ThatWare

What ThatWare does

ThatWare (legally THATWARE LLP) is an India-headquartered digital marketing agency that has repositioned itself as an AI-powered SEO specialist serving enterprise and SMB clients globally from offices in Howrah/Kolkata (India) and Dubai (UAE). The company delivers an unusually broad service catalog spanning Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), LLM SEO, AIEO, CRSEO, Quantum SEO, Hyper-Intelligence SEO, Semantic SEO, NLP SEO, and traditional managed/outsource SEO, organized around a Hyper-AI SEO framework that combines semantic engineering, entity optimization, schema/structured-data deployment, and knowledge-graph optimization for AI-driven discovery surfaces (Google AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, voice assistants). Underlying technology consists of 2,127+ claimed proprietary AI algorithms and 927+ AI tools, protected by an Indian patent filing (No. 202131021713), registered trademark (No. 5450767, Class 42), and three 2025 copyright registrations; the firm also operates a measurement layer (AVM/VEM) and an innovation unit (ThatWare Labs).

The business operates on a recurring managed-services foundation with eleven published monthly pricing tiers ranging from $0–$500 (starter) to $50,000+ (custom enterprise), augmented by consulting/professional services and a "Become Our Reseller" white-label channel for partner agencies. Go-to-market combines enterprise field sales, inside sales handling website and phone (+91-7044080698) inquiries, channel partners, and event-driven demand generation through founder Tuhin Banik's TEDx and BrightonSEO speaking engagements. The customer base is broad and vertically diversified—spanning security, healthcare, pet care, dating, iGaming, finance, legal, travel, real estate, ecommerce, forex, crypto, pharma, and CBD—anchored in a lifetime claim of 9,400+ clients and 95% retention, with named case-study work including Sunray Optical Inc. ($1.5M sales growth, 600,000+ organic sessions). The firm is privately held, LLP-structured, bootstrapped with no disclosed institutional funding, and run by founder Tuhin Banik.

Name

ThatWare

Legal name

THATWARE LLP

Website

https://thatware.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ThatWare is an India-headquartered AI-powered SEO agency that offers GEO, AEO, LLM SEO, and managed search-optimization services to enterprise and SMB clients globally, distributed via direct sales, a reseller partner program, and founder-led thought leadership.

Ownership category

akta.pro rank

Product category

AI-Powered SEO / Digital Marketing Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)

Keywords

• AI-powered SEO services
• LLM SEO optimization
• Answer engine optimization
• Generative engine optimization
• Digital marketing agency

Headquarters

HQ city

Bally

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SEO Services (Managed/Recurring): ThatWare provides comprehensive SEO services including AI SEO, LLM SEO, AEO, GEO, Advanced SEO, and managed SEO packages on a recurring subscription basis. Services are customized per client with tiered pricing from entry-level to enterprise, typically billed monthly or annually. The company emphasizes tailored solutions rather than one-size-fits-all packages.
2. Professional Services (Consulting & Implementation): SEO consulting services, technical SEO audits, business intelligence services, and implementation support provided as professional services. These may be one-time engagements or ongoing retainer arrangements.
3. Reseller Partnership Program: Channel partners and resellers can purchase and resell ThatWare's SEO services, generating revenue through markup on service packages.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

ThatWare is an AI-powered SEO agency delivering managed and consulting SEO services built on 2,127+ proprietary AI algorithms. Its core service lines span LLM SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Hyper Intelligence SEO, Quantum SEO, Semantic SEO, NLP SEO, Managed SEO, Outsource/White-label SEO, and SEO Consulting for both enterprise and small-business clients globally. Offerings are sold as recurring subscriptions, professional services, and through a reseller partnership program, with tiered monthly pricing from $0–$500 up to $50,000+.

Product overview

ThatWare is a digital marketing agency offering a comprehensive AI-powered SEO platform with multiple integrated services. The core offerings include GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), LLM SEO, AIEO (AI Experience Optimization), CRSEO (Cognitive Resonance SEO), and Advanced SEO Services. The portfolio extends to specialized modules including QUANTUM SEO, Hyper Intelligence SEO, Semantic SEO, NLP SEO, and QSAAS (Quantum SEO as a Service). Supporting services cover Managed SEO, Outsource SEO, SEO Consulting, Technical SEO, and Web Development. The platform is powered by 2127+ proprietary AI algorithms and patent-protected technology (Patent Filing Number: 202131021713), with add-on measurement tools like AI Visibility Metrics (AVM) and innovation through ThatWare Labs.

Differentiator

Problem solved

Functional benefit

Products and services

• GEO Services (Generative Engine Optimization) Service that helps brands gain visibility within generative search platforms where AI synthesizes information before presenting results, ensuring content is structured, trusted, and authoritative enough to be referenced by AI-generated responses; intended for businesses seeking visibility across generative AI search ecosystems.
• AEO Services (Answer Engine Optimization) Service that positions brands to be discovered instantly in AI answers and voice search, driving higher visibility, trust, and conversions by becoming the preferred answer source for direct queries; intended for businesses targeting AI answer engines and voice assistants.
• LLM SEO Services (Large Language Model SEO) Optimization service that enables brands to become trusted sources referenced by AI engines such as ChatGPT, Gemini, Claude, Perplexity, and other large language models, driving entity authority and high-intent AI-driven traffic.
• AIEO Services (AI Experience Optimization) Framework-based service that helps brands build trusted AI experiences, improving how they appear, answer, and earn confidence across search, voice, and intelligent discovery journeys; intended for brands optimizing for AI-driven discovery.
• CRSEO Services (Cognitive Resonance SEO) Service that blends AI insights, search intelligence, and user intent to help brands appear more clearly, answer better, and build trust across evolving digital journeys.
• AI SEO by ThatWare Core AI-powered SEO service leveraging sophisticated data science, machine learning, semantic engineering, and advanced search techniques to deliver cutting-edge optimization for brands seeking AI-driven search dominance.
• Advanced SEO Services Enterprise-level SEO service combining AI semantics, data science, advanced link building, and NLP-driven strategies; proven use case with Sunray Optical Inc. achieving $1.5M in sales growth and 600,000+ organic sessions.
• Quantum SEO Services Patent-protected, quantum-inspired SEO service applying advanced optimization techniques for brand mapping and search dominance across AI-driven search systems.
• Hyper Intelligence SEO Services Proprietary service combining semantic engineering, entity optimization, and machine intelligence to help search systems evaluate brands' expertise and authority across both traditional rankings and AI-generated results.
• QSAAS (Quantum SEO as a Service) Recurring managed service delivering Quantum SEO methodology as a subscription, providing continuous optimization and AI-driven search engineering on an ongoing basis.
• Semantic SEO Services Service that builds topical authority through semantic understanding so algorithms recognize brands as trusted subject matter experts via entity and contextual knowledge graph optimization.
• Managed SEO Services Fully managed end-to-end SEO service that handles all aspects of search optimization for businesses that want outsourced, hands-off SEO execution.
• Outsource SEO Services White-label SEO service for agencies and businesses that want to outsource search optimization fulfillment; counterpart to the Reseller Partnership Program.
• SEO Consulting Services Expert consulting offering strategic guidance on SEO planning, implementation, and optimization for businesses needing advisory rather than full execution.
• NLP SEO Services Natural Language Processing-based SEO service for understanding and optimizing content for AI systems and language models.
• AI-Based SEO Services AI-powered search optimization service leveraging machine learning and data science for AI-driven ranking and visibility improvements.
• Technical SEO Services Technical website optimization service covering site speed, crawlability, indexation, schema/structured data, and related infrastructure improvements.
• Business Intelligence Services Data-driven analytics and BI service that supports digital marketing optimization through measurement, reporting, and insight generation.
• Digital Marketing Services Full-service digital marketing offering covering paid marketing, social media marketing, and branding in addition to SEO.
• Web Development Services Website design, development, and maintenance service offered alongside SEO and digital marketing offerings.
• AI Visibility Metric (AVM) / VEM Proprietary measurement framework and service for tracking and benchmarking brand AI search visibility performance across multiple AI platforms and answer engines (e.g., ChatGPT, Gemini, Perplexity, Copilot).

Quantifiable outcome

• $173,897,521 in client revenue generated through SEO
• +6 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature11 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Semrush: Public martech platform offering SEO, content, and competitive research tools. Comparable because it sells both software and agency-like services to marketers optimizing for search and now AI-search visibility, the same buyer ThatWare targets.
• Ahrefs: Leading SEO tooling platform with growing AI-search features. Comparable because it competes for the same digital marketing budget line item (SEO/AI visibility) and increasingly overlaps with ThatWare's AEO/GEO positioning.
• Jellyfish: Global digital marketing agency within the Brandtech Group offering SEO, paid media, and content. Comparable as a larger incumbent marketing services firm competing for the same enterprise digital marketing RFPs including AI-search work.

Direct peers

• BrightEdge: Enterprise SEO platform with deep AI and content optimization capabilities. Directly comparable as an enterprise-focused SEO/AI-search visibility vendor serving Fortune-tier buyers with similar AEO-adjacent functionality.
• Conductor: Enterprise SEO and content intelligence platform. Directly comparable because it sells organic-marketing technology and services to large organizations optimizing for search and AI-driven discovery, the same GTM motion as ThatWare's enterprise tier.
• Moz: SEO software and services company, a ThatWare 'Certified Partner' per company materials. Directly comparable as a recognized SEO authority offering both software and consulting for organic search and now AI-search optimization.
• WebFX: Full-service digital marketing agency offering SEO, content, and AI-driven marketing services. Directly comparable because it competes for the same mid-market and enterprise SEO budget with a service-led delivery model similar to ThatWare's.
• Ignite Visibility: Performance digital marketing agency specializing in SEO and AI-driven search. Directly comparable because it competes for the same enterprise and mid-market SEO retainer contracts with overlapping AI-search service offerings.
• Victorious SEO: SEO-focused agency serving enterprise and growth-stage clients. Directly comparable because it sells managed SEO services with a search-engineering orientation similar to ThatWare's positioning.

Emerging players

• Surge Marketing: Smaller growth-focused SEO agency emerging in the AI-SEO category. Comparable as a similarly-positioned emerging agency that competes for AI-aware SMB and mid-market SEO budgets that ThatWare's lower tiers also target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ThatVerseTW
• Facebookfacebook.com/thatware
• LinkedInlinkedin.com/company/thatware-llp
• Instagraminstagram.com/thatware.co
• Pinterestin.pinterest.com/thatwarellp
• Xx.com/thatware

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThatWare