What Cadastra does

Cadastra is a Brazilian-headquartered digital marketing and technology services firm founded in 2000 and operating as part of Grupo DBG. The company positions itself as the largest integrated digital solutions provider in Latin America, serving enterprise clients across 15+ industries including retail/e-commerce (Unilever, Reckitt, Sam's Club, Havan, Vivara), automotive (Mitsubishi, Bridgestone, Volvo), technology (Samsung LATAM, Electrolux, HPE), agriculture (BASF), pharma (Dr. Consulta), steel (Gerdau), and FMCG (Ambev). With 900+ employees and operations in 20+ countries following its 2025 Digital Ethos acquisition, Cadastra serves 300+ active clients through direct enterprise sales and a network of platform partnerships.

The company operates nine Centers of Excellence spanning Business & Strategy, Search Experience & Conversion Optimisation, Media Services, CRM & Customer Experience, Transformative Engineering, Commerce (primarily VTEX implementations), Data Analytics & AI, Cloud Services, and Creative. Its underlying technology stack includes VTEX IO, Salesforce (Marketing Cloud, Commerce Cloud, Data Cloud, AgentForce), AWS, Google Cloud Platform, Google Marketing Platform, Microsoft Ads, and Meta Platforms. Proprietary assets include the Open Performance methodology, the Daxgo feed/XML optimization platform, and the Digital Start talent development program. Cadastra's AI capabilities—validated by Google's 2025 AI Assessment top maturity level—span generative AI for content, predictive analytics, recommendation systems, NLP-driven SEO optimization, and integration with Salesforce AgentForce autonomous agents.

Cadastra generates revenue primarily through professional services engagements and technology implementation projects (notably VTEX platform deployments and Salesforce CRM implementations), priced on a quote-based model tailored to enterprise client needs. Distribution occurs via direct enterprise sales complemented by deep platform partnerships, most notably five consecutive years as VTEX Most Valuable Partner and the Salesforce Partner Innovation Award (2022). The company has executed four strategic acquisitions since October 2022 (M3, Qexpert, Maeztra, Digital Ethos), pursuing both capability deepening (data analytics via Qexpert, e-commerce tooling via Maeztra) and geographic expansion (international footprint via M3 and Digital Ethos), under founder/CEO Thiago Bacchin's leadership.

Name

Cadastra

Legal name

CADASTRA MARKETING DIGITAL LTDA

Website

https://cadastra.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cadastra is a Brazilian-headquartered digital marketing and technology services firm serving 300+ enterprise clients across 15+ industries with integrated strategy, commerce, media, CRM, data/AI, and cloud solutions, operating in 20+ countries following its Digital Ethos acquisition.

Ownership category

akta.pro rank

Product category

Digital Marketing and Technology Services

NAICS

Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Developer Experience (DevEx) Tooling & Productivity Engineering (BPAEAKAM)

Keywords

• Digital marketing services
• E-commerce implementation
• Performance media agency
• Data analytics consulting
• CRM implementation services

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services: Consulting services for strategic marketing, digital transformation, and technology implementation. Includes strategy, performance marketing, data analytics, CRM, commerce, and creative services delivered by specialized teams.
2. Technology Implementation: E-commerce platform implementation and migration services, particularly VTEX IO deployments, cloud services migration, and technology infrastructure solutions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Cadastra is a global technology-based digital marketing agency that sells integrated strategy, advertising, IT, and data solutions to enterprise clients. Its core deliverable is end-to-end digital transformation services spanning nine Centers of Excellence (Business & Strategy, Search Experience & Conversion Optimisation, Media Services, CRM & Customer Experience, Transformative Engineering, Commerce, Data Analytics & AI, Cloud Services, and Creative), executed primarily through VTEX, Salesforce, AWS, Google, and Meta technology implementations, and supported by the proprietary Daxgo feed optimization platform.

Product overview

Cadastra is an integrated marketing, technology, and data solutions company operating as a single unified platform with multiple specialized Centers of Excellence. The portfolio comprises nine core service lines (Business & Strategy, Search Experience & Conversion Optimisation, Media Services, CRM & Customer Experience, Transformative Engineering, Commerce, Data Analytics & AI, Cloud Services, and Creative) supported by proprietary tools (Daxgo for feed optimization, Open Performance methodology) and strategic platform partnerships (VTEX, Salesforce, AWS, Google Cloud). Recent acquisitions include M3 (e-commerce), Qexpert (data analytics), Maeztra (e-commerce), and Digital Ethos (digital marketing UK), expanding capabilities across Latin America and globally with presence in 20+ countries and 700+ professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Daxgo: Feed/XML optimization platform for sales growth
• Digital Start
• Open Performance

Products and services

• Business & Strategy Strategic consulting and business transformation services addressing core business challenges for enterprise clients seeking unified digital strategy and growth planning.
• Search Experience & Conversion Optimisation SEO and conversion rate optimization services focused on search visibility and conversion growth, including Retail SEO for marketplaces such as Amazon, technical SEO, and content optimization for enterprise brands.
• Media Services Full-funnel intelligence media services combining performance marketing with data-driven strategies, including paid media management (Google Ads, Microsoft Ads), influencer marketing, and retail media for enterprise clients.
• CRM & Customer Experience Customer relationship management and integrated journey solutions built on Salesforce and complementary platforms, including CRM strategy, migration, journey orchestration, and customer data platform implementation for enterprise clients.
• Transformative Engineering Technology solutions encompassing digital transformation, custom development, and technical architecture services for enterprise clients integrating marketing and commerce systems.
• Commerce E-commerce implementation, migration, and evolution services specializing in the VTEX platform, including VTEX IO development, B2C and B2B commerce, marketplace, and omnichannel operations for enterprise clients. Over 500 projects executed with VTEX Most Valuable Partner recognition for five consecutive years.
• Data Analytics & AI Data engineering, advanced analytics, and artificial intelligence services including data strategy, machine learning implementation, predictive analytics, recommendation systems, generative AI content, and business intelligence for enterprise clients.
• Cloud Services Cloud migration and implementation services supporting digital transformation on AWS and Google Cloud Platform, including infrastructure design, deployment, and managed services for enterprise clients.
• Creative Creative services driving business growth through creative strategy, content production, and brand experiences, integrated with performance marketing for holistic campaigns targeting enterprise clients.
• Daxgo Proprietary feed and XML optimization platform for sales growth across e-commerce channels and marketplaces, enabling product feed management and optimization for enterprise retailers.

Quantifiable outcome

• Compra Agora revenue multiplied by 6x with brandformance strategy
• +6 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Digital EthoscoreStrategic or Co-development Partner · 11 February 2025Acquisition of Digital Ethos, a UK-based digital marketing agency, strengthening Cadastra's global operations with presence in 20+ countries and 700+ professionals. Extends reach to European and Middle Eastern markets.
• AYA Earth PartnerscoreStrategic or Co-development Partner · 1 January 2025Strategic ESG partnership focused on sustainable solutions and regenerative economy, generating positive impact for environmental preservation. Reinforces Cadastra's commitment to sustainability and corporate responsibility.
• MaeztracoreStrategic or Co-development Partner · 1 January 2025Acquisition of Maeztra that strengthened Cadastra's leadership in e-commerce in Latin America. Maeztra specializes in VTEX e-commerce solutions, UX design, and digital retail with proprietary Smart Layout and Smart Checkout solutions.
• QexpertcoreStrategic or Co-development Partner · 13 February 2023Acquisition of Qexpert, a data and analytics consultancy based in Curitiba, that doubled Cadastra's Data & Analytics division and enhanced capabilities in complex and predictive data analysis. Pipeline Capital served as advisor.
• M3coreStrategic or Co-development Partner · 25 October 2022Acquisition of M3, an e-commerce agency and VTEX solutions leader, to expand international presence and strengthen technological infrastructure services. Integration created a company with 600+ professionals in 5 countries.
• VTEXcoreTechnology or IntegrationCertified implementation partner and Most Valuable Partner for 5 consecutive years. Specializes in VTEX IO e-commerce implementation, migration, and optimization for B2C and B2B operations.
• SalesforcecoreTechnology or IntegrationCRM and marketing technology partnership delivering AI-powered customer experience solutions. Hosted Download Dreamforce events and integrated with Salesforce Data Cloud and AgentForce platforms.
• Experience ClubminorStrategic or Co-development PartnerCo-organized AI Workshop bringing futurist Neil Redding to discuss AI integration with teams, exploring the future of AI in marketing and customer experience.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture Song: Accenture's digital creative and marketing services arm, delivering strategy, design, technology, and consulting at global scale. Directly comparable to Cadastra's integrated digital marketing, CRM, commerce, and data services for enterprise clients, but operating at much larger scale and breadth.
• Deloitte Digital: The creative and consulting arm of Deloitte, offering digital strategy, CRM, commerce, and analytics implementations (including Salesforce). Highly comparable to Cadastra's Salesforce/VTEX-implementation-plus-strategy positioning, with significantly larger enterprise footprint.
• Publicis Groupe: Global advertising holding company with extensive LATAM presence through Publicis Latin America and digital agencies like Digitas and Sapient. Competes with Cadastra for enterprise digital mandates across the region.
• WPP: World's largest advertising holding company with agencies (Wunderman Thompson, VMLY&R, Ogilvy) operating in Brazil and across LATAM. Competes with Cadastra on enterprise digital transformation engagements.
• Dentsu: Global advertising holding company with significant LATAM operations through Dentsu Creative, Merkle, and Isobar. Overlaps Cadastra in performance media, CRM, and digital transformation services.

Direct peers

• R/GA: Global digital agency offering strategy, design, technology, and communications for enterprise brands. Closely matches Cadastra's integrated Centers of Excellence model (strategy, media, engineering, commerce, data) and enterprise-first client profile.
• AKQA: Design and innovation agency operating across strategy, brand, technology, and experience. Comparable to Cadastra's creative-plus-engineering model and enterprise client roster, with similar global ambition.
• Huge: Digital experience agency combining strategy, marketing, data, and technology for enterprise brands. Directly overlaps Cadastra's integrated offering across CRM, commerce, content, and analytics.
• CI&T: Brazilian-origin global digital technology and consulting firm delivering strategy, design, and software engineering for enterprise clients. Closely comparable to Cadastra on technology-implementation, AI, and digital transformation services.

Regional players

• WMcCann: Brazilian advertising agency and McCann Worldgroup affiliate serving enterprise clients across media, creative, and digital. A regional peer competing with Cadastra for the same Brazilian enterprise marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cadastra
• Xx.com/cadastra

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cadastra