The Story Mob
The Story Mob is a privately-held international communications consultancy founded in 2017-2018, specializing exclusively in gaming culture and esports. It provides strategy, media relations, influencer engagement, and crisis communications to game publishers, esports organizations, and non-endemic brands entering gaming.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Story Mob does
The Story Mob is a privately-held international communications consultancy founded in 2017-2018 and headquartered in Santa Monica, California, with regional offices in London and Amsterdam. The firm positions itself as the world's first communications consultancy dedicated exclusively to gaming culture, esports, and digital entertainment, offering a full portfolio of professional services including strategic planning, media strategy and relations, influencer and talent relations, communication strategy, IRL training and support, crisis communications, brand workshops, media training, and conference programming. Its client roster is anchored by Agency of Record relationships with Riot Games esports properties (LEC, LCS, VALORANT Champions Tour) and Team Liquid, with additional work for organizations such as Premier League, Fnatic, Evil Geniuses, Red Bull, BAFTA, Square Enix, FlyQuest, and Dignitas.
The firm's underlying technology stack is minimal by design — it operates as a human-delivered professional services business with no proprietary software products, APIs, or SDKs, relying instead on the domain expertise of former journalists and proprietary thought-leadership content (whitepapers such as 'How the World Became Gamers' and 'Extra Innings') as differentiating IP. Revenue is generated through bespoke consulting engagements and agency-of-record retainers with quote-based pricing typical of mid-size PR shops, across customer segments that include esports organizations, game publishers, non-endemic brands entering gaming, and gaming/esports investors.
The Story Mob reaches the market through direct sales and relationship-based business development, supported by content marketing via case studies and whitepapers, an active social media presence, and participation in industry events such as CES, Cannes Lions, SXSW, and Advertising Week. The company is founder-led by co-CEOs Anna Rozwandowicz and Nicola Piggott, with separate legal entities operating in the US (The Story Mob LLC, California) and the EU (The Story Mob GmbH, Germany), and received an undisclosed seed round from BITKRAFT Ventures in February 2018.
The Story Mob firmographics
Firmographics- Name
- The Story Mob
- Legal name
- The Story Mob
- Website
- https://thestorymob.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Story Mob is a privately-held international communications consultancy founded in 2017-2018, specializing exclusively in gaming culture and esports. It provides strategy, media relations, influencer engagement, and crisis communications to game publishers, esports organizations, and non-endemic brands entering gaming.
- Ownership category
- akta.pro rank
The Story Mob industry classification
Industry- Product category
- Esports and Gaming Communications Consulting
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Game Reviews & Criticism (Critiques, Scores, Editorial Reviews) (MPAFAMAB)
Keywords
Where The Story Mob is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Story Mob business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Communications Consulting Services: Professional consulting fees for communications strategy, media relations, crisis communications, brand positioning, and event media management for gaming and esports clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
The Story Mob product offering
Product offeringCore offering
The Story Mob is an international communications consultancy that provides strategic communications services tailored to esports, gaming, and digital entertainment clients. Its offerings span crisis communications, media training, brand workshops, conference programming, strategic planning, media strategy and relations, influencer and talent relations, and on-site media support at live events, delivered to publishers, leagues, teams, and brands engaging with gaming audiences.
Product overview
The Story Mob is a full-service communications consultancy focused on gaming culture, esports, and digital entertainment. Rather than a software product company, they offer a portfolio of professional services including crisis communications, media training, brand workshops, and conference programming. Their core service offerings are organized around strategic planning, media strategy and relations, influencer and talent relations, communication strategy, IRL training and support, and communication management. Additionally, they produce thought leadership content including whitepapers and guides on topics like Web3 adoption in gaming, post-Covid gaming culture, and digital fandom. The company operates as a consultancy with no standalone software products or APIs.
Differentiator
Problem solved
Functional benefit
Products and services
- Crisis Communications
Quantifiable outcome
- Tripled LEC Spring Season coverage from ~300 to over 900 media hits within a year
- +5 more outcomes
Companies that use The Story Mob
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles3 records
The Story Mob technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Story Mob partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- Riot GamesflagshipOngoing agency of record relationship for Riot Games esports properties including LEC (Europe), LCS (North America), and VALORANT esports. The Story Mob provides comprehensive communications strategy, media relations, and event media management for multiple major esports circuits.
- Team LiquidflagshipGlobal agency of record relationship spanning multiple years. Provides communications support across all competitive and business efforts including Alienware partnership announcements, MARVEL collaboration, and Liquid+ platform launch.
- FnaticcoreMedia relations support for Europe's most prestigious esports organization, including LEC team communications and brand positioning.
- Evil GeniusescoreAgency of record establishing new public image under new ownership group led by Nicole LaPointe Jameson.
- Premier LeaguecoreLaunched ePremier League initiative bringing Premier League into esports with FIFA tournament, achieving 2 billion+ viewership coverage.
- BAFTAcoreCommunications support for BAFTA Games Awards including 2023 nominations announcement campaign achieving 400+ pieces of coverage.
- Red BullcorePartner for Red Bull Ready Check gaming aim competition campaign with 200K+ unique players and 3.5M+ playthroughs.
- Square Enix MontrealcoreLaunched Hitman Sniper: The Shadows mobile game with communications strategy achieving positive community sentiment.
- Enthusiast GamingcorePartnered on Twitch Stream Aid 2020 COVID-19 relief campaign raising $2.7M.
- FlyQuestcoreBrand positioning and identity refresh for eco-friendly esports organization rebranding.
- DignitascoreLaunch of RAIDIANT multimedia platform focused on women in esports with partner coordination including NYX Cosmetics, Virus, Twitter, Nerd Street Gamers.
- STURDY.minorFestival entertainment destination promotion for STURDY. Oasis at Coachella featuring brand awareness and positive sentiment in LA Times, Billboard, Variety.
- OTK (Moongames)coreGames Expo promotion with Mad Mushroom publishing company announcement achieving 736M impressions in top tier outlets.
- InworldminorAI-powered NPC technology launch through influencer strategy with 457K organic campaign views.
- VirtexminorVirtual reality esports stadium platform launch with UK/German backing, securing Forbes, Eurogamer, Sport 1 coverage.
- aXiomatic GamingcoreMichael Jordan investment announcement communications achieving 1.63 million coverage reviews across tech, sports, and mainstream media.
- League of Legends European Championship (LEC)flagshipAgency of Record for European League of Legends esports with 3,458 media hits and 92 million coverage views.
- League of Legends Championship Series (LCS)flagshipAgency of Record for North American League of Legends Championship Series, third-most popular sports league in North America.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
The Story Mob competitors and assessment
Company assessmentDirect peers
- Indigo Bubble: Boutique PR and influencer marketing agency focused on gaming and esports. Comparable in serving gaming/esports clients with media relations and community engagement services.
- Evolve PR: Boutique communications agency specializing in video games, entertainment and consumer technology. Directly comparable as a gaming-focused PR firm serving publishers and gaming brands with media relations and influencer programs.
- Reverb Communications: Long-standing PR and communications agency focused exclusively on video games and interactive entertainment. Directly comparable in terms of gaming-only specialization and publisher/developer client base.
- Clever Communications: UK-based PR agency dedicated to video games and entertainment. Closely comparable in geography (London), specialization (gaming), and service mix (media relations, influencer engagement, event support).
- One PR Studio (formerly Renaissance PR): Communications agency with deep gaming and entertainment vertical expertise, serving publishers and developers. Directly comparable in client overlap and service offering (PR, influencer, events).
Broad incumbents
- Edelman: Largest global PR firm with a dedicated gaming and esports offering. Comparable as it pursues the same brand-into-gaming crossover budgets, offering significantly greater scale and geographic reach.
- FleishmanHillard: Global PR network with an established gaming/esports practice. Comparable as it increasingly competes for the same enterprise gaming and non-endemic brand engagements, though as part of a much wider portfolio.
Emerging players
- Bastion Agency: Independent communications and marketing agency with gaming sector experience. Comparable as an emerging competitor for mid-market gaming publisher and esports org engagements.
- Gamepress: Gaming-industry communications and content agency. Comparable as a gaming-vertical specialist serving publishers and developers with PR and content services, albeit smaller in scale.
- XL Creative (XL Communications): Communications agency with gaming and technology focus. Comparable in offering media relations and influencer services to gaming-adjacent clients, though broader than pure esports.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Story Mob social profiles
Digital presenceThe Story Mob financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Story Mob leadership team
Management profileNumber of profiles
Profiles2 records
The Story Mob funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Story Mob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Story Mob
What does The Story Mob do?
The Story Mob is an international communications consultancy that provides strategic communications services tailored to esports, gaming, and digital entertainment clients. Its offerings span crisis communications, media training, brand workshops, conference programming, strategic planning, media strategy and relations, influencer and talent relations, and on-site media support at live events, delivered to publishers, leagues, teams, and brands engaging with gaming audiences.
Is The Story Mob a public or private company?
The Story Mob is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Story Mob founded?
The Story Mob was founded in 2017. It employs 11 to 50 people.
Where is The Story Mob based?
The Story Mob is headquartered in Los Angeles, United States, in the North America region.
How does The Story Mob make money?
One revenue line is on record: communications Consulting Services.
Who are The Story Mob's main competitors?
Direct peers on record are Indigo Bubble, Evolve PR, Reverb Communications, Clever Communications and One PR Studio (formerly Renaissance PR). Broad incumbents are Edelman and FleishmanHillard. Emerging players are Bastion Agency, Gamepress and XL Creative (XL Communications).
Does The Story Mob have an API?
No public API is recorded for The Story Mob.
What industry is The Story Mob in?
The Story Mob's product category is Esports and Gaming Communications Consulting. Its primary akta.pro industry code is MPAFAMAB, Game Reviews & Criticism (Critiques, Scores, Editorial Reviews). Its NAICS code is 516210 and its SIC code is 7311.