Virtuagym
Virtuagym is a Netherlands-based B2B SaaS provider of an all-in-one fitness management platform, serving 10,000+ gyms, studios, personal trainers, and corporate wellness programs across 80+ countries with integrated coaching, payments, and access control.
- Company typePrivate
- Founded2012
- HeadquartersAmsterdam, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Virtuagym does
Virtuagym is a Netherlands-headquartered B2B SaaS company that provides an all-in-one fitness business management platform to gyms, fitness studios, personal trainers, multi-club chains, and corporate wellness programs across more than 80 countries. The cloud-based platform unifies membership management, scheduling, payment processing, digital coaching (workout and nutrition planning), progress tracking, access control, marketing automation, and webshop/PoS into a single integrated system, supported by white-label mobile apps for iOS and Android. The company's go-to-market is sales-led, combining enterprise field sales for chains and franchises with inside-sales support across the US, UK, Germany, Spain, Colombia, and the Netherlands, plus a referral partner program; pricing is quote-based subscription, billed monthly for SMBs and annually for enterprise tier, with free trials and demos driving acquisition. Virtuagym monetizes primarily through recurring SaaS subscriptions, augmented by integrated payment processing fees (Virtuagym Pay, AutoCollect, upcoming card terminals), and has built a broader ecosystem of hardware and software integrations — including equipment manufacturers (Matrix, EGYM, InBody, Fitness Trading), wearables (Fitbit), access control vendors, and accounting/bi tools — that increases switching costs and stickiness within the install base.
Virtuagym firmographics
Firmographics- Name
- Virtuagym
- Legal name
- Virtuagym
- Website
- https://virtuagym.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Virtuagym is a Netherlands-based B2B SaaS provider of an all-in-one fitness management platform, serving 10,000+ gyms, studios, personal trainers, and corporate wellness programs across 80+ countries with integrated coaching, payments, and access control.
- Ownership category
- akta.pro rank
Virtuagym industry classification
Industry- Product category
- Fitness Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industries
- Online/Remote Personal Training & Programming (HSADAAAM), Wellness Program Design & Accountability Coaching (HSADAGAC)
Keywords
Where Virtuagym is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Virtuagym business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Software: All-in-one fitness management software sold as subscription to gyms, studios, personal trainers, and corporate wellness providers. Revenue based on recurring monthly/annual fees with tiered pricing for different business sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business tier for small and medium fitness businesses including gyms, studios, personal trainers |
| Subscription | Annual | Enterprise tier for gym chains, franchises, and large corporate wellness programs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Virtuagym product offering
Product offeringCore offering
Virtuagym sells a cloud-based, all-in-one SaaS fitness management platform that helps gyms, studios, personal trainers, and corporate wellness programs run their operations. The platform combines membership management, scheduling, billing and payments, digital coaching (workout and nutrition), member engagement tools, and branded mobile apps, with add-ons such as AI-powered coaching (MAX AI Coach), smart equipment integration (Virtuagym Connect), and hybrid digital memberships (PRO+).
Product overview
Virtuagym offers a comprehensive All-in-One fitness software platform with modular architecture combining management, coaching, engagement, and billing solutions. The core platform encompasses membership management, scheduling software, workout plan creator, nutrition coaching, progress tracking, payment processing (Virtuagym Pay, AutoCollect, card terminals), and member engagement tools (community, challenges, retention planner, email marketing, webshop). Add-on modules include MAX AI Coach for AI-powered personalized training plan generation, Virtuagym Connect for smart strength training tracking, PRO+ for hybrid digital memberships, Video Platform with 1000+ workout videos, and White Label Custom Mobile App. The ecosystem extends to specialized solutions for corporate wellness and consumer fitness apps, serving over 10,000 fitness businesses across 80 countries with more than 35 million consumers.
Differentiator
Problem solved
Functional benefit
Brands
- Virtuagym PRO+: A fully hybrid membership experience providing ready-made digital fitness content for members.
- Virtuagym Pay
- MAX AI Coach
- Virtuagym Connect
- AutoCollect
Products and services
- Virtuagym All-in-One Fitness Software Comprehensive all-in-one, cloud-based fitness management platform for gyms, studios, and fitness businesses covering membership management, scheduling, coaching, payments, analytics, and member engagement, delivered via web and native iOS/Android apps.
- MAX AI Coach AI-powered coaching solution that generates personalized training plans in approximately 20 seconds, enabling trainers and studios to deliver individualized coaching at scale.
- Virtuagym Connect Smart retrofit solution that converts analog strength machines into connected training with automatic tracking, gamification, and seamless integration into the Virtuagym platform.
- Virtuagym Pay Integrated payment processing solution offering credit card payments, direct debit processing, and connected card terminals with automatic transaction-to-member reconciliation.
- AutoCollect Automated payment follow-up system that reduces defaults and improves collections with a better member experience.
- Video Workout Platform Video workout solution offering 1,000+ on-demand workout videos, classes, and integrated tools for businesses to create custom video libraries, accessible on mobile and web.
- White Label Custom Mobile App Custom-branded mobile applications built for gyms and studios to deliver differentiated, branded member experiences on iOS and Android.
- Virtuagym Corporate Wellness Software Employee health and wellness platform for corporate fitness programs, including challenges, health tracking, and engagement dashboards for employers and wellness providers.
- Virtuagym PRO+ Fully hybrid digital membership content providing ready-made online fitness content that integrates with physical gym offerings for a hybrid member experience.
- Virtuagym Consumer App B2C fitness and nutrition application for individual consumers, available on iOS and Android, supporting personal fitness tracking, workouts, and coaching.
Quantifiable outcome
- Proven to support over 200% growth for fitness businesses
- +2 more outcomes
Companies that use Virtuagym
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
Virtuagym technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability3 records
Feature9 records
Virtuagym partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- EGYMcoreStrategic partnership integrating EGYM's intelligent fitness solutions with Virtuagym's club management software. Enables automatic account creation, seamless member management, and restricted access control for EGYM machines through Virtuagym. Provides upselling opportunities and enhanced member engagement.
- Hidden Profits MarketingcoreLead management integration connecting Virtuagym with Europe's leading fitness lead generation platform. Automatically syncs leads including contact details and lead status to Virtuagym dashboard. Hourly data synchronization for conversion tracking.
- Matrix FitnesscoreIntegration connecting Matrix Fitness connected strength and cardio equipment with Virtuagym platform. Members' training data automatically syncs via RFID card login. Compatible with 8 cardio machines and 22 strength machines from Matrix Ultra Series with ITC console.
- ClassPassminorSubscription service partnership helping fill fitness classes and reach new audiences in the local area.
- EuropeActivecoreOfficial partner of European fitness and physical activity association serving the sector with ambition to get more people active more often.
- Urban Sports ClubminorMonthly membership partnership connecting gyms with best studios for member access.
- NL ActiefminorDutch branch association for recognized and entrepreneurial sports and fitness businesses with about 1,000 locations and 4.3 million fitness consumers.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Virtuagym competitors and assessment
Company assessmentBroad incumbents
- Mindbody: Mindbody is a long-established, broad-portfolio fitness and wellness SaaS platform serving studios, gyms, and spas with scheduling, payments, and marketing. It overlaps with Virtuagym across membership, scheduling, and payments, but is far larger and more diversified across verticals, making it a broad incumbent rather than a pure-play fitness management competitor.
Direct peers
- Glofox: Glofox is a Dublin-based fitness studio and gym management SaaS platform targeting boutique studios and gyms with booking, billing, and member engagement. It is one of Virtuagym's closest direct competitors, particularly in the SMB studio segment, with comparable product breadth and a similar sales-led B2B motion.
- ClubReady: ClubReady is a US-based club management SaaS platform for fitness studios and gyms, offering member management, billing, scheduling, and corporate wellness tools. It competes head-to-head with Virtuagym in the gym and studio management category with comparable feature sets and pricing models.
- WellnessLiving: WellnessLiving is an all-in-one business management platform for fitness studios, gyms, and wellness businesses, providing scheduling, membership management, payments, and marketing. It targets the same SMB and mid-market fitness segment as Virtuagym with comparable subscription-based SaaS pricing.
- Trainerize: Trainerize is a fitness coaching and engagement platform for personal trainers and gyms, with workout/nutrition programming, client management, and branded apps. It directly overlaps with Virtuagym's coaching and personal trainer products and serves the same trainer and SMB gym customer base.
- PushPress: PushPress is a gym management and member engagement platform focused on strength and conditioning gyms and boutique studios. It provides membership management, billing, and branded apps, competing with Virtuagym in the gym and studio management category, particularly in the US market.
- Zen Planner: Zen Planner is a gym and martial arts studio management SaaS offering scheduling, billing, member management, and branded apps. It serves a similar SMB fitness customer base as Virtuagym, particularly in the US martial arts and gym segment.
Emerging players
- Booksy: Booksy is a booking and management SaaS platform originally for beauty and wellness professionals that has expanded into fitness. It overlaps with Virtuagym on scheduling and member management but is not a pure-play fitness competitor and represents an emerging adjacent player.
Others
- ClassPass: ClassPass is a subscription aggregator connecting consumers to fitness studios, including many of Virtuagym's gym and studio customers. Rather than competing directly on management software, ClassPass is a channel and distribution partner via its integration with Virtuagym, but it also sits in the same broader fitness ecosystem.
- EGYM: EGYM is a connected fitness equipment and corporate wellness provider that is both a strategic integration partner of Virtuagym and an adjacent player in the fitness technology stack. Their integration deepens Virtuagym's ecosystem but EGYM's corporate wellness platform also overlaps with Virtuagym's corporate wellness offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Virtuagym social profiles
Digital presenceVirtuagym financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtuagym leadership team
Management profileNumber of profiles
Profiles7 records
Virtuagym funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtuagym M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtuagym
What does Virtuagym do?
Virtuagym sells a cloud-based, all-in-one SaaS fitness management platform that helps gyms, studios, personal trainers, and corporate wellness programs run their operations. The platform combines membership management, scheduling, billing and payments, digital coaching (workout and nutrition), member engagement tools, and branded mobile apps, with add-ons such as AI-powered coaching (MAX AI Coach), smart equipment integration (Virtuagym Connect), and hybrid digital memberships (PRO+).
Is Virtuagym a public or private company?
Virtuagym is a private company. It is classified as venture growth investor backed and is currently operating.
When was Virtuagym founded?
Virtuagym was founded in 2012. It employs 251 to 500 people.
Where is Virtuagym based?
Virtuagym is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Virtuagym make money?
One revenue line is on record: saaS Subscription Software.
Who are Virtuagym's main competitors?
Mindbody is listed as a broad incumbent. Direct peers are Glofox, ClubReady, WellnessLiving, Trainerize, PushPress and Zen Planner. Booksy is listed as an emerging player. Others are ClassPass and EGYM.
Does Virtuagym have an API?
No public API is recorded for Virtuagym.
What industry is Virtuagym in?
Virtuagym's product category is Fitness Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 5132 and its SIC code is 7372.