Luna Systems
Luna Systems (Zentrack Ltd.) is a Dublin-based AI and computer vision company that provides edge-optimised Advanced Rider Assistance Systems and safety cameras for e-bike and motorcycle OEMs, Tier 1 suppliers, and individual cyclists and motorcyclists via its ARAS, Smart Cluster, and Luna Oculus products.
- Company typePrivate
- Founded2020
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Luna Systems does
Luna Systems is a Dublin-based, privately held (legal entity Zentrack Ltd.) AI and computer vision company founded in 2020 that builds Advanced Rider Assistance Systems (ARAS) and bike safety products for cyclists, motorcyclists, and powered two-wheeler OEMs. Its core technology is edge-optimised computer vision that runs on cost-constrained hardware to deliver real-time detection of blind spots, close passes, headway distances, forward collisions, potholes, and pedestrians, paired with post-ride scene reconstruction and a rider safety coach that scores dangerous behaviours. The product portfolio includes a Bike Safety System with single/dual AI camera configurations for OEMs, a Powered Two-Wheeler ARAS suite, a flagship Smart Cluster co-developed with JMO and CODICO on the Qualcomm QCM6125 platform (with Android Automotive, Apple CarPlay, and Google Maps pre-integrated), and Luna Oculus, a consumer dual-camera cycling device with a mobile app and freemium cloud storage.
Luna monetises through four reinforcing streams: hardware sales of its dual AI cameras to e-bike and motorcycle manufacturers, ARAS software licensing and SDK integration with OEMs and Tier 1 suppliers, subscription revenue from Luna Oculus cloud storage, and event-driven marketing partnerships with technology suppliers. Its customer base spans e-bike and motorcycle OEMs (primary), individual cyclists and motorcyclists (secondary), and historically e-scooter sharing operators (Voi, Zipp Mobility) plus academic pilots (Dublin City University). Go-to-market combines enterprise field sales into OEMs, OEM-embedded distribution through JMO and CODICO, consumer app store distribution for Luna Oculus, and event-driven demand generation at industry shows such as EICMA 2024 and Electronica 2024. The company is led by CEO and co-founder Andrew Fleury, with CBO and co-founder Ronan Furlong and chief communications officer Maria Diviney on the leadership team, and is backed by Fundracer Capital, EIT Urban Mobility, and Enterprise Ireland following a €1.5 million late seed round closed in January 2026.
Luna Systems firmographics
Firmographics- Name
- Luna Systems
- Legal name
- Zentrack Ltd.
- Website
- https://luna.systems
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Luna Systems (Zentrack Ltd.) is a Dublin-based AI and computer vision company that provides edge-optimised Advanced Rider Assistance Systems and safety cameras for e-bike and motorcycle OEMs, Tier 1 suppliers, and individual cyclists and motorcyclists via its ARAS, Smart Cluster, and Luna Oculus products.
- Ownership category
- akta.pro rank
Luna Systems industry classification
Industry- Product category
- Rider Assistance Systems
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Motorcycles, Bicycles & Parts (3751), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
- akta.pro secondary industries
- Driver Behavior Scoring & Coaching Platforms (TLAEANAB), Edge AI Deployment, Orchestration & OTA Model Updates (HDAAAJAI), Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF)
Keywords
Where Luna Systems is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Luna Systems business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- AI Camera Hardware Sales: Sale of dual AI camera hardware products for e-bikes and motorcycles. Luna transitioned from software-only provider to full system provider with launch of dual AI camera hardware.
- ARAS Software Licensing: Licensing of Advanced Rider Assistance Systems software to OEMs and Tier One suppliers for integration into their products. Luna provides customisable single and dual ARAS configurations tailored to rider needs.
- Consumer App and Cloud Storage: Consumer Luna Oculus product includes mobile app interface with free 1GB cloud storage tier for event clips and paid plans for additional storage.
- Smart Cluster Integration: ARAS features integrated into Smart Cluster product developed with JMO and CODICO, available as SDK for Android-based deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free cloud storage tier |
| Subscription | Monthly | Paid storage plans |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels5 records
Luna Systems product offering
Product offeringCore offering
Luna Systems builds computer vision and Edge AI-powered Advanced Rider Assistance Systems (ARAS) for cyclists, e-bikers, and motorcyclists. Core offerings include single/dual AI camera systems for bikes, OEM-integrated ARAS for powered two-wheelers (including the Smart Cluster co-developed with JMO and CODICO on Qualcomm QCM6125), the Luna Oculus consumer camera device with mobile app and cloud storage, and an AI Rider Safety Coach analytics API. The technology detects blind spots, close passes, headway distances, forward collisions, potholes, and pedestrians in real time and delivers post-ride coaching.
Product overview
Luna Systems offers a portfolio of AI-powered safety products for cyclists and motorcyclists. The core offerings include the Luna Oculus consumer product (AI camera device + mobile app), the Bike Safety System (single/dual AI cameras for situational awareness), and the Powered Two-Wheeler ARAS (Advanced Rider Assistance Systems for motorcycles). The Smart Cluster, developed in partnership with JMO and CODICO, represents a premium OEM integration combining ARAS with infotainment. All products share a common foundation in computer vision AI for real-time safety detection, with the AI Rider Safety Coach API enabling post-ride analytics that can be licensed to manufacturers.
Differentiator
Problem solved
Functional benefit
Brands
- Luna Oculus: AI-powered dual camera safety device for cyclists with mobile app interface, featuring local video storage and cloud upload of safety event clips.
Products and services
- Bike Safety System Single/dual AI camera systems for bicycles providing real-time situational awareness through detection of blind spots, close passes, and headway distances, delivered via adaptive AI overlays and audio alerts, with post-ride proximity event recordings mapped to highlight safety black spots. Targeted at cyclists and OEM integration partners.
- Powered Two-Wheeler ARAS Advanced Rider Assistance Systems for motorcycles and powered two-wheelers featuring Headway Monitoring, Forward Collision Warning, Pothole Detection, pedestrian detection, and AI safety coaching using scene reconstruction for post-ride feedback. Targeted at motorcycle OEMs and Tier One suppliers.
- Luna Oculus Consumer cycling safety product pairing an AI camera device with a mobile app interface. Device-first architecture records video locally, uploads safety event clips to the cloud with user consent, and provides real-time alerts for blind spots, close passes, and headway distances. Sold direct-to-consumer via the Luna mobile app.
- Smart Cluster Two-wheeler infotainment solution integrating AI-powered ARAS with convenience features. Built on Qualcomm QCM6125 with dual OS support (Android and RTOS), 10.25-inch touchscreen, front/rear cameras, Apple CarPlay, Android Automotive, Google Maps navigation, post-ride analytics, and OTA updates. Targeted at motorcycle OEMs and Tier One suppliers.
- AI Rider Safety Coach Post-ride analytics API that scores rides based on severity and number of dangerous behaviors such as tailgating, providing safety coaching feedback. Enables OEMs and app developers to integrate Luna's safety scoring into existing customer smartphone applications.
Quantifiable outcome
- Six in ten people say they don't feel safe cycling in their area (Ipsos MORI)
Companies that use Luna Systems
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Luna Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature11 records
Luna Systems partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and historical.
- JMOflagshipJMO Tech Co., LTD is a specialist in 2-wheel digital clusters with nearly 20 years of experience in display-based product solutions for two-wheeler, automotive, and industrial markets. Co-developing the Smart Cluster with Luna Systems and CODICO - first two-wheeler infotainment solution combining convenience with AI-powered ARAS safety.
- CODICOflagshipElectronics component design-in distributor and Qualcomm partner for over 20 years. Partnered with JMO and Luna Systems on Smart Cluster, providing distribution of Qualcomm's industrial SoC devices and supporting the launch of the innovative two-wheeler safety solution.
- Qualcomm TechnologiescoreGlobal semiconductor and telecommunications company providing QCM6125 system-on-chip platform powering the Smart Cluster. Luna Systems leverages Qualcomm's compute, graphics, DSP, AI, cellular and wireless capabilities for their ARAS solutions.
- DCU (Dublin City University)historicalDublin City University partnered with Luna Systems for world-first e-scooter AI research pilot project deploying AI-equipped e-scooters on campus. Luna was founded at DCU Alpha Innovation Campus.
- Zipp MobilityhistoricalIrish e-scooter sharing company that partnered with Luna on 'smart' e-scooters with computer vision technology for pedestrian detection.
- VoihistoricalSwedish e-scooter sharing company that conducted world-first trial of Luna's computer vision technology to detect pedestrians and keep riders off pavements. Partnership included Cambridge and Dublin deployments.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Luna Systems competitors and assessment
Company assessmentDirect peers
- Ride Vision: Israeli startup building AI-based collision avoidance and ARAS for motorcycles, the closest direct competitor to Luna's Powered Two-Wheeler ARAS offering. Targets both OEM integration and aftermarket with forward collision, blind spot, and distance warnings.
- See.Sense: UK-based company making connected cycling sensors and lights with crash, theft, and route safety analytics. Closely comparable to Luna's Bike Safety System and Luna Oculus in combining on-device sensing, app connectivity, and cycling-specific safety insights.
- Damon Motors: North American motorcycle OEM integrating AI-driven 360° warning systems (CoPilot) and adaptive ergonomics into electric motorcycles. Comparable to Luna as a technology-led motorcycle safety platform, though vertically integrated into vehicle manufacturing rather than a software supplier.
- Nexar: AI dashcam company with video telematics, driver behavior scoring, and a connected dashcam marketplace. Comparable to Luna's Luna Oculus device-plus-cloud approach for situational awareness and event-based analytics, though focused on cars and fleets rather than two-wheelers.
Broad incumbents
- Bosch: Global Tier 1 supplier with motorcycle ADAS products (ride assist, forward collision warning, blind spot detection) and a large R&D budget. Comparable as the dominant incumbent Luna must displace or partner with in OEM ARAS deals, but operates across automotive and many other domains.
- Continental: Tier 1 supplier offering motorcycle radar-based ADAS (e.g., surround sensing, blind spot detection). Comparable to Luna as a major incumbent supplier of two-wheeler safety technology at OEMs, with broader automotive and industrial portfolios.
- Mobileye: Intel-owned ADAS leader whose computer vision stack is expanding from automotive into adjacent mobility use cases including two-wheelers. Comparable to Luna in the underlying computer-vision-for-safety technology, but with vastly greater resources and broader market reach.
- Garmin: Incumbent cycling computer and motorcycle GPS/safety device maker with Varia rearview radar and incident detection. Comparable to Luna as a cycling/motorcycle safety hardware-plus-app provider with consumer channels and OEM-adjacent positioning.
Emerging players
- Wahoo Fitness: Connected cycling hardware and software company (trainers, computers, indoor cycling apps) with a strong cycling enthusiast channel. Comparable to Luna in the cycling device-plus-app category, though focused on training and performance rather than safety.
- Beryl: UK-based micromobility operator and hardware maker (laserlight, bike share). Comparable to Luna's historical Voi/Zipp micromobility work and to Luna Oculus in addressing cycling safety through device + shared-mobility integration.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Luna Systems social profiles
Digital presenceLuna Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luna Systems leadership team
Management profileNumber of profiles
Profiles3 records
Luna Systems funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luna Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luna Systems
What does Luna Systems do?
Luna Systems builds computer vision and Edge AI-powered Advanced Rider Assistance Systems (ARAS) for cyclists, e-bikers, and motorcyclists. Core offerings include single/dual AI camera systems for bikes, OEM-integrated ARAS for powered two-wheelers (including the Smart Cluster co-developed with JMO and CODICO on Qualcomm QCM6125), the Luna Oculus consumer camera device with mobile app and cloud storage, and an AI Rider Safety Coach analytics API. The technology detects blind spots, close passes, headway distances, forward collisions, potholes, and pedestrians in real time and delivers post-ride coaching.
Is Luna Systems a public or private company?
Luna Systems is a private company. It is classified as venture growth investor backed and is currently operating.
When was Luna Systems founded?
Luna Systems was founded in 2020. It employs 11 to 50 people.
Where is Luna Systems based?
Luna Systems is headquartered in Dublin, Ireland, in the Europe region.
How does Luna Systems make money?
Four revenue lines are on record. AI Camera Hardware Sales are the primary driver. The others are ARAS Software Licensing, consumer App and Cloud Storage and smart Cluster Integration.
Who are Luna Systems's main competitors?
Direct peers on record are Ride Vision, See.Sense, Damon Motors and Nexar. Broad incumbents are Bosch, Continental, Mobileye and Garmin. Emerging players are Wahoo Fitness and Beryl.
Does Luna Systems have an API?
No public API is recorded for Luna Systems.
What industry is Luna Systems in?
Luna Systems's product category is Rider Assistance Systems. Its primary akta.pro industry code is TLAEAFAG, Video Telematics, ADAS & AI Dashcams, with a secondary code of TLAEANAB, Driver Behavior Scoring & Coaching Platforms. Its NAICS code is 336991 and its SIC code is 3751.