Schiffman's Jewelers

What Schiffman's Jewelers does

Schiffman's Jewelers is a five-generation family-owned luxury jewelry and timepiece retailer founded in 1893 and headquartered in Greensboro, North Carolina. The company operates three physical showrooms: two in North Carolina (Greensboro at Friendly Center, Winston-Salem at Stratford Village) and one in Lexington, Kentucky (The Summit at Fritz Farm), plus a by-appointment corporate office on South Elm Street. It sells authenticated new and Certified Pre-Owned Rolex watches across 15 collections, TUDOR, OMEGA, IWC Schaffhausen, Tissot, Frederique Constant, and Hamilton timepieces, alongside fine jewelry from over 25 designer brands including David Yurman, Mikimoto, Hearts On Fire, Wellendorff, Kwiat, Roberto Coin, Simon G, and Marco Bicego.

The company's core product surface is merchandise-led and built on authorized-dealer relationships with global luxury brands, anchored by Official Rolex Retailer status. It complements product sales with in-house services: custom jewelry design, engraving, jewelry and watch repair, and appraisals for insurance or estate purposes. Distribution is hybrid: traditional appointment-based in-store consultations at premium shopping destinations, supplemented by a Shopify-powered e-commerce storefront offering browsable catalogs, appointment scheduling, and complimentary shipping on orders over $500.

The revenue model is direct-to-consumer retail across three primary streams: one-time luxury jewelry sales, one-time luxury timepiece sales, and professional services (appraisals, custom design, engraving, repairs). Customer segments include affluent luxury jewelry enthusiasts, watch collectors, and bridal/wedding buyers, plus a secondary segment of estate jewelry purchasers. Pricing is unit-based, with individual items ranging from thousands to over $100,000. The firm employs 101-250 people, has no external institutional investors, no parent company, and no disclosed funding rounds, operating as a privately held, family-controlled enterprise.

Name

Schiffman's Jewelers

Legal name

Schiffman's Jewelers

Website

https://schiffmans.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

101–250 employees

Short description

Schiffman's Jewelers is a five-generation, family-owned luxury jewelry and timepiece retailer founded in 1893, operating three showrooms in Greensboro and Winston-Salem, NC and Lexington, KY, serving affluent buyers with authenticated Rolex watches, branded fine jewelry, and custom design and repair services.

Ownership category

akta.pro rank

Product category

Luxury Jewelry and Timepiece Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Bridal Jewelry Resale, Vintage & Estate (CRAKACAI)

Keywords

• Luxury jewelry retail
• Fine timepieces
• Custom jewelry design
• Bridal jewelry
• Estate jewelry

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Jewelry Sales: Retail sales of fine jewelry including rings, bracelets, earrings, necklaces, and pendants from various designer brands. Products range from bridal/cocktail pieces to estate jewelry.
2. Luxury Timepiece Sales: Sales of watches including Rolex, TUDOR, OMEGA, IWC Schaffhausen, and other luxury brands. Includes both new watches and Rolex Certified Pre-Owned timepieces.
3. Jewelry and Watch Services: Services including jewelry and watch appraisals, custom jewelry design, engraving, and repairs. Services support customer retention and drive additional revenue from existing clientele.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Schiffman's Jewelers is a family-owned luxury jewelry and timepiece retailer selling fine jewelry, diamond pieces, estate jewelry, and watches from authorized luxury brands including Rolex, TUDOR, OMEGA, IWC Schaffhausen, David Yurman, Mikimoto, Wellendorff, Hearts On Fire, Tissot, Hamilton, and Frederique Constant. The retailer also offers in-house services such as custom jewelry design, jewelry repair, watch servicing, appraisals, and engraving across its showrooms.

Product overview

Schiffman's Jewelers is a five-generation family-owned luxury jewelry and timepiece retailer operating three stores across Greensboro and Winston-Salem, NC and Lexington, KY. The company offers an extensive portfolio of products centered around luxury watches (primarily Rolex across 15 distinct collections including Submariner, GMT-Master II, Day-Date, Cosmograph Daytona, and others) and fine jewelry (including David Yurman, Hearts On Fire, Wellendorff, Mikimoto, and numerous designer brands). The business operates through a unified retail platform (powered by Shopify) and offers complementary services including custom jewelry design, repairs, appraisals, and engraving. As an Official Rolex Jeweler, the company also sells Rolex Certified Pre-Owned timepieces alongside new merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Jewelry Curated selection of fine and diamond jewelry from authorized luxury brands such as David Yurman, Hearts On Fire, Wellendorff, and Mikimoto, sold to retail customers through showrooms and online.
• Luxury Timepieces Authorized retail of luxury and Swiss watches including Rolex (Flagship), TUDOR, OMEGA, IWC Schaffhausen, Tissot, Hamilton, and Frederique Constant.
• Bridal and Engagement Jewelry Engagement rings, wedding bands, and bridal jewelry offerings targeted at couples planning weddings and engagements.
• Estate Jewelry Pre-owned and estate jewelry pieces available for purchase, catering to collectors and buyers of vintage fine jewelry.
• Jewelry and Watch Repair In-house repair, restoration, and watch servicing for fine jewelry and timepieces, performed by staff specialists.
• Jewelry Appraisals Professional appraisal services for fine jewelry and timepieces for insurance, resale, and estate planning purposes.
• Engraving Services Personalized engraving services for jewelry and timepieces purchased at the retailer.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• RolexflagshipChannel Partner/ Reseller/ DistributorOfficial Rolex Retailer status - allowed to sell and maintain Rolex watches. The company is part of the worldwide network of Official Rolex Jewelers, providing access to authenticated Rolex timepieces and related services including servicing.
• David YurmancoreChannel Partner/ Reseller/ DistributorAuthorized retailer of David Yurman jewelry collections including women's and men's bracelets, earrings, necklaces, and rings. Featured collections include Albion, Chatelaine, Elements, and Lexington.
• TUDORcoreChannel Partner/ Reseller/ DistributorAuthorized TUDOR watch retailer offering the full range of TUDOR timepieces to customers.
• Hearts On FirecoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Hearts On Fire diamond jewelry, featuring their proprietary diamond cutting process.
• WellendorffcoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Wellendorff jewelry, a German luxury jewelry brand known for handcrafted pieces.
• MikimotocoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Mikimoto cultured pearl jewelry, including pearl necklaces, earrings, and rings from the Japanese luxury brand.
• OMEGAcoreChannel Partner/ Reseller/ DistributorAuthorized OMEGA watch retailer offering collections including Speedmaster and other iconic timepieces.
• IWC SchaffhausencoreChannel Partner/ Reseller/ DistributorAuthorized IWC Schaffhausen watch retailer featuring their Swiss luxury timepiece collections.
• TissotminorChannel Partner/ Reseller/ DistributorAuthorized Tissot retailer offering Swiss watch collections at various price points within the luxury market.
• Frederique ConstantminorChannel Partner/ Reseller/ DistributorAuthorized Frederique Constant retailer offering Swiss automatic watches combining traditional craftsmanship with modern design.
• HamiltonminorChannel Partner/ Reseller/ DistributorAuthorized Hamilton retailer offering American classic and Swiss precision watches.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tiffany & Co. Iconic global luxury jeweler with a comparable bridal and fine jewelry offering plus timepiece business. Provides broader competitive context for the authorized dealer model.
• Watches of Switzerland Group (Tourneau, Govberg): Largest authorized retailer of luxury watches in the U.S. including Rolex, operating multi-brand showrooms at significantly larger scale than Schiffman's. Represents the scaled-incumbent peer in the authorized Rolex dealer landscape.

Direct peers

• Ben Bridge Jeweler: Multi-generational family-owned authorized retailer of luxury watch brands including Rolex and fine jewelry brands. Operates a comparable multi-store regional showroom model similar in scale and brand portfolio to Schiffman's.
• Diamond Cellar: Multi-store authorized Rolex and luxury jewelry retailer in the Midwest, family-owned with comparable focus on bridal, fine jewelry, and luxury timepieces.
• Lee Michaels Fine Jewelry: Multi-store authorized Rolex dealer in the U.S. South carrying comparable luxury watch and designer jewelry brands. Similar regional authorized retailer positioning to Schiffman's.
• Mountz Jewelers: Family-owned authorized Rolex retailer with multiple Pennsylvania locations. Comparable multi-store authorized luxury watch and bridal jewelry business with similar heritage positioning.
• Reis-Nichols Jewelers: Indiana-based family-owned luxury jeweler with multiple locations, an authorized Rolex dealer with bridal and fine jewelry focus. Closely comparable regional authorized luxury retailer model.
• J.R. Dunn Jewelers: Florida-based luxury jeweler and authorized Rolex dealer with online and showroom presence. Comparable multi-channel authorized dealer with bridal and luxury watch expertise.
• Hyde Park Jewelers: Multi-store authorized luxury watch and fine jewelry retailer carrying Rolex and other premium brands. Operates showrooms in similar affluent markets with an analogous in-store plus appointment-based sales model.
• Borsheims: Family-owned (Berkshire Hathaway affiliate) luxury jewelry and watch retailer with a flagship store and online presence. Authorized Rolex dealer with comparable branded product mix and luxury positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schiffman's Jewelers