XINNIX
XINNIX is a private, founder-led sales and leadership performance development company that sells experiential training programs and coaching to enterprise clients across the mortgage, financial services, healthcare, IT, insurance, hospitality, and manufacturing industries, delivered through its proprietary XINNIX System™ and online Learning and Performance Center.
- Company typePrivate
- Founded2004
- HeadquartersAlpharetta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What XINNIX does
XINNIX, Inc. is a privately held sales, leadership, and operations performance development company headquartered in Alpharetta, Georgia, founded by Casey Cunningham over 20 years ago. The company sells training and coaching programs to enterprise clients across seven verticals: Financial Services, Mortgage, Healthcare, Hospitality, Information Technology, Insurance, and Manufacturing, with the mortgage industry representing its heritage and deepest relationships. Named customers and alliance partners include USAA, PRMG, Towne Bank Mortgage, Fairway Ignite, MBA, ACUMA, AIME, and HubSpot.
The company's core offering is the proprietary XINNIX System™, an experiential learning methodology that combines Training, Accountability, and Coaching, grounded in Kolb's experiential learning theory. Programs are delivered via in-person workshops, on-demand content, and blended formats, supported by the Learning and Performance Center (LPC) online platform with video libraries, monitored case studies, gamified exercises, and manager dashboards. Adjacent products include the AI DISC Writing Assistant, Sales Coaching Toolkit, ENERGY monthly webinar series, In Excellent Company podcast, and a library of eBooks and guides. The 2021 acquisition of Tramazing expanded the technology footprint.
XINNIX generates revenue through direct enterprise sales with a consultation-based, custom-quoted pricing model, supplemented by cohort-based programs with limited seat availability. The company operates a small sales team of National Sales Executives targeting enterprise and mid-market buyers, supported by an inside sales function for inbound inquiries. There is no disclosed revenue, no external funding, and no evidence of institutional ownership; the company remains founder-led and operates at a headcount of 11-50 employees.
XINNIX firmographics
Firmographics- Name
- XINNIX
- Legal name
- XINNIX, Inc.
- Website
- https://xinnix.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- XINNIX is a private, founder-led sales and leadership performance development company that sells experiential training programs and coaching to enterprise clients across the mortgage, financial services, healthcare, IT, insurance, hospitality, and manufacturing industries, delivered through its proprietary XINNIX System™ and online Learning and Performance Center.
- Ownership category
- akta.pro rank
XINNIX industry classification
Industry- Product category
- Sales and Leadership Training Services
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sales & Customer Service Training (EDAGANAC)
- akta.pro secondary industries
- Operations, Quality & Process Improvement (Lean/Six Sigma) (EDAGANAH), Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where XINNIX is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
XINNIX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Performance Development Training Programs: XINNIX generates revenue through direct sales of its performance development training and coaching programs to enterprise clients. Programs are sold to organizations across industries (Financial Services, Healthcare, IT, Insurance, Manufacturing, Mortgage, Hospitality) for sales teams, leadership teams, and organizational culture transformation. Training delivery formats include in-person workshops, on-demand content, and blended approaches. The company uses a consultation-based sales process where pricing is customized to client needs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
XINNIX product offering
Product offeringCore offering
XINNIX designs and sells experiential, performance-development training programs for enterprise sales teams, leaders, and operations groups — anchored in its proprietary XINNIX System™ methodology that combines Training, Accountability, and Coaching. Offerings are packaged as Sales Performance Training, Leadership Development Programs, Cultural Transformation engagements, and Keynotes & Workshops, delivered in-person, on-demand, or blended, and supported by the Learning and Performance Center (LPC) online platform, a Sales Coaching Toolkit, an AI DISC Writing Assistant, an ENERGY webinar series, the In Excellent Company podcast, and free eBooks/guides.
Product overview
XINNIX is a sales training and performance development company offering a unified platform built around The XINNIX System™ — a core methodology combining Training, Accountability, and Coaching through experiential learning. The portfolio includes Sales Performance Training, Leadership Development Programs, Cultural Transformation, and Keynotes & Workshops as primary offerings, supported by the Learning and Performance Center (LPC) technology platform, the Sales Coaching Toolkit, ENERGY webinar series, In Excellent Company podcast, and various eBooks and guides. Programs are delivered through multiple formats including in-person, on-demand, and blended learning, with industry-specific training available for Financial Services, Healthcare, Hospitality, Information Technology, Insurance, Manufacturing, and Mortgage sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Performance Training Interactive, experiential learning program designed to elevate sales skills, improve sales behaviors, increase win/loss ratios, and dominate target markets; sold to enterprise sales organizations.
- Leadership Development Programs Performance development programs focused on building transformational leadership skills, team engagement, and organizational culture excellence for managers and executives.
- Cultural Transformation Program designed to ignite organizational passion, empower team members, create ownership mindset, and build a culture of excellence across operations and the broader organization.
- Keynotes & Workshops Energizing keynote presentations and workshop sessions that infuse energy, deliver expertise, and reinforce corporate culture for corporate audiences.
- Learning and Performance Center (LPC) Online learning platform that delivers the XINNIX System™ through a video library, monitored case studies, interactive exercises, downloadable reference materials, and competitive gaming; includes manager dashboards to monitor student progress.
- Sales Coaching Toolkit Comprehensive downloadable toolkit with guides, quick resources, and coaching frameworks that helps sales teams transform into high performers and supports coaching retention.
- ENERGY Webinar Series Monthly live webinar series covering AI-driven prospecting, DISC communication, social selling, bulletproof business planning, and prospecting; offered free for partners with interactive monthly sessions.
Quantifiable outcome
- 388% average increase in team performance
- +4 more outcomes
Companies that use XINNIX
Customer profileNamed customers15 records
Segments10 records
Ideal customer profiles4 records
XINNIX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
XINNIX partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- USAAcoreUSAA is featured as a prominent alliance partner. USAA provides banking, insurance, and financial services to military members and their families. The partnership likely involves sales performance training for USAA's sales and service teams.
- MBA (Mortgage Bankers Association)coreMBA is featured as an alliance partner, representing the mortgage banking industry and providing industry thought leadership and networking opportunities.
- ACUMAminorACUMA is featured as an alliance partner in the financial services/mortgage industry, representing credit unions and collaborative partnerships.
- AIME (Association of Independent Mortgage Experts)minorAIME is featured as an alliance partner representing independent mortgage professionals and providing industry advocacy and education.
- PRMG (Private Residential Mortgage Group)corePRMG is featured as a prominent alliance partner, representing a national independent mortgage lender receiving XINNIX training services.
- Towne Bank MortgagecoreTowne Bank Mortgage is featured as a prominent alliance partner, representing a regional mortgage lender receiving XINNIX training programs.
- Fairway IgnitecoreFairway Ignite is featured as a prominent alliance partner, representing Fairway Independent Mortgage Corporation's innovation/technology division.
- FIMCminorFIMC (Financial Industry Mortgage Company) is featured as an alliance partner in the mortgage industry.
- Mary Hall Freedom HouseminorMary Hall Freedom House is featured as an alliance partner, representing a nonprofit organization serving women and children in recovery. Partnership reflects XINNIX Gives Back community outreach program.
- MUST MinistriesminorMUST Ministries is featured as an alliance partner, representing a nonprofit organization providing food, shelter, and support services. Partnership reflects XINNIX Gives Back community outreach program.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
XINNIX competitors and assessment
Company assessmentDirect peers
- Dale Carnegie Training: One of the largest and longest-established sales, leadership, and professional development training organizations globally. Directly comparable to XINNIX in offering structured sales and leadership training programs to enterprises, but at a much larger scale and broader geographic footprint.
- Sandler Training: Global sales training and sales coaching franchise with a structured methodology for B2B sales performance improvement. Closely comparable to XINNIX in delivering consultative sales training and coaching programs to enterprise sales teams.
- The Brooks Group: Sales training and sales performance company specializing in consultative selling and sales coaching for B2B and B2C organizations. Directly comparable to XINNIX in methodology-driven sales training and coaching delivered to enterprise sales teams across multiple verticals.
- RAIN Group: Sales training and consulting firm focused on rainmaking, consultative selling, and sales coaching for enterprise clients. Closely comparable to XINNIX in delivering experiential sales training with measurable performance outcomes.
- Wilson Learning: Global sales and leadership training provider with a methodology-based approach to improving sales effectiveness and leader development. Comparable to XINNIX in providing structured sales training programs across multiple industries with measurable outcomes.
- Sales Performance International: Provider of solution selling and sales performance training programs for B2B sales organizations. Directly comparable to XINNIX in methodology-driven sales training delivery to enterprise sales teams.
Broad incumbents
- FranklinCovey: Large incumbent provider of leadership, sales performance, and organizational effectiveness training, with offerings such as 'Helping Clients Succeed' sales training. Comparable to XINNIX in leadership and culture transformation themes, but with a much broader portfolio including published content and enterprise-wide rollouts.
- Korn Ferry: Global organizational consulting firm offering leadership development and sales effectiveness solutions, including the Korn Ferry Sales Performance programs. Comparable to XINNIX in leadership development and sales training themes, but operating at much larger scale with broader consulting capabilities.
- AchieveGlobal (now part of Korn Ferry): Provider of sales, service, and leadership training programs historically serving large enterprises. Comparable to XINNIX in sales and leadership development content but now operating as part of Korn Ferry's broader portfolio.
Emerging players
- Vantage Point Performance: Sales training and sales transformation firm focused on B2B sales force effectiveness and behavioral change. Comparable to XINNIX in targeting enterprise sales transformations with measurable outcomes, but operating at a smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
XINNIX social profiles
Digital presenceXINNIX financial estimates
Financial estimateRevenue estimate
Valuation estimate
XINNIX leadership team
Management profileNumber of profiles
Profiles3 records
XINNIX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XINNIX M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XINNIX
What does XINNIX do?
XINNIX designs and sells experiential, performance-development training programs for enterprise sales teams, leaders, and operations groups — anchored in its proprietary XINNIX System™ methodology that combines Training, Accountability, and Coaching. Offerings are packaged as Sales Performance Training, Leadership Development Programs, Cultural Transformation engagements, and Keynotes & Workshops, delivered in-person, on-demand, or blended, and supported by the Learning and Performance Center (LPC) online platform, a Sales Coaching Toolkit, an AI DISC Writing Assistant, an ENERGY webinar series, the In Excellent Company podcast, and free eBooks/guides.
Is XINNIX a public or private company?
XINNIX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was XINNIX founded?
XINNIX was founded in 2004. It employs 11 to 50 people.
Where is XINNIX based?
XINNIX is headquartered in Alpharetta, United States, in the North America region.
How does XINNIX make money?
One revenue line is on record: performance Development Training Programs.
Who are XINNIX's main competitors?
Direct peers on record are Dale Carnegie Training, Sandler Training, The Brooks Group, RAIN Group, Wilson Learning and Sales Performance International. Broad incumbents are FranklinCovey, Korn Ferry and AchieveGlobal (now part of Korn Ferry). Vantage Point Performance is listed as an emerging player.
Does XINNIX have an API?
No public API is recorded for XINNIX.
What industry is XINNIX in?
XINNIX's product category is Sales and Leadership Training Services. Its primary akta.pro industry code is EDAGANAC, Sales & Customer Service Training, with a secondary code of EDAGANAH, Operations, Quality & Process Improvement (Lean/Six Sigma). Its NAICS code is 611430 and its SIC code is 8200.