Moz
Moz (SEOMoz, Inc.) is a Seattle-based SaaS provider of SEO analytics software serving 500,000+ brands and agencies. A Ziff Davis subsidiary founded in 2004, it offers Moz Pro, Moz Local, STAT, and APIs, anchored by proprietary Domain Authority and a 45.5-trillion-link index.
- Company typePrivate
- Founded2004
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Moz does
Moz (legally SEOMoz, Inc.) is a Seattle-based provider of inbound marketing analytics software, founded in 2004 and operating as a wholly-owned subsidiary of Ziff Davis (NASDAQ: ZD). The company offers a cloud-based SaaS platform for search engine optimization covering keyword research, link analysis, technical site audits, rank tracking, competitive analysis, and — newly added — AI-generated search visibility monitoring across ChatGPT, Google AI Mode, and Gemini. Its product portfolio includes Moz Pro (all-in-one SEO suite starting at $49/month), Moz Local (listings and reputation management from $16/month per location), STAT (enterprise rank tracking from $360/month for 3,000 keywords), Moz API (developer data access from $20/month), and Moz Data (custom data solutions), supplemented by free tools such as Domain Analysis, Keyword Explorer, Link Explorer, Brand Authority Checker, and the MozBar browser extension.
The platform is differentiated by proprietary metrics — most notably Domain Authority (DA), Page Authority (PA), Brand Authority, and Spam Score — and by what the company describes as one of the largest link indexes in the SEO industry: 45.5 trillion links across 8.7 trillion URLs and 1 billion domains, with 20+ years of historical data, 1.25 billion keyword suggestions, and 440 million SERPs collected monthly. Moz monetizes primarily through tiered recurring subscriptions sold self-serve via moz.com for SMB and individual customers, with a sales-assisted motion for STAT enterprise deals. Go-to-market combines product-led growth (a freemium suite of free SEO tools, 1M+ MozBar downloads), content marketing (the Moz Blog, Whiteboard Friday series, Beginner's Guide to SEO read 10M+ times, Moz Academy certifications, and the annual MozCon conference in NYC and London), and channel partnerships (Studio 1119 for the CataSEO AI-powered e-commerce integration across BigCommerce, Shopify, WooCommerce, WixCommerce, and Amazon).
The company serves four primary customer segments — digital marketers, marketing agencies, enterprises (logos include Zillow, Pinterest, Alaska Airlines, Trivago, GroupM, VML, Razorfish, Trusted Reviews, and Go Fish Digital), and small/mid-sized businesses with physical locations — and claims 500,000+ brands and agencies globally rely on its platform, with 100,000+ local business listings managed through Moz Local. Headcount is reported at 101-250 employees, and the company has raised approximately $29.1M in disclosed venture funding (a 2007 seed led by Ignition Partners, a 2012 Series B led by Foundry Group, and a 2016 Series C led by Foundry Group) prior to its acquisition by Ziff Davis.
Moz firmographics
Firmographics- Name
- Moz
- Legal name
- SEOMoz, Inc.
- Website
- https://moz.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Moz (SEOMoz, Inc.) is a Seattle-based SaaS provider of SEO analytics software serving 500,000+ brands and agencies. A Ziff Davis subsidiary founded in 2004, it offers Moz Pro, Moz Local, STAT, and APIs, anchored by proprietary Domain Authority and a 45.5-trillion-link index.
- Ownership category
- akta.pro rank
Moz industry classification
Industry- Product category
- SEO Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Performance Analytics, Attribution & Marketing Measurement (MPAAACAH)
- akta.pro secondary industry
- Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC)
Keywords
Where Moz is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Moz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Moz Pro Subscription: All-in-one SEO software subscription providing keyword research, link research, technical SEO audits, rank tracking, and AI visibility tracking. Tiered pricing from $49/month for starter plan, with premium tiers for additional features and keyword limits.
- Moz Local Subscription: Local SEO and reputation management platform for businesses with physical locations. Priced at $16/month per location on annual billing, managing listings across 90+ directories.
- STAT Enterprise Rank Tracking: Large-scale enterprise rank tracking and SERP analytics. Pricing starts at $720/month for 6,000 keywords or $360/month for 3,000 keywords, with dedicated support and API access.
- Moz API Access: Developer API providing access to Moz's proprietary SEO metrics (Domain Authority, Page Authority, Spam Score) and link/keyword data. Starting at $20/month with flexible tier-based pricing.
- Moz Academy Certifications: On-demand SEO courses and certifications including SEO Essentials, Keyword Research, Local SEO, Competitive Analysis, and Technical SEO certifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Moz Pro Starter - Entry-level SEO suite for individuals and small teams |
| Subscription | Monthly | Moz Pro Standard - Mid-tier with expanded features |
| Subscription | Monthly | Moz Pro Premium - Full-featured enterprise SEO platform |
| Subscription | Annual | Moz Local - Business listings and local SEO management |
| Subscription | Monthly | STAT Starter - Enterprise rank tracking entry |
| Subscription | Monthly | STAT Growth - Mid-scale keyword tracking |
| Subscription | Monthly | STAT Enterprise - Large-scale rank tracking |
| Subscription | Monthly | Moz API - Developer access to SEO metrics |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Moz product offering
Product offeringCore offering
Moz sells a subscription-based SaaS SEO platform comprising Moz Pro (keyword research, link research, rank tracking, site audits, AI visibility tracking), Moz Local (local listings and reputation management across 90+ directories), STAT (enterprise SERP analytics and large-scale rank tracking), and Moz API (developer access to proprietary authority, link, keyword, and SERP metrics). Revenue is generated through tiered monthly/annual subscriptions, with freemium free tools (Domain Analysis, Keyword Explorer, Link Explorer, MozBar, Brand Authority Checker) feeding self-serve acquisition and conversion to paid plans.
Product overview
Moz offers a comprehensive SEO software platform with multiple integrated products. The core offerings include Moz Pro (all-in-one SEO toolkit with AI Visibility tracking), Moz Local (local SEO and reputation management), STAT (enterprise rank tracking and SERP analytics), Moz API (programmatic access to SEO metrics), and Moz Data (custom data solutions). The platform is supplemented by free tools including Domain Authority Checker, Keyword Explorer, Link Explorer, MozBar browser extension, and Brand Authority Checker. Educational resources include the Beginner's Guide to SEO, Moz Academy certifications, the Moz Blog with Whiteboard Friday series, and the annual MozCon conference. The products work together through shared data infrastructure (45.5 trillion links, 1.25 billion keywords) and unified metrics like Domain Authority and Brand Authority.
Differentiator
Problem solved
Functional benefit
Products and services
- Moz Pro
Quantifiable outcome
- Local search views increased from 30,000 to 200,000+ per month (567% increase)
- +2 more outcomes
Companies that use Moz
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Moz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature9 records
Moz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Studio 1119coreStrategic partnership expanding integration between Moz's search intelligence platform and Studio 1119's e-commerce optimization solution, CataSEO. Enables online merchants to make more informed SEO and GEO (Generative Engine Optimization) decisions. The partnership deepens AI-powered SEO capabilities for e-commerce businesses worldwide.
Scale indicators11 records
Recent moves10 records
Expansion highlights5 records
Moz competitors and assessment
Company assessmentBroad incumbents
- Google Search Console: Free, first-party Google tool that overlaps with Moz's rank tracking and site audit capabilities. A persistent competitive constraint on Moz's pricing because Google offers core query and indexing data at zero cost.
- Similarweb: Broader digital marketing intelligence platform offering competitive traffic, keyword, and SERP analytics that overlap with Moz's competitive research and Moz Data offerings, particularly at the enterprise intelligence buyer level.
Direct peers
- BrightEdge: Enterprise SEO platform competitor targeting the same large-organization STAT buyer, with rank tracking, content performance, and AI search visibility offerings. Direct overlap with Moz's enterprise go-to-market motion.
- Screaming Frog: Specialized SEO crawler competing directly with Moz's site audit and technical SEO capabilities. Widely used by technical SEO practitioners and agencies as a complement or replacement for Moz's crawl features.
- Semrush: Closest direct competitor across the full SEO/SEM suite — keyword research, rank tracking, backlink analytics, site audit, and content marketing — with comparable enterprise positioning and a much larger public-company revenue base.
- Ahrefs: Direct competitor in SEO software offering backlink analysis (Site Explorer), keyword research (Keywords Explorer), rank tracking, and content tools. Frequently cited as a top Moz Pro alternative with a comparable but larger link index and growing enterprise footprint.
- Conductor: Enterprise SEO and content intelligence platform competing for the same Fortune 500 and agency customers that use STAT and Moz Pro, with rank tracking, content recommendations, and workflow integrations.
- Majestic: Direct peer in backlink/link intelligence, historically competing head-to-head with Moz's Link Explorer and Domain Authority using alternative authority metrics (Trust Flow, Citation Flow).
- Yext: Direct competitor specifically to Moz Local for multi-location listings management, review monitoring, and local SEO, with stronger enterprise multi-location tooling and overlapping customer segments in retail, healthcare, and financial services.
Emerging players
- Mangools: SMB-focused SEO suite (KWFinder, LinkMiner, SERPChecker) competing with Moz Pro at lower price points, particularly attractive to freelancers and small agencies that might otherwise use Moz's free tools and starter tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moz social profiles
Digital presenceMoz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moz leadership team
Management profileNumber of profiles
Profiles5 records
Moz subsidiaries and ownership
Company hierarchySubsidiaries2 records
Moz funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moz M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moz
What does Moz do?
Moz sells a subscription-based SaaS SEO platform comprising Moz Pro (keyword research, link research, rank tracking, site audits, AI visibility tracking), Moz Local (local listings and reputation management across 90+ directories), STAT (enterprise SERP analytics and large-scale rank tracking), and Moz API (developer access to proprietary authority, link, keyword, and SERP metrics). Revenue is generated through tiered monthly/annual subscriptions, with freemium free tools (Domain Analysis, Keyword Explorer, Link Explorer, MozBar, Brand Authority Checker) feeding self-serve acquisition and conversion to paid plans.
Is Moz a public or private company?
Moz is a private company. It is classified as corporate owned and is currently operating.
When was Moz founded?
Moz was founded in 2004. It employs 101 to 250 people.
Where is Moz based?
Moz is headquartered in Seattle, United States, in the North America region.
How does Moz make money?
Five revenue lines are on record. Moz Pro Subscription is the primary driver. The others are moz Local Subscription, STAT Enterprise Rank Tracking, moz API Access and moz Academy Certifications.
Who are Moz's main competitors?
Broad incumbents on record are Google Search Console and Similarweb. Direct peers are BrightEdge, Screaming Frog, Semrush, Ahrefs, Conductor, Majestic and Yext. Mangools is listed as an emerging player.
Does Moz have an API?
Yes. Moz API provides access to Moz's SEO metrics including Domain Authority, Page Authority, Spam Score, Brand Authority, keyword metrics, link metrics, and SERP data. Built on JSON-RPC 2.0 architecture with single API token authentication. Starting at $20/month. Features include Keyword Metrics (Volume, Difficulty, Organic CTR, Priority), Search Intent, Related Keywords, Brand Authority scores, Ranking Keywords, and Link Metrics. Coming soon: SDKs for popular programming languages. Developer documentation is at moz.com/api/docs.
What industry is Moz in?
Moz's product category is SEO Software. Its primary akta.pro industry code is MPAAACAH, Performance Analytics, Attribution & Marketing Measurement, with a secondary code of MPAAAOAC, Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings). Its NAICS code is 541910 and its SIC code is 7310.