e123
e123 is a privately held B2B SaaS company that provides a unified Distribution Management Software platform for health plans and Field Marketing Organizations (FMOs) to manage their insurance distribution networks and sales operations.
- Company typePrivate
- Founded2006
- HeadquartersLaguna Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What e123 does
e123 is a privately held business-to-business software vendor operating in the insurtech sector. According to its website and product data, the company offers a single unified Distribution Management Software platform designed specifically for health plans and Field Marketing Organizations (FMOs) — intermediaries that recruit, contract, and manage insurance agents. The product is positioned as enabling management of distribution networks and sales operations across the health-insurance value chain, addressing the operational layer between carriers and their downstream agent networks.
The platform is delivered as a standalone SaaS product rather than a multi-module suite, with no disclosed APIs, SDKs, mobile applications, third-party integrations, or proprietary technical components. There is no documentation of an underlying platform architecture, data model, or technology stack beyond the high-level category description of "distribution management software."
The revenue model is undisclosed: no pricing tiers, contract structures, customer segments, or go-to-market mechanics are available. The company has no named customers, no published headcount, no funding rounds, no partnerships, no management team listed, and no certifications or compliance attestations on file. Its operating geographies, ownership structure, and parent/subsidiary relationships are also unspecified. The operating status is described as active based on the live product website.
e123 firmographics
Firmographics- Name
- e123
- Website
- https://e123insurtech.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- e123 is a privately held B2B SaaS company that provides a unified Distribution Management Software platform for health plans and Field Marketing Organizations (FMOs) to manage their insurance distribution networks and sales operations.
- Ownership category
- akta.pro rank
e123 industry classification
Industry- Product category
- Insurance Distribution Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where e123 is headquartered
LocationHeadquarters
- HQ city
- Laguna Beach
- HQ country
- United States
- HQ region
- North America
Markets served
e123 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
e123 product offering
Product offeringCore offering
e123 develops and sells a unified Distribution Management Software platform built specifically for health plans and Field Marketing Organizations (FMOs). The software enables these organizations to manage their distribution networks and sales operations within the health insurance channel.
Product overview
e123 offers a single unified Distribution Management Software platform designed specifically for health plans and Field Marketing Organizations (FMOs). The product appears to be a standalone software solution focused on distribution management rather than a multi-module platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Distribution Management Software
Companies that use e123
Customer profileIdeal customer profiles1 record
e123 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
e123 partnerships and signals
Strategic signalRecent moves1 record
e123 competitors and assessment
Company assessmentDirect peers
- AgentSync: AgentSync offers distribution management software for insurance carriers and agencies, including agent onboarding, contracting, and compliance workflows. It directly competes with e123 in the insurance distribution management software category for carriers and FMOs.
- Quotit: Quotit provides a distribution and quoting platform for insurance agents and FMOs, particularly in the Medicare and health plan space. It is highly comparable to e123 as a distribution management software vendor serving the same FMO/health plan customer base.
- HealthPlanOne: HealthPlanOne operates in the Medicare and health plan distribution channel, supporting agent/FMO distribution models. It is comparable to e123 as a health-plan-focused distribution services and technology business targeting similar buyers.
- EverQuote: EverQuote operates an insurance customer acquisition marketplace and distribution platform connecting consumers with agents and carriers. It is a direct peer to e123 in insurance distribution technology, though its primary model is consumer lead generation rather than FMO operations.
Broad incumbents
- MediaAlpha: MediaAlpha operates a leading insurance customer acquisition and distribution platform connecting carriers, agents, and consumers. It is a broader incumbent in the insurance distribution technology space that overlaps with e123's distribution management mission.
- Insurance Technologies Corporation: Insurance Technologies Corporation provides carrier-facing distribution and illustration software used by insurance carriers and distributors. It overlaps with e123 in distribution management tooling for the insurance industry, though it serves a broader set of product lines.
- Vertafore: Vertafore is one of the largest insurance distribution software vendors, providing agency management, carrier connectivity, and compliance tools. It is a broad incumbent whose distribution management capabilities compete with e123 in adjacent segments.
- Applied Systems: Applied Systems provides agency and insurance distribution management platforms used by agencies and brokerages. It is a broad incumbent in the same insurance distribution software category as e123, though it focuses more on agency operations than FMO-specific workflows.
- Ivans (Insurance Vendor Audience Network): Ivans provides industry-wide insurance distribution connectivity and data exchange, enabling carriers, agencies, and distribution partners to transact electronically. It overlaps with e123 in enabling the electronic distribution workflows that e123's platform is designed to manage.
Regional players
- BenefitMall: BenefitMall is a distributor and platform provider for employee benefits and health insurance products, serving agents and downline distribution partners. It is comparable to e123 as a distribution intermediary in the health insurance space, though it primarily operates through its own agency network.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
e123 financial estimates
Financial estimateRevenue estimate
Valuation estimate
e123 leadership team
Management profileNumber of profiles
e123 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
e123 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about e123
What does e123 do?
e123 develops and sells a unified Distribution Management Software platform built specifically for health plans and Field Marketing Organizations (FMOs). The software enables these organizations to manage their distribution networks and sales operations within the health insurance channel.
Is e123 a public or private company?
e123 is a private company. It is classified as unknown and is currently operating.
When was e123 founded?
e123 was founded in 2006. It employs 1 to 10 people.
Where is e123 based?
e123 is headquartered in Laguna Beach, United States, in the North America region.
Who are e123's main competitors?
Direct peers on record are AgentSync, Quotit, HealthPlanOne and EverQuote. Broad incumbents are MediaAlpha, Insurance Technologies Corporation, Vertafore, Applied Systems and Ivans (Insurance Vendor Audience Network). BenefitMall is listed as a regional player.
Does e123 have an API?
No public API is recorded for e123.
What industry is e123 in?
e123's product category is Insurance Distribution Software. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 5132 and its SIC code is 7372.