Rutherford Ranch Winery
Rutherford Ranch Winery is a family-owned estate winery in Napa Valley's Rutherford AVA producing small-production Reserve and Estate wines across multiple brands, sold direct-to-consumer through a tasting room, tiered wine club, and e-commerce storefront.
- Company typePrivate
- Founded1978
- HeadquartersSaint Helena, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rutherford Ranch Winery does
Rutherford Ranch Winery (legally Round Hill Cellars d/b/a Rutherford Wine Company) is a family-owned estate winery located at 1680 Silverado Trail South in St. Helena, operating in the Rutherford AVA of Napa Valley. The property was originally founded in 1978 as Round Hill Winery by the Van Asperen family and Charlie Abela, and was acquired in 2000 by Marko and Theo Zaninovich, who replanted the vineyards and renamed the operation Rutherford Ranch Winery while preserving the estate's 100-year-old olive grove. The business employs 51-100 people and operates with three generations of family commitment to 100% sustainable viticulture. The estate produces small-production Reserve and Estate wines alongside a multi-brand portfolio that includes TORCIA (single-vineyard Cabernet Sauvignon and Chardonnay from five Napa Valley appellations: Howell Mountain, Atlas Peak, Spring Mountain, Coombsville, and Rutherford), Scott Family Estate, Predator Wines, Rhiannon, Four Virtues, and Round Hill, plus large-format magnums and library wines.
The company commercializes exclusively through direct-to-consumer channels: a reservation-based tasting room on Silverado Trail open daily 10:00am-4:30pm offering Reserve Tasting ($55/person), Guided Tour & Reserve Tasting ($75/person), and TORCIA Experience & Vineyard Tour ($95/person); a proprietary e-commerce storefront powered by Commerce7 that ships to most US states with adult signature requirements and seasonal heat-protocols; will-call pickup with a 30-day pickup window; and a three-tier quarterly wine club (Rutherford Club at 3/6/12-bottle levels at $150/$300/$600, Reserve Club at $225/$450/$900, and TORCIA Club at $350/$700/$1,400) with 20% member discounts and complimentary tastings.
The revenue mix combines one-time wine purchases, recurring subscription revenue across an estimated multi-thousand-member wine club, and per-visit tasting room revenue, supplemented by ancillary merchandise and national tasting events. The business maintains mutual lodging partnerships with eight Napa-area hotels (Westin Verasa, Andaz, Hilton Garden Inn, Harvest Inn, River Terrace Inn, Rancho Caymus Inn, Napa River Inn, Senza Hotel) to extend the wine club value proposition to tourists. All distribution is US-domestic due to alcohol shipping regulations, and corporate governance is retained entirely within the Zaninovich family with no outside equity, no public listing, no disclosed funding rounds, and no revenue disclosure.
Rutherford Ranch Winery firmographics
Firmographics- Name
- Rutherford Ranch Winery
- Legal name
- Round Hill Cellars d/b/a Rutherford Wine Company
- Website
- https://rutherfordranch.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rutherford Ranch Winery is a family-owned estate winery in Napa Valley's Rutherford AVA producing small-production Reserve and Estate wines across multiple brands, sold direct-to-consumer through a tasting room, tiered wine club, and e-commerce storefront.
- Ownership category
- akta.pro rank
Rutherford Ranch Winery industry classification
Industry- Product category
- Napa Valley Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Rutherford Ranch Winery is headquartered
LocationHeadquarters
- HQ city
- Saint Helena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rutherford Ranch Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through the winery's e-commerce website and tasting room. Wines include Reserve Cabernet Sauvignon, Sauvignon Blanc, Chardonnay, Merlot, and TORCIA single-vineyard wines.
- Wine Club Subscriptions: Quarterly wine club membership delivering 3, 6, or 12 bottles per release with 20% discount on retail prices. Three tiers: Rutherford Club (red and white wines), Reserve Club (red-only Napa Valley wines), and TORCIA Club (single-vineyard Cabernet Sauvignon). Releases occur in February, April, September, and November.
- Tasting Room Experiences: On-site tasting experiences including Reserve Tasting ($55/person), TORCIA Experience & Vineyard Tour ($95/person), and Guided Tour & Reserve Tasting ($75/person).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Reserve Tasting - $55 per person |
| Unit Pricing | Pay-as-you-go | TORCIA Experience & Vineyard Tour - $95 per person |
| Unit Pricing | Pay-as-you-go | Guided Tour and Reserve Tasting - $75 per person |
| Subscription | Annual | Rutherford Club - 3/6/12 bottle levels |
| Subscription | Annual | Reserve Club - 3/6/12 bottle levels |
| Subscription | Annual | TORCIA Club - 3/6/12 bottle levels |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Rutherford Ranch Winery product offering
Product offeringCore offering
Rutherford Ranch Winery is a family-owned estate winery producing small-production Reserve and Estate wines from the Rutherford AVA in Napa Valley. It sells wines directly to consumers through its e-commerce site, an on-site tasting room on Silverado Trail, and a three-tier quarterly wine club (Rutherford Club, Reserve Club, TORCIA Club). The portfolio includes multiple brands such as TORCIA, Scott Family Estate, Predator, Rhiannon, Four Virtues, and Round Hill, alongside paid tasting experiences including guided tastings, vineyard tours, and reserve flights.
Product overview
Rutherford Ranch Winery operates as a family-owned estate winery offering a portfolio of wine brands and direct-to-consumer experiences. The core product is small-production Reserve and Estate wines crafted from the Rutherford appellation in Napa Valley, supplemented by multiple sub-brands including TORCIA (single-vineyard wines), Scott Family Estate, Predator Wines, Rhiannon, Four Virtues, and Round Hill. The winery offers three wine club memberships (Rutherford Club, Reserve Club, and TORCIA Club) with quarterly releases, and three tasting experiences (Reserve Tasting, TORCIA Experience with vineyard tour, and Guided Tour with Reserve Tasting). Products are sold exclusively through the winery's tasting room, wine club, and e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- TORCIA: Single-vineyard Chardonnay and Cabernet Sauvignon wines crafted from five appellations throughout Napa Valley - Howell Mountain, Atlas Peak, Spring Mountain, Coombsville and Rutherford
- Scott Family Estate
- Predator Wines
- Rhiannon
- Four Virtues
- Round Hill
Products and services
- Rutherford Ranch Estate Wines
Companies that use Rutherford Ranch Winery
Customer profileSegments2 records
Ideal customer profiles2 records
Rutherford Ranch Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Rutherford Ranch Winery partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Westin VerasaminorHotel partner offering discounted lodging rates for Rutherford Ranch wine club members. Located in Napa.
- Andaz HotelminorHyatt hotel partner offering preferred pricing for wine club members. Located in Napa.
- Hilton Garden InnminorHotel partner offering preferred pricing for wine club members. Located in Napa.
- Harvest InnminorHotel partner offering preferred pricing for wine club members. Located in Napa.
- River Terrace InnminorHotel partner offering preferred pricing for wine club members. Located in Napa.
- Rancho Caymus InnminorHotel partner offering preferred pricing for wine club members. Located in Napa.
- Napa River InnminorHotel partner offering preferred pricing for wine club members. Located in Napa.
- Senza HotelminorHotel partner offering preferred pricing for wine club members. Located in Napa.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Rutherford Ranch Winery competitors and assessment
Company assessmentBroad incumbents
- Robert Mondavi Winery: Iconic Oakville-based Napa Valley winery offering tastings, tours, and a wine club at scale. Broader incumbent in the same premium Napa tasting and DTC category.
- Beaulieu Vineyard: Historic Rutherford AVA winery producing premium estate Cabernet Sauvignon with tastings and a wine club. Rutherford-neighbor incumbent with broader distribution.
- Inglenook: Francis Ford Coppola-owned Rutherford AVA estate producing premium Cabernet Sauvignon with estate tours and tastings. Comparable Rutherford heritage and premium tasting experience.
Direct peers
- Hall Wines: Napa Valley estate winery in Rutherford/St. Helena producing premium Cabernet with art-focused tasting experiences, a wine club, and DTC e-commerce. Comparable tasting-experience-led DTC model.
- Cakebread Cellars: Family-owned Napa Valley winery in Rutherford producing premium estate wines with a tasting room, vineyard tours, and a wine club. Comparable on family ownership, premium pricing, and DTC tasting experience.
- V. Sattui Winery: Napa Valley family-owned winery offering extensive tasting experiences, a strong wine club, and DTC e-commerce. Comparable multi-experience tasting room and wine club monetization model.
- Frog's Leap Winery: Rutherford-based family-owned estate winery focused on organic and sustainable viticulture, offering reservation-based tastings and a wine club. Closest match on sustainability positioning, family ownership, and Rutherford AVA location.
- Stag's Leap Wine Cellars: Iconic Napa Valley estate winery producing premium Cabernet Sauvignon from the Stag's Leap AVA with reservation tastings and a wine club. Comparable premium positioning and DTC experience model.
- Beringer Vineyards: Historic Napa Valley winery also based in the St. Helena/Rutherford corridor, producing premium Cabernet Sauvignon and Chardonnay with estate vineyards, a tasting room, and a long-running wine club. Most direct geographic and product-line peer.
- Chimney Rock Winery: Stag's Leap AVA estate winery producing premium Cabernet Sauvignon with reservation tastings and DTC sales. Comparable premium Napa estate with tasting room-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rutherford Ranch Winery social profiles
Digital presenceRutherford Ranch Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rutherford Ranch Winery leadership team
Management profileNumber of profiles
Profiles1 record
Rutherford Ranch Winery subsidiaries and ownership
Company hierarchySubsidiaries5 records
Rutherford Ranch Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rutherford Ranch Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rutherford Ranch Winery
What does Rutherford Ranch Winery do?
Rutherford Ranch Winery is a family-owned estate winery producing small-production Reserve and Estate wines from the Rutherford AVA in Napa Valley. It sells wines directly to consumers through its e-commerce site, an on-site tasting room on Silverado Trail, and a three-tier quarterly wine club (Rutherford Club, Reserve Club, TORCIA Club). The portfolio includes multiple brands such as TORCIA, Scott Family Estate, Predator, Rhiannon, Four Virtues, and Round Hill, alongside paid tasting experiences including guided tastings, vineyard tours, and reserve flights.
Is Rutherford Ranch Winery a public or private company?
Rutherford Ranch Winery is a private company. It is classified as family owned and is currently operating.
When was Rutherford Ranch Winery founded?
Rutherford Ranch Winery was founded in 1978. It employs 51 to 100 people.
Where is Rutherford Ranch Winery based?
Rutherford Ranch Winery is headquartered in Saint Helena, United States, in the North America region.
How does Rutherford Ranch Winery make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Subscriptions and tasting Room Experiences.
Who are Rutherford Ranch Winery's main competitors?
Broad incumbents on record are Robert Mondavi Winery, Beaulieu Vineyard and Inglenook. Direct peers are Hall Wines, Cakebread Cellars, V. Sattui Winery, Frog's Leap Winery, Stag's Leap Wine Cellars, Beringer Vineyards and Chimney Rock Winery.
Does Rutherford Ranch Winery have an API?
No public API is recorded for Rutherford Ranch Winery.
What industry is Rutherford Ranch Winery in?
Rutherford Ranch Winery's product category is Napa Valley Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130.