Siren Group

Name

Siren Group

Legal name

Siren Group

Website

https://sirenltd.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Lead Generation Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)

Keywords

• Lead generation services
• B2B marketing services
• Customer acquisition services
• Performance-based marketing
• Home improvement leads

Headquarters

HQ city

Schwyz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Lead Generation Services: Performance-based lead generation where clients pay after receiving real, measurable results - qualified leads or appointments. The company operates on a budget-based billing model where clients decide their marketing spend, with no upfront costs required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Siren Group delivers an exclusive, performance-based lead generation service that integrates directly into client CRM systems and supplies a consistent stream of compliant, high-intent leads and appointments. The company prequalifies prospects on criteria such as homeownership, readiness to buy, and budget, and uses multiple media buying teams covering 50+ internet traffic sources that are unreachable via traditional SEO or PPC, with ZIP-code-level geographic deployment and the ability to turn advertising on or off within two business days.

Product overview

Siren Group operates as a single unified lead generation platform designed to help B2C companies maximize customer acquisition. The core offering is an exclusive lead generation service that seamlessly integrates into clients' CRM systems, delivering high volumes of qualified leads and appointments. The company serves multiple industries including home improvement, home repairs, aging in place, and financial services, targeting large centralized companies, franchisors, and manufacturers with centralized dealer networks. Key differentiators include prequalification on homeownership, readiness to buy, and budget; access to 50+ unique internet traffic sources; ZIP code targeting; and a pricing model with no upfront costs based on budget-based billing for measurable results.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Generation Service Performance-based lead generation service for B2C enterprises (large centralized companies, franchisors, and manufacturers with centralized dealer networks) that integrates directly into client CRMs and supplies prequalified, compliant, high-intent leads and appointments using media buying across 50+ internet traffic sources, ZIP-code targeting, qualification layers (homeownership, readiness to buy, budget), and a turn-on/off capability within two business days.

Quantifiable outcome

• Turn on/off advertising within 2 business days

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor.

• BathsolutionminorGTM or Marketing PartnerBathsolution is listed as one of Siren Group's win-win partnerships, suggesting an ongoing customer acquisition relationship in the home improvement/bath renovation sector.
• MastersminorGTM or Marketing PartnerMasters is featured as a partnership client receiving lead generation services for their home improvement business.
• BCI AcrylicminorGTM or Marketing PartnerBCI Acrylic partners with Siren Group for customer acquisition and lead generation services in the bath/shower products sector.
• Pacific Bath CompanyminorGTM or Marketing PartnerPacific Bath Company utilizes Siren Group's lead generation services as part of their win-win partnership arrangement.
• Home ProsminorGTM or Marketing PartnerHome Pros is a partner company receiving qualified leads through Siren Group's lead generation platform.
• Four Seasons Home ProductsminorGTM or Marketing PartnerFour Seasons Home Products partners with Siren Group for customer acquisition and lead generation in the home improvement industry.
• Custom Bath and ShowerminorGTM or Marketing PartnerCustom Bath and Shower receives lead generation services as part of their partnership with Siren Group.
• Sir Home ImprovementsminorGTM or Marketing PartnerSir Home Improvements is listed as a win-win partnership recipient of Siren Group's lead generation services.
• GoogleminorGTM or Marketing PartnerSiren Group is a Google Partner, indicating certified expertise in Google advertising platforms and access to Google's partner resources and programs.
• Meta (Facebook)minorGTM or Marketing PartnerSiren Group is listed in the Meta Business Partner directory, enabling advertising and marketing collaboration on Facebook and Instagram platforms.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Angi Leads (formerly HomeAdvisor): Angi Leads is a direct peer — both operate lead generation platforms connecting home services consumers with contractors. Angi's pro network and Instant Connect product compete head-to-head with Siren's HomeBuddy brand in the bath/shower/remodel vertical.
• Modernize (QuinStreet): Modernize is Siren's sister brand following the January 2026 acquisition and the closest direct peer. Both serve the home improvement lead generation market with similar contractor and homeowner funnels, now consolidated under QuinStreet's Modernize Home Services segment.
• NetQuote: NetQuote is a direct competitor in B2C lead generation across home services and financial services. It uses a multi-vertical, performance-based model with similar qualification and routing capabilities as Siren.
• Porch.com: Porch connects homeowners with home improvement professionals and operates a lead generation and home services marketplace. It directly competes with Siren in the bath, remodel, and home repair verticals.
• LendingTree: LendingTree operates a comparable performance-based lead generation platform in financial services, one of Siren's stated verticals. Both monetize consumer inquiries routed to multiple lenders or service providers.
• Bankrate: Bankrate (owned by Red Ventures) generates leads in financial services via content and comparison funnels, directly competing with Siren's financial services vertical on the same demand-gen and qualification logic.

Broad incumbents

• QuinStreet: QuinStreet is Siren's parent company and a broad incumbent in performance marketing and online lead generation across financial services, education, and home services. It is comparable as a scaled platform with similar unit economics but a much wider vertical portfolio.
• Scorpion: Scorpion provides marketing technology and customer acquisition services primarily to home services and legal SMBs. It is comparable as a broader marketing partner for franchise and dealer-network clients similar to Siren's target buyer.
• ReachLocal: ReachLocal delivers digital marketing and lead generation solutions to local and multi-location businesses, including franchisors. It overlaps with Siren's centralized buyer and franchisor customer segments through paid media and CRM-integrated lead workflows.
• Yodle (Thryv): Yodle, now part of Thryv, provides small business marketing software and lead generation for home services. It serves a comparable audience of contractors and home services franchises with digital lead acquisition and CRM integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sirenltd
• Facebookfacebook.com/sirengroup
• LinkedInlinkedin.com/company/sirengroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siren Group