of network integrations. AdGate Media is fully integrated with Kochava for tracking clicks, installs, and post-install events.
- SingularcoreSingular is a marketing intelligence platform unifying marketing analytics across multiple channels. AdGate Media clients can use Singular to track performance and use cost aggregation services.
- BranchcoreBranch provides solutions unifying user measurement across devices and channels with seamless customer experiences. AdGate Media is fully compatible with Branch for tracking attribution.
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
AdGate Media competitors and assessment
Company assessmentDirect peers
- Tapjoy: Tapjoy is the leading offerwall and rewarded video platform for mobile apps and games. It is the closest direct competitor to AdGate Media, offering the same inventory monetization model (offerwalls, RV ads) and the same advertiser UA outcomes.
- Pollfish: Pollfish operates a survey-based rewarded monetization network embedded in apps. It overlaps with AdGate's survey/incentivized offer inventory and serves similar mobile app publisher and advertiser use cases.
- Torox (formerly Offertoro): Torox/Offertoro provides offerwall-based monetization and UA tools for app developers and advertisers. Same core offerwall + affiliate model that anchors AdGate Media's business.
- ironSource: ironSource (now part of Unity) is a major mediation and UA platform with a strong rewarded video and offerwall product. Competes head-to-head with AdGate for app developer monetization budgets and advertiser CPI/CPE spend.
- Persona.ly: Persona.ly is a programmatic UA and monetization platform featuring offerwall and rewarded ad units for apps and games. Directly comparable to AdGate's core product set and advertiser pitch.
- Fyber: Fyber (now part of Digital Turbine) provides rewarded video and offerwall inventory for app publishers. Same monetization use case as AdGate Media's AdGate Rewards Offer Wall and rewarded video products.
Emerging players
- BitLabs: BitLabs runs a survey-based offerwall monetization platform targeted at mobile app and game publishers. Direct overlap with AdGate's Web Offer Wall and survey offer units on the publisher side.
Broad incumbents
- AdColony: AdColony (a Digital Turbine company) is a mobile ad network with strong rewarded video and CTV capabilities. Overlaps with AdGate in mobile rewarded video monetization, though at significantly larger scale across formats.
- Unity Ads: Unity Ads (formerly Unity Technologies' monetization suite, merged with ironSource) offers rewarded video, offerwall-style placements, and mediation for game developers. Direct overlap with AdGate in mobile gaming monetization.
- AppLovin: AppLovin is a full-stack mobile adtech and monetization platform encompassing mediation (MAX), exchange, and UA. It competes with AdGate across performance UA and rewarded inventory, but at much larger scale and across more ad formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AdGate Media social profiles
Digital presenceAdGate Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdGate Media leadership team
Management profileNumber of profiles
Profiles2 records
AdGate Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdGate Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdGate Media
What does AdGate Media do?
AdGate Media operates a performance-based mobile advertising and monetization platform centered on the AdGate Rewards Offer Wall, which lets publishers reward users with virtual currency for completing offers (app installs, surveys, quizzes, registrations) and lets advertisers acquire engaged users on a pay-per-install, pay-per-engagement, pay-per-lead, pay-per-sale, pay-per-view, or pay-per-subscription basis. The platform integrates into iOS, Android, and web via lightweight SDK, REST API, or Web View and provides reporting and attribution integrations with AppsFlyer, Adjust, Kochava, Singular, and Branch.
Is AdGate Media a public or private company?
AdGate Media is a private company. It is classified as corporate owned and is currently operating.
When was AdGate Media founded?
AdGate Media was founded in 2011. It employs 11 to 50 people.
Where is AdGate Media based?
AdGate Media is headquartered in New York, United States, in the North America region.
How does AdGate Media make money?
Four revenue lines are on record. Performance-Based Advertising (CPI/CPA/CPE) is the primary driver. The others are publisher Monetization, brand Awareness Campaigns and lead Generation.
Who are AdGate Media's main competitors?
Direct peers on record are Tapjoy, Pollfish, Torox (formerly Offertoro), ironSource, Persona.ly and Fyber. BitLabs is listed as an emerging player. Broad incumbents are AdColony, Unity Ads and AppLovin.
Does AdGate Media have an API?
Yes. AdGate Media offers an API that allows developers to monetize their app with rewarded ads and pull reports for both publishers and advertisers. Publishers can use the API to pull relevant ads for their users without using the SDK, and both publishers and advertisers can gather important campaign data.
What industry is AdGate Media in?
AdGate Media's product category is Mobile Advertising & App Monetization. Its primary akta.pro industry code is MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts), with a secondary code of MPAFAJAH, In-Game Advertising & AdTech (networks, mediation, measurement). Its NAICS code is 54181 and its SIC code is 7310.