The Parker Group
- Company typePrivate
- Founded2015
- HeadquartersGeorgetown, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
The Parker Group firmographics
Firmographics- Name
- The Parker Group
- Legal name
- The Parker Group
- Website
- https://theparkergroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where The Parker Group is headquartered
LocationHeadquarters
- HQ city
- Georgetown
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Parker Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate brokerage commissions from buyer and seller representation. Typically 5-6% in agent commissions, with detailed net sheet showing all costs upfront. Homes typically sell in 23 days compared to market average of 45 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Real estate transaction fees (commission-based) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Parker Group product offering
Product offeringCore offering
The Parker Group is a full-service residential real estate brokerage that represents buyers and sellers of homes across Delaware and Maryland. Services include buyer representation, seller representation, property search via a proprietary Market Wide Search platform, market analysis, transaction coordination, virtual tours, and a proprietary Home Intelligence Report that pre-documents every system in a home and provides three pricing paths to market. The firm operates three Delaware offices in Georgetown, Milford, and Middletown with nearly 60 agents.
Product overview
The Parker Group is a residential real estate brokerage offering a unified suite of services centered on buying and selling homes in Delaware and Maryland. The core offering consists of buyer and seller representation, supported by proprietary tools including the Home Intelligence Report (a pre-listing property assessment service) and the Market Wide Search platform (search.parkergroupsells.com). Additional services include virtual tours (via Giraffe360), market analysis and insights, and educational blog content. The company operates across three Delaware offices in Georgetown, Milford, and Middletown, with nearly 60 agents and dedicated support staff.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Buy/Sell Services Full-service residential real estate brokerage assisting buyers and sellers in Delaware and Maryland. Includes buyer representation, seller representation, property search, market analysis, negotiation, transaction coordination, and access to a network of trusted lenders, inspectors, attorneys, and contractors. Targeted at individual consumers and households across Sussex County and the Delmarva region.
- Home Intelligence Report A free pre-listing inspection and documentation service that assesses every system, room, appliance, and surface in a seller's home, assigns system health scores (electrical, plumbing, HVAC, roof, foundation), itemizes repair estimates across 17 items, and provides three pricing paths to market. Provided at no cost to prospective sellers.
- Market Wide Search Advanced property search platform allowing buyers to browse MLS listings, off-market properties, and new construction opportunities across Delaware and Maryland. Includes map-based browsing, price and feature filters, featured listings, and saved search accounts for consumers.
Quantifiable outcome
- 23-day average selling time vs 45-day market average
Companies that use The Parker Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
The Parker Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
The Parker Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered preferred and community.
- Mustache MortgagespreferredPreferred lender partnership providing mortgage services to The Parker Group clients. Loan officer Remy Haynes available for pre-approvals and mortgage consultations. Disclaimer notes clients are not required to use Mustache Mortgages.
- Sussex County SPCAcommunityLocal nonprofit receiving support through The Parker Group's #GiveLocal initiative with every home sold
- Boys and Girls ClubcommunityLocal youth organization supported through the #GiveLocal initiative
- Home of the BravecommunityLocal cause supported through #GiveLocal initiative
- Habitat for HumanitycommunityHousing nonprofit supported through #GiveLocal initiative, reinforcing community commitment
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
The Parker Group competitors and assessment
Company assessmentBroad incumbents
- HomeSmart: Large national brokerage with high-split model and technology platform. Comparable as a competitor for agent recruitment and a tech-forward brokerage model competing for similar sellers.
- Better Homes and Gardens Real Estate: National residential brokerage franchise with strong brand recognition in suburban and mid-Atlantic markets. Comparable as a competing franchise competitor for the same coastal Delaware buyer pool.
- Century 21: Global residential brokerage franchise with strong franchise model in suburban and coastal markets. Comparable as a competing franchise brand competing for agents and listings in Delaware's coastal communities.
- Compass: National tech-enabled brokerage that has expanded into mid-Atlantic secondary markets, recruiting agents with technology, lead generation, and high splits. Comparable as a direct competitor for agents in Delaware and for sellers' listings.
- Berkshire Hathaway HomeServices: National residential brokerage franchise with established mid-Atlantic operations. Comparable as a competing franchise brand competing for the same agent and seller pool.
- RE/MAX: Global residential brokerage franchise with strong agent brand recognition. Comparable as an established franchise competitor with regional operators in Delaware and Maryland that compete for the same listings.
- Coldwell Banker: Long-established residential brokerage with strong mid-Atlantic presence, including the Delmarva region. Comparable as a competing brand offering similar buyer/seller services with broader geographic reach.
Direct peers
- Redfin: Tech-enabled residential brokerage with a consumer-facing search portal and salaried-plus-bonus agent model. Comparable as a direct competitor targeting the same residential buyer/seller pool with a similar DTC motion.
- eXp Realty: Cloud-based residential brokerage with an agent-centric, high-split model. Comparable as a competitor for productive agents in the Delmarva region, offering 80-100% commission splits and remote operations.
Regional players
- Long & Foster Real Estate: Mid-Atlantic regional brokerage headquartered in the DC/Virginia/Maryland/Delaware corridor, acquired by HomeSmart. Comparable as a regional incumbent with similar geography, family-style culture, and agent-centric model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Parker Group social profiles
Digital presenceThe Parker Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Parker Group leadership team
Management profileNumber of profiles
Profiles10 records
The Parker Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Parker Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Parker Group
What does The Parker Group do?
The Parker Group is a full-service residential real estate brokerage that represents buyers and sellers of homes across Delaware and Maryland. Services include buyer representation, seller representation, property search via a proprietary Market Wide Search platform, market analysis, transaction coordination, virtual tours, and a proprietary Home Intelligence Report that pre-documents every system in a home and provides three pricing paths to market. The firm operates three Delaware offices in Georgetown, Milford, and Middletown with nearly 60 agents.
Is The Parker Group a public or private company?
The Parker Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Parker Group founded?
The Parker Group was founded in 2015. It employs 51 to 100 people.
Where is The Parker Group based?
The Parker Group is headquartered in Georgetown, United States, in the North America region.
How does The Parker Group make money?
One revenue line is on record: real Estate Commission.
Who are The Parker Group's main competitors?
Broad incumbents on record are HomeSmart, Better Homes and Gardens Real Estate, Century 21, Compass, Berkshire Hathaway HomeServices, RE/MAX and Coldwell Banker. Direct peers are Redfin and eXp Realty. Long & Foster Real Estate is listed as a regional player.
Does The Parker Group have an API?
No public API is recorded for The Parker Group.