Women in Games

What Women in Games does

Women in Games is a UK-registered non-profit Community Interest Company (CIC), founded in 2009 as Women in Games Jobs and incorporated in 2011, dedicated to addressing gender inequality and underrepresentation of women in the video games and esports industries. The organization operates a remote-first team of fewer than ten staff led by CEO Dr Marie-Claire Isaaman and Co-Director Gemma Brown, supported by a global volunteer network of 2,600+ ambassadors spanning approximately 98 countries as of mid-2026. Its product portfolio is structured around three ambassador programs (Individual, Corporate, and Education), a knowledge platform (Women in Games Voices on YouTube), a specialist Creator Circle for content creators, and a research publication series including The Manifesto, The Drop-Off Report on funding disparities, and The Guide: Building a Fair Playing Field.

The underlying technology is a digital community and content platform rather than a software product. Distribution is delivered through the womeningames.org website (WordPress-based), Discord, Facebook, LinkedIn, Patreon, MailChimp email newsletters, and YouTube, while events run on RingCentral for virtual monthly gatherings and at industry venues such as Develop:Brighton, the Careers Expo, and The Games Forum Roma. Core recurring revenue comes from Corporate Ambassador subscription fees across Silver and Community tiers, event sponsorship, grants, Patreon contributions, and charitable donations; the Individual Ambassador programme and most events are free for participants.

The go-to-market motion is community-led, relying on a partnership ecosystem anchored by a five-year primary sponsorship from Keywords Studios, plus Corporate Ambassadors such as Dovetail Games, ustwo games, Sports Interactive, Sumo Digital, Virtuos, and Chameleon 42, and regional partners including Structura, Xsolla, IGDA, ECPAT International, and iGGi. Customers fall into four segments: Individual Ambassadors (women, non-binary individuals, and allies in games), Corporate Ambassadors (gaming studios and companies seeking DEI credibility and talent access), Education Ambassadors (institutions supporting pathways into games), and Games Industry Professionals engaging through events and resources.

Name

Women in Games

Legal name

Women in Games WIGJ

Website

https://womeningames.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Women in Games is a UK non-profit Community Interest Company operating a global ambassador network of 2,600+ individuals across 98 countries to advance gender equality in the video games and esports industries through events, research, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Non-profit Industry Advocacy

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Gender Equality & Women’s Rights (BPADAGAF)

Keywords

• Gender equality advocacy
• Gaming community programs
• Esports diversity initiatives
• Non-profit industry support
• Career development services

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Sponsorship: Women in Games sustains operations through event sponsorship, where corporate partners sponsor events, conferences, and the annual Women in Games Festival and Careers Expo.
2. Grants: The organization receives grant funding to support its mission and programs.
3. Patreon: Community members support the organization through Patreon donations.
4. Charitable Donations: The organization accepts charitable donations from individuals and organizations supporting gender equality in games.
5. Corporate Ambassador Fees: Studios and organizations pay to become Corporate Ambassadors at various tiers (Silver, Community Level, etc.)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Women in Games is a non-profit Community Interest Company (CIC) that advocates for gender equality and inclusion across the global games and esports industry. It runs tiered ambassador programmes for individuals, corporations, and education providers, produces original research and policy publications (such as The Drop-Off Report and the Women in Games Manifesto), and hosts industry events including the Women in Games Careers Expo and Games Forum Roma.

Product overview

Women in Games is a non-profit Community Interest Company (CIC) dedicated to building a fair and equitable playing field for women and girls in games and esports. The organization operates a portfolio of advocacy programmes and initiatives rather than a traditional software product. Core offerings include the Individual Ambassador Programme (powered by Keywords Studios) supporting over 2,600 ambassadors globally; the Creator Circle for content creators; Women in Games Voices knowledge library; and research publications including The Drop-Off Report, The Guide: Building a Fair Playing Field, and the Manifesto 2026. The organization also runs signature events such as the annual Careers Expo, Monthly Social Network Gatherings, and Games Forum Roma. Funding comes from event sponsorship, grants, Patreon, and charitable donations.

Differentiator

Problem solved

Functional benefit

Brands

• Women in Games Voices: A growing knowledge library and YouTube channel that captures expertise, ideas and experiences shared across the global community, making them accessible through curated talks, interviews, panel discussions and expert insights
• Women in Games Creator Circle
• The Games Forum Roma
• Individual Ambassador Programme

Products and services

• Individual Ambassador Programme (Powered by Keywords Studios)
• Corporate Ambassador Programme
• Education Ambassador Programme
• Women in Games Voices
• Creator Circle
• The Drop-Off Report
• The Guide: Building a Fair Playing Field
• Women in Games Manifesto 2026
• Women in Games Careers Expo
• Games Forum Roma

Quantifiable outcome

• 2,600+ ambassadors trained and active across 98 countries
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Keywords StudioscoreStrategic or Co-development Partner · 19 January 2026Keywords Studios has renewed its partnership with Women in Games for a fifth consecutive year, continuing as the primary sponsor of the Women in Games Individual Ambassador Programme. The programme has grown to support 2,600+ ambassadors across 88 countries, focusing on tackling gender inequality and underrepresentation in the video gaming industry. The companies aim to deepen collaboration and expand the programme's global reach and impact.
• XsollacoreStrategic or Co-development PartnerXsolla co-organized the Women in Games Cyprus conference alongside Axlebolt, WN, and the Women in Games Association. The event featured over 70 senior leaders across panels, roundtables, and workshops. Xsolla reaffirmed its commitment to supporting women across the global gaming ecosystem through community initiatives and thought leadership platforms in key growth markets.
• AxleboltmajorStrategic or Co-development PartnerAxlebolt co-organized the Women in Games Cyprus conference featuring over 70 senior leaders. The partnership supports diversity and inclusion initiatives in the gaming ecosystem.
• WNmajorStrategic or Co-development PartnerWN co-organized the Women in Games Cyprus conference alongside Axlebolt, Xsolla, and the Women in Games Association.
• Women in Games AssociationcoreStrategic or Co-development PartnerWomen in Games Association collaborated on the Women in Games Cyprus conference, supporting the organization's mission in the region.
• Chameleon 42minorStrategic or Co-development PartnerChameleon 42 became the first Community Level Corporate Ambassador of Women in Games. The Belgrade-based art co-development studio has approximately 50% women on their team and is committed to building an environment where equal opportunities are guided by talent and expertise.
• Dovetail GamesmajorStrategic or Co-development PartnerDovetail Games is a Corporate Ambassador of Women in Games. Their Train Sim World DLC featuring the Tadami Line in Japan demonstrates how games can preserve cultural heritage, showcasing collaboration with Japanese calligrapher Kaoru Kashū.
• ustwo gamesmajorStrategic or Co-development Partnerustwo games is a Corporate Ambassador of Women in Games. The London studio is recruiting multiple roles including Associate Community Manager, Senior Level Designer, Senior Programmer, Senior Environment Artist, and Senior Technical Artist, all with hybrid working options.
• Sports InteractivemajorStrategic or Co-development PartnerSports Interactive is a Corporate Ambassador of Women in Games. The East London studio is seeking a Production Director to improve delivery quality, predictability, and ability to deliver on time and to budget.
• StructuracoreStrategic or Co-development PartnerStructura is a new independent cultural organization co-creating The Games Forum Roma 2026 with Women in Games. The forum will explore games as culture, gender equality, and Europe's digital future. Structura is also a member of the European Federation of Game Archives, Museums and Preservation Projects (EFGAMP).
• University of Rome Tor VergatamajorStrategic or Co-development PartnerUniversity of Rome Tor Vergata is the Main Partner for The Games Forum Roma 2026, bringing academic expertise to the international forum on games, culture, and gender equality.
• EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (iGGi)majorStrategic or Co-development PartneriGGi is an Education Ambassador of Women in Games. The world's largest PhD research programme focused on games research operates across University of York, Queen Mary, Goldsmiths, and Essex, working with 80+ partner organisations. BiGGi Con 2026 will be the likely last conference of its kind.
• Sumo DigitalmajorStrategic or Co-development PartnerSumo Digital is a Silver Corporate Ambassador of Women in Games, strengthening its commitment to gender equity in the games industry.
• VirtuosmajorStrategic or Co-development PartnerVirtuos is a Silver Corporate Ambassador of Women in Games, with Virtuos Warsaw seeking a Senior Technical Artist for their Unreal Engine 5 pipelines team.
• ECPAT InternationalminorStrategic or Co-development PartnerECPAT International collaborated with Women in Games Asia on the Beyond Game Jam: Bias Breakers, an online regional game jam focused on inclusive design that brought together over 100 participants and resulted in 32 games.
• International Game Developers Association (IGDA)minorStrategic or Co-development PartnerIGDA partnered with Women in Games Asia on the Beyond Game Jam: Bias Breakers focused on inclusive design and challenging gender stereotypes.
• Out Making GamesmajorStrategic or Co-development PartnerOut Making Games partnered with Women in Games to host the Monthly Social Network Gathering June 2026 on 'The Real Power-up: Communities Working Together', exploring cross-community allyship.
• Exhibitor Partners at Careers ExpomajorStrategic or Co-development PartnerKeywords Studios, Dovetail Games, Testronic, Sumo Digital, Women in Games Collective & Ambassador AMA, Ukie – Raise the Game, Amiqus, Frontier, University of Staffordshire, Winchester School of Art, and UWE Games Technology hosted virtual booths at the 2026 Careers Expo.
• TIGAmajorStrategic or Co-development PartnerWIG Co-Director Gemma Brown was appointed to the TIGA Board. TIGA is The Independent Game Developers Association, a major industry body in the UK games sector.
• Kaoru KashūminorStrategic or Co-development PartnerJapanese calligrapher, railway journalist and artist who created stunning calligraphy artwork inspired by Dovetail Games' Train Sim World Tadami Line route, celebrating Japanese cultural heritage.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Women in Film & Television International: Global non-profit coalition of women-in-film-and-TV organizations. Highly comparable in structure, mission (gender equality in a creative industry), and the model of national chapter federations supporting a common cause.
• Out Making Games: UK-based non-profit advocating for LGBTQ+ inclusion in the games industry. Directly comparable as a DEI-focused games community that hosts events, builds ambassador-like networks, and partners with game studios on inclusion initiatives.
• BAME in Games: UK non-profit advocating for Black, Asian, and Minority Ethnic representation in games. Closely comparable as a small DEI-focused games community organization building networks, hosting events, and partnering with studios.
• AnyKey: Non-profit organization supporting diversity and inclusion in competitive gaming and esports. Comparable as a DEI-focused games/esports advocacy body with a similar mission footprint and event-driven engagement model.

Broad incumbents

• International Game Developers Association (IGDA): Largest global non-profit membership association for game developers. Comparable as a mission-driven industry body serving individual game creators, with chapters, SIGs, and partnerships, though its mandate is broader than gender equality.
• TIGA (The Independent Game Developers Association): UK trade body representing game developers and publishers. Comparable as a UK-headquartered industry association with policy advocacy, awards (TIGA Awards), and a board seat now held by a WIG co-director — overlapping governance and member universes.
• Ukie (UK Interactive Entertainment): UK trade body for the interactive entertainment industry. Comparable as a non-profit advocating for the games sector, convening corporate members, and running industry initiatives such as Raise the Game — which closely overlaps with WIG's DEI agenda.
• AnitaB.org (formerly Anita Borg Institute): Global non-profit advancing women in computing. Comparable as a non-profit using ambassador/chapter networks, events, research, and corporate partnerships to drive gender equality in technology — though in a broader tech context than games specifically.
• Girls Who Code: Non-profit working to close the gender gap in technology through education and community programs. Comparable in mission, non-profit structure, ambassador-style networks, and corporate partnership model, though focused on youth education pipelines.
• Women in Tech: Global non-profit organization with a mission to empower women in technology through advocacy, education, and business. Comparable as a global women-in-tech advocacy organization with ambassador networks, chapters, event programming, and corporate partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/womeningames
• YouTubeyoutube.com/channel/UCg4V4JceSWOkks5KXRY-GPQ
• Facebookfacebook.com/groups/womeningameswigj
• LinkedInlinkedin.com/company/wigj

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women in Games