Evil Geniuses
Evil Geniuses is a privately held North American esports organization (founded 1999) that fields competitive teams across VCT Americas, Game Changers, Challengers, Pokémon Unite, 2XKO, and EA FC, and generates revenue from merchandise sales, sponsorships, and prize winnings for its global fan base.
- Company typePrivate
- Founded1999
- HeadquartersRedmond, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Evil Geniuses does
Evil Geniuses is a privately held North American esports organization founded in 1999 and operating as The Evil Geniuses (EG) LLC, headquartered in Los Angeles with a training facility also in Los Angeles. The organization fields competitive rosters across multiple game titles, including VCT Americas, VALORANT Game Changers, VALORANT Challengers, Pokémon Unite, 2XKO, and EA FC, and operates a Creators and Streamers program featuring rostered content creators. Evil Geniuses maintains a broad fan engagement infrastructure consisting of a Shopify-based e-commerce store selling jerseys, windbreakers, and apparel in multiple currencies, a Discord community, a Genius League fan program, and active presence across TikTok, Instagram, X, YouTube, Twitch, LinkedIn, and Facebook.
The business operates without a proprietary technology platform or disclosed technical stack; its core operating assets are intangible: brand equity, championship legacy, and franchise slot positions in publisher-controlled leagues (VCT Americas, former LCS slot acquired from Echo Fox in 2019). The organization is positioned as one of ten teams in the VCT Americas Region and has accumulated a multi-game trophy cabinet spanning The International 2015 (Dota 2), Valorant Champions 2023, LCS Spring 2022, EVO, ESL One NY 2019, CWL Championship 2018, Manila Masters 2017, and earlier StarCraft II and Halo titles.
Revenue is generated through three primary streams: merchandise and apparel sales via the direct e-commerce store, multi-year sponsorship and partnership deals (flagship partnership with ASUS ROG covering hardware, branding, and fan engagement; additional partners include Newegg, Weinsure, Zogo, Anthros, Peak, Global, ScoutUs College, and the Xborg AI infrastructure partnership underpinning the 2025 fan engagement app), and esports competition prize winnings and league participation fees. The customer base is primarily a long tail of esports fans purchasing merchandise, with a smaller set of enterprise sponsorship counterparties concentrated in gaming hardware and adjacent consumer brands.
Evil Geniuses firmographics
Firmographics- Name
- Evil Geniuses
- Legal name
- The Evil Geniuses (EG) LLC
- Website
- https://evilgeniuses.gg
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Evil Geniuses is a privately held North American esports organization (founded 1999) that fields competitive teams across VCT Americas, Game Changers, Challengers, Pokémon Unite, 2XKO, and EA FC, and generates revenue from merchandise sales, sponsorships, and prize winnings for its global fan base.
- Ownership category
- akta.pro rank
Evil Geniuses industry classification
Industry- Product category
- Professional Esports Organization
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Esports Teams & Player Organizations (MPAFADAB)
Keywords
Where Evil Geniuses is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Evil Geniuses business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Merchandise and Apparel Sales: Evil Geniuses operates an e-commerce store selling team merchandise including jerseys, windbreakers, and apparel items to fans and customers.
- Sponsorship and Partnership Revenue: Multiyear partnerships with brands like ASUS ROG provide equipment, branding rights on team jerseys and digital platforms, and fan engagement campaigns.
- Esports Competition and Prize Winnings: The organization competes in multiple esports leagues and tournaments across various game titles, generating revenue through prize winnings and league participation fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Evil Geniuses product offering
Product offeringCore offering
Evil Geniuses operates multiple professional competitive esports teams across VALORANT (VCT Americas, Game Changers, Challengers), Pokémon Unite, 2XKO, EA FC, and a Creators and Streamers roster, while monetizing its brand through a direct e-commerce merchandise store, multi-year sponsorships (ASUS ROG, Newegg), and fan engagement programs including Genius League and a fan engagement mobile app launched in July 2025.
Product overview
Evil Geniuses is a North American esports organization operating multiple competitive teams across major esports titles including VALORANT (VCT Americas, Game Changers, and Challengers), Pokémon Unite, 2XKO, and EA FC, along with a Creators and Streamers program. The organization generates revenue through merchandise sales (apparel, jerseys, accessories) via its online store, and engages fans through its Genius League community program. The product portfolio consists of competitive esports teams competing at the highest levels of their respective games, combined with consumer merchandise and fan engagement offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Evil Geniuses Merchandise Store
Quantifiable outcome
- Championship victories across multiple esports titles including Valorant Champions 2023, LCS Spring Split Championship 2022, and numerous other tournament wins dating back to 2010
Companies that use Evil Geniuses
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Evil Geniuses technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Evil Geniuses partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, minor and core.
- ASUS Republic of Gamers (ASUS ROG)flagshipMultiyear partnership making ASUS ROG the official partner across gaming monitors, routers, and peripherals. ASUS ROG equips Evil Geniuses' Los Angeles training facilities with hardware including OLED gaming monitors and WiFi 7 routers. Branding is featured on team jerseys and digital platforms. The partnership includes fan engagement featuring original video content, exclusive giveaways, and #EGWins promotion tied to competitive victories.
- WeinsureminorListed as a partner on Evil Geniuses official website
- ZogominorListed as a partner on Evil Geniuses official website
- AlexminorListed as a partner on Evil Geniuses official website
- AnthrosminorListed as a partner on Evil Geniuses official website
- PeakminorListed as a partner on Evil Geniuses official website
- GlobalminorListed as a partner on Evil Geniuses official website
- ScoutUs CollegeminorListed as a partner on Evil Geniuses official website
- NeweggcoreNewegg hosted the AMD Game On event featuring the Evil Geniuses VALORANT team to expand its Gamer Zone's community impact. Partnership demonstrates collaboration for fan engagement and community building events.
- XborgcoreEvil Geniuses launched a fan engagement app in July 2025 in partnership with Xborg, an AI infrastructure company. This partnership enables personalized digital fan experiences as part of the organization's community engagement strategy.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Evil Geniuses competitors and assessment
Company assessmentDirect peers
- 100 Thieves: North American esports and lifestyle apparel organization operating competitive teams across VALORANT, League of Legends, and other titles, with a major merchandise and content business. Direct competitor for VCT Americas slots, sponsorship dollars, and fan mindshare.
- Cloud9: Long-running North American esports organization fielding rosters in VCT Americas, LCS, and other major titles. Directly comparable in legacy, multi-title roster structure, and sponsorship-driven business model.
- Sentinels: North American esports organization and fellow VCT Americas franchise partner with strong VALORANT identity, merchandise line, and creator/influencer presence. Most direct peer in the VALORANT competitive tier.
- TSM (Team SoloMid): Historic North American esports organization with multi-title rosters including VALORANT and a strong merchandise and content engine. Direct competitor for sponsorships, players, and championship pedigree.
- FaZe Clan: Major North American esports and lifestyle brand with rosters across CS, VALORANT, and Call of Duty, plus a large apparel and content business. Closely comparable in scale, multi-title focus, and merchandise-driven revenue mix.
- OpTic Gaming: North American esports organization owned by Enthusiast Gaming, fielding rosters in VALORANT, Call of Duty, and Halo. Direct peer for VCT Americas slot competition and multi-game North American esports operations.
- NRG Esports: North American esports organization competing in VCT Americas, LCS, and other titles with strong VALORANT and League of Legends presence. Comparable in roster structure, league participation, and sponsorship mix.
Broad incumbents
- Team Liquid: Globally diversified esports organization with deep VALORANT, Dota 2, and League of Legends rosters. Overlaps heavily in competitive titles but operates at significantly larger international scale.
- G2 Esports: European-headquartered but globally active esports organization with major VALORANT and League of Legends operations. Comparable in championship pedigree and merchandise business, though with different regional center of gravity.
Emerging players
- LOUD: Brazilian esports organization rapidly scaling in VALORANT and other titles with strong creator-driven brand. Emerging competitive threat for North American VALORANT audiences and tournament placements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Evil Geniuses social profiles
Digital presenceEvil Geniuses financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evil Geniuses leadership team
Management profileNumber of profiles
Profiles3 records
Evil Geniuses funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evil Geniuses M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evil Geniuses
What does Evil Geniuses do?
Evil Geniuses operates multiple professional competitive esports teams across VALORANT (VCT Americas, Game Changers, Challengers), Pokémon Unite, 2XKO, EA FC, and a Creators and Streamers roster, while monetizing its brand through a direct e-commerce merchandise store, multi-year sponsorships (ASUS ROG, Newegg), and fan engagement programs including Genius League and a fan engagement mobile app launched in July 2025.
Is Evil Geniuses a public or private company?
Evil Geniuses is a private company. It is classified as unknown and is currently operating.
When was Evil Geniuses founded?
Evil Geniuses was founded in 1999. It employs 11 to 50 people.
Where is Evil Geniuses based?
Evil Geniuses is headquartered in Redmond, United States, in the North America region.
How does Evil Geniuses make money?
Three revenue lines are on record. Merchandise and Apparel Sales are the primary driver. The others are sponsorship and Partnership Revenue and esports Competition and Prize Winnings.
Who are Evil Geniuses's main competitors?
Direct peers on record are 100 Thieves, Cloud9, Sentinels, TSM (Team SoloMid), FaZe Clan, OpTic Gaming and NRG Esports. Broad incumbents are Team Liquid and G2 Esports. LOUD is listed as an emerging player.
Does Evil Geniuses have an API?
No public API is recorded for Evil Geniuses.
What industry is Evil Geniuses in?
Evil Geniuses's product category is Professional Esports Organization. Its primary akta.pro industry code is MPAFADAB, Esports Teams & Player Organizations. Its NAICS code is 711211 and its SIC code is 7990.