Mom 2.0

What Mom 2.0 does

Mom 2.0 is a community platform for parenting influencers, content creators, marketers, and media professionals, operating the long-running Mom 2.0 Summit (launched 2009, with the 18th edition scheduled in Austin in 2026 and a 19th in Las Vegas in 2027), the newer Day of Wellness event, an on-demand webinar series, a newsletter, and an archive of articles on entrepreneurship, content creation, and self-care. The platform is positioned as North America's leading community of parenting influencers and media, and connects creators with consumer brands for sponsorship activations, networking, and professional development. Underlying technology is a web-based content management and community platform operated by Everyday Health, Inc. (a subsidiary of Ziff Davis, Inc.), with content distributed via the mom2.com website, email newsletters, and major social channels (Facebook, Twitter/X, Instagram, Pinterest, LinkedIn, Flickr).

The business generates revenue through three primary streams: ticket sales for the annual Mom 2.0 Summit and Day of Wellness (sold via Socio Events registration), brand sponsorships of summit programming (with a published sponsorship policy and named sponsor tiers), and on-demand webinar/content programming. The customer base is dual-segment: parenting content creators and influencers (SMBs and individual professionals purchasing tickets and consuming content) and consumer brands and marketers (enterprise buyers of sponsorship packages). The platform operates alongside sister properties BabyCenter, What to Expect, and the Dad 2.0 Summit under Ziff Davis' Everyday Health Group Pregnancy & Parenting division, with corporate headquarters at 114 Fifth Avenue, New York, and operational leadership through Mom Media Enterprises LLC.

The company's go-to-market is community-led: existing members attract new participants through word-of-mouth and network effects, supported by content marketing, organic social, email, events, and earned media partnerships (e.g., theSkimm). The platform holds no public funding rounds, is privately held under Ziff Davis ownership, and operates with 1-10 employees, positioning it as a focused, content-and-events business within a much larger media conglomerate.

Name

Mom 2.0

Legal name

Everyday Health, Inc.

Website

https://mom2.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Influencer Marketing Events and Community

NAICS

Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Nanny Share / Cooperative Home Childcare (EDACAEAM)

akta.pro secondary industry

Baby, Kids & Maternity Marketplaces (CRAFABAG)

Keywords

• Parenting influencer community
• Influencer marketing events
• Creator economy conferences
• Family content marketing
• Parenting media network

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Event Tickets: Revenue generated from ticket sales for the annual Mom 2.0 Summit and the new Day of Wellness event. Events are held annually with the summit typically in spring and the Day of Wellness in fall.
2. Brand Sponsorships: Brands sponsor the summit and gain access to parenting influencers for marketing activations, partnerships, and brand campaigns. The company has an active sponsorship program with named sponsorship policy.
3. Webinar and Content Programs: On-demand webinar series and premium content programming provide additional revenue streams. The platform hosts educational content on influencer marketing, entrepreneurship, and parenting topics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mom 2.0 produces and hosts live events and educational content for parenting influencers, content creators, and marketers. Its flagship offering is the annual Mom 2.0 Summit conference, complemented by the newer Mom 2.0 Day of Wellness event, an on-demand webinar series, and premium Insider Sessions. The company monetizes through event ticket sales and brand sponsorships that connect consumer brands with the parenting influencer community.

Product overview

Mom 2.0 is a community platform for parenting influencers, content creators, marketers, and media professionals. The core offerings include the annual Mom 2.0 Summit (a major conference for the parenting creator economy) and the Mom 2.0 Day of Wellness (a newer wellness-focused event). These are supported by supplementary offerings including the Mom 2.0 Newsletter, Insider Sessions, Articles and Content Resources, and an On-Demand Webinar Series. The platform connects parenting creators with brands and provides resources for business development, content creation, and professional growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Mom 2.0 Summit Annual flagship conference bringing together parenting influencers, content creators, marketers, and media professionals for keynotes, sessions on AI integration, business diversification, mental health, affiliate marketing, and brand partnerships. Tickets are sold to attendees and sponsorship packages are sold to consumer brands.
• Mom 2.0 Day of Wellness A wellness-focused gathering designed around personal wellbeing rather than professional output. Features expert-led conversations on health, wellness, and leadership, restorative experiences, and mindfulness activities, with intentionally limited attendance for intimacy. Targeted at parenting creators and community members seeking renewal.
• Insider Sessions Premium content sessions providing deeper insights and exclusive resources for community members, positioned as an elevated tier of programming within the Mom 2.0 community offering.
• On-Demand Webinar Series — Inside the Parent Influencer Ecosystem On-demand educational webinar series providing insights into the parent influencer ecosystem for creators, entrepreneurs, and marketers building businesses through influence.
• Brand Sponsorship Program Brand sponsorship packages that grant consumer brands access to parenting influencers for marketing activations, partnerships, and brand campaigns, with a documented sponsorship policy and activation opportunities across Summit and Day of Wellness programming.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• theSkimm & Skimm+coreGTM or Marketing Partner · 1 February 2026theSkimm and Skimm+ are official Media Partners for the Mom 2.0 Summit Austin (April 16-18, 2026). This partnership extends content reach and provides media exposure for the summit to theSkimm's audience of women interested in news, lifestyle, and career content.
• BabyCentercoreStrategic or Co-development PartnerBabyCenter is a sister company within Ziff Davis' Everyday Health Group Pregnancy & Parenting division. As trusted sources for pregnancy and parenting information, BabyCenter and Mom 2.0 collaborate to provide best-in-class family reach, connecting with 9 out of 10 moms in the U.S. and over 400 million individuals through a leading influencer network.
• What to ExpectcoreStrategic or Co-development PartnerWhat to Expect is a sister company within Ziff Davis' Everyday Health Group Pregnancy & Parenting division. Operating alongside BabyCenter, What to Expect provides trusted pregnancy and parenting information that complements Mom 2.0's influencer community reach.
• Dad 2.0 SummitminorStrategic or Co-development PartnerCo-founded by John Pacini, the Dad 2.0 Summit is a sister event focused on fatherhood content creators and influencers, paralleling the Mom 2.0 community and extending the parenting influencer ecosystem.
• New York State Department of HealthminorStrategic or Co-development PartnerMom 2.0 partnered with NYS Department of Health to promote the Hear Her campaign, spreading awareness about urgent maternal warning signs and encouraging people to listen when pregnant or postpartum individuals express concerns about their health.
• Music TogetherminorGTM or Marketing PartnerMusic Together is featured in Mom 2.0 content as a partner promoting family music programs. The partnership includes sponsored content highlighting how Music Together brings joy and connection to families during winter months and beyond.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BlogHer (SheMedia): Community and conference platform for women influencers and content creators, owned by Penske Media's SheMedia. Direct comparable on event-plus-community model and brand-sponsorship monetization; also operates Type:A, the historical parent-blogger conference competitor.
• Create & Cultivate: Operator of conferences and digital community for women content creators, influencers, and brand marketers. Closely comparable to Mom 2.0 in business model — annual flagship events, brand sponsorships, and creator education — though focused on women broadly rather than parenting specifically.
• Dad 2.0 Summit: Sister summit co-founded by John Pacini alongside Mom 2.0, focused on fatherhood influencers and brand marketers. Same operating model, sponsorship policy, and partner ecosystem; provides a clean A/B on the parental-influencer event category.

Broad incumbents

• Advertising Week: Large-scale flagship events and programming for the advertising and marketing industry. Comparable in events-driven, sponsor-monetized B2B community model, but broader and more established in the marketing category Mom 2.0 serves.
• Kidscreen: Established events (Kidscreen Summit) and trade publication covering children's media and entertainment. Comparable as a higher-end B2B events business adjacent to Mom 2.0's parenting niche, though targeting kids-content executives rather than influencer creators.
• SheMedia (Penske Media): Digital media and events company for women audiences, parent of BlogHer. Overlapping creator-community and event portfolio, with broader lifestyle scope than Mom 2.0 but similar sponsorship-driven monetization.

Others

• Fatherly: Digital media and commerce brand for dads, with editorial, podcasts, and brand partnerships. Thematically aligned as a parenting-focused creator/media business, though primarily content-led with no flagship event — useful as an ecosystem peer.

Regional players

• The Bump (The Knot Worldwide): Pregnancy and parenting content/media brand under The Knot Worldwide with comparable audience (expectant and new parents) and brand-marketing monetization. Regional (U.S.) focus and content-led rather than event-led, but adjacent in the parenting media stack.

Emerging players

• Social Media Week: Multi-city conference series and content platform for social media and digital marketing professionals. Comparable events-and-community structure for the creator-economy/influencer-marketing space, though less parenting-specific.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mom2summit
• Facebookfacebook.com/mom2summit
• LinkedInlinkedin.com/company/mom-media
• Instagraminstagram.com/mom2summit
• Pinterestpinterest.com/mom2summit

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mom 2.0