ThatWare
ThatWare is an India-headquartered AI-powered SEO agency that offers GEO, AEO, LLM SEO, and managed search-optimization services to enterprise and SMB clients globally, distributed via direct sales, a reseller partner program, and founder-led thought leadership.
- Company typePrivate
- Founded2017
- HeadquartersBally, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ThatWare does
ThatWare (legally THATWARE LLP) is an India-headquartered digital marketing agency that has repositioned itself as an AI-powered SEO specialist serving enterprise and SMB clients globally from offices in Howrah/Kolkata (India) and Dubai (UAE). The company delivers an unusually broad service catalog spanning Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), LLM SEO, AIEO, CRSEO, Quantum SEO, Hyper-Intelligence SEO, Semantic SEO, NLP SEO, and traditional managed/outsource SEO, organized around a Hyper-AI SEO framework that combines semantic engineering, entity optimization, schema/structured-data deployment, and knowledge-graph optimization for AI-driven discovery surfaces (Google AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, voice assistants). Underlying technology consists of 2,127+ claimed proprietary AI algorithms and 927+ AI tools, protected by an Indian patent filing (No. 202131021713), registered trademark (No. 5450767, Class 42), and three 2025 copyright registrations; the firm also operates a measurement layer (AVM/VEM) and an innovation unit (ThatWare Labs).
The business operates on a recurring managed-services foundation with eleven published monthly pricing tiers ranging from $0–$500 (starter) to $50,000+ (custom enterprise), augmented by consulting/professional services and a "Become Our Reseller" white-label channel for partner agencies. Go-to-market combines enterprise field sales, inside sales handling website and phone (+91-7044080698) inquiries, channel partners, and event-driven demand generation through founder Tuhin Banik's TEDx and BrightonSEO speaking engagements. The customer base is broad and vertically diversified—spanning security, healthcare, pet care, dating, iGaming, finance, legal, travel, real estate, ecommerce, forex, crypto, pharma, and CBD—anchored in a lifetime claim of 9,400+ clients and 95% retention, with named case-study work including Sunray Optical Inc. ($1.5M sales growth, 600,000+ organic sessions). The firm is privately held, LLP-structured, bootstrapped with no disclosed institutional funding, and run by founder Tuhin Banik.
ThatWare firmographics
Firmographics- Name
- ThatWare
- Legal name
- THATWARE LLP
- Website
- https://thatware.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ThatWare is an India-headquartered AI-powered SEO agency that offers GEO, AEO, LLM SEO, and managed search-optimization services to enterprise and SMB clients globally, distributed via direct sales, a reseller partner program, and founder-led thought leadership.
- Ownership category
- akta.pro rank
ThatWare industry classification
Industry- Product category
- AI-Powered SEO / Digital Marketing Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Performance Marketing Automation & Bid Management Services (MPAAACAM), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
Keywords
Where ThatWare is headquartered
LocationHeadquarters
- HQ city
- Bally
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
ThatWare business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SEO Services (Managed/Recurring): ThatWare provides comprehensive SEO services including AI SEO, LLM SEO, AEO, GEO, Advanced SEO, and managed SEO packages on a recurring subscription basis. Services are customized per client with tiered pricing from entry-level to enterprise, typically billed monthly or annually. The company emphasizes tailored solutions rather than one-size-fits-all packages.
- Professional Services (Consulting & Implementation): SEO consulting services, technical SEO audits, business intelligence services, and implementation support provided as professional services. These may be one-time engagements or ongoing retainer arrangements.
- Reseller Partnership Program: Channel partners and resellers can purchase and resell ThatWare's SEO services, generating revenue through markup on service packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter/Beginner tier for small businesses with limited budgets |
| Subscription | Monthly | Entry-level professional SEO services |
| Subscription | Monthly | Growing business SEO package |
| Subscription | Monthly | Established business SEO package |
| Subscription | Monthly | Mid-market professional SEO package |
| Subscription | Monthly | Upper mid-market SEO package |
| Subscription | Monthly | Professional enterprise SEO package |
| Subscription | Monthly | Large enterprise SEO package |
| Subscription | Monthly | Upper enterprise SEO package |
| Subscription | Monthly | Premium enterprise SEO package |
| Subscription | Monthly | Custom premium enterprise package |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels7 records
ThatWare product offering
Product offeringCore offering
ThatWare is an AI-powered SEO agency delivering managed and consulting SEO services built on 2,127+ proprietary AI algorithms. Its core service lines span LLM SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Hyper Intelligence SEO, Quantum SEO, Semantic SEO, NLP SEO, Managed SEO, Outsource/White-label SEO, and SEO Consulting for both enterprise and small-business clients globally. Offerings are sold as recurring subscriptions, professional services, and through a reseller partnership program, with tiered monthly pricing from $0–$500 up to $50,000+.
Product overview
ThatWare is a digital marketing agency offering a comprehensive AI-powered SEO platform with multiple integrated services. The core offerings include GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), LLM SEO, AIEO (AI Experience Optimization), CRSEO (Cognitive Resonance SEO), and Advanced SEO Services. The portfolio extends to specialized modules including QUANTUM SEO, Hyper Intelligence SEO, Semantic SEO, NLP SEO, and QSAAS (Quantum SEO as a Service). Supporting services cover Managed SEO, Outsource SEO, SEO Consulting, Technical SEO, and Web Development. The platform is powered by 2127+ proprietary AI algorithms and patent-protected technology (Patent Filing Number: 202131021713), with add-on measurement tools like AI Visibility Metrics (AVM) and innovation through ThatWare Labs.
Differentiator
Problem solved
Functional benefit
Products and services
- GEO Services (Generative Engine Optimization) Service that helps brands gain visibility within generative search platforms where AI synthesizes information before presenting results, ensuring content is structured, trusted, and authoritative enough to be referenced by AI-generated responses; intended for businesses seeking visibility across generative AI search ecosystems.
- AEO Services (Answer Engine Optimization) Service that positions brands to be discovered instantly in AI answers and voice search, driving higher visibility, trust, and conversions by becoming the preferred answer source for direct queries; intended for businesses targeting AI answer engines and voice assistants.
- LLM SEO Services (Large Language Model SEO) Optimization service that enables brands to become trusted sources referenced by AI engines such as ChatGPT, Gemini, Claude, Perplexity, and other large language models, driving entity authority and high-intent AI-driven traffic.
- AIEO Services (AI Experience Optimization) Framework-based service that helps brands build trusted AI experiences, improving how they appear, answer, and earn confidence across search, voice, and intelligent discovery journeys; intended for brands optimizing for AI-driven discovery.
- CRSEO Services (Cognitive Resonance SEO) Service that blends AI insights, search intelligence, and user intent to help brands appear more clearly, answer better, and build trust across evolving digital journeys.
- AI SEO by ThatWare Core AI-powered SEO service leveraging sophisticated data science, machine learning, semantic engineering, and advanced search techniques to deliver cutting-edge optimization for brands seeking AI-driven search dominance.
- Advanced SEO Services Enterprise-level SEO service combining AI semantics, data science, advanced link building, and NLP-driven strategies; proven use case with Sunray Optical Inc. achieving $1.5M in sales growth and 600,000+ organic sessions.
- Quantum SEO Services Patent-protected, quantum-inspired SEO service applying advanced optimization techniques for brand mapping and search dominance across AI-driven search systems.
- Hyper Intelligence SEO Services Proprietary service combining semantic engineering, entity optimization, and machine intelligence to help search systems evaluate brands' expertise and authority across both traditional rankings and AI-generated results.
- QSAAS (Quantum SEO as a Service) Recurring managed service delivering Quantum SEO methodology as a subscription, providing continuous optimization and AI-driven search engineering on an ongoing basis.
- Semantic SEO Services Service that builds topical authority through semantic understanding so algorithms recognize brands as trusted subject matter experts via entity and contextual knowledge graph optimization.
- Managed SEO Services Fully managed end-to-end SEO service that handles all aspects of search optimization for businesses that want outsourced, hands-off SEO execution.
- Outsource SEO Services White-label SEO service for agencies and businesses that want to outsource search optimization fulfillment; counterpart to the Reseller Partnership Program.
- SEO Consulting Services Expert consulting offering strategic guidance on SEO planning, implementation, and optimization for businesses needing advisory rather than full execution.
- NLP SEO Services Natural Language Processing-based SEO service for understanding and optimizing content for AI systems and language models.
- AI-Based SEO Services AI-powered search optimization service leveraging machine learning and data science for AI-driven ranking and visibility improvements.
- Technical SEO Services Technical website optimization service covering site speed, crawlability, indexation, schema/structured data, and related infrastructure improvements.
- Business Intelligence Services Data-driven analytics and BI service that supports digital marketing optimization through measurement, reporting, and insight generation.
- Digital Marketing Services Full-service digital marketing offering covering paid marketing, social media marketing, and branding in addition to SEO.
- Web Development Services Website design, development, and maintenance service offered alongside SEO and digital marketing offerings.
- AI Visibility Metric (AVM) / VEM Proprietary measurement framework and service for tracking and benchmarking brand AI search visibility performance across multiple AI platforms and answer engines (e.g., ChatGPT, Gemini, Perplexity, Copilot).
Quantifiable outcome
- $173,897,521 in client revenue generated through SEO
- +6 more outcomes
Companies that use ThatWare
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
ThatWare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature11 records
ThatWare partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
ThatWare competitors and assessment
Company assessmentBroad incumbents
- Semrush: Public martech platform offering SEO, content, and competitive research tools. Comparable because it sells both software and agency-like services to marketers optimizing for search and now AI-search visibility, the same buyer ThatWare targets.
- Ahrefs: Leading SEO tooling platform with growing AI-search features. Comparable because it competes for the same digital marketing budget line item (SEO/AI visibility) and increasingly overlaps with ThatWare's AEO/GEO positioning.
- Jellyfish: Global digital marketing agency within the Brandtech Group offering SEO, paid media, and content. Comparable as a larger incumbent marketing services firm competing for the same enterprise digital marketing RFPs including AI-search work.
Direct peers
- BrightEdge: Enterprise SEO platform with deep AI and content optimization capabilities. Directly comparable as an enterprise-focused SEO/AI-search visibility vendor serving Fortune-tier buyers with similar AEO-adjacent functionality.
- Conductor: Enterprise SEO and content intelligence platform. Directly comparable because it sells organic-marketing technology and services to large organizations optimizing for search and AI-driven discovery, the same GTM motion as ThatWare's enterprise tier.
- Moz: SEO software and services company, a ThatWare 'Certified Partner' per company materials. Directly comparable as a recognized SEO authority offering both software and consulting for organic search and now AI-search optimization.
- WebFX: Full-service digital marketing agency offering SEO, content, and AI-driven marketing services. Directly comparable because it competes for the same mid-market and enterprise SEO budget with a service-led delivery model similar to ThatWare's.
- Ignite Visibility: Performance digital marketing agency specializing in SEO and AI-driven search. Directly comparable because it competes for the same enterprise and mid-market SEO retainer contracts with overlapping AI-search service offerings.
- Victorious SEO: SEO-focused agency serving enterprise and growth-stage clients. Directly comparable because it sells managed SEO services with a search-engineering orientation similar to ThatWare's positioning.
Emerging players
- Surge Marketing: Smaller growth-focused SEO agency emerging in the AI-SEO category. Comparable as a similarly-positioned emerging agency that competes for AI-aware SMB and mid-market SEO budgets that ThatWare's lower tiers also target.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ThatWare social profiles
Digital presenceThatWare compliance and trust
Trust signalCompliance3 records
ThatWare financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThatWare leadership team
Management profileNumber of profiles
Profiles1 record
ThatWare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThatWare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThatWare
What does ThatWare do?
ThatWare is an AI-powered SEO agency delivering managed and consulting SEO services built on 2,127+ proprietary AI algorithms. Its core service lines span LLM SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Hyper Intelligence SEO, Quantum SEO, Semantic SEO, NLP SEO, Managed SEO, Outsource/White-label SEO, and SEO Consulting for both enterprise and small-business clients globally. Offerings are sold as recurring subscriptions, professional services, and through a reseller partnership program, with tiered monthly pricing from $0–$500 up to $50,000+.
Is ThatWare a public or private company?
ThatWare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ThatWare founded?
ThatWare was founded in 2017. It employs 11 to 50 people.
Where is ThatWare based?
ThatWare is headquartered in Bally, India, in the Asia region.
How does ThatWare make money?
Three revenue lines are on record. SEO Services (Managed/Recurring) is the primary driver. The others are professional Services (Consulting & Implementation) and reseller Partnership Program.
Who are ThatWare's main competitors?
Broad incumbents on record are Semrush, Ahrefs and Jellyfish. Direct peers are BrightEdge, Conductor, Moz, WebFX, Ignite Visibility and Victorious SEO. Surge Marketing is listed as an emerging player.
Does ThatWare have an API?
No public API is recorded for ThatWare.
What industry is ThatWare in?
ThatWare's product category is AI-Powered SEO / Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 541511 and its SIC code is 7311.