Moses Lake Realty Group

What Moses Lake Realty Group does

Moses Lake Realty Group is a privately-held, founder-led residential and agricultural real estate brokerage serving Moses Lake and Grant County, Washington. The firm operates from a single office at 537 West Broadway, Moses Lake, and is led by Owner and Designated Managing Broker LeRae Redal, who has been in the industry since 1998. The brokerage offers buying, selling, and rental services across four property categories — residential, commercial, land, and farms — through a team of approximately ten licensed agents, each with stated specializations, plus an office manager.

The company's underlying technology stack is entirely third-party and non-proprietary: it relies on the Northwest Multiple Listing Service (NWMLS) and MLS GRID for listing data, Cevado's IDX platform for its website and property search, and AppFolio for property management (tenant and owner portals, rent collection, and lease management). Customer-facing product surfaces include a searchable property search platform, free no-obligation home valuation, a mortgage calculator, home staging guidance, and dedicated tenant and owner portals.

Revenue is generated through two streams: traditional real estate commissions on closed transactions across residential, commercial, land, and farm deals, and recurring property management fees from the rental division added in 2009. Go-to-market is sales-led via direct field agents, with marketing through the IDX-enabled website, NWMLS distribution, Facebook, email inquiries, and community involvement (Chamber of Commerce, Tourism Commission, and other local boards). Specific commission rates, fees, and revenue figures are not publicly disclosed.

Name

Moses Lake Realty Group

Legal name

Moses Lake Realty Group

Website

https://moseslakerealtygroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Moses Lake Realty Group is a privately-held, founder-led real estate brokerage in Moses Lake, Washington, serving buyers, sellers, landlords, and farm clients across Grant County through ten specialized agents and an AppFolio-powered property management division.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Ranches & Livestock Properties Brokerage (BPAJADAB)

Keywords

• Residential real estate sales
• Commercial real estate brokerage
• Farm property sales
• Rental property management
• Land real estate listings

Headquarters

HQ city

Moses Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commissions: Traditional real estate commission-based revenue from buying and selling transactions. Agents represent buyers and sellers in residential, commercial, land, and farm transactions, earning commission on completed sales.
2. Property Management Services: Property management division handles rental properties for clients. Jennifer Kron serves as Property Manager. They maintain tenant and owner portals through AppFolio. Revenue comes from management fees on rental properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Moses Lake Realty Group is a licensed real estate brokerage that helps clients buy, sell, and manage residential, commercial, land, and farm properties in Moses Lake and Grant County, Washington. The company provides full brokerage services through specialized agents, a property management division handling rental operations, and an IDX-powered online property search platform sourced from NWMLS. Ancillary services include free home market analysis, mortgage calculation tools, and home staging guidance for sellers.

Product overview

Moses Lake Realty Group operates as a real estate brokerage offering a comprehensive suite of property services. The core offering is the Property Search Platform, which integrates land, residential, farm, and commercial listing categories. Supporting services include rental property management via AppFolio-powered Tenant and Owner Portals, a Free Market Analysis for sellers, Mortgage Calculator tools, and Home Staging guidance. The company also provides a dedicated property management division for full-service rental oversight. The product portfolio is built on Cevado's IDX platform for listing data sourced from NWMLS and MLS GRID.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Brokerage services for buying and selling residential properties (single-family homes, townhouses, multi-family) in Moses Lake and Grant County, Washington, delivered by specialized licensed agents.
• Commercial Real Estate Brokerage Services Brokerage services for buying, selling, and leasing commercial properties including retail, office, and industrial real estate in Moses Lake and Grant County.
• Farm and Agricultural Property Brokerage Services Brokerage services for buying and selling farms and agricultural properties in the Columbia Basin, delivered by specialist broker Anna Van Diest with over $150 million in farm sales.
• Land Real Estate Brokerage Services Brokerage services for buying and selling vacant land properties in Moses Lake and Grant County.
• Rental Property Management Services Full-service property management for landlords including tenant placement, rent collection, lease management, and maintenance coordination, delivered through AppFolio-powered owner and tenant portals by Property Manager Jennifer Kron.
• Free Home Market Analysis No-cost home value assessment provided to sellers to estimate their property's market value prior to listing, intended as a lead-generation entry into the brokerage's full selling services.

Quantifiable outcome

• Hundreds of homes sold under LeRae's leadership
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Northwest Multiple Listing Service (NWMLS)coreTechnology or IntegrationNWMLS provides the listing database for all properties. The company uses NWMLS data for property listings on their website and IDX search. All listings are submitted to and displayed through NWMLS.
• AppFoliocoreTechnology or IntegrationAppFolio provides property management software platform. The company uses AppFolio for tenant and owner portals, rent collection, property management, and lease management.
• Rockwell InstituteminorOthersRockwell Institute provides real estate license training. Referenced in careers page as provider of exam preparation training for agents seeking licensure.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Windermere Real Estate: The largest Pacific Northwest-based residential real estate brokerage with deep Washington State presence. Comparable as a regional incumbent offering residential, luxury, and farm/land transactions across overlapping geographies.
• John L. Scott Real Estate: Major Pacific Northwest real estate brokerage headquartered in Washington with strong rural and suburban coverage. Directly comparable as a regional incumbent serving similar buyer/seller segments in Washington.
• Keller Williams Realty: The largest real estate franchise in the United States by agent count, with local market centers throughout Washington. Comparable as a national brokerage model with local offices offering residential, commercial, and farm/land services.
• Coldwell Banker: Global real estate franchise with a long-standing presence in Washington State through affiliated brokerages. Comparable as an established national brokerage with local offices serving residential, land, and farm transactions.
• Century 21: Global real estate franchise with affiliated brokerages across the United States, including rural and small-market Washington. Comparable as a national brokerage brand competing in similar residential, land, and farm segments.
• RE/MAX: Global real estate franchise with strong presence in Washington small and mid-sized markets. Comparable as a national brokerage brand operating with local franchisee agents in similar residential and farm/land categories.
• Berkshire Hathaway HomeServices: National real estate franchise affiliated with Berkshire Hathaway with a presence in Washington. Comparable as an established national brokerage competing for similar residential, farm, and land transactions.

Emerging players

• Redfin: Tech-enabled residential brokerage and portal that has expanded into mid-sized Washington markets. Comparable as a modern brokerage model using proprietary technology that competes for the same buyer-seller relationships in the Pacific Northwest.
• Compass: Technology-forward national residential brokerage with a presence in larger Pacific Northwest metros. Comparable as a tech-enabled brokerage model applying digital tools and platform economics to traditional agent-mediated transactions.
• eXp Realty: Cloud-based national real estate brokerage with a low-overhead, agent-centric model. Comparable as an alternative brokerage structure operating with reduced fixed costs that pressures traditional commission economics for small firms like Moses Lake Realty Group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moseslakerealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moses Lake Realty Group