Verticurl
Verticurl is a Singapore-headquartered marketing technology services firm and WPP/VML subsidiary providing implementation, consulting, and managed services for enterprise MarTech platforms across 14+ countries with 1,100+ specialists.
- Company typePrivate
- Founded2006
- HeadquartersSingapore, Singapore
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Verticurl does
Verticurl is a Singapore-headquartered marketing technology services firm founded in 2006 by Abhishek Gaur and operating as a subsidiary of VML within WPP Enterprise Solutions. The company provides implementation, consulting, and managed services for enterprise MarTech platforms including Adobe (Marketo, Experience Cloud, AEP, Ad Cloud), Salesforce (Marketing, Sales, Service, Commerce Clouds), Oracle Marketing Cloud (Eloqua, Responsys), Microsoft, Braze, Tealium, Blue Conic, Bloomreach, Sitecore, Magnolia, and Twilio Segment. Verticurl serves global multinational enterprise clients across three service tracks: B2B (demand generation, attribution, martech optimization), B2C (loyalty, customer experience, revenue growth), and CTO (martech architecture, security audits, AI governance, compliance).
The firm employs over 1,100 full-time specialists across 14+ countries with 20+ offices in APAC, AMER, EMEA, and LATAM, operating a 24/5 follow-the-sun delivery model with no subcontractors. Verticurl holds Adobe Platinum, Salesforce Silver, and Oracle Gold partner statuses and maintains ISO 9001, ISO 27001, and HIPAA certifications. The company has developed proprietary solutions including the world-first WeChat-Eloqua integrated marketing solution and the award-winning UNDERCOVER AI-powered mobile application. Named enterprise clients include Commvault, LinkedIn, Akamai Technologies, Informatica, Red Hat APAC, Fonterra Group, Milka, Asia Miles, Dell, FIS, Motorola, and Samsung France.
Verticurl generates revenue through professional services engagements (project-based implementation and consulting) and ongoing managed services (security governance, compliance monitoring, integration maintenance, optimization). Pricing is quote-based and not publicly disclosed given the custom nature of enterprise engagements. As a private subsidiary of WPP/VML, Verticurl benefits from parent-level client referrals while maintaining its own delivery model, regional headquarters, and brand identity. The firm has accumulated an extensive portfolio of industry awards including Campaign Asia, Cannes Lions, D&AD, London International Awards, Oracle Markie Awards, and MarTech Breakthrough Awards across 2011-2026.
Verticurl firmographics
Firmographics- Name
- Verticurl
- Legal name
- Verticurl Pte Ltd
- Website
- https://verticurl.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Verticurl is a Singapore-headquartered marketing technology services firm and WPP/VML subsidiary providing implementation, consulting, and managed services for enterprise MarTech platforms across 14+ countries with 1,100+ specialists.
- Ownership category
- akta.pro rank
Verticurl industry classification
Industry- Product category
- Marketing Technology Services
- NAICS
- Marketing Consulting Services (541613), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
Keywords
Where Verticurl is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices22 records
Markets served
Verticurl business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services: Implementation, consulting, and managed services for enterprise MarTech platforms. The company provides technical expertise for marketing technology architecture, systems integration, demand generation, and performance marketing engagements on a project and retainer basis.
- Managed Services: Ongoing managed services for marketing technology environments including security governance, compliance monitoring, integration maintenance, and continuous optimization.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
Verticurl product offering
Product offeringCore offering
Verticurl is a marketing technology services agency delivering enterprise MarTech implementation, integration, demand generation, and managed services to global multinational organizations. The company operates across three service tracks (B2B, B2C, and CTO) covering platform architecture, systems integration, demand generation, loyalty program transformation, omnichannel orchestration, security audits, and AI governance for clients running on Adobe, Salesforce, Oracle, and other major MarTech platforms.
Product overview
Verticurl is a marketing technology and demand generation agency operating as the technology engine of VML within WPP Enterprise Solutions. The company offers a portfolio of professional services organized into three main tracks: B2B Marketing Services (demand generation, lead management, martech optimization), B2C Marketing Services (customer experience, loyalty, CX, revenue growth), and CTO Services (martech architecture, security, AI governance, compliance). The service offering is structured as a platform of specialized modules including MarTech integration architecture, security audit services, AI governance frameworks, platform implementation, loyalty program transformation, omnichannel orchestration, customer data platform implementation, multi-touch attribution modeling, partner concierge programs, MarTech migration services, predictive lead scoring, and proprietary solutions such as the WeChat-Eloqua Integration and UNDERCOVER AI App.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Marketing Services Service track for global multinational B2B enterprises addressing broken attribution, fragmented martech stacks, AI mandate without foundation, and demand generation across multiple regions. Delivered through Verticurl's certified Adobe, Salesforce, Oracle, and other platform expertise.
- B2C Marketing Services Service track for consumer and retail brands addressing CX that leaks revenue, loyalty programs that cost more than they return, disconnected physical and digital channels, and ROI that cannot be proven. Includes loyalty program transformation, omnichannel orchestration, and personalization at scale.
- CTO Services Service track for CTOs, engineering teams, and marketing technology leaders addressing marketing's technical debt, integration complexity, security risks, AI governance gaps, and compliance challenges. Includes MarTech integration architecture audit, security audit services, AI governance framework implementation, and compliance governance.
- WeChat-Eloqua Integration Proprietary integrated marketing solution connecting WeChat social messenger engagement with Oracle Eloqua marketing automation campaigns. Includes QR code service, message service, menu services, and reporting capabilities for China market engagement.
- UNDERCOVER App AI-powered mobile application that detects, records, and stores evidence of verbal abuse using machine learning and deep learning to recognize linguistic patterns in English and Cantonese with a 90+ decibel trigger threshold. Award-winning solution recognized by Cannes Lions, D&AD, and London International Awards.
Quantifiable outcome
- 8-fold increase in marketing contribution to sales in 3 years
- +8 more outcomes
Companies that use Verticurl
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Verticurl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability11 records
Feature6 records
Verticurl partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and strategic.
- AdobecoreAdobe Global Platinum Partner - Verticurl designs, builds, and consults on key Adobe solutions including Marketo, Campaign, Experience Manager, Audience Manager, Analytics, Target, Magento, AEP, and Adobe Ad Cloud. Nearly two decades of certified, hands-on implementation experience at enterprise scale.
- SalesforcecoreSalesforce Silver Partner - Verticurl manages the design, implementation, and support of Salesforce Marketing, Sales, Service, and Commerce Clouds solutions on behalf of clients.
- OraclecoreOracle Gold Partner - Specializes in deployment, rollout, integration, and ongoing management of Oracle Marketing Cloud solutions such as Eloqua and Responsys. Extensive award-winning track record with Oracle Markie Awards across multiple years.
- BrazecoreAlliance Partner with extensive integration capabilities. Won Braze Torchie Award for Solutions Partner of the Year. Provides customer engagement and automation software platform implementations.
- MicrosoftstrategicAlliance partner providing technology integration capabilities across Microsoft's enterprise ecosystem including Azure, Dynamics, and related marketing technology platforms.
- IBMstrategicAlliance partner for IBM enterprise technology integration and marketing solutions.
- GooglestrategicAlliance partner for Google enterprise marketing technology integration including Google Ads, Analytics, and related platforms.
- AmazonstrategicAlliance partner for Amazon Web Services and enterprise technology integration.
- TealiumstrategicAlliance partner specializing in customer data platform and tag management integration.
- Blue ConicstrategicAlliance partner for customer data platform and profile management solutions.
- BloomreachstrategicAlliance partner for commerce and content experience platform integration.
- SitecorestrategicAlliance partner for content management system and digital experience platform integration.
- MagnoliastrategicAlliance partner for content management and digital experience solutions.
- Twilio SegmentstrategicAlliance partner for customer data platform and customer engagement solutions.
- VMLcoreVerticurl is the technology engine of VML and a driving force of creativity and innovation within WPP Enterprise Solutions. Founded in 2006, the company connects marketing vision to technical reality as part of VML's global network.
- WPPcoreVerticurl operates as a driving force within WPP Enterprise Solutions. Access to WPP's global enterprise client base and resources. Shanghai office located at WPP Campus.
Scale indicators16 records
Recent moves7 records
Expansion highlights5 records
Verticurl competitors and assessment
Company assessmentBroad incumbents
- Accenture Song: Accenture's experience-led creative and marketing services group, offering MarTech implementation, customer experience, and commerce at global scale. Directly comparable to Verticurl as a large enterprise alternative for marketing technology services.
- Deloitte Digital: Deloitte's creative digital consultancy delivering Adobe, Salesforce, and SAP CX implementations alongside broader consulting. Competes with Verticurl on large enterprise MarTech transformation mandates.
- IBM iX: IBM's experience design and digital marketing services arm, delivering Adobe, Salesforce, and Watson-enabled marketing implementations. Competes with Verticurl on enterprise MarTech mandates.
Direct peers
- Publicis Sapient: Global digital transformation consultancy implementing Adobe, Salesforce, and Pega marketing and customer experience platforms for enterprise clients. Highly comparable service portfolio to Verticurl.
- Merkle: Performance marketing and customer experience agency with deep Adobe and Salesforce partnerships and enterprise B2B/B2C MarTech implementations. Direct peer in scope and platform mix.
- Epsilon: Data-driven marketing and loyalty services firm under Publicis, providing CDP, email, and CX technology implementations for global enterprises. Comparable to Verticurl's B2C loyalty and CDP offerings.
- Perficient: Mid-to-large global consultancy specializing in Adobe, Salesforce, and Oracle Marketing Cloud implementations and managed services. Closely comparable in delivery model and platform certifications.
- Ansira: Independent marketing services agency offering MarTech implementation, channel partner marketing, and demand generation for B2B enterprises. Overlaps directly with Verticurl's B2B and Partner Concierge tracks.
- Slalom: Global consulting firm with strong Adobe and Salesforce marketing cloud practices delivering enterprise MarTech implementations. Comparable delivery footprint and enterprise GTM motion.
- Valtech: Global digital experience agency delivering Adobe, Salesforce, and Sitecore implementations and managed services. Comparable in MarTech platform breadth and enterprise customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Verticurl social profiles
Digital presenceVerticurl compliance and trust
Trust signalCompliance3 records
Verticurl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verticurl leadership team
Management profileNumber of profiles
Profiles15 records
Verticurl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verticurl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verticurl
What does Verticurl do?
Verticurl is a marketing technology services agency delivering enterprise MarTech implementation, integration, demand generation, and managed services to global multinational organizations. The company operates across three service tracks (B2B, B2C, and CTO) covering platform architecture, systems integration, demand generation, loyalty program transformation, omnichannel orchestration, security audits, and AI governance for clients running on Adobe, Salesforce, Oracle, and other major MarTech platforms.
Is Verticurl a public or private company?
Verticurl is a private company. It is classified as corporate owned and is currently operating.
When was Verticurl founded?
Verticurl was founded in 2006. It employs 501 to 1,000 people.
Where is Verticurl based?
Verticurl is headquartered in Singapore, Singapore, in the Asia region.
How does Verticurl make money?
Two revenue lines are on record. Professional Services are the primary driver. The others are managed Services.
Who are Verticurl's main competitors?
Broad incumbents on record are Accenture Song, Deloitte Digital and IBM iX. Direct peers are Publicis Sapient, Merkle, Epsilon, Perficient, Ansira, Slalom and Valtech.
Does Verticurl have an API?
No public API is recorded for Verticurl.
What industry is Verticurl in?
Verticurl's product category is Marketing Technology Services. Its primary akta.pro industry code is MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory. Its NAICS code is 541613 and its SIC code is 8742.