Mom 2.0
- Company typePrivate
- Founded2009
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Mom 2.0 does
Mom 2.0 is a community platform for parenting influencers, content creators, marketers, and media professionals, operating the long-running Mom 2.0 Summit (launched 2009, with the 18th edition scheduled in Austin in 2026 and a 19th in Las Vegas in 2027), the newer Day of Wellness event, an on-demand webinar series, a newsletter, and an archive of articles on entrepreneurship, content creation, and self-care. The platform is positioned as North America's leading community of parenting influencers and media, and connects creators with consumer brands for sponsorship activations, networking, and professional development. Underlying technology is a web-based content management and community platform operated by Everyday Health, Inc. (a subsidiary of Ziff Davis, Inc.), with content distributed via the mom2.com website, email newsletters, and major social channels (Facebook, Twitter/X, Instagram, Pinterest, LinkedIn, Flickr).
The business generates revenue through three primary streams: ticket sales for the annual Mom 2.0 Summit and Day of Wellness (sold via Socio Events registration), brand sponsorships of summit programming (with a published sponsorship policy and named sponsor tiers), and on-demand webinar/content programming. The customer base is dual-segment: parenting content creators and influencers (SMBs and individual professionals purchasing tickets and consuming content) and consumer brands and marketers (enterprise buyers of sponsorship packages). The platform operates alongside sister properties BabyCenter, What to Expect, and the Dad 2.0 Summit under Ziff Davis' Everyday Health Group Pregnancy & Parenting division, with corporate headquarters at 114 Fifth Avenue, New York, and operational leadership through Mom Media Enterprises LLC.
The company's go-to-market is community-led: existing members attract new participants through word-of-mouth and network effects, supported by content marketing, organic social, email, events, and earned media partnerships (e.g., theSkimm). The platform holds no public funding rounds, is privately held under Ziff Davis ownership, and operates with 1-10 employees, positioning it as a focused, content-and-events business within a much larger media conglomerate.
Mom 2.0 firmographics
Firmographics- Name
- Mom 2.0
- Legal name
- Everyday Health, Inc.
- Website
- https://mom2.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mom 2.0 industry classification
Industry- Product category
- Influencer Marketing Events and Community
- NAICS
- Child Care Services (6244)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Nanny Share / Cooperative Home Childcare (EDACAEAM)
- akta.pro secondary industry
- Baby, Kids & Maternity Marketplaces (CRAFABAG)
Keywords
Where Mom 2.0 is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mom 2.0 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Event Tickets: Revenue generated from ticket sales for the annual Mom 2.0 Summit and the new Day of Wellness event. Events are held annually with the summit typically in spring and the Day of Wellness in fall.
- Brand Sponsorships: Brands sponsor the summit and gain access to parenting influencers for marketing activations, partnerships, and brand campaigns. The company has an active sponsorship program with named sponsorship policy.
- Webinar and Content Programs: On-demand webinar series and premium content programming provide additional revenue streams. The platform hosts educational content on influencer marketing, entrepreneurship, and parenting topics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Summit tickets sold directly through website |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mom 2.0 product offering
Product offeringCore offering
Mom 2.0 produces and hosts live events and educational content for parenting influencers, content creators, and marketers. Its flagship offering is the annual Mom 2.0 Summit conference, complemented by the newer Mom 2.0 Day of Wellness event, an on-demand webinar series, and premium Insider Sessions. The company monetizes through event ticket sales and brand sponsorships that connect consumer brands with the parenting influencer community.
Product overview
Mom 2.0 is a community platform for parenting influencers, content creators, marketers, and media professionals. The core offerings include the annual Mom 2.0 Summit (a major conference for the parenting creator economy) and the Mom 2.0 Day of Wellness (a newer wellness-focused event). These are supported by supplementary offerings including the Mom 2.0 Newsletter, Insider Sessions, Articles and Content Resources, and an On-Demand Webinar Series. The platform connects parenting creators with brands and provides resources for business development, content creation, and professional growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Mom 2.0 Summit Annual flagship conference bringing together parenting influencers, content creators, marketers, and media professionals for keynotes, sessions on AI integration, business diversification, mental health, affiliate marketing, and brand partnerships. Tickets are sold to attendees and sponsorship packages are sold to consumer brands.
- Mom 2.0 Day of Wellness A wellness-focused gathering designed around personal wellbeing rather than professional output. Features expert-led conversations on health, wellness, and leadership, restorative experiences, and mindfulness activities, with intentionally limited attendance for intimacy. Targeted at parenting creators and community members seeking renewal.
- Insider Sessions Premium content sessions providing deeper insights and exclusive resources for community members, positioned as an elevated tier of programming within the Mom 2.0 community offering.
- On-Demand Webinar Series — Inside the Parent Influencer Ecosystem On-demand educational webinar series providing insights into the parent influencer ecosystem for creators, entrepreneurs, and marketers building businesses through influence.
- Brand Sponsorship Program Brand sponsorship packages that grant consumer brands access to parenting influencers for marketing activations, partnerships, and brand campaigns, with a documented sponsorship policy and activation opportunities across Summit and Day of Wellness programming.
Companies that use Mom 2.0
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Mom 2.0 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mom 2.0 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- theSkimm & Skimm+coretheSkimm and Skimm+ are official Media Partners for the Mom 2.0 Summit Austin (April 16-18, 2026). This partnership extends content reach and provides media exposure for the summit to theSkimm's audience of women interested in news, lifestyle, and career content.
- BabyCentercoreBabyCenter is a sister company within Ziff Davis' Everyday Health Group Pregnancy & Parenting division. As trusted sources for pregnancy and parenting information, BabyCenter and Mom 2.0 collaborate to provide best-in-class family reach, connecting with 9 out of 10 moms in the U.S. and over 400 million individuals through a leading influencer network.
- What to ExpectcoreWhat to Expect is a sister company within Ziff Davis' Everyday Health Group Pregnancy & Parenting division. Operating alongside BabyCenter, What to Expect provides trusted pregnancy and parenting information that complements Mom 2.0's influencer community reach.
- Dad 2.0 SummitminorCo-founded by John Pacini, the Dad 2.0 Summit is a sister event focused on fatherhood content creators and influencers, paralleling the Mom 2.0 community and extending the parenting influencer ecosystem.
- New York State Department of HealthminorMom 2.0 partnered with NYS Department of Health to promote the Hear Her campaign, spreading awareness about urgent maternal warning signs and encouraging people to listen when pregnant or postpartum individuals express concerns about their health.
- Music TogetherminorMusic Together is featured in Mom 2.0 content as a partner promoting family music programs. The partnership includes sponsored content highlighting how Music Together brings joy and connection to families during winter months and beyond.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mom 2.0 competitors and assessment
Company assessmentDirect peers
- BlogHer (SheMedia): Community and conference platform for women influencers and content creators, owned by Penske Media's SheMedia. Direct comparable on event-plus-community model and brand-sponsorship monetization; also operates Type:A, the historical parent-blogger conference competitor.
- Create & Cultivate: Operator of conferences and digital community for women content creators, influencers, and brand marketers. Closely comparable to Mom 2.0 in business model — annual flagship events, brand sponsorships, and creator education — though focused on women broadly rather than parenting specifically.
- Dad 2.0 Summit: Sister summit co-founded by John Pacini alongside Mom 2.0, focused on fatherhood influencers and brand marketers. Same operating model, sponsorship policy, and partner ecosystem; provides a clean A/B on the parental-influencer event category.
Broad incumbents
- Advertising Week: Large-scale flagship events and programming for the advertising and marketing industry. Comparable in events-driven, sponsor-monetized B2B community model, but broader and more established in the marketing category Mom 2.0 serves.
- Kidscreen: Established events (Kidscreen Summit) and trade publication covering children's media and entertainment. Comparable as a higher-end B2B events business adjacent to Mom 2.0's parenting niche, though targeting kids-content executives rather than influencer creators.
- SheMedia (Penske Media): Digital media and events company for women audiences, parent of BlogHer. Overlapping creator-community and event portfolio, with broader lifestyle scope than Mom 2.0 but similar sponsorship-driven monetization.
Others
- Fatherly: Digital media and commerce brand for dads, with editorial, podcasts, and brand partnerships. Thematically aligned as a parenting-focused creator/media business, though primarily content-led with no flagship event — useful as an ecosystem peer.
Regional players
- The Bump (The Knot Worldwide): Pregnancy and parenting content/media brand under The Knot Worldwide with comparable audience (expectant and new parents) and brand-marketing monetization. Regional (U.S.) focus and content-led rather than event-led, but adjacent in the parenting media stack.
Emerging players
- Social Media Week: Multi-city conference series and content platform for social media and digital marketing professionals. Comparable events-and-community structure for the creator-economy/influencer-marketing space, though less parenting-specific.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mom 2.0 social profiles
Digital presenceMom 2.0 compliance and trust
Trust signalCompliance5 records
Mom 2.0 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mom 2.0 leadership team
Management profileNumber of profiles
Profiles4 records
Mom 2.0 subsidiaries and ownership
Company hierarchySubsidiaries3 records
Mom 2.0 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mom 2.0 M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mom 2.0
What does Mom 2.0 do?
Mom 2.0 produces and hosts live events and educational content for parenting influencers, content creators, and marketers. Its flagship offering is the annual Mom 2.0 Summit conference, complemented by the newer Mom 2.0 Day of Wellness event, an on-demand webinar series, and premium Insider Sessions. The company monetizes through event ticket sales and brand sponsorships that connect consumer brands with the parenting influencer community.
Is Mom 2.0 a public or private company?
Mom 2.0 is a private company. It is classified as corporate owned and is currently operating.
When was Mom 2.0 founded?
Mom 2.0 was founded in 2009. It employs 1 to 10 people.
Where is Mom 2.0 based?
Mom 2.0 is headquartered in Houston, United States, in the North America region.
How does Mom 2.0 make money?
Three revenue lines are on record. Event Tickets are the primary driver. The others are brand Sponsorships and webinar and Content Programs.
Who are Mom 2.0's main competitors?
Direct peers on record are BlogHer (SheMedia), Create & Cultivate and Dad 2.0 Summit. Broad incumbents are Advertising Week, Kidscreen and SheMedia (Penske Media). Fatherly is listed as an others. The Bump (The Knot Worldwide) is listed as a regional player. Social Media Week is listed as an emerging player.
Does Mom 2.0 have an API?
No public API is recorded for Mom 2.0.
What industry is Mom 2.0 in?
Mom 2.0's product category is Influencer Marketing Events and Community. Its primary akta.pro industry code is EDACAEAM, Nanny Share / Cooperative Home Childcare, with a secondary code of CRAFABAG, Baby, Kids & Maternity Marketplaces. Its NAICS code is 6244 and its SIC code is 8351.