The Presentation Company
The Presentation Company is a women-owned corporate training firm founded in 2001 that teaches Fortune 500 enterprises business storytelling and visual communication using a proprietary framework, serving clients such as Meta, Medtronic, Boston Scientific, and Colgate-Palmolive through in-person, virtual, and digital on-demand workshops.
- Company typePrivate
- Founded2001
- HeadquartersBeaverton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Presentation Company does
The Presentation Company (TPC) is a privately held, women-owned corporate training and coaching firm founded in 2001 in Beaverton, Oregon by sisters Janine Kurnoff and Lee Lazarus. The company delivers business storytelling and visual communication training to Fortune 500 enterprises, teaching teams to convert data, ideas, and presentations into audience-centric visual narratives using a proprietary '4 Signposts + BIG Idea' framework (Setting, Characters, Conflict, Resolution, plus a BIG Idea takeaway). Its product portfolio centers on a three-part Storytelling Learning Journey comprising Business Storytelling Fundamentals, Crafting Strategic Visual Stories, and Influencing with Visuals, complemented by a Presenting Data Visually workshop and supporting coaching services.
TPC operates as a services-led business rather than a technology company. Training is delivered through three modalities: in-person workshops, virtual instructor-led sessions (pioneered since 2004 with features such as polling, breakout rooms, and whiteboarding), and self-paced digital courses distributed via a partnership with the NovoEd learning platform. The company also publishes the Amazon #1 bestseller 'Everyday Business Storytelling' through Wiley and maintains a resource center of blogs, webinars, and videos. Its go-to-market is primarily direct enterprise sales targeting L&D and HR functions, supplemented by industry conference presence at ATD, CMA, and SIMA events and significant thought leadership earned media in Harvard Business Review, Forbes, Business Insider, and Fast Company.
The customer base spans Fortune 500 logos across technology (Meta, Google, Microsoft, HP, Oracle, eBay, Intuit), medical devices (Medtronic, Boston Scientific), CPG (Nestlé, Colgate-Palmolive, Kraft Heinz), telecom (T-Mobile, Verizon, AT&T), hospitality (Marriott), food service (McDonald's), and other sectors. Long-tenured relationships include Meta since 2013 (1,200+ employees trained), Medtronic (800+ employees), and Boston Scientific since 2017 (500+ employees). Revenue is generated through professional services fees for workshops and coaching, recurring digital course subscriptions, and book royalties, with pricing handled via custom enterprise quotes rather than public disclosure. The company has remained self-funded since a minor 2005 Starve Ups participation, operating with a small headcount of 11-50 employees.
The Presentation Company firmographics
Firmographics- Name
- The Presentation Company
- Legal name
- The Presentation Company, LLC
- Website
- https://presentation-company.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Presentation Company is a women-owned corporate training firm founded in 2001 that teaches Fortune 500 enterprises business storytelling and visual communication using a proprietary framework, serving clients such as Meta, Medtronic, Boston Scientific, and Colgate-Palmolive through in-person, virtual, and digital on-demand workshops.
- Ownership category
- akta.pro rank
The Presentation Company industry classification
Industry- Product category
- Corporate Training Services
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Communication & Presentation Skills (EDABAMAA)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Marketing, Communications & Digital Skills Training (EDAGANAM), Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
Keywords
Where The Presentation Company is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Presentation Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Corporate Training Workshops: Instructor-led training programs delivered in-person or virtually to enterprise clients. Programs include Storytelling Learning Journey, Crafting Strategic Visual Stories, Influencing with Visuals, and Presenting Data Visually workshops. Sold directly to organizations for team training.
- Digital On-Demand Courses: Self-paced online courses delivered through partnership with NovoEd platform. Includes the 'Everyday Business Storytelling' digital learning solution and webcasts available for individual or team access.
- Book Sales: Sale of the Amazon #1 bestseller 'Everyday Business Storytelling' by Janine Kurnoff and Lee Lazarus. Available through Amazon, Barnes & Noble, Porchlight, and Bookshop.
- Coaching Services: Embedded coaching integrated with training programs, providing individualized feedback and practice on real work during workshops.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
The Presentation Company product offering
Product offeringCore offering
The Presentation Company provides business storytelling and visual communication training and coaching to enterprise teams and individual professionals. Its core deliverable is the Storytelling Learning Journey, a structured curriculum built around a proprietary "4 Signposts + BIG Idea" framework (Setting, Characters, Conflict, Resolution, plus a single BIG Idea) that teaches teams to convert data and ideas into audience-centric visual narratives. Training is delivered in-person, virtually, and on-demand via the NovoEd platform, with embedded coaching on real work, and is complemented by the Amazon #1 bestseller book "Everyday Business Storytelling."
Product overview
The Presentation Company (TPC) offers a comprehensive business storytelling and communication training portfolio. The core offering is the Storytelling Learning Journey, a structured 3-part program comprising Business Storytelling Fundamentals, Crafting Strategic Visual Stories, Influencing with Visuals, and Presenting Data Visually workshops. Training is delivered through multiple modalities: virtual instructor-led training (pioneered since 2004), in-person workshops, and on-demand digital courses via the NovoEd platform. TPC also publishes the Amazon bestseller 'Everyday Business Storytelling' and maintains a Resource Center with articles, webinars, and videos. The company recently added AI communication training content addressing how to leverage AI tools effectively while maintaining strategic human thinking. All offerings emphasize the 'Story first, visuals second' methodology built around a four-signpost framework (Setting, Characters, Conflict, Resolution) and a BIG Idea concept.
Differentiator
Problem solved
Functional benefit
Products and services
- Storytelling Learning Journey A comprehensive corporate training program that teaches teams how to create, simplify, and adapt visual narratives for any audience, providing a common storytelling language anchored in a "Story first, visuals second" mindset.
- Business Storytelling Fundamentals Foundational corporate workshop teaching teams the core principles of business storytelling, covering setting, characters, conflict, and resolution as the four signposts of effective storytelling for everyday business communication.
- Crafting Strategic Visual Stories Corporate workshop that teaches participants to build story-driven visual narratives connecting emotionally with audiences while delivering business messages that motivate action.
- Influencing with Visuals Corporate workshop training teams to transform text-heavy slides into easy-to-interpret visuals and apply visual messaging techniques to influence audience decisions.
- Presenting Data Visually Corporate workshop on converting data into valuable insights that accelerate decision-making through callouts, strategic color and size usage, and thinking outside traditional charts.
- Digital Learning Journey (for Individuals) Self-paced digital learning journey for individual professionals covering business storytelling fundamentals, strategic visual stories, influencing with visuals, and presenting data visually, delivered on-demand via the NovoEd platform.
- Embedded Coaching Services Coaching integrated with training programs that provides individualized feedback and practice on real work artifacts during workshops for enterprise teams.
- Everyday Business Storytelling (Book) Amazon #1 bestseller book authored by Janine Kurnoff and Lee Lazarus providing a framework for crafting audience-centric visual narratives, published through Wiley and distributed via Amazon, Barnes & Noble, Porchlight, and Bookshop.
Quantifiable outcome
- 99% of trainees believe TPC's storytelling training is a worthwhile career investment
- +4 more outcomes
Companies that use The Presentation Company
Customer profileNamed customers24 records
Segments2 records
Ideal customer profiles2 records
The Presentation Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
The Presentation Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- NovoEdcorePartnership for digital learning platform delivery. NovoEd hosts TPC's on-demand courses and digital learning solutions. Enables streaming of course content for self-paced learning and virtual Book Club sessions.
- Kraft HeinzflagshipCo-presentation partnership at CMA/SIMA conferences on data-driven storytelling. Joint session 'Elevate Your Data Story with Powerful Visuals' packed the house for two consecutive years. TPC works with Kraft Heinz teams to demonstrate storytelling methodologies.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
The Presentation Company competitors and assessment
Company assessmentBroad incumbents
- Franklin Covey: Public leadership and corporate training company with a broad content catalog serving similar Fortune 500 L&D buyers as TPC.
- Korn Ferry: Global organizational consulting firm with a substantial leadership development and corporate training practice serving the same enterprise buyers as TPC.
- Dale Carnegie & Associates: Long-established global corporate training firm offering presentation, communication, and leadership courses to enterprises — overlapping TPC's core offering as part of a much broader curriculum portfolio.
- BTS Group: Public strategy and sales force effectiveness consulting firm that delivers customized training programs to Fortune 500 clients, overlapping with TPC's enterprise storytelling and sales-communication work.
- Cegos: Large global corporate training and professional development provider with communication and leadership offerings serving multinational enterprises, comparable in customer type to TPC.
- AMA (American Management Association): Long-running professional development and corporate training organization offering courses across communication, leadership, and management — competing for the same enterprise L&D budget as TPC.
Direct peers
- Duarte, Inc. Founded by Nancy Duarte, Duarte teaches presentation and storytelling skills to enterprise clients using proprietary frameworks — a near-direct competitive analog to TPC's '4 Signposts + BIG Idea' methodology.
- Mandel Communications: Specialist presentation and communication-skills training firm serving large enterprises, closely matching TPC's focus on Fortune 500 communication upskilling.
- The Humphrey Group: Executive presence and presentation coaching firm serving enterprise leadership teams — comparable niche, customer profile, and delivery model to TPC.
- Crucial Learning: Corporate training company (formerly VitalSmarts) specializing in communication, influence, and leadership skills courses sold to enterprises — directly adjacent to TPC's communication skills focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Presentation Company social profiles
Digital presenceThe Presentation Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Presentation Company leadership team
Management profileNumber of profiles
Profiles3 records
The Presentation Company funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Presentation Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Presentation Company
What does The Presentation Company do?
The Presentation Company provides business storytelling and visual communication training and coaching to enterprise teams and individual professionals. Its core deliverable is the Storytelling Learning Journey, a structured curriculum built around a proprietary "4 Signposts + BIG Idea" framework (Setting, Characters, Conflict, Resolution, plus a single BIG Idea) that teaches teams to convert data and ideas into audience-centric visual narratives. Training is delivered in-person, virtually, and on-demand via the NovoEd platform, with embedded coaching on real work, and is complemented by the Amazon #1 bestseller book "Everyday Business Storytelling."
Is The Presentation Company a public or private company?
The Presentation Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Presentation Company founded?
The Presentation Company was founded in 2001. It employs 11 to 50 people.
Where is The Presentation Company based?
The Presentation Company is headquartered in Beaverton, United States, in the North America region.
How does The Presentation Company make money?
Four revenue lines are on record. Corporate Training Workshops are the primary driver. The others are digital On-Demand Courses, book Sales and coaching Services.
Who are The Presentation Company's main competitors?
Broad incumbents on record are Franklin Covey, Korn Ferry, Dale Carnegie & Associates, BTS Group, Cegos and AMA (American Management Association). Direct peers are Duarte, Inc., Mandel Communications, The Humphrey Group and Crucial Learning.
Does The Presentation Company have an API?
No public API is recorded for The Presentation Company.
What industry is The Presentation Company in?
The Presentation Company's product category is Corporate Training Services. Its primary akta.pro industry code is EDABAMAA, Communication & Presentation Skills, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430 and its SIC code is 8200.