Urban Clarity

What Urban Clarity does

Urban Clarity is a Brooklyn-based professional organizing and move management company serving the NYC metro area. Founded in 2007-2008 by Amanda Wiss, the company delivers on-site residential services through a team of 28-30 professional organizers and move managers. Service offerings span four core lines: home organization (decluttering, closet, kitchen, basement, and storage unit systems), move management (in-town and remote), estate cleanouts (sorting, donation and appraisal coordination), and styling to sell (depersonalization and light staging for listings).

Revenue is generated entirely through direct-to-consumer professional services sold to homeowners and renters. Pricing is publicly disclosed via an e-commerce storefront offering pre-packaged service bundles — Jump Start ($1,195), Holiday Jolt ($3,495), and Home Makeover ($5,495) — alongside gift cards ranging from $50 to $500, with custom projects quoted on an hourly or per-team basis. Customer acquisition is dominated by word-of-mouth referrals, supplemented by earned media coverage in outlets including The Wall Street Journal, Forbes, Real Simple, Martha Stewart, and a New York Magazine "Best Home Organizer for Move Management" designation. The company maintains active organic social presences on Instagram, Facebook, and Yelp and a monthly email newsletter.

Urban Clarity is a privately held LLC, 100% women-owned, with no external institutional funding, no parent company, and no acquisitions or divestitures in its history. A sister company, Urban Staging, operates as an adjacent subsidiary for full-scale staging projects, with bidirectional client referrals between the two entities. Service geography spans the five NYC boroughs, Long Island (including the Hamptons), Westchester, northern New Jersey, and southern Connecticut, with remote move management extending the addressable market to clients relocating nationally.

Name

Urban Clarity

Legal name

Urban Clarity, LLC

Website

https://urbanclarity.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Clarity is a Brooklyn-based professional organizing and move management company serving homeowners and renters across the NYC metro area, delivering on-site home organization, move management, estate cleanouts, and home staging services through a team of 28-30 trained organizers.

Ownership category

akta.pro rank

Product category

Home Organization Services

NAICS

Landscaping Services (56173)

akta.pro primary industry

Room-by-Room Decluttering & Sorting (HSAFAKAB)

Keywords

• Professional organizing services
• Home organization services
• Move management services
• Home staging services
• Estate cleanout services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional Organizing Services: Hourly or package-based professional organizing services delivered at client homes. Pricing is based on number of team members and hours. Gift cards and pre-packaged sessions available for purchase. Services include home organization, move management, estate cleanouts, and styling to sell.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Urban Clarity is a NYC-based professional organizing company that sends trained organizers to client homes to declutter, organize, and unpack. Its offerings span home organization, full-service move management (including a remote variant), styling-to-sell/home staging, and estate cleanouts, sold as hourly sessions, pre-paid package bundles, and gift cards. The company is 100% women-owned, operates with a team of 28-30 organizers, and serves the NYC metro area seven days a week.

Product overview

Urban Clarity is a professional organizing and move management company based in Brooklyn, NYC, offering a service-based portfolio rather than a software product. The core offerings include Home Organization, Move Management, Remote Move Management, Styling to Sell, and Estate Cleanouts services. The company sells prepaid service packages including the Jump Start Package (8 hours with 2 organizers), Holiday Jolt Package (24 hours with 3 organizers), and Home Makeover Package (40 hours with 5 organizers plus free assessment). Gift cards are available for decluttering sessions in various configurations (1-2 team members, 4-8 hour sessions) ranging from $800 to $3,200. The company also offers a flexible gift card option starting at $50. All services are delivered by professional organizers and move managers who work on-site at client homes throughout the NYC metro area.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Staging: Sister company providing property staging services for real estate listings and sales.

Products and services

• Home Organization Service Hands-on, on-site decluttering and home organization delivered by Urban Clarity's team of professional organizers at the client's home in the NYC metropolitan area. Configurable by number of organizers and hours; targeted at individual homeowners and renters seeking to reset and reorganize their living spaces.
• Move Management Service Full-service residential move support including pre-move decluttering, packing coordination, move-day oversight, and post-move unpacking and setup, delivered to NYC metro residents moving into, out of, or within the area.
• Remote Move Management Service Move management delivered remotely, in which an Urban Clarity organizer oversees the move on behalf of a long-distance or otherwise absent client, handling coordination, packing oversight, and unpacking remotely.
• Styling to Sell Service Pre-sale home depersonalization and styling service for NYC-area homeowners and listing agents preparing a property for market. Positioned as a complement to the sister-company Urban Staging's full-scale staging projects.
• Estate Cleanouts Service Compassionate, non-judgmental estate cleanout support for NYC-area families and individuals handling downsizing or post-loss transitions, including sorting, donation coordination, disposal, and staging for sale.
• Jump Start Package Pre-paid bundle of Urban Clarity's home organizing hours sold as a single product to NYC-area homeowners and renters looking for a fast-start reset.
• Holiday Jolt Package Seasonal pre-paid bundle of Urban Clarity's home organizing hours marketed as a holiday-period reset package for NYC-area homeowners and renters.
• Home Makeover Package Larger pre-paid bundle of Urban Clarity's home organizing hours sold as a single product for a fuller home makeover engagement.
• Gift Cards Gift cards redeemable for Urban Clarity home organizing sessions, available at fixed team-member/hour configurations and as a flexible-denomination "Give the Gift of Urban Clarity" option.

Quantifiable outcome

• Substantive, sustainable change in just one 4-hour session
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Urban StagingcoreOthersUrban Staging is described as Urban Clarity's 'sister company' specializing in full-scale staging projects. Urban Clarity refers clients with extensive staging needs to Urban Staging, and Urban Staging refers clients needing organizing services back to Urban Clarity. This is a closely aligned operational relationship for complementary services in the real estate/home services ecosystem.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• The Home Edit: Celebrity-founded professional organizing company offering home and lifestyle organization, packing, and move management. Highly comparable in service mix (organizing + move management) and target customer (affluent residential), though it operates at a national/celebrity-brand scale rather than as a local NYC service.
• NEAT Method: Professional home organizing company with a national franchise/locator model offering in-home organizing services. Directly comparable in core service offering (in-home professional organizing) and target customer (residential); differentiated by its franchise and multi-city footprint versus Urban Clarity's single-metro presence.
• Tidy Revival: NYC-based professional organizing and home staging company serving Manhattan and surrounding boroughs. Directly comparable in geography (NYC metro), service mix (organizing + staging), and target customer (urban residential clients).

Broad incumbents

• KonMari (Marie Kondo): Globally recognized home organizing brand offering consulting services, online courses, and certified consultant network. Comparable in the organizing-category leadership and lifestyle brand, but operates primarily through digital products and a consultant licensee model rather than direct in-home service delivery.
• The Container Store: National specialty retailer of storage and organization products, also offering in-store and in-home organizing services (Contain). Overlaps with Urban Clarity in the home organization category, but its primary business is product retail rather than on-site service delivery; provides a broad incumbent competitive frame.

Emerging players

• Clutter: Tech-enabled storage, moving, and home organization platform operating in multiple US markets. Partial overlap with Urban Clarity's move management and decluttering offerings, differentiated by a technology-driven logistics model rather than in-home professional service delivery.
• Sorted by Sara: Professional organizing service operating in select US metros offering home organizing, move management, and decluttering. Directly comparable in service mix and residential focus, though operating at a smaller scale and different geographies than Urban Clarity's NYC concentration.
• Joyfully Organized: Professional home organizing company serving residential clients in the New York metro area. Directly comparable in service category, target customer, and NYC metro geography, representing a head-to-head local competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/urbanclarity
• Facebookfacebook.com/urbanclarity
• LinkedInlinkedin.com/company/urbanclarity

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Clarity