What Nofomo does

Nofomo is a Saudi Arabia-based mobile and web ticketing platform operated by MDLBEAST LLC, serving consumers attending music, nightlife, and live-event experiences primarily in Riyadh and Jeddah. The platform is the exclusive ticketing channel for MDLBEAST's event portfolio, which includes the SOUNDSTORM mega-festival, A Thousand and One, Beast House, IN ACT, UNSTABLE, and the attaché Atelier creative workshop series. Tickets are issued through a mobile-first flow with venue-based wristband collection, priced in Saudi Riyals across tiers ranging from general admission (around SAR 79–269) to VVIP (SAR 4,000+).

The underlying platform combines standard ticketing functionality (event discovery, tiered inventory, account management, QR/barcode entry) with a layer of fintech and travel integrations: Tappit powers cashless on-site payments, Tabby offers buy-now-pay-later installments, and Blacklane provides chauffeur transport bundles alongside hotel and airline partners. This positions Nofomo less as a standalone ticketing marketplace and more as the transactional spine of MDLBEAST's broader live-entertainment ecosystem.

The business model is B2C, monetizing either through a service fee layered on parent-event ticket sales or through pass-through ticketing revenue, with no third-party event organizers currently selling on the platform. Revenue concentration is effectively total within the MDLBEAST event portfolio, making Nofomo a captive subsidiary platform rather than an independent marketplace. The company is privately held with 11–50 employees and was founded in 2013, predating the broader Saudi entertainment-sector opening that catalyzed MDLBEAST's growth.

Name

Nofomo

Legal name

MDLBEAST LLC

Website

https://nofomo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Nofomo is the captive mobile and web ticketing platform of MDLBEAST LLC, selling exclusive tickets to the parent company's music, nightlife, and live-event portfolio — including SOUNDSTORM, Beast House, IN ACT, and attaché Atelier — across Riyadh and Jeddah.

Ownership category

akta.pro rank

Product category

Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

akta.pro secondary industry

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)

Keywords

• Music event ticketing
• Festival ticketing platform
• Live event ticketing
• Event discovery app
• Cashless event payments

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticket Sales: NOFOMO generates primary revenue through ticket sales for music events and festivals. The platform charges service fees on ticket purchases and processes payments for MDLBEAST events including SOUNDSTORM, A Thousand and One, Beast House events, IN ACT series, and partner events. Ticket pricing varies by event tier (GA, VIP/VIB, VVIP/Backstage) and includes bundle options.
2. Wallet Credits: The platform integrates Tappit's cashless payment system where attendees receive wallet credits with ticket purchases (e.g., SAR 50-200 credits depending on ticket tier). These credits are redeemable for food, merchandise, and beverages at event outlets.
3. VIP/Table Reservations: Premium table reservations and VIP experiences at events including dedicated seating, complimentary drinks, priority entry, and valet parking. These premium offerings generate higher transaction values.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Nofomo is a mobile-first event discovery and digital ticketing platform operated by MDLBEAST LLC that enables consumers in Saudi Arabia to find, purchase, and redeem QR-code digital tickets for music festivals, club nights, and creative workshops. The platform distributes tickets for SOUNDSTORM, A Thousand and One, Beast House, UNSTABLE, IN ACT, and attaché Atelier events across Riyadh, Jeddah, and AlUla, with mobile app entry required for admission.

Product overview

Nofomo is a music and entertainment ticketing platform operated by MDLBEAST LLC, offering a unified ecosystem consisting of a mobile application (iOS/Android) and responsive website for event discovery, ticket purchasing, and digital event access across Saudi Arabia. The platform aggregates multiple event series including SOUNDSTORM (annual mega-festival), A Thousand and One (multi-night themed festival), Beast House (members club events), UNSTABLE (electronic music series), and IN ACT (electronic music series across Jeddah and Riyadh), plus creative workshops under attaché Atelier. The platform integrates social login (Apple, Google), multiple payment options including Tabby buy-now-pay-later, and Tappit-powered digital wallet/wristband system for cashless in-event purchases. Ticket tiers span from General Admission to premium VIB, Backstage, and VIP Table options, with some events requiring the NOFOMO app for entry.

Differentiator

Problem solved

Functional benefit

Products and services

• Beast House Riyadh's first music and creative members club hosting regular live music events, DJ nights, and fan zone screenings with tiered General Admission and VIB access sold exclusively through the Nofomo platform.
• Melotech presents DYZEN Electronic music event series produced by Melotech at the Beast House venue in Riyadh, featuring GA, VIB, and Backstage tiers plus VIP balcony and standard table reservations for groups of 6 to 8.
• Beast House Fan Zone Sports viewing event series at Beast House featuring big-screen screenings of major sporting events (e.g., World Cup matches) with bean bag seating, themed mocktails, and HD LED viewing.
• UNSTABLE Club night event series held at Diplomatic Quarters in Riyadh featuring international and local DJ/artists with GA and VIP/VVIP table reservation options.
• IN ACT Electronic music event series organized by ASLAK with multiple installments (ACT IX through ACT XII) held in Jeddah and Riyadh, offering GA, POV-VIP, and Backstage VVIP tiers and optional VIP tables.
• attaché Atelier workshops Creative workshop series at the attaché venue in Riyadh offering Candle Styling and Paint Your Vinyl Record experiences, with tickets including materials, canapés, and one beverage.
• SOUNDSTORM Annual flagship music festival held each December at Banban, Riyadh, drawing hundreds of thousands of fans to performances by global, regional, and local artists, with General Admission ticket tier (e.g., SAR 269) sold exclusively through Nofomo.
• A Thousand and One Multi-night music festival held at Banban, Riyadh, featuring 70+ artists across multiple stages with tiered Festival Pass, VIB, and Backstage packages (including 2-day and 4-packs) bundled with SAR 50–200 wallet credits.

Quantifiable outcome

• Hundreds of thousands of attendees at SOUNDSTORM festival
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tappit (Tap HoldCo Limited / Tappit Technologies)coreTechnology or IntegrationTappit provides the cashless payment solution for MDLBEAST events integrated into the NOFOMO platform. Enables wallet credits for food, merchandise, and beverages at event outlets. Credits are loaded via the NOFOMO platform and redeemed at Tappit-enabled point-of-sale terminals. Users must agree to Tappit's Terms and Conditions when using wallet credits.
• BlacklaneminorChannel Partner/ Reseller/ DistributorBlacklane provides luxury transportation services for VIP table ticket holders at IN ACT events. VIP table tickets include complimentary Blacklane rides to and from the venue.
• Partner Airlines and HotelsminorChannel Partner/ Reseller/ DistributorMDLBEAST has established collaborations with specific airlines and hotels to offer exclusive travel packages for festival attendees. Transactions are completed on partner booking pages with separate terms and conditions governing the booking.
• Beast HousecoreStrategic or Co-development PartnerBeast House is Riyadh's first music and creative members club and a key event venue. Multiple events listed on NOFOMO including Boogie Night, DYZEN nights, and World Cup fan zone screenings. NOFOMO serves as the ticketing platform for Beast House events.
• MelotechcoreChannel Partner/ Reseller/ DistributorMelotech is an event organizer that produces music events including DYZEN nights at Beast House. Events are ticketed exclusively through NOFOMO platform.
• attachécoreChannel Partner/ Reseller/ Distributorattaché organizes creative workshops including Candle Styling Workshop and Paint Your Vinyl Record at their Diplomatic Quarter venue. Events ticketed exclusively through NOFOMO platform.
• ASLAKcoreChannel Partner/ Reseller/ DistributorASLAK is the organizer behind the IN ACT music event series held in Jeddah and Riyadh. IN ACT events (ACT IX through ACT XII) are ticketed exclusively through NOFOMO platform.
• MDLBEASTcoreOthersMDLBEAST LLC maintains and operates the NOFOMO ticketing platform as part of its broader music festival and entertainment ecosystem. NOFOMO is the official ticketing platform for all MDLBEAST events including SOUNDSTORM, A Thousand and One, and Beast House.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shotgun: Shotgun is a mobile-first ticketing app focused on electronic music events, nightclubs, and festivals. Closely comparable in product positioning (app-required entry, electronic/club music focus), making it a direct functional peer to Nofomo's IN ACT, UNSTABLE, and DYZEN event segments.
• DICE: DICE is a mobile-first music discovery and ticketing platform focused on live events, with strong positioning in electronic music and club nights. Directly comparable to Nofomo in core product (event discovery app + ticketing + cashless) and in serving premium live music audiences, though DICE operates across the UK, Europe, and North America.
• Resident Advisor: Resident Advisor is the leading ticketing and discovery platform for electronic music events globally. Comparable in serving electronic/club music audiences, integrating ticketing with editorial event coverage, and operating across multiple major cities - a model parallel to Nofomo's electronic music focus (IN ACT, UNSTABLE, DYZEN).

Broad incumbents

• Eventbrite: Eventbrite is a self-service event ticketing and management platform serving organizers across concerts, festivals, workshops, and nightlife globally. Comparable as a ticketing platform alternative for promoters and as a broad incumbent that competes for organizer relationships outside the captive MDLBEAST ecosystem.
• See Tickets: See Tickets is a European-headquartered ticketing platform serving festivals, concerts, and club events across multiple markets. Comparable as a multi-territory incumbent ticketing operator that promoters may select as an alternative or complement to Nofomo for music and festival inventory.
• Ticketmaster: Ticketmaster is the global leader in live event ticketing with the broadest event inventory across concerts, sports, and theater. Comparable as the incumbent ticketing infrastructure Nofomo competes against for major event contracts and as the alternative Saudi/global promoters could select.

Regional players

• Platinumlist: Platinumlist is a Middle East-focused entertainment ticketing platform operating across the UAE, Saudi Arabia, and broader GCC for concerts, shows, and attractions. Comparable as a regional ticketing competitor for Saudi live events and a potential alternative for Saudi-based promoters outside the MDLBEAST ecosystem.
• YASMINE Events: YASMINE (and similar Saudi event discovery platforms) operate in the Saudi entertainment market aggregating concerts, festivals, and nightlife events. Comparable as a Saudi regional event discovery and ticketing player that overlaps with Nofomo's consumer-facing event discovery and Riyadh/Jeddah event coverage.

Others

• Tappit: Tappit provides RFID cashless payment and digital wallet technology for live events and festivals. Directly relevant as Nofomo's technology integration partner powering wallet credits and on-site payments at MDLBEAST events, representing the infrastructure layer beneath Nofomo's ticketing.

Emerging players

• Fever: Fever is a global experiences marketplace offering ticketing for concerts, immersive events, and local experiences via a mobile-first platform. Comparable in mobile discovery-led ticketing and in expanding from ticketing into broader experiences, with overlap in music and creative workshop inventory similar to Nofomo's attaché Atelier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nofomo.sa
• Xx.com/nofomo
• Facebookfacebook.com/nofomoglobal
• LinkedInlinkedin.com/company/nofomo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nofomo