Kroger Precision Marketing
Kroger Precision Marketing is the retail media network of The Kroger Co., using first-party loyalty-card purchase data from 60 million households to deliver targeted advertising and closed-loop, SKU-level sales measurement to CPG brands and agencies across onsite, programmatic, CTV, audio, and social channels.
- Company typePublic
- Founded2017
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kroger Precision Marketing does
Kroger Precision Marketing (KPM) is the retail media network of The Kroger Co. (NYSE: KR), founded in 2017 by Cara Pratt and headquartered in Cincinnati, Ohio. KPM operates as a platform-plus-modules business built on top of Kroger's loyalty-card purchase data covering roughly 60 million households and the data science capabilities of 84.51°, a Kroger subsidiary that powers the underlying Stratum analytics, Collaborative Cloud data clean rooms, and the Kroger Ad Platform (KAP) self-service interface. Its core product surface spans seven solution categories — Search & Display, Programmatic, Connected TV, Onsite Brand Activations, Social & Influencer, Email & Push Notifications, and Managed Offsite Advertising — supplemented by add-on modules including PrecisionView 360 cross-channel measurement, PLA iROAS incrementality reporting, and Fresh Content Studios video production with Roku. KPM's technology differentiator is first-party purchase-based audience targeting combined with closed-loop, SKU-level sales measurement, including a first-to-market SKU-level YouTube conversion integration through Google Display & Video 360.
KPM generates revenue primarily through retail media advertising placements across Kroger-owned digital properties, off-site programmatic channels (CTV, audio, display, social), and managed-service campaign execution for brands lacking in-house programmatic teams. Pricing is quote-based with documented minimums on certain offerings (e.g., $50,000 for managed Snapchat campaigns and $50,000 campaign spend for iROAS reporting), while the self-service KAP tier enables flexible, pay-as-you-go activation. The go-to-market motion is hybrid: enterprise field sales targeting large CPG brands and agencies, supplemented by agency partnership programs, industry events (CES, Shoptalk, Groceryshop, Cannes Lions), and platform-led self-service. KPM does not publish standalone revenue or headcount; it operates as a division within Kroger, which reported $46.1B in Q1 FY2026 sales and 19% year-over-year e-commerce growth, while KPM itself is reported as growing approximately 28% with 20%+ profit growth.
The business serves primarily CPG brands and agencies — documented customers include Red Bull, Conagra Brands, Unilever, JM Smucker, AC Brands (Sumo Citrus), and LiveRamp — with a recent expansion into mid-market CPG brands via managed-service offsite offerings. KPM holds TAG Platinum certification for four consecutive years (2022-2026) and was recognized as a top retail media network performer in the Path to Purchase Institute's 2026 ratings report based on feedback from 166 CPG brand and agency professionals.
Kroger Precision Marketing firmographics
Firmographics- Name
- Kroger Precision Marketing
- Legal name
- Kroger Precision Marketing
- Website
- https://krogerprecisionmarketing.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kroger Precision Marketing is the retail media network of The Kroger Co., using first-party loyalty-card purchase data from 60 million households to deliver targeted advertising and closed-loop, SKU-level sales measurement to CPG brands and agencies across onsite, programmatic, CTV, audio, and social channels.
- Ownership category
- akta.pro rank
Kroger Precision Marketing industry classification
Industry- Product category
- Retail Media Advertising
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Supply-Side Platforms (SSP) & Publisher Monetization (BPAMALAC)
Keywords
Where Kroger Precision Marketing is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kroger Precision Marketing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Retail Media Advertising: KPM generates primary revenue through advertising placements across Kroger's digital properties (website, app), off-site programmatic channels (CTV, audio, display, social), and in-store digital screens. Brands pay for targeted ad placements, sponsored product listings, and brand activations based on audience reach and performance metrics.
- Managed Services: Full-service campaign management for brands lacking dedicated programmatic teams, including strategy development, creative optimization, and performance reporting. Revenue generated through service fees alongside media spend.
- Data Monetization: Leveraging first-party purchase data and audience segments derived from 60 million households to enable precise targeting and measurement capabilities for advertiser campaigns, both on Kroger properties and across partner platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Snapchat advertising campaigns with minimum budget of $50,000 and 4-8 week campaign window for managed service approach. |
| Outcome Based/ Performance | Multi-year contract | Incremental sales measurement (iROAS) requires minimum $1K ad group spend and $50K campaign spend. |
| Freemium | Pay-as-you-go | Self-service advertising via Kroger Ad Platform with no minimum spend specified, enabling programmatic activation across Kroger properties. |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels8 records
Kroger Precision Marketing product offering
Product offeringCore offering
Kroger Precision Marketing (KPM) operates a retail media advertising network that enables consumer packaged goods (CPG) brands and agencies to reach Kroger shoppers using Kroger's first-party purchase data from more than 60 million households. KPM sells digital ad placements across onsite, offsite, social, connected TV, email, and programmatic channels, with closed-loop measurement tying ad exposure to in-store and online sales at the SKU level. The Kroger Ad Platform (KAP) is the self-service technology layer used to plan, activate, and measure these campaigns.
Product overview
Kroger Precision Marketing (KPM) is a retail media business operating as a platform-plus-modules architecture. The core Kroger Ad Platform (KAP) serves as the central self-service interface for campaign management, while solutions are delivered across seven core product categories: Search & Display, Programmatic, Connected TV, Onsite Brand Activations, Social & Influencer, Email & Push Notifications, and Managed Offsite Advertising. Analytics and measurement capabilities are provided through 84.51° Stratum and PrecisionView 360. The platform integrates with major advertising channels including Google DV360, TikTok, Meta, Snapchat, Pinterest, Roku, and programmatic audio partners (Pandora, iHeartMedia). KPM is powered by 84.51° data science and Kroger's loyalty card program covering 60 million households.
Differentiator
Problem solved
Functional benefit
Products and services
- Search & Display Advertising Targeted paid search and display ad placements that use Kroger first-party purchase data to reach CPG audiences on the open web; designed for CPG brands and agencies seeking offsite retail media reach.
- Programmatic Advertising Programmatic ad-buying solution using Kroger's first-party purchase-based audiences across inventory partners; built for CPG advertisers and agencies that want data-driven offsite activation at scale.
- Connected TV (CTV) Advertising CTV advertising product that delivers Kroger purchase-data-based audiences across premium streaming inventory; offered to CPG brands for full-funnel video reach tied to closed-loop measurement.
- Onsite Brand Activations Sponsored placements on Kroger-owned digital properties (kroger.com, mobile app) reaching active Kroger shoppers; available to CPG brands for in-context, point-of-consideration advertising.
- Social & Influencer Advertising Paid social and influencer marketing solutions that overlay Kroger audience signals on major social platforms; aimed at CPG brands looking to translate social engagement into measurable offline and online sales lift.
- Email & Push Notifications Owned-channel email and push messaging to opted-in Kroger shoppers, available to CPG brands as sponsored placements; used for direct, personalized consumer engagement tied to purchase behavior.
- Managed Offsite Advertising Full-service managed offsite media buying that applies Kroger purchase-based audiences and analytics to campaigns across the open web; tailored for CPG advertisers that want hands-on planning and optimization support.
- Kroger Ad Platform (KAP) Self-service retail media buying platform for CPG brands and agencies; provides onboarding, audience targeting, campaign activation, and reporting against Kroger's first-party shopper data without minimum spend on select capabilities.
Quantifiable outcome
- Every $1 invested in on-site retail advertising correlates to $14 of total store sales
- +5 more outcomes
Companies that use Kroger Precision Marketing
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Kroger Precision Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability14 records
Feature6 records
Kroger Precision Marketing partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- TikTokcoreSelf-service advertising collaboration enabling brands to reach Kroger shoppers directly within TikTok advertising platform. KPM's purchase-based audiences are informed by millions of in-store and online purchases daily, now accessible through TikTok's self-service platform.
- Google (Display & Video 360)coreKPM collaboration with Google's Display & Video 360 enables advertisers to target Kroger shoppers on YouTube using purchase data. First-time SKU-level retail conversion reporting offered with YouTube via DV360, allowing brands to see how YouTube campaigns directly impact Kroger sales.
- RokucoreProgrammatic CTV partnership delivering non-skippable video ads on premium streaming content. KPM and Roku also collaborated on Fresh Content Studios, a commerce-first content creation platform producing custom video content for CPG brands.
- Paramount & SamsungmajorProgrammatic Connected TV partnerships delivering non-skippable video within premium, ad-supported content on Paramount and Samsung streaming platforms.
- PinterestcorePinterest Collections Ads partnership enabling shoppable ad formats showcasing products alongside recipe and meal content. Consumers can add items directly from Pinterest to Kroger App cart in just a few taps.
- Pandora & iHeartMediamajorProgrammatic audio partnership reaching Kroger households with immersive, non-skippable audio ads across leading streaming and podcast platforms. Includes companion banners to extend engagement.
- LiveRampmajorData collaboration partnership connecting retail data with digital marketing world. LiveRamp facilitates clean room partnerships enabling brands to bring first-party data for enhanced audience targeting.
- Meta (Facebook & Instagram)coreDynamic product recommendations and sales reporting for Meta campaigns. Enables lower-funnel activations with custom product catalogs, shoppable ads, conversion-based optimizations, and product-level reporting on online Kroger sales.
- DisneycorePartnership connecting retail media insights to premium content in streaming TV, enabling Kroger audiences to be targeted within Disney's streaming environments.
- SnapchatmajorTargeted Snapchat advertising partnership enabling brands to combine Kroger's first-party retail data with Snapchat's immersive ad formats (Snap Ads and Story Ads) to reach younger audiences.
- 84.51°coreKPM is powered by 84.51° data science, insights, and media company. 84.51° provides the data infrastructure, analytical capabilities, and technology platform (including 84.51° Stratum and Collaborative Cloud) that enable KPM's retail media solutions.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Kroger Precision Marketing competitors and assessment
Company assessmentDirect peers
- Walmart Connect: Walmart's retail media network is the most direct competitor to KPM, offering CPG advertisers purchase-based audience targeting, on-site sponsored products, off-site programmatic, and closed-loop measurement on a much larger retail footprint.
- Target Roundel: Target's in-house media network offers advertisers access to Target's first-party shopper data across onsite, offsite, and CTV channels with closed-loop sales measurement, directly competing with KPM for CPG retail media spend.
- Albertsons Media Collective: Albertsons' retail media network leverages the grocer's loyalty data (Just for U) to offer CPG advertisers purchase-based audiences and offsite activation, competing with KPM in the grocery vertical with a comparable offering.
- Instacart Ads: Instacart's advertising platform enables CPG brands to reach grocery shoppers across the Instacart marketplace with sponsored products and off-site display, competing directly with KPM for share of CPG digital grocery media spend.
Broad incumbents
- Amazon Advertising: Amazon's advertising business is the dominant retail media and digital ad platform, offering sponsored products, programmatic display, CTV, and measurement — the primary benchmark for KPM's growth and the largest competitive threat in CPG ad budgets.
Emerging players
- CVS Media Exchange (CMX): CVS's retail media network extends beyond grocery into health, beauty, and pharmacy data, offering CPG advertisers a different but adjacent first-party data set with closed-loop measurement capabilities similar to KPM's.
- Costco Media: Costco's retail media offering leverages the club store's membership data to enable targeted advertising to a high-spending shopper base, representing a comparable closed-loop retail media model in the grocery/wholesale vertical.
- Lowe's One Roof Media Network: Lowe's retail media network enables advertisers to reach home improvement shoppers using first-party purchase data, representing an adjacent retail media model outside grocery that competes for CPG and brand advertising budgets.
Others
- The Trade Desk: The Trade Desk is a leading independent DSP that competes for programmatic ad spend and partners with retail media networks like KPM. While not a direct retail media competitor, it shapes the off-site activation ecosystem KPM depends on.
- Criteo: Criteo is a commerce media platform offering retargeting and retail media solutions to CPG brands and agencies, providing an adjacent technology layer that overlaps with KPM's managed offsite programmatic offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Kroger Precision Marketing social profiles
Digital presenceKroger Precision Marketing compliance and trust
Trust signalCompliance4 records
Kroger Precision Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kroger Precision Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Kroger Precision Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kroger Precision Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kroger Precision Marketing
What does Kroger Precision Marketing do?
Kroger Precision Marketing (KPM) operates a retail media advertising network that enables consumer packaged goods (CPG) brands and agencies to reach Kroger shoppers using Kroger's first-party purchase data from more than 60 million households. KPM sells digital ad placements across onsite, offsite, social, connected TV, email, and programmatic channels, with closed-loop measurement tying ad exposure to in-store and online sales at the SKU level. The Kroger Ad Platform (KAP) is the self-service technology layer used to plan, activate, and measure these campaigns.
Is Kroger Precision Marketing a public or private company?
Kroger Precision Marketing is a public company. It is classified as corporate owned and is currently operating.
When was Kroger Precision Marketing founded?
Kroger Precision Marketing was founded in 2017. It employs 11 to 50 people.
Where is Kroger Precision Marketing based?
Kroger Precision Marketing is headquartered in Cincinnati, United States, in the North America region.
How does Kroger Precision Marketing make money?
Three revenue lines are on record. Retail Media Advertising is the primary driver. The others are managed Services and data Monetization.
Who are Kroger Precision Marketing's main competitors?
Direct peers on record are Walmart Connect, Target Roundel, Albertsons Media Collective and Instacart Ads. Amazon Advertising is listed as a broad incumbent. Emerging players are CVS Media Exchange (CMX), Costco Media and Lowe's One Roof Media Network. Others are The Trade Desk and Criteo.
Does Kroger Precision Marketing have an API?
No public API is recorded for Kroger Precision Marketing.
What industry is Kroger Precision Marketing in?
Kroger Precision Marketing's product category is Retail Media Advertising. Its primary akta.pro industry code is BPAMALAC, Supply-Side Platforms (SSP) & Publisher Monetization. Its NAICS code is 541810 and its SIC code is 7310.