AILO
AILO is a South Korean digital lifestyle brand operating HAPL, a digital goods marketplace with a Create to Earn creator economy, Todotodo, a gamified to-do app, and Feedin, an AI-based survey and interview analysis tool serving individual creators, consumers, and business professionals.
- Company typePrivate
- Founded2019
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2C
- OfferingSoftware
What AILO does
AILO Corp. (주식회사 아일로) is a South Korean digital lifestyle brand founded in 2019 and headquartered in Mapo-gu, Seoul. The company develops interconnected consumer products centered on capturing and creating records, anchored by three core services: HAPL, an all-in-one platform for trading, storing, and using digital goods built around a Create to Earn (C2E) creator economy; Todotodo, a gamified to-do list app that converts task completion into accumulating achievements; and Feedin, an AI chat-based feedback automation service that automatically collects and analyzes interview and survey data into actionable insights.
The underlying technology stack pairs a consumer marketplace and mobile app layer (HAPL app on Google Play, HAPL Store at hapl.shop) with an NLP-driven text analysis modality within Feedin. The product portfolio is extended by digital goods including iterative Notion planner templates (Record Your Day Ver.1 and Ver.2) and digital planners sold via the HAPL storefront, and physical products such as the HAPL x Recordgla Chat Journal Kit distributed through Naver SmartStore and Korean crowdfunding platforms Tumblbug and Wadiz. Marketing is concentrated on Instagram across multiple branded accounts (HAPL, Todotodo, Tool.tool.lab) and on app store and crowdfunding channels.
The business model spans four revenue streams: marketplace commissions on creator-to-consumer digital goods transactions within HAPL, one-time license sales of digital goods such as Notion templates, hardware/physical product sales through SmartStore and crowdfunding, and a presumed subscription or usage-based model for Feedin. Pricing tiers are not publicly disclosed. AILO has raised a single seed round from POSTECH Holdings in July 2022 (amount undisclosed) intended to support HAPL's global expansion and new feature development. Customers are primarily distributed individual digital goods creators and consumers, with secondary segments in productivity-focused individuals and business professionals or researchers using Feedin; no enterprise logos or anchor contracts are disclosed, and concentration risk is correspondingly low but revenue predictability is limited.
AILO firmographics
Firmographics- Name
- AILO
- Legal name
- 주식회사 아일로
- Website
- https://ailo.kr
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- AILO is a South Korean digital lifestyle brand operating HAPL, a digital goods marketplace with a Create to Earn creator economy, Todotodo, a gamified to-do app, and Feedin, an AI-based survey and interview analysis tool serving individual creators, consumers, and business professionals.
- Ownership category
- akta.pro rank
AILO industry classification
Industry- Product category
- Personal Productivity Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)
Keywords
Where AILO is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
AILO business model
Business model- GTM type
- B2C
- Offering type
- Software
Revenue model
- HAPL Digital Goods Marketplace: Platform for trading, storing, and using digital goods. Revenue likely generated through transaction fees or marketplace commissions on digital goods sales between creators and consumers.
- HAPL Digital Goods Sales: Direct sales of digital goods including Notion templates, digital planners, and other digital products through the HAPL store
- Physical Products Sales: Sales of physical products such as the HAPL × Recordgla Chat Journal Kit through SmartStore and crowdfunding platforms
- Feedin Subscription: AI-powered feedback automation service for interviews and surveys, likely operating on a subscription or usage-based model
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
AILO product offering
Product offeringCore offering
AILO (주식회사 아일로) operates an interconnected portfolio of digital products centered on the HAPL all-in-one platform for trading, storing, and using digital goods under a Create to Earn (C2E) creator economy, complemented by the Todotodo gamified to-do list mobile app and the Feedin AI-powered feedback automation service for survey and interview analysis. The company also sells downloadable Notion planner templates and a physical HAPL × Recordgla Chat Journal Kit through its own stores and crowdfunding platforms.
Product overview
AILO is a digital lifestyle brand that develops interconnected digital products and services designed to help users capture, organize, and derive value from their daily records. The portfolio consists of HAPL (an all-in-one digital goods trading and creator platform), Todotodo (a gamified productivity app), and Feedin (an AI-powered feedback analysis tool), complemented by digital goods such as Notion templates and physical products like the conversation journal kit.
Differentiator
Problem solved
Functional benefit
Brands
- HAPL: All-in-one platform for trading, storing, and using digital goods with Create to Earn (C2E) creator economy features
- Todotodo
- Feedin
Products and services
- HAPL All-in-one platform for trading, storing, and using digital goods that enables anyone to become a creator and earn revenue through their digital creations via a Create to Earn (C2E) creator economy model. Available as a mobile app via Google Play and direct web access.
- Todotodo Gamified to-do list mobile app where every completed task builds up delightful visual achievements, designed to make daily routines and task management more enjoyable and productive for individual users.
- Feedin AI-powered feedback automation service that automatically collects and analyzes interview and survey data through a chat-based interface to generate actionable insights for product improvements and business strategy.
- Record Your Day Ver.1 Notion Planner All-in-one automated Notion planner template designed to help users keep work and life on track, sold as a digital download through the HAPL store and the Tumblbug crowdfunding platform.
- Record Your Day Ver.2 Notion Planner Updated all-in-one automated Notion planner template with revised design and features, sold as a digital download through the HAPL store and the Wadiz crowdfunding platform.
- HAPL Digital Goods Collection Collection of digital goods including planners, digital planners, and productivity tools available for purchase through the HAPL digital store and Wadiz crowdfunding.
- HAPL × Recordgla Chat Journal Kit Physical conversation journaling kit produced in collaboration with Recordgla, designed to help users remember and preserve precious conversational moments, sold through Naver SmartStore and Tumblbug.
Companies that use AILO
Customer profileSegments3 records
AILO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
AILO partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered supporting and minor.
- Fintech Center KoreasupportingListed as a partner in the 'Our Trusted Partners' section. Fintech Center Korea supports fintech innovation in South Korea.
- TIPS KoreasupportingListed as a partner. TIPS (Tech Incubator Program for Startup Korea) is a Korean government startup support program that provides matching investment from private VCs.
- Google PlaysupportingListed as a partner, indicating collaboration for app distribution through Google Play Store.
- KODITsupportingListed as a partner. KODIT (Korea Digital Entertainment & Technology) supports digital content and technology startups.
- KOSMEsupportingListed as a partner. KOSME (Korea Small and Medium Business Startup Support Center) supports small and medium enterprises.
- Korea Startup ForumsupportingListed as 'Korea Startup' partner, indicating membership and support from the Korean startup ecosystem organization.
- Campus TownminorListed as a partner, indicating support from campus-based startup initiative.
- Korea UniversityminorListed as a partner. Korea University is one of South Korea's leading universities with active startup support programs.
- KUBS Startup StationminorListed as a partner. KUBS (Korea University Business School) Startup Station supports student and alumni entrepreneurship.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
AILO competitors and assessment
Company assessmentBroad incumbents
- Notion: Workplace productivity platform with a thriving third-party template marketplace — overlaps HAPL's Notion-template commerce and Todotodo's productivity app surface area at a much larger scale.
- Typeform: Large-scale conversational form and survey platform with AI analysis features — adjacent to Feedin's chat-based interview/survey collection and insights workflow.
- SurveyMonkey: Dominant general-purpose survey platform with AI-assisted analysis — broader incumbent competing for the same interview-and-survey workflow that Feedin addresses.
Direct peers
- Gumroad: Digital-goods marketplace that lets creators sell downloads, templates, and tools to consumers — closely mirrors HAPL's positioning as a marketplace for creator-supplied digital goods.
- Habitica: Gamified open-source to-do and habit-tracking app where completing tasks earns in-app rewards — exact adjacent to Todotodo's cute-achievement-gamified to-do experience.
- TickTick: Cross-platform to-do and task-management app with habit, calendar, and gamified elements — direct productivity-app competitor to Todotodo.
- Dovetail: AI-powered customer-research and feedback analysis platform — direct functional analogue to Feedin's AI chat-based interview/survey synthesis, targeting the same researcher and product-manager buyer.
- Todoist: Established cross-platform to-do list application for individuals and teams — directly comparable to Todotodo in functionality, with a vastly larger user base.
- Lemon Squeezy: Creator-economy commerce platform for digital products, with built-in subscriptions and global payments — directly comparable to HAPL's Create-to-Earn (C2E) creator model.
Emerging players
- Maze: User-research platform that automates analysis of prototype and survey tests — partial overlap with Feedin on AI-assisted feedback synthesis for product teams.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AILO social profiles
Digital presenceAILO financial estimates
Financial estimateRevenue estimate
Valuation estimate
AILO leadership team
Management profileNumber of profiles
AILO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AILO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AILO
What does AILO do?
AILO (주식회사 아일로) operates an interconnected portfolio of digital products centered on the HAPL all-in-one platform for trading, storing, and using digital goods under a Create to Earn (C2E) creator economy, complemented by the Todotodo gamified to-do list mobile app and the Feedin AI-powered feedback automation service for survey and interview analysis. The company also sells downloadable Notion planner templates and a physical HAPL × Recordgla Chat Journal Kit through its own stores and crowdfunding platforms.
Is AILO a public or private company?
AILO is a private company. It is classified as venture growth investor backed and is currently operating.
When was AILO founded?
AILO was founded in 2019.
Where is AILO based?
AILO is headquartered in Seoul, South Korea, in the Asia region.
How does AILO make money?
Four revenue lines are on record. HAPL Digital Goods Marketplace is the primary driver. The others are HAPL Digital Goods Sales, physical Products Sales and feedin Subscription.
Who are AILO's main competitors?
Broad incumbents on record are Notion, Typeform and SurveyMonkey. Direct peers are Gumroad, Habitica, TickTick, Dovetail, Todoist and Lemon Squeezy. Maze is listed as an emerging player.
Does AILO have an API?
No public API is recorded for AILO.
What industry is AILO in?
AILO's product category is Personal Productivity Software. Its primary akta.pro industry code is HDAEANAF, AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety). Its NAICS code is 5132 and its SIC code is 7372.