GSTV

What GSTV does

GSTV operates a data-driven digital video advertising network at convenience and fuel retail locations across the United States, reaching 116 million consumers monthly at the forecourt point of sale. The company's core product, the GSTV Video Network, monetizes captive in-store screen inventory through targeted advertising sold primarily to consumer packaged goods (CPG) brands seeking attention-based measurement and measurable foot-traffic attribution rather than traditional digital reach metrics. Distribution is hybrid: direct sales to advertisers plus programmatic Digital Out-of-Home (DOOH) buying through integrations with GroundTruth and Place Exchange, which connect ad exposure to real-world store visits.

In 2025, GSTV launched its first homegrown programming tentpoles, partnering with Matador and Big Machine Label Group to integrate entertainment content with retail media advertising — a strategic experiment CEO Sean McCaffrey has framed as a growth lever. The company was acquired by private equity firm MidOcean in July 2025, with Monroe Capital supporting the transaction through a senior credit facility and equity co-investment; BlackRock was a prior investor. In March 2026, GSTV expanded its executive team with four new C-suite appointments (CFO Craig Abolt, CSO Eric Kozik, CMO Kristina Lutz, CTO Aaron Olson) under continued McCaffrey leadership.

Note: A separately incorporated entity, Shreyarth Aaspas LTD, operates a Gujarati-language news platform at gstv.in in Ahmedabad, India. The available data does not establish a corporate ownership relationship between the US video network and the Indian news platform despite the shared "GSTV" brand.

Name

GSTV

Legal name

Shreyarth Aaspas LTD

Website

https://gstv.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GSTV operates a data-driven digital video advertising network at US convenience and fuel retailers, reaching 116 million consumers monthly and selling targeted advertising — emphasizing attention-based measurement and foot-traffic attribution — to CPG brands and advertisers.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro industry

PRIMARYMPAAACAE

Programmatic Display & Retargeting (DSP)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

Keywords

• Digital out-of-home advertising
• Retail media network
• Video advertising network
• Convenience retail advertising
• Fuel forecourt media

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Revenue: GSTV generates revenue through advertising sold against its video network inventory at convenience and fuel retail locations. The company is shifting industry focus from digital metrics and reach toward measuring attention and real business outcomes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

GSTV operates a data-driven video network installed at convenience and fuel retailers across the United States, reaching 116 million consumers monthly at the fuel forecourt and point of sale. The company sells targeted advertising inventory on its in-store video screens to consumer packaged goods (CPG) brands and advertisers, and provides retail media monetization solutions to convenience and fuel retailers. It also runs homegrown content programming tentpoles with entertainment partners and supports attention-based measurement and foot traffic attribution for advertisers.

Product overview

GSTV operates as a unified digital video network platform targeting convenience and fuel retail environments. The core product is the GSTV Video Network, a data-driven out-of-home advertising platform that reaches 116 million consumers monthly across convenience and fuel retailers. The company ran its first homegrown programming tentpoles in 2025, partnering with Matador and Big Machine Label Group for content integration.

Differentiator

Problem solved

Functional benefit

Products and services

• GSTV Video Network A data-driven video advertising network installed at convenience and fuel retailers across the United States, reaching 116 million consumers monthly at the point of sale. It delivers targeted advertising placements and supports attention-based measurement and foot traffic attribution for CPG brands, advertisers, and convenience/fuel retailers.
• GSTV Homegrown Programming Tentpoles First homegrown content programming tentpoles launched in 2025, with content integration partnerships with Matador and Big Machine Label Group, combining entertainment programming with brand messaging at the forecourt.

Quantifiable outcome

• 116 million monthly consumers reached across convenience and fuel retailers

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Place ExchangecoreTechnology or Integration · 9 October 2025GroundTruth's Digital Out-of-Home advertising solution is enabled by an integration with Place Exchange, which provides access to premium DOOH inventory including GSTV, connecting ad exposure to real-world store visits.
• MatadorcoreStrategic or Co-development Partner · 1 January 2025GSTV partnered with Matador for content integration in its first homegrown programming tentpoles in 2025, representing a growth experiment the company described as a light bulb moment for content-driven advertising at the forecourt.
• Big Machine Label GroupcoreStrategic or Co-development Partner · 1 January 2025GSTV partnered with Big Machine Label Group for content integration in its 2025 homegrown programming tentpoles, representing a strategic experiment in combining music/entertainment content with retail media.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Walmart Connect: Walmart's retail media business monetizing in-store and digital advertising for CPG brands. Represents the scale benchmark for retail media networks that GSTV competes with for advertiser attention and budgets.
• Outfront Media: Large publicly-traded out-of-home advertising company with significant transit and venue-based inventory. A broader incumbent that competes with GSTV for advertiser attention-based budgets in OOH/retail media.
• Clear Channel Outdoor (CCO): One of the largest outdoor advertising companies globally, with significant U.S. digital billboard and street-furniture inventory. A broad incumbent competing in the same retail and venue OOH ad market as GSTV.
• Lamar Advertising: Major U.S. outdoor advertising operator with billboard and digital displays across transit and retail corridors. Competes for the same advertiser dollars that GSTV targets, though with a different inventory mix.
• Kroger Precision Marketing: Retail media network for one of the largest U.S. grocery operators, monetizing in-store and digital shopper data for CPG advertisers. Comparable to GSTV as a retail media network but anchored in grocery rather than fuel/c-store.

Direct peers

• Vistar Media: Programmatic digital out-of-home (DOOH) ad platform that aggregates venue-based screen inventory and sells it to advertisers via SSP integrations. Directly comparable to GSTV's programmatic distribution of forecourt video inventory through Place Exchange/GroundTruth.
• Scala (by Stratacache): Digital signage and in-venue media network operator serving retail, QSR, and convenience environments. Comparable to GSTV in deploying and monetizing digital screens at retail point-of-sale, with a focus on retail media networks.
• Place Exchange: Programmatic DOOH SSP that connects premium out-of-home inventory to the digital advertising ecosystem. Already integrated with GSTV, it operates the same supply-side marketplace logic for venue-based video screens.
• Atmosphere (Chive Media): Operates a venue-based video network reaching consumers in places like bars, restaurants, and fitness centers, monetized through advertising. Closest analog to GSTV's venue-network model applied to different retail environments.

Others

• GSTV Gujarati News (Shreyarth Aaspas LTD): Separate Indian Gujarati-language digital news platform that shares the GSTV brand name. Adjacent rather than competitive — illustrates the naming collision risk for the U.S. entity but is a peer only in name.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GSTV_NEWS
• Facebookfacebook.com/GSTV.NEWS

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GSTV