What Hirepurpose does

Hirepurpose is a B2B military veteran sourcing and talent attraction solution operated as a service brand by Orion Talent (legal entity Orion ICS, LLC). The platform connects enterprise employers, primarily Fortune 100 companies across aerospace, technology, healthcare, energy, logistics, financial services, and hospitality, with the approximately 200,000 U.S. service members who transition out of the military each year. Its core technology is a proprietary military candidate database built over more than 30 years, combined with a military-focused job distribution network, on-base representation to active duty personnel, and partnerships with military transition offices.

The Hirepurpose product surface comprises a core "Military Sourcing and Talent Attraction" solution augmented by sub-products including the Military Jobs Distribution Network, Programmatic Job Advertising, Employment Branding evaluation, Source & Screen, Marketing Outreach & Content Creation, and On-Base Representation. These components collectively enable employers to push job postings from their ATS or careers site into military-focused talent networks and to receive pre-qualified, screened candidate slates. The company holds registered trademarks for Hirepurpose and Battlefield to the Boardroom (a veteran-transition podcast).

Hirepurpose generates revenue through B2B professional services fees for talent attraction, job distribution, and employer branding engagements sold directly to enterprise HR and talent acquisition teams. Pricing is not publicly disclosed and is delivered through consultation-based custom quotes tied to employer hiring volume and goals. The company is privately held under the Orion ICS, LLC corporate umbrella, with Sarah Peiker as CEO of Orion Talent and no disclosed funding rounds, M&A activity, or institutional investment. Recent analyst recognition includes #1 ranking in HRO Today's 2025 Baker's Dozen for RPO (Midsize Deal) and Major Contender status in Everest Group's 2025 Global RPO PEAK Matrix.

Name

Hirepurpose

Legal name

HirePurpose

Website

https://hirepurpose.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Hirepurpose, a service brand of Orion Talent, is a B2B military veteran sourcing and talent attraction platform that connects enterprise employers (Fortune 100) with the roughly 200,000 U.S. service members transitioning to civilian careers each year, leveraging a 30+ year proprietary military database, on-base representation, and targeted job distribution.

Ownership category

akta.pro rank

Product category

Military Veteran Recruiting Services

NAICS

Employment Placement Agencies (561311), Employment Services (5613), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Sourcing / Talent Research & Pipeline RPO (Sourcer-as-a-Service) (BPACABAM)

akta.pro secondary industries

Recruitment Marketing & Employer Branding for RPO (BPACABAL), Veterans & Military-to-Civilian Transition Programs (EDAAAOAH)

Keywords

• Military veteran recruiting
• Talent acquisition services
• Veteran hiring solutions
• Recruitment process outsourcing
• Military job placement

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. HirePurpose Military Sourcing Services: B2B recruitment solution connecting employers with military veterans. Revenue generated through service fees for talent attraction, job distribution, and employer branding services. Sold directly to enterprise employers seeking to fill positions with military-experienced candidates.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

HirePurpose is a B2B military veteran sourcing and talent attraction solution that connects enterprise employers with transitioning service members through a proprietary military database, targeted marketing campaigns, job distribution networks, programmatic job advertising, employment branding, and on-base representation. The solution is sold as a comprehensive service to large employers seeking to build veteran-friendly workforces and meet military hiring goals.

Product overview

HirePurpose® is a unified military veteran sourcing and talent attraction platform offered by Orion Talent. The core offering is the HirePurpose® Military Sourcing and Talent Attraction solution, which is enhanced by an ecosystem of integrated sub-products including the Military Jobs Distribution Network, Programmatic Job Advertising, Employment Branding, and Source & Screen services. These components work together to help employers become military veteran Employers of Choice by leveraging Orion's proprietary military database, targeted marketing campaigns, on-base representation, and comprehensive recruiting support. The solution enables job distribution directly from employer career sites or ATS systems to military-focused talent networks.

Differentiator

Problem solved

Functional benefit

Products and services

• HirePurpose® Military Sourcing and Talent Attraction

Quantifiable outcome

• Helps companies exceed their high volume Veteran hiring goals
• +2 more outcomes

Named customers16 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• U.S. Department of LaborcoreStrategic or Co-development PartnerPartnership with U.S. Department of Labor to support transitioning military service members and spouses. Orion Talent supports the DOL's mission to help veterans find meaningful civilian employment.
• Military Transition OfficescoreStrategic or Co-development PartnerClose working relationships with military transition offices to equip service members and their families with tools and knowledge for civilian employment transition.
• ExpediamajorGTM or Marketing PartnerExpedia partners with Orion Talent's HirePurpose Military Veteran Sourcing to amplify strategic DEI objectives and reach candidates representing diverse backgrounds and perspectives.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• VETS Indexes: VETS Indexes evaluates and ranks veteran-friendly employers and provides employer branding services in the military hiring space, adjacent to HirePurpose's Employment Branding and Source & Screen offerings.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm with RPO and talent acquisition capabilities, often competing for the same enterprise contracts where veteran hiring is bundled into broader TA strategies.
• Randstad Sourceright: Randstad Sourceright is one of the largest global RPO providers and runs veteran-focused sourcing practices that compete with HirePurpose for enterprise RPO contracts across Fortune 100 accounts.
• LinkedIn Talent Solutions: LinkedIn offers veteran-affinity filters, talent communities, and recruiter products that increasingly compete with specialist veteran sourcing providers for enterprise sourcing spend.
• Cielo: Cielo is a global RPO and talent acquisition partner serving large enterprises; it competes with HirePurpose on RPO deals where veteran hiring is one component of broader TA outsourcing.
• Indeed for Veterans: Indeed operates veteran-focused job search initiatives and large-scale programmatic job advertising that compete with HirePurpose's job distribution and programmatic ad offerings on volume and price.

Direct peers

• Corporate Gray: Corporate Gray matches military veterans with civilian career opportunities through job fairs and a candidate database, mirroring HirePurpose's database-and-events-driven veteran sourcing approach.
• Bradley-Morris: Bradley-Morris is a military-focused recruiting firm placing transitioning and former military candidates into civilian roles, competing with HirePurpose for the same enterprise customer base and candidate supply.
• RecruitMilitary: RecruitMilitary runs veteran-focused career fairs, a job board, and employer sourcing services targeting transitioning service members — the same core candidate pool and buyer (enterprise veteran hiring programs) as HirePurpose.
• MilitaryHire: MilitaryHire operates a dedicated veteran job board and employer network connecting transitioning service members to civilian employers, directly overlapping HirePurpose's sourcing and job distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HirepurposeJobs
• YouTubeyoutube.com/channel/UCku6GiSQ7QyCDJX2Bfrc3TQ
• Facebookfacebook.com/HirePurpose
• LinkedInlinkedin.com/company/hirepurpose
• Instagraminstagram.com/oriontalent/?hl=en
• TikToktiktok.com/@oriontalent

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirepurpose