Dignitas
- Company typePrivate
- Founded2003
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Dignitas firmographics
Firmographics- Name
- Dignitas
- Legal name
- New Meta Entertainment, Inc.
- Website
- https://dignitas.gg
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Dignitas industry classification
Industry- Product category
- Professional Esports Services
- NAICS
- Sports Teams and Clubs (711211), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Esports Teams & Player Organizations (MPAFADAB)
- akta.pro secondary industries
- Esports Platforms & Competitive Gaming Networks (BPAMAKAH), Esports Talent & Player Management (Agents, Coaching, Training Orgs) (MPAFADAH)
Keywords
Where Dignitas is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dignitas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sponsorships and Brand Partnerships: Dignitas generates revenue through partnerships with brands like SteelSeries (peripherals), Mike & Ike (candy), ROOT (energy drinks), Battle Beaver (controllers), and NordVPN. These partnerships involve equipment deals, content creation, promotional campaigns, and brand activations.
- Merchandise Sales: Direct-to-consumer merchandise sales through Dignitas store including jerseys, hoodies, t-shirts, and branded merchandise. The e-commerce storefront sells apparel and accessories to fans.
- Tournament Winnings: Revenue from competitive prize earnings in esports tournaments across League of Legends (LCS), Fortnite (FNCS), and Rocket League. The organization has won 18 world championships historically.
- Content Creation and Media: Revenue generation through YouTube content, streaming, and entertainment media featuring Dignitas players and creators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Merchandise products available for purchase |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Dignitas product offering
Product offeringCore offering
Dignitas operates as an international esports organization that fields competitive professional teams across multiple major titles, including League of Legends (LCS), Fortnite (FNCS), Rocket League, and Pokémon Unite. The organization complements its competitive rosters with editorial and video content production, branded merchandise sales, and brand sponsorship activations aimed at gaming audiences.
Product overview
Dignitas is an international esports organization offering competitive esports teams, editorial content, video media, and branded merchandise. The core offering includes competitive rosters in League of Legends, Fortnite, Rocket League, and Pokémon Unite, supplemented by a content platform producing gaming guides and video media. The organization also operates a merchandise store and an AI-powered chatbot service. Founded in September 2003, Dignitas competes in over 35 game titles and has won 18 world championships.
Differentiator
Problem solved
Functional benefit
Products and services
- Dignitas Esports Teams (Rosters) Competitive professional esports rosters that represent Dignitas in major league and tournament circuits across League of Legends, Fortnite, Rocket League, and Pokémon Unite, plus a Content Creators division. For fans, sponsors, and competitive gaming audiences.
- Dignitas Merchandise Store Official Dignitas e-commerce storefront selling branded merchandise including Essential Hoodies, the 2026 Pro Jersey, Essential Tees, DIG LA Tees, and Plush Dignitas (Digi) toys. For esports fans and supporters.
Quantifiable outcome
- 18 world championships won across esports career
- +2 more outcomes
Companies that use Dignitas
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Dignitas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Dignitas partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SteelSeriescoreSteelSeries is the exclusive peripherals partner for Dignitas's competitive Fortnite team. Under the multi-year partnership, Dignitas players are equipped with SteelSeries headsets, keyboards, and gaming mice. Dignitas supports SteelSeries promotional campaigns through content created by its players and creators on social media platforms, including monthly giveaways and collaborative content such as product showcases and behind-the-scenes features.
- ExtraMile Convenience StoresminorExtraMile and Dignitas collaborated on an official roadtrip campaign featuring a branded Phoenix-to-Los Angeles journey with top Fortnite talent creating content and stopping at ExtraMile locations. The roadtrip included stops at Flagstaff, Grand Canyon, Zion National Park, and Las Vegas, culminating in a free fan tailgate at Riot Games Arena during the LCS Opening Weekend.
- Mike & IkecoreMike & Ike® is a candy brand raising the flavor game for gaming. The partnership positions Mike & Ike as a gaming lifestyle brand with Dignitas. The candy is proudly made in the USA and Canada using globally sourced ingredients.
- ROOT (The Root Brands)coreZero-in powered by The Root Brands brings healthy alternatives to everyday life. Zero-In provides laser sharp mental focus, better reaction time, and increased energy for competitive gaming. The natural energy and focus product is positioned as a game changer for esports performance.
- Battle BeavercoreBattle Beaver is the leading provider of high-performance custom controllers built for speed, precision, and durability. Trusted by professional and casual gamers, their unique and patented modifications provide competitive edge. Battle Beaver is a preferred controller partner for Dignitas.
- NordVPNminorNordVPN partnership offering 75% discount to Dignitas fans. NordVPN is featured in Dignitas store with affiliate links.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Dignitas competitors and assessment
Company assessmentDirect peers
- Team Liquid: Global multi-title esports organization competing in LoL, CS, Fortnite, and other major titles with a content and merchandise operation. Closest 1:1 comparable to Dignitas in structure, scale and publisher relationships.
- Evil Geniuses: Veteran multi-title NA esports org (Dota 2, CS, LoL). Comparable in heritage (founded 1999) and multi-title roster structure to Dignitas.
- 100 Thieves: Lifestyle-driven North American esports org with competitive teams in LoL LCS and content creators. Competes directly with Dignitas in LCS and for premium apparel/fashion-adjacent sponsorships.
- Sentinels: North American esports organization competing in Valorant and other major titles. Similar sponsorship-driven business model competing for the same brand budgets as Dignitas.
- FaZe Clan: Multi-title esports and content organization known for Fortnite and FPS titles, now publicly traded. Comparable to Dignitas in content + competitive + merchandise flywheel, though at larger scale.
- Fnatic: European-originated global esports brand with teams in LoL LEC and other titles. Closely comparable heritage brand, content-led GTM, and sponsorship-driven monetization.
- NRG Esports: NA esports org fielding teams across multiple titles, including LCS. Direct LCS competitor and similar multi-title portfolio structure to Dignitas.
- TSM (Team SoloMid): Historically dominant North American esports organization with major LoL presence. Direct competitor in LCS and within the same legacy-tier esports org category.
- Cloud9 (North America): North American esports organization fielding teams in LoL LCS, Valorant, and other titles with content creators and a DTC store. Directly competes with Dignitas in LCS and for sponsor mindshare.
Others
- Philadelphia 76ers / HBSE Sports Group: Traditional sports sibling franchise within the same Harris Blitzer Sports & Entertainment ownership group. Not a direct competitor but a structural peer in cross-vertical sponsorship, content and community operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dignitas social profiles
Digital presenceDignitas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dignitas leadership team
Management profileNumber of profiles
Profiles1 record
Dignitas subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dignitas funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dignitas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dignitas
What does Dignitas do?
Dignitas operates as an international esports organization that fields competitive professional teams across multiple major titles, including League of Legends (LCS), Fortnite (FNCS), Rocket League, and Pokémon Unite. The organization complements its competitive rosters with editorial and video content production, branded merchandise sales, and brand sponsorship activations aimed at gaming audiences.
Is Dignitas a public or private company?
Dignitas is a private company. It is classified as corporate owned and is currently operating.
When was Dignitas founded?
Dignitas was founded in 2003. It employs 11 to 50 people.
Where is Dignitas based?
Dignitas is headquartered in Newark, United States, in the North America region.
How does Dignitas make money?
Four revenue lines are on record. Sponsorships and Brand Partnerships are the primary driver. The others are merchandise Sales, tournament Winnings and content Creation and Media.
Who are Dignitas's main competitors?
Direct peers on record are Team Liquid, Evil Geniuses, 100 Thieves, Sentinels, FaZe Clan, Fnatic, NRG Esports, TSM (Team SoloMid) and Cloud9 (North America). Philadelphia 76ers / HBSE Sports Group is listed as an others.
Does Dignitas have an API?
No public API is recorded for Dignitas.
What industry is Dignitas in?
Dignitas's product category is Professional Esports Services. Its primary akta.pro industry code is MPAFADAB, Esports Teams & Player Organizations, with a secondary code of BPAMAKAH, Esports Platforms & Competitive Gaming Networks. Its NAICS code is 711211 and its SIC code is 7997.