Social Media Week
Adweek is a B2B trade media outlet serving marketing, advertising, and media professionals with editorial coverage, newsletters, podcasts, events, and branded content programs distributed globally via digital and in-person channels.
- Company typePrivate
- Founded2009
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Social Media Week does
Adweek is a privately held B2B trade media outlet serving marketing, advertising, and media professionals. The company publishes editorial coverage across eight content verticals — Agencies, Brands, Creativity, Media, TV, Commerce, Tech, and Dealroom — via its website (adweek.com), a network of email newsletters (ADWEEK Daily, AI Tech & Money, and On Background), and a podcast network including the Leadership Voices series. Adweek's product portfolio is anchored in editorial media rather than software; the platform does not expose a public API, native mobile app, or SDK, and no proprietary technology stack is disclosed. Its core technology is therefore best characterized as a content management and distribution platform supporting multi-format publishing.
The company's revenue model is diversified across multiple channels: digital subscriptions (free and premium tiers), sponsored and branded content programs sold to enterprise advertisers, flagship in-person events (Brandweek, ADWEEK House Cannes, Sports Summit), webinars, and a resource library of whitepapers and reports. Named sponsored content partners include Salesforce, Ibotta, DoorDash, Texas A&M University, Screenvision Media, and Cint, indicating enterprise-scale advertising relationships. The customer base segments into marketing and advertising professionals, brand marketers, media professionals, agency leaders (primary segments), and technology companies plus entertainment and sports brands (secondary segments). Distribution is global via digital channels, with event programming geographically concentrated in U.S. hubs (Atlanta, New York) and international venues (Cannes).
Adweek appears to operate as a standalone independent media company with no parent company, venture backing, or public listing evidenced in the source data. The company does not disclose revenue, headcount, or founding year in the available material, and its ownership and control dynamics are unstated. Recent strategic activity includes geographic event expansion (Brandweek 2026 in Atlanta), new event verticals (Sports Summit), product additions (AI Tech & Money newsletter, Dealroom vertical), and growth of its branded content revenue stream. The website carried current 2026 editorial content at the time of capture, indicating ongoing operations.
Social Media Week firmographics
Firmographics- Name
- Social Media Week
- Legal name
- Adweek
- Website
- https://socialmediaweek.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adweek is a B2B trade media outlet serving marketing, advertising, and media professionals with editorial coverage, newsletters, podcasts, events, and branded content programs distributed globally via digital and in-person channels.
- Ownership category
- akta.pro rank
Social Media Week industry classification
Industry- Product category
- Trade Media Publishing
- NAICS
- Advertising Agencies (54181), Convention and Trade Show Organizers (56192), Periodical Publishers (513120)
- SIC
- Services-Advertising (7310), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Experiential, Event & Sponsorship Marketing (BPAFAAAH)
- akta.pro secondary industries
- Corporate Conferences & Sales Kickoffs (MPAGAGAC), Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)
Keywords
Where Social Media Week is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
Social Media Week business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels3 records
Marketing channels9 records
Social Media Week product offering
Product offeringCore offering
Adweek is a trade media brand that publishes journalism, analysis, and market intelligence for the marketing, advertising, and media industries across verticals such as Agencies, Brands, Creativity, Media, TV, Commerce, Tech, and Dealroom. It distributes this content through daily and specialty email newsletters, a podcast network, sponsored/branded editorial programs, webinars, a resource library of whitepapers and reports, and flagship live events including Brandweek, ADWEEK House Cannes, and the Sports Summit.
Product overview
Adweek is a marketing and media industry publication offering coverage across multiple content verticals including Agencies, Brands, Creativity, Media, TV, Commerce, Tech, and Dealroom (industry transactions). The company produces events such as Brandweek, Sports Summit, and ADWEEK House Cannes, and offers newsletters (ADWEEK Daily, AI Tech & Money, On Background), podcasts, and branded content solutions. The platform functions primarily as an editorial media outlet rather than a software product with distinct modules.
Differentiator
Problem solved
Functional benefit
Products and services
- ADWEEK Daily Newsletter
Companies that use Social Media Week
Customer profileSegments6 records
Ideal customer profiles3 records
Social Media Week technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Social Media Week partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Social Media Week competitors and assessment
Company assessmentEmerging players
- eMarketer (Insider Intelligence): eMarketer produces research, forecasts, and analyst reports on digital advertising, ecommerce, and marketing technology. Comparable audience of marketing and media professionals, with stronger emphasis on paid research/subscription intelligence products.
- Marketing Brew: Marketing Brew is a free daily newsletter covering the advertising and marketing industry, part of the Morning Brew media portfolio. Represents the digital-native, newsletter-first challenger model competing for the same marketing-professional audience.
Direct peers
- Digiday: Digiday covers the digital media and marketing ecosystem with news, research, and events (Digiday Awards, Programmatic Marketing Summit). Comparable audience of agency and brand marketers with a digital-native editorial model.
- PRWeek: PRWeek is a B2B trade publication for the public relations and communications industry with events (PRWeek Awards) and newsletters. Closely adjacent audience (CMOs, agency leaders) with comparable multi-channel monetization.
- The Drum: The Drum is a global marketing and media publication covering advertising, branding, and creative industries, with conferences (The Drum Awards) and newsletters. Directly comparable in editorial focus and event-driven monetization.
- MediaPost: MediaPost publishes daily news, commentary, and research on media, marketing, and advertising with multiple topic-specific newsletters and the MediaPost Awards. Comparable B2B trade media model targeting agency and brand-side professionals.
- Campaign Magazine: Campaign is a global advertising trade publication (part of Haymarket Media) covering agencies, brands, and creativity with strong U.K. roots but international reach. Comparable editorial focus and B2B audience, though more EMEA-anchored.
- Ad Age: Ad Age is the most direct competitor — a long-standing trade publication covering advertising, marketing, and media with similar editorial verticals, events (e.g., A-List & Creativity Awards), and newsletters. Closest one-to-one comparable in the U.S. advertising trade press space.
- Advertising Week (event/IP): Advertising Week operates flagship conferences in New York, London, and Tokyo plus year-round content. Directly comparable event-led business model and audience overlap with Adweek's Brandweek, Cannes House, and Sports Summit portfolio.
Others
- Shamrock Capital (former owner reference): Adweek has historically been owned by PE-backed media holding companies (Shamrock Capital / Beringer Capital era). Included as a comparable for valuation benchmarking and ownership-structure context rather than direct competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Social Media Week social profiles
Digital presenceSocial Media Week financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Media Week leadership team
Management profileNumber of profiles
Social Media Week funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Media Week M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Media Week
What does Social Media Week do?
Adweek is a trade media brand that publishes journalism, analysis, and market intelligence for the marketing, advertising, and media industries across verticals such as Agencies, Brands, Creativity, Media, TV, Commerce, Tech, and Dealroom. It distributes this content through daily and specialty email newsletters, a podcast network, sponsored/branded editorial programs, webinars, a resource library of whitepapers and reports, and flagship live events including Brandweek, ADWEEK House Cannes, and the Sports Summit.
Is Social Media Week a public or private company?
Social Media Week is a private company. It is classified as unknown and is currently operating.
When was Social Media Week founded?
Social Media Week was founded in 2009. It employs 11 to 50 people.
Where is Social Media Week based?
Social Media Week is headquartered in Miami, United States, in the North America region.
Who are Social Media Week's main competitors?
Emerging players on record are eMarketer (Insider Intelligence) and Marketing Brew. Direct peers are Digiday, PRWeek, The Drum, MediaPost, Campaign Magazine, Ad Age and Advertising Week (event/IP). Shamrock Capital (former owner reference) is listed as an others.
Does Social Media Week have an API?
No public API is recorded for Social Media Week.
What industry is Social Media Week in?
Social Media Week's product category is Trade Media Publishing. Its primary akta.pro industry code is BPAFAAAH, Experiential, Event & Sponsorship Marketing, with a secondary code of MPAGAGAC, Corporate Conferences & Sales Kickoffs. Its NAICS code is 54181 and its SIC code is 7310.