Latitude Property Management
Latitude Property Management is a Las Vegas-based boutique property management firm founded in 2019 that manages 13 multifamily apartment communities across Nevada for property owners and real estate investors, generating revenue through management fees.
- Company typePrivate
- Founded2019
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Latitude Property Management does
Latitude Property Management and Real Estate Services is a boutique, founder-owned property management firm headquartered at 1050 E. Flamingo Rd. in Las Vegas, Nevada, founded in 2019 by Katie Raffinello. The company manages a portfolio of 13 multifamily apartment communities spanning Southern Nevada (Las Vegas, Henderson) and Northern Nevada (Reno, Sparks), serving property owners, real estate investors, and investment groups. Its service offering covers the full multifamily operating stack — leasing, operations, financial management, due diligence, underwriting, asset management, value-add redevelopment and renovation oversight, capital expense management, and transition planning — with a specialized practice in 55+ senior housing and additional exposure to commercial and mixed-use assets.
Revenue is generated through third-party management fees charged to property owners, typically structured as a percentage of rental income or flat per-unit fees, which is standard for the third-party property management industry. The go-to-market is B2B and relationship-driven, targeting property owners and investors in Nevada through direct outreach, the company website's "Hire Us" channel, and BBB-accredited credibility, complemented by property-specific websites and AppFolio-powered portals for resident-facing leasing. The technology stack is built on AppFolio for tenant portals, applicant self-signup, financial reporting, and operational workflows; there is no indication of proprietary software development. The company is privately held with no disclosed institutional capital, employs 51–100 people, and is led by a senior team with more than 120 years of collective multifamily experience, including founder Katie Raffinello (40 years) and Vice President of Operations Dominic Raffinello (family member). Latitude has been recognized as Property Management Company of the Year by the Nevada State Apartment Association for Southern Nevada (2024 winner, 2025 finalist) and Northern Nevada (2025 and 2026 winner).
Latitude Property Management firmographics
Firmographics- Name
- Latitude Property Management
- Legal name
- Latitude Property Management and Real Estate Services
- Website
- https://latitudepmgmt.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Latitude Property Management is a Las Vegas-based boutique property management firm founded in 2019 that manages 13 multifamily apartment communities across Nevada for property owners and real estate investors, generating revenue through management fees.
- Ownership category
- akta.pro rank
Latitude Property Management industry classification
Industry- Product category
- Property Management Services
- NAICS
- Residential Property Managers (531311), Nonresidential Property Managers (531312), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industries
- Mixed-Use Property Management (BPAJAGAE), Senior & Assisted Living Residential Property Management (BPAJAFAE)
Keywords
Where Latitude Property Management is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Latitude Property Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Property Management Services: Latitude Property Management generates revenue by providing comprehensive property management services to multifamily, commercial, and mixed-use property owners and investors. Revenue is derived from management fees charged to property owners, typically structured as a percentage of rental income or flat fees per unit managed. The company manages a portfolio of apartment communities across Nevada, with services including operations, financial management, leasing, and asset optimization.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Latitude Property Management product offering
Product offeringCore offering
Latitude Property Management is a boutique property management firm that provides full-service management of multifamily, commercial, mixed-use, and 55+ senior housing communities across Nevada. Its offering spans leasing, financial management, due diligence and underwriting, asset administration, value-add redevelopment, capital expense management, transition planning, and strategic marketing for property owners and investors. The firm currently manages a portfolio of 13 apartment communities and generates revenue through management fees.
Product overview
Latitude Property Management is a boutique property management company that provides comprehensive multi-family property management services across Nevada. The company's portfolio consists of 13 managed apartment communities, including named properties such as Austin Crest Apartments, Boulder Creek Apartments, Evoq Apartment Homes, Maryland Villas Apartments, ParcOne60, Parkside Gardens Apartments, Parkway at Silverado Ranch, Silver Creek Apartments, The Dresden, The Onyx at 695, The Vine on 8th, The Vittoria at Equestrian, and Tuscan Highlands. The company offers additional services including staff training and support, strategic marketing and public relations, due diligence, underwriting, asset management, 55+ senior management, value-add redevelopment and renovation, custom leasing solutions, capital expense management, and transition planning and execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Multifamily Property Management Services
- 55+ Senior Housing Community Management
- Custom Leasing Solutions
- Asset Management and Underwriting
- Value-Add Redevelopment and Renovation Oversight
- Capital Expense Management
- Transition Planning and Execution
- Strategic Marketing and Public Relations
- Staff Training and Support
Quantifiable outcome
- Property Management Company of the Year awards in multiple Nevada regions
Companies that use Latitude Property Management
Customer profileSegments3 records
Ideal customer profiles2 records
Latitude Property Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Latitude Property Management partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Latitude Property Management competitors and assessment
Company assessmentDirect peers
- Greystar Real Estate Partners: The largest multifamily property management and investment company in the United States, managing over 800,000 units globally. Direct competitor for institutional and large private multifamily management mandates and a benchmark for scale in the exact same niche Latitude serves.
- Lincoln Property Company: National multifamily management arm with deep experience in conventional, affordable, and luxury apartments. Comparable in offering the full management lifecycle (operations, marketing, lease-up) and competes directly for the same owner-client profile.
- RPM Living: Texas-based multifamily property manager that has rapidly scaled via acquisitions, including absorbing teams from larger operators. Margarita Papin previously worked at RPM Living, reinforcing it as a directly comparable multifamily management peer with a similar regional-to-national trajectory.
- Avenue5 Residential: Multifamily-focused third-party manager with a similar full-service operating model and presence across conventional and affordable assets. Directly comparable in service mix and target client base of mid-sized multifamily owners.
- FPI Management: West Coast-focused multifamily property manager with strong presence in California and the Pacific region. Comparable for owners seeking a regional alternative to national managers and for Latitude as a potential expansion template into adjacent Western markets.
- Morgan Properties: Large multifamily owner and operator with a substantial third-party management arm across conventional and affordable apartments. Direct competitor for institutional and private multifamily management mandates with an East Coast-heavy footprint.
- ConAm Management Corporation: West Coast multifamily management and investment firm managing conventional, affordable, and mixed-use properties. Comparable in offering owners full management with regional concentration and a similar boutique-to-mid-market positioning.
Broad incumbents
- Cushman & Wakefield (Multifamily/Pinnacle): Global commercial real estate services firm whose multifamily division (formerly Pinnacle Property Management) employs Latitude's founder's former colleagues. A broader incumbent whose multifamily segment directly overlaps with Latitude on management, leasing, and valuation services.
- Camden Property Trust: Multifamily REIT that also provides third-party management services for institutional owners; Jennifer McDonnell previously worked at Camden. A broader incumbent whose third-party management business directly competes with Latitude for conventional apartment management mandates.
Regional players
- Mark-Taylor Residential: Premier multifamily developer and manager in the Arizona Sun Belt with luxury, conventional, and senior living communities. Comparable as a regional, award-recognized boutique-to-mid-sized operator, though it focuses on Arizona rather than Nevada.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Latitude Property Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latitude Property Management leadership team
Management profileNumber of profiles
Profiles10 records
Latitude Property Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latitude Property Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latitude Property Management
What does Latitude Property Management do?
Latitude Property Management is a boutique property management firm that provides full-service management of multifamily, commercial, mixed-use, and 55+ senior housing communities across Nevada. Its offering spans leasing, financial management, due diligence and underwriting, asset administration, value-add redevelopment, capital expense management, transition planning, and strategic marketing for property owners and investors. The firm currently manages a portfolio of 13 apartment communities and generates revenue through management fees.
Is Latitude Property Management a public or private company?
Latitude Property Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Latitude Property Management founded?
Latitude Property Management was founded in 2019. It employs 51 to 100 people.
Where is Latitude Property Management based?
Latitude Property Management is headquartered in Las Vegas, United States, in the North America region.
How does Latitude Property Management make money?
One revenue line is on record: property Management Services.
Who are Latitude Property Management's main competitors?
Direct peers on record are Greystar Real Estate Partners, Lincoln Property Company, RPM Living, Avenue5 Residential, FPI Management, Morgan Properties and ConAm Management Corporation. Broad incumbents are Cushman & Wakefield (Multifamily/Pinnacle) and Camden Property Trust. Mark-Taylor Residential is listed as a regional player.
Does Latitude Property Management have an API?
No public API is recorded for Latitude Property Management.
What industry is Latitude Property Management in?
Latitude Property Management's product category is Property Management Services. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of BPAJAGAE, Mixed-Use Property Management. Its NAICS code is 531311 and its SIC code is 6531.