My PT Hub

What My PT Hub does

My PT Hub, operated by UK-registered Fitii Ltd. (company number 09374110), is an all-in-one cloud-based SaaS platform and companion mobile app that provides personal training software to independent fitness coaches, nutrition coaches, boutique studios, and small gyms. Founded in 2015 and headquartered in Burgess Hill, West Sussex, the platform combines workout builder, nutrition coaching, client management, payment processing, calendar bookings, habit coaching, and AI features into a single subscription product. Core technology includes a proprietary AI engine powering features such as Check-Ins AI and a customer-support chatbot, alongside content assets of 8,000+ HD exercise videos and 650,000+ verified food items. The platform supports integrations with Apple Watch, Apple Health, Fitbit, Google Fit, and MyFitnessPal, and offers a white-label option allowing trainers to publish branded apps in app stores.

Name

My PT Hub

Legal name

Fitii Ltd.

Website

https://mypthub.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personal Training Software

NAICS

Sports and Recreation Instruction (61162), Computer Systems Design and Related Services (54151), Fitness and Recreational Sports Centers (71394)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Personal training software
• Fitness coaching platform
• Workout builder app
• Nutrition coaching software
• Client management software

Headquarters

HQ city

Burgess Hill

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Software Licensing: My PT Hub generates the majority of its revenue through recurring subscription fees charged to personal trainers and fitness coaches. Subscriptions are offered in multiple billing structures: Monthly Account (charged monthly), Annual Account (charged annually), and Monthly Annual Account (charged monthly over an annual term). The subscription grants access to over 15 features, unlimited clients, unlimited workouts, and unlimited nutrition plans. Premium add-ons are available for additional cloud storage and custom branded app icons, each at an additional cost. Transaction fees are charged on payments processed through the platform.
2. Transaction Fees: A transaction fee is charged on each payment processed through My PT Hub's integrated payment processing system. The fee is deducted automatically from transaction proceeds prior to remitting funds to the trainer. Transaction fees are non-refundable and may be increased once per calendar year at the supplier's discretion.
3. Add-On Services: Additional paid add-ons include expanded cloud storage beyond the 10GB base limit included in the subscription, and the purchase of a custom branded app icon. These are one-off or recurring add-on purchases on top of the base subscription fee.
4. Professional Services: Professional services such as custom development, on-site support, and training are available as separate paid engagements, scheduled subject to supplier availability and invoiced at prevailing rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

My PT Hub is an all-in-one cloud-based personal training software and mobile app that enables fitness coaches to manage clients, build and assign custom workouts and nutrition plans, automate client check-ins, process payments, and run their coaching business from a single unified platform. It delivers over 15 integrated features across desktop, iOS, and Android, including an AI-powered coaching engine, a workout builder with 8,000+ HD exercise videos, and a nutrition database of 650,000+ verified food items. The platform is sold on a recurring subscription basis with optional white-label and custom branding add-ons, and is trusted by 200,000+ fitness coaches across 170+ countries.

Product overview

My PT Hub is an all-in-one personal training software platform and mobile app built for fitness coaches. The core product is a unified platform combining workout builder, nutrition coaching, AI features (Check-Ins AI), client management, payment processing, calendar bookings, and marketing tools into a single coaching app. The platform operates on a subscription model with 15+ integrated features delivered as a cohesive system: trainers use the desktop software for programming and admin while clients use the mobile companion app. Key modules include Workout Builder (with 8,000+ HD exercise videos), Nutrition Coaching (with 650,000+ food item database), Automated Check-Ins (AI-powered), White Label App (custom branding), Communities (group coaching), Habit Coaching, Video Coaching (live streaming), Client Communication (chat), Wearable Integrations (Apple Watch, Fitbit, Apple Health, Google Fit, MyFitnessPal), Calendar Bookings, Payment Processing, Business & Financials analytics, and Templates marketplace. The platform is trusted by 200,000+ fitness coaches serving 3M+ clients across 170+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• My PT Hub Coaching Platform An all-in-one cloud-based SaaS personal training platform and companion mobile app (iOS and Android) that enables independent personal trainers, fitness coaches, nutrition coaches, and small studios to manage unlimited clients, build and assign custom workouts and nutrition plans, automate check-ins, communicate with clients, process one-off and recurring payments, schedule sessions, and access business analytics from a single subscription product.
• Professional Services Separate paid professional services engagements offering custom development, on-site support, and training for coaches and studios using the My PT Hub platform, scheduled subject to supplier availability and invoiced at prevailing rates.
• Premium Add-Ons Optional paid add-ons purchased on top of the core subscription, including additional cloud storage beyond the 10GB base allowance and a custom branded app icon for coaches who want expanded storage capacity or a more personalized app identity.

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Future FitcoreGTM or Marketing PartnerFuture Fit is a leading UK fitness education and certification provider. My PT Hub has a partnership arrangement through which Future Fit recommends My PT Hub's software to its trainee fitness professionals as a preferred platform for managing their personal training businesses. This serves as a co-marketing and referral channel for My PT Hub within the UK fitness education ecosystem.
• Future PracticeminorGTM or Marketing PartnerFuture Practice is an education partner referenced within My PT Hub's Marketplace offering, providing continuing education and certification programmes for fitness professionals. My PT Hub extends exclusive access to its software platform to Future Practice members and trialists, creating a referral pipeline from professional education into active platform usage.
• Strength & Conditioning EducationminorGTM or Marketing PartnerStrength & Conditioning Education is an industry-recognised certification and education provider. My PT Hub partners with this provider to offer exclusive access to its software for members and trialists pursuing advanced strength and conditioning qualifications.
• Insure4SportminorGTM or Marketing PartnerInsure4Sport is an insurance provider offering discounted liability insurance to fitness professionals. My PT Hub provides its members and trialists with exclusive access to discounted insurance through this partnership, adding value to the platform subscription and creating a co-branded benefit offering within the Resources area of the coach's account.
• CIMSPAcoreGTM or Marketing PartnerCIMSPA (Chartered Institute for the Management of Sport and Physical Activity) is the professional body for sport and physical activity professionals in the UK. My PT Hub is listed as a partner, indicating a relationship that supports professional development and credibility within the UK fitness industry.
• CreatePTminorGTM or Marketing PartnerCreatePT is a partner listed on My PT Hub's website, likely providing creative or marketing services to fitness professionals, with a referral or co-marketing relationship with My PT Hub.
• The Fitness GroupminorGTM or Marketing PartnerThe Fitness Group is a partner organisation referenced on My PT Hub's website, with an inferred referral or co-marketing relationship supporting fitness professionals in accessing My PT Hub's platform.
• Strength & Conditioning Education (Website Logo)minorGTM or Marketing PartnerStrength & Conditioning Education is shown as a partner logo on the My PT Hub website, alongside other education and industry bodies, indicating a co-marketing relationship within the fitness education ecosystem.
• Apple HealthcoreTechnology or IntegrationApple Health integration allows My PT Hub coaches and their clients to sync health data (activity, workouts, nutrition) from Apple Health into the My PT Hub platform, providing a unified view of client health metrics and enhancing the coaching experience with real-time data from wearables and Apple's health ecosystem.
• MyFitnessPalcoreTechnology or IntegrationMyFitnessPal integration enables clients to sync their nutrition tracking data from MyFitnessPal (one of the world's most widely used nutrition logging apps with a database of millions of foods) into My PT Hub, allowing coaches to view client nutritional intake alongside training data for a holistic view of client progress.
• Apple WatchcoreTechnology or IntegrationApple Watch integration enables real-time syncing of workout and health data from Apple Watch into My PT Hub, allowing coaches to monitor client activity, heart rate, calories burned, and other health metrics directly within the platform.
• FitbitcoreTechnology or IntegrationFitbit integration allows client health and activity data from Fitbit devices to be synced into My PT Hub, giving coaches visibility into steps, sleep, heart rate, and other biometric data alongside their training and nutrition programming.
• Google FitcoreTechnology or IntegrationGoogle Fit integration syncs activity and health data from Android devices using Google Fit into the My PT Hub platform, enabling coaches to consolidate client health data regardless of the client's preferred Android-based wearable.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CoachAccountable: CoachAccountable provides coaching practice management software with client tracking, accountability tools, and engagement features, targeting independent coaches including fitness professionals — overlapping with My PT Hub's core SMB personal trainer segment.
• Everfit: Everfit is a direct competitor offering personal training software with workout builder, nutrition tracking, habit coaching, and client engagement features aimed at independent trainers and small studios, similar to My PT Hub.
• PT Distinction: PT Distinction is a UK-based direct competitor offering personal training software with workout programming, nutrition planning, and client management. It is one of the four players grouped with My PT Hub in the over-40% collective market share reference.
• Glofox: Glofox provides gym and studio management software with booking, payments, and branded app features for fitness businesses. It targets boutique studios and small gyms, a secondary customer segment for My PT Hub.
• TrueCoach: TrueCoach is a direct competitor in personal training software, offering workout delivery, client tracking, and coach-client communication tools. It is cited alongside My PT Hub as part of a group collectively holding over 40% of the global personal training software market.
• ABC Trainerize: ABC Trainerize is a direct competitor providing personal training and fitness coaching software with workout, nutrition, and habit-tracking features. It is one of the four players cited alongside My PT Hub as collectively controlling over 40% of the market.

Broad incumbents

• Mindbody: Mindbody is a broad incumbent offering business management software for fitness, wellness, and beauty businesses. While not focused on personal training software, its scale and brand make it a potential competitor for My PT Hub's studio and small gym segment.
• Virtuagym: Virtuagym is a broader fitness club management platform offering member management, coaching tools, and mobile apps for gyms, studios, and personal trainers — overlapping with My PT Hub on personal training features but serving a wider customer base.
• WellnessLiving: WellnessLiving is an all-in-one business management platform for fitness, wellness, and service businesses, offering scheduling, payments, and client management — broadly comparable to My PT Hub's full-stack offering for studios.

Emerging players

• FitSW: FitSW is an emerging personal training software platform offering workout, nutrition, and client tracking features for independent trainers. It targets a similar SMB personal trainer niche as My PT Hub but with a narrower feature set and smaller installed base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mypthub
• YouTubeyoutube.com/c/MyPTHub
• Facebookfacebook.com/mypthub
• Instagraminstagram.com/mypthub
• TikToktiktok.com/@mypthub
• LinkedInlinkedin.com/company/my-pt-hub-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My PT Hub