Pippin Hill Farm & Vineyards

What Pippin Hill Farm & Vineyards does

Pippin Hill Farm & Vineyards is a privately held boutique vineyard and all-season events venue operating on a 41-acre property in the Monticello Wine Region of North Garden, Virginia, in the foothills of the Blue Ridge Mountains. The company is owned by Easton Porter Group, co-founded by Dean Andrews (CEO, former senior operating officer at Orient-Express Hotels) and Lynn Easton (Creative Director, founder of Easton Events and a Vogue Top 5 Event Planner). Its product portfolio centers on award-winning estate wines (Chardonnay, Cabernet Franc, Petit Manseng, Rosé, and sparkling varietals) produced under a technical partnership with winemaker Michael Shaps of Virginia Wineworks; table-service dining at the on-site Tasting Room; and full-service weddings and private events accommodating up to 250 guests. Supporting revenue streams include the subscription-based Heritage Wine Club, ticketed experiences (Estate Tour & Tasting, Cooking School with Executive Chef Victoria Cosner, Greenhouse Grazing Table, Vintner's Table), DTC retail merchandise (#PippinPups and accessories via the Easton Porter shop), gift cards, and accommodations at the adjacent historic Crossroads Inn acquired in 2022.

The business runs on a multi-channel, direct-to-consumer model with six distinct revenue streams. Distribution is conducted through the on-site Tasting Room (reservations via Resy), the company's online wine shop shipping to 12 states, the Heritage Wine Club subscription, Eventbrite for ticketed experiences, dedicated sales coordinators for weddings and private/corporate events, and the Easton Porter e-commerce storefront for retail merchandise. Pricing is quote-based for weddings, pay-as-you-go for experiences and bundles (with seasonal discounts such as 20% off holiday bundles and 15% off Holiday Trio packs), and recurring for the wine club.

The technology stack emphasizes sustainability rather than digital intelligence. Operational infrastructure includes two geothermal systems (installed 2010 and 2022) tapping 425-foot wells at a constant 53°F, three 2,500-gallon and two 1,500-gallon rainwater cisterns feeding fountains and irrigation, pheromone-based grape root borer control, and 10-year-rated vineyard netting. The integrated farm includes a 5-hive apiary, 10-15 laying hens, kitchen and flower gardens, and a 7-acre wildflower meadow converted in 2021. Digital tools are standard hospitality SaaS: Resy, Eventbrite, Toast Tab, GiftUp, Mailchimp, and Paylocity. Customer segments are split between Wedding Couples and Wine Enthusiasts as primary, with Culinary/Food Enthusiasts, Corporate Groups, and Experience Seekers as secondary. The company carries no external funding and operates as a subsidiary within the Easton Porter hospitality portfolio, which also includes properties in Charleston, South Carolina.

Name

Pippin Hill Farm & Vineyards

Legal name

Easton Porter Group

Website

https://pippinhillfarm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pippin Hill Farm & Vineyards is a privately held boutique vineyard and full-service events venue in Virginia's Monticello Wine Region, producing estate wines, operating a Tasting Room, and hosting weddings and private events for up to 250 guests, with supporting wine club subscriptions, ticketed culinary experiences, retail merchandise, and adjacent inn accommodations.

Ownership category

akta.pro rank

Product category

Winery and Event Venue

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532), Grape Vineyards (111332)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Estate wine production
• Vineyard event venue
• Wine club subscriptions
• Culinary experiences
• Wedding hospitality

Headquarters

HQ city

North Garden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Direct sales through Tasting Room and online wine shop. Ships to California, District of Columbia, Florida, Maryland, Massachusetts, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, and Virginia. Includes whites, reds, rosés, sparkling wines, award winners, bundles, and early vintage wines.
2. Tasting Room: Table service in Tasting Room with seasonal small plates, wine tastings, and estate experiences. Reservations recommended. Revenue from food, beverage, and tasting fees.
3. Heritage Wine Club: Subscription-based wine club paying tribute to Jefferson Heritage Trail and Monticello viticulture area. Provides members with regular shipments of estate wines and member-only experiences.
4. Weddings & Events: All-inclusive wedding packages including full-service culinary team, event services, venue rental. Accommodates up to 250 guests. Also includes rehearsal dinners, private events, corporate retreats.
5. Experiences: Fee-based experiences including Estate Tour & Tasting, Cooking School, Greenhouse Grazing Table, and Vintner's Table. Ticketed through Eventbrite.
6. Retail Products: Pippin-approved retail including #PippinPups line of wine bottle squeaky toys, collars, and leashes. Sold in Tasting Room and online through Easton Porter shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Pippin Hill Farm & Vineyards is a boutique vineyard and all-season events venue producing award-winning estate wines (Chardonnay, Cabernet Franc, Petit Manseng, Rosé, Sparkling, reds and whites) from its 41-acre property in Virginia's Monticello Wine Region. The company sells wine directly through its on-site Tasting Room, an online wine shop shipping to 12 states, and a Heritage Wine Club subscription, while generating significant revenue from full-service wedding and private event packages (up to 250 guests) and ticketed culinary experiences including Estate Tour & Tasting, Cooking School, Greenhouse Grazing Table, and Vintner's Table.

Product overview

Pippin Hill Farm & Vineyards is a boutique vineyard and all-season events venue offering a culinary vineyard experience in Virginia's Monticello Wine Region. The core offerings center on award-winning estate wines (sold through online shop and wine club subscriptions), dining experiences at the Tasting Room, and comprehensive wedding and event services. Supporting experiences include the Heritage Wine Club, Estate Tour & Tasting, Cooking School, Greenhouse Grazing Table, and Vintner's Table. Accommodations are available at the adjacent 1820s Crossroads Inn. The product portfolio spans wine products (varietals, bundles, sparkling), experiences (tours, classes, private events), retail merchandise, gift cards, and farm products including honey.

Differentiator

Problem solved

Functional benefit

Products and services

• Heritage Wine Club

Quantifiable outcome

• Featured in 15+ major publications including Vogue, Brides, Southern Living, Travel + Leisure, Food & Wine, The Knot, Harper's Bazaar, AAA World Magazine
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Early Mountain VineyardsminorStrategic or Co-development Partner · 1 July 2023Collaborative chef dinner event featuring produce-focused menu combining culinary teams from both vineyards. Held as part of ongoing winemaker and culinary community engagement in Charlottesville area.
• Local Honey CompanyminorStrategic or Co-development Partner · 1 January 2019Partnership to establish nearby apiary with five honeybee hives. Supports pollination of vegetables, fruits, and flowers across the property and nearby fruit orchards.
• Michael Shaps / Virginia WineworkscoreStrategic or Co-development PartnerPartnership with Michael Shaps, founder of Virginia Wineworks, to oversee technical winemaking production. Shaps has over 20 years of winemaking experience, with 17 years in Virginia and Meursault, France. Previously winemaker at Jefferson Vineyards for 6 years. Award-winning wines recognized by regional and national publications.
• PRISM and Nelson County Extension OfficeminorStrategic or Co-development PartnerCommunity partnership for spotted lanternfly prevention workshop. Brought together volunteers, neighboring landowners, and local residents. Over 500 tree of heaven specimens treated, supporting regional agricultural protection efforts.
• Crossroads InncoreStrategic or Co-development PartnerHistoric 1820s inn purchased by Dean Andrews and Lynn Easton in 2022 to complement Pippin Hill. Listed on National Historic Register as designated Virginia Historic Landmark. Provides guest accommodations and extends the hospitality experience with 6 rooms including Pippin Cottage, Travelers Suite, Roosevelt Suite, Monticello Room, Sutherland Room, and Dabney Room.
• Easton Porter GroupcoreStrategic or Co-development PartnerParent company founded by Dean Andrews (CEO) and Lynn Easton (Creative Director). Manages portfolio of boutique hospitality properties including Zero George (Charleston), Zero Restaurant (Charleston), Cannon Green (Charleston), Wild Common (Charleston), and Crossroads Inn (Virginia).

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Jefferson Vineyards: Estate winery in the Monticello AVA near Charlottesville offering estate wines, tasting room, and event hosting. Most directly comparable on geography, wine style, and wedding/event business; notably, Michael Shaps was winemaker here before partnering with Pippin Hill.
• Early Mountain Vineyards: Premium Virginia estate winery in Madison County with tasting room, culinary programming, and private events. Direct comparable on estate wines, chef-driven food, and event revenue mix; Pippin Hill has collaborated on chef dinners with Early Mountain.
• King Family Vineyards: Crozet-based estate winery with strong event and wedding business, polo events, and a tasting room. Comparable as a Virginia estate combining wine and private events with similar guest counts and premium positioning.
• Keswick Vineyards: Estate winery on the historic Edgewood Estate in Virginia's Monticello region with Tasting Room, Heritage Room, and dedicated wedding venue (the Carriage House). Closely mirrors Pippin Hill's wine + wedding estate model.
• Veritas Vineyard & Winery: Family-owned estate winery in Afton, Virginia offering estate wines, a tasting room, on-site lodging (The Farmhouse), and large-scale weddings and events. Strong peer across wine, hospitality, and event verticals.
• Barboursville Vineyards: Historic Virginia estate winery founded 1976 in the Monticello region, with award-winning wines, on-site inn (1790s cottages), and a full-service restaurant. Comparable on estate wine, lodging, and culinary experience heritage.
• Blenheim Vineyards: Virginia estate winery in the Monticello region owned by the Dave Matthews family, with tasting room and event programming. Comparable estate winery with national brand profile and event hosting.
• Trump Winery: Virginia estate winery in the Monticello region producing a wide portfolio of wines with tasting room, tours, and event hosting. Comparable estate winery peer with event/corporate function business in the same AVA.

Regional players

• Chateau Morrisette Winery: Large Virginia estate winery in Floyd County with award-winning wines, restaurant (Laurel Branch Inn), gift shop, and event facilities. Regional peer serving a different sub-region but operating the same estate winery/culinary/event model.

Emerging players

• Crossroads Inn: Historic 1820s inn owned by Easton Porter Group itself (acquired 2022) and integrated into the Pippin Hill guest experience. Listed for context as a sibling property; if treated independently it is a small boutique lodging peer, but operationally it is part of the same company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pippinhillfarmvineyards
• Facebookfacebook.com/pippinhillfarm
• Instagraminstagram.com/pippinhillfarm
• TikToktiktok.com/@pippinhillfarm
• Xx.com/pippinhillfarm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pippin Hill Farm & Vineyards