Rockwell Institute

What Rockwell Institute does

Rockwell Institute, founded in 1974 and headquartered in Bellevue, Washington, is a Washington-licensed private career-education provider focused on real estate pre-licensing, continuing education (CE), and professional designation coursework for aspiring and licensed real estate professionals. The school's core curriculum delivers the 60-hour Real Estate Fundamentals and 30-hour Real Estate Practices courses required for the Washington broker license, plus 90-clock-hour Managing Broker coursework, recurring CE packages sized to Washington's two-year renewal cycle, and add-on designations such as CNE, CBAE, MRP, and the newer Certified Real Estate AI Specialist. Direct delivery is restricted to Washington; California and mortgage/MLO courses are routed through affiliated Colibri Group sister school Allied Schools and partner OnCourse Learning respectively.

The operating stack combines a self-paced learning management system at learn.rockwellinstitute.com with CompuCram exam-prep integration, audio-narrated lessons, and Zoom-based livestream classes that require camera presence and attendance tracking. Course delivery formats include self-paced online, livestream, and in-person classroom instruction at the Bellevue campus, supported by a 1-800 inside-sales contact center (weekend hours included) and event-led acquisition through Career Expos and Open Houses. Proprietary intellectual property includes the textbook line published under Rockwell Publishing (Washington Real Estate Fundamentals 23rd ed., Washington Real Estate Law 8th ed., etc.), the Pass-or-Don't-Pay Guarantee, and a documented Q1 2019 WA Department of Licensing pass-rate dataset showing 81% national / 85% state pass rates versus 66.2%/60.2% across all other schools.

The revenue model mixes one-time course fees (pre-licensing packages discounted through SAVE50-SAVE150 promo codes), recurring CE renewal revenue (every two years), textbook unit sales ($44.95-$64.95), affiliate/referral fees from Allied Schools (California) and OnCourse Learning (mortgage/MLO), a tiered affiliate program paying 10-25%, and an emerging Satellite Partner Program that sells enterprise-grade CE library access and private training into brokerage accounts such as Keller Williams Eastside, Berkshire Hathaway HomeServices Northwest, and EXIT. The customer base is long-tail individual students plus a smaller enterprise channel through brokerage partnerships; financing is offered via Affirm at checkout. Rockwell is a portfolio company of Colibri Group, a diversified career-education conglomerate.

Name

Rockwell Institute

Legal name

Rockwell Institute

Website

https://rockwellinstitute.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Rockwell Institute, founded in 1974 in Bellevue, WA, is a real estate education school serving aspiring and licensed real estate professionals in Washington with pre-licensing courses, continuing education, professional designations, and exam preparation delivered online, via livestream, and in person.

Ownership category

akta.pro rank

Product category

Real Estate Education

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Real Estate Licensure Exam Prep (Salesperson/Broker, Appraiser) (EDANAIAH)

akta.pro secondary industry

Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)

Keywords

• Real estate education
• Pre-licensing courses
• Continuing education
• Broker license training
• Exam preparation

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pre-Licensing Course Fees: One-time course fees for broker pre-licensing packages including Real Estate Fundamentals (60 hours) and Real Estate Practices (30 hours). Multiple tiered packages from Essentials to Ultimate Learning.
2. Continuing Education (CE) Course Fees: Ongoing course fees for license renewal education including Advanced Real Estate Practices, Real Estate Law, and elective courses. Required every 2 years for license renewal.
3. Exam Prep and Cram Course: Supplementary exam preparation courses including the Cram Course for intensive test preparation, sold as add-on to pre-licensing packages.
4. Professional Designations and Certifications: Fees for designation courses such as MRP (Military Relocation Professional), CNE (Certified Negotiation Expert), and CBAE (Certified Buyer Agent Expert).
5. Textbook and Book Sales: Sale of textbooks including Washington Real Estate Fundamentals ($64.95), Washington Real Estate Law ($54.95), California Real Estate Law ($44.95), and other course materials.
6. California Course Referrals: Revenue generated through referral arrangements with sister school Allied Schools for California real estate courses (salesperson license, broker license, continuing education).
7. Mortgage/MLO Course Referrals: Revenue generated through partnership with OnCourse Learning for mortgage license (MLO) courses including pre-licensure, exam prep, and continuing education.
8. Affiliate Program: Commission-based affiliate program paying up to $60 per sale with 30-day attribution, commissions ranging 10-25% through tiered bonuses.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Rockwell Institute provides real estate education courses that prepare individuals to obtain and renew Washington and California real estate broker and salesperson licenses. Core offerings include the 90-hour Washington Broker's Pre-Licensing package (60-hour Real Estate Fundamentals + 30-hour Real Estate Practices), Managing Broker's License course, license renewal and continuing education packages, professional designations (CNE, CBAE, MRP), and exam prep via CompuCram. California licensing is delivered through sister-school Allied Schools, and mortgage/MLO courses through OnCourse Learning, both under Colibri Group.

Product overview

Rockwell Institute is a real estate education school offering a comprehensive portfolio of licensing and continuing education courses for aspiring and practicing real estate professionals. The core offering consists of pre-licensing courses (Broker's License and Salesperson License) for Washington and California, along with Managing Broker's License courses and continuing education renewals. Professional development is delivered through partner programs including the Real Estate Negotiation Institute (RENI) for Certified Negotiation Expert (CNE) and Certified Buyer Agent Expert (CBAE) designations, and Military Relocation Professional (MRP) certification. Course delivery formats include self-paced online, livestream via Zoom, and in-person classroom instruction at the Bellevue, WA campus. Exam preparation is supported through CompuCram integration. The school partners with Allied Schools (California) and OnCourse Learning (mortgage/MLO courses) to extend its offerings. California real estate courses are exclusively offered through Allied Schools partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Washington Broker's License Pre-Licensing Course Pre-licensing course for individuals seeking a Washington real estate broker license, covering the state-mandated 90 hours of instruction (60-hour Real Estate Fundamentals + 30-hour Real Estate Practices) with integrated exam preparation in self-paced online, livestream, or in-person formats.
• Washington Broker's License Renewal Courses (Continuing Education) Continuing education package for licensed Washington real estate brokers to satisfy the 90-hour renewal requirement every two years, offered as First Renewal and Standard Renewal packages with customizable electives and clock-hour reporting handled by the school.
• Washington Managing Broker's License Course Advanced 90-clock-hour licensing course for experienced Washington brokers pursuing the Managing Broker's License, covering brokerage management, business management, and advanced real estate law, plus a Managing Broker Renewal option.
• California Real Estate Licensing and Continuing Education (via Allied Schools) Pre-licensing and continuing education courses for California real estate salesperson and broker licenses, delivered through sister school Allied Schools (Real Estate Principles, Real Estate Practice, eight required broker courses including five mandatory and three electives, plus CE for renewal).
• Mortgage Loan Originator (MLO) Courses (via OnCourse Learning) Mortgage loan originator pre-licensure, exam prep, and NMLS continuing education courses available across all 50 states, offered through the OnCourse Learning partnership for students seeking mortgage licensing in addition to real estate.
• Certified Negotiation Expert (CNE) Designation Two-day livestream professional designation course providing 12 hours of continuing education credit for real estate negotiation mastery, delivered through the Real Estate Negotiation Institute (RENI) partnership.
• Certified Buyer Agent Expert (CBAE) Designation One-day livestream professional designation course providing 6 hours of continuing education credit for buyer-agent expertise, delivered through the Real Estate Negotiation Institute (RENI) partnership.
• Military Relocation Professional (MRP) Certification One-day core certification course plus additional webinars that educates real estate professionals on working with military service members, offered through ASREB with content sourced from the National Association of REALTORS (NAR).
• Rockwell Institute Book Store Direct retail of Rockwell Publishing textbooks and study materials covering Washington and California real estate fundamentals, law, practices, property management, appraisal, and financing for self-study and course supplements.

Quantifiable outcome

• 81% first-time pass rate on National exam portion, 85% on State exam portion (compared to 66.2% and 60.2% industry average)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Allied SchoolscoreChannel Partner/ Reseller/ DistributorAllied Schools is Rockwell's sister school and California's leading real estate school, part of the Colibri Group family. California courses including Salesperson License, Broker's License, and Continuing Education are now offered through Allied Schools. Allied has helped hundreds of thousands of California students with self-paced, 100% online courses and experienced local instructors with nearly 80 years of combined real estate experience.
• OnCourse LearningcoreChannel Partner/ Reseller/ DistributorOnCourse Learning is a leading provider of mortgage education that has supported the MLO careers of over 300,000 professionals for over 40 years. They provide comprehensive MLO training including pre-licensure, exam prep, and CE courses across all 50 states for NMLS licensing.
• ASREBminorGTM or Marketing PartnerASREB is the provider for the Military Relocation Professional (MRP) certification course sold through Rockwell. The MRP certification educates real estate professionals about working with military service members.
• Real Estate Negotiation Institute (RENI)coreStrategic or Co-development PartnerRENI is the #1 real estate negotiation training in North America, founded on over 40 years of negotiation experience and 25 years in real estate education. Rockwell offers CNE (Certified Negotiation Expert) and CBAE (Certified Buyer Agent Expert) designations through this partnership. RENI has an alumni of over 70,000 agents and no hidden application or renewal fees.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNAR provides the MRP (Military Relocation Professional) certification program offered through Rockwell. MRP certification includes use of the MRP logo, free webinars, access to exclusive online network of Military Relocation Professionals, and quarterly eNewsletter.
• Colibri GroupcoreStrategic or Co-development PartnerColibri Group is the parent company that owns both Rockwell Institute and Allied Schools. The company provides career education solutions and ensures students receive comprehensive real estate education across multiple states.
• Better Business Bureau (BBB)minorOthersRockwell Institute holds BBB accreditation and displays the BBB Business Review seal on their website, indicating adherence to BBB standards for business practices.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• 360training: Large regulatory and professional education platform serving real estate, mortgage, and other regulated industries. Competes broadly via online CE and licensing courses and parent-colibri-distribution synergies.
• Kaplan Real Estate Education: National real estate licensing school operated within Kaplan's broader professional education portfolio. Competes on online and live pre-licensing, CE, and standardized brand trust across many states.

Direct peers

• Real Estate Express: Online real estate pre-licensing school operated by Colibri Group's 360training. Directly comparable online pre-licensing and exam prep product, including packages and promotional pricing.
• The CE Shop: Premier online real estate CE and pre-licensing provider covering most U.S. states. Directly competes on online course delivery, exam prep, and brokerage enterprise contracts.
• McKissock Learning: One of the largest national providers of real estate CE and licensing exam prep, now part of 360training. Overlaps with Rockwell on online CE delivery and broker designations, and is a clear out-of-state competitor for the same enterprise brokerage customers.
• Allied Schools: California-based real estate pre-licensing and CE school that is actually Rockwell's sister company under Colibri Group. Directly comparable on state-by-state licensing exam prep, course packaging, and online delivery.
• Career Webschool: Online real estate pre-licensing school serving multiple U.S. states with self-paced courses. Direct competitor on online pre-licensing pricing, packages, and pass-rate marketing.

Regional players

• Hondros College of Business: Ohio-based regional real estate and insurance pre-licensing school with in-person and online programs. Comparable product portfolio, but geographically anchored to the Midwest rather than Pacific Northwest.

Emerging players

• PrepAgent: Real estate licensing exam prep provider focused on high-touch coaching and online practice exams. Overlaps with Rockwell's Cram Course and CompuCram exam prep product.
• OnCourse Learning: Mortgage and real estate licensing education provider across all 50 states, with which Rockwell has a referral partnership for MLO courses. Comparable on CE breadth, online delivery, and statewide licensing coverage, especially in mortgage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RockwellInstitute
• Xx.com/rockwellschool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockwell Institute