Chateau Morrisette Winery and Restaurant

What Chateau Morrisette Winery and Restaurant does

Chateau Morrisette Winery and Restaurant is a family-owned winery and destination hospitality business located on the Blue Ridge Parkway in Floyd, Virginia. Founded in 1978 by the Morrisette family, it is the oldest winery in Virginia and operates an integrated estate model combining wine production (60,000+ cases annually across 15 varietals), a tasting room, an elevated Southern cuisine restaurant led by Executive Chef Oshie Morrisette (Culinary Institute of America-trained), a full-service wedding and corporate event venue, daily winery tours, and wine education programming including the Chef's Dinner Series and Wine 101 classes taught by winemaker David Morrisette. Its physical footprint includes a 45,365 sq ft salvaged timber facility — the largest of its kind in North, Central, and South America — with 180,000 gallons of stainless steel fermentation capacity and 50,000 gallons of French/American oak aging capacity across 150+ acres of vineyards.

The business operates a hybrid distribution model. Direct-to-consumer revenue flows through the on-site tasting room, the on-site restaurant, and the e-commerce storefront at shop.thedogs.com, with flat-rate $15/case shipping on orders over $400 via FedEx and UPS. Wholesale distribution is handled by 16+ regional distributors across six states (Georgia, Kentucky, North Carolina, Tennessee, Virginia, West Virginia), supplemented by marketing partnerships with local tourism boards, the Mountain Road Wine Experience, OpenTable, and shuttle partners (Parkway Wine Tours, Hooptie Ride). Customer segments span wine enthusiasts and tourists, wedding couples, corporate clients, and restaurant guests; named corporate customers include Bank of Floyd, Ferrum College, Edward Jones, Floyd Chamber of Commerce, International Operations of Millers, and Virginia Tech School of Hospitality.

The company is private, family-controlled, with no external funding rounds disclosed. Key personnel include David Morrisette (first winemaker, Mississippi State enology graduate), Chef Oshie Morrisette (Executive Chef), Melissa Morrisette (wedding bookings), and Sous Chef Emma Blankenship. Pricing is unit-based: wine flights at $15, kids' meals at $10, and the exclusive Chef's Dinner at $150 per person plus tax/gratuity. Recent operational initiatives include a hydroponic produce program supplying the restaurant's farm-to-table menu and sustained award recognition (2025 Virginia Living Best of Virginia, 2024 OpenTable Diners' Choice, 2023 Blue Ridge Outdoors Best Winery, 2018 TripAdvisor Hall of Fame Certificate of Excellence).

Name

Chateau Morrisette Winery and Restaurant

Legal name

Chateau Morrisette

Website

https://thedogs.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Chateau Morrisette is Virginia's oldest family-owned winery (founded 1978), producing 60,000+ cases of wine annually on the Blue Ridge Parkway and operating an integrated destination business combining a tasting room, elevated Southern cuisine restaurant, full-service wedding and event venue, and wine education programming for tourists, wedding couples, and corporate clients.

Ownership category

akta.pro rank

Product category

Winery and Hospitality Services

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE)

Keywords

• Virginia winery production
• Wine tasting room hospitality
• Farm-to-table restaurant
• Wedding and event venue
• Wholesale wine distribution

Headquarters

HQ city

Floyd

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales: Direct-to-consumer sales through tasting room and online shop, plus wholesale distribution to retailers and restaurants across 6 states. Production exceeds 60,000 cases annually.
2. Restaurant: Elevated Southern cuisine restaurant serving lunch and dinner. Lunch Thursday-Saturday 11AM-4PM, Sunday 12PM-4PM. Dinner Friday-Saturday 5PM-8PM. Brunch on Sundays.
3. Wedding and Event Hosting: Full-service wedding venue hosting ceremonies and receptions. Contact Melissa Morrisette for bookings. Also hosts corporate events, private dining, and group events.
4. Wine Education: Wine 101 classes taught by winemaker David Morrisette explaining winemaking process from vineyard to bottle. Plus exclusive Chef's Dinner series (limited to 20 guests, $150 per person).
5. Winery Tours: Daily winery tours at 12:00 PM and 4:00 PM showcasing production facility and vineyards

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Chateau Morrisette produces and sells a portfolio of more than 15 wines (ranging from dry reds and whites to off-dry and sweet fruit wines) from its 150+ acre vineyard operation in Floyd, Virginia. The business operates a tasting room, an elevated Southern cuisine restaurant, Wine 101 educational classes, daily winery tours, and full-service wedding, corporate, and private event hosting at the 45,365 square foot Blue Ridge Parkway property. Wine is sold direct-to-consumer through the on-site tasting room and online shop, and via wholesale to retailers and restaurants across six states.

Product overview

Chateau Morrisette Winery and Restaurant is Virginia's oldest winery (established 1978), operating as a multi-faceted wine destination. The core product portfolio includes 15+ wine products across dry reds (Cabernet Sauvignon, Archival, Chambourcin, Merlot, Petit Verdot), white wines (Pinot Grigio, Chardonnay Reserve, Vidal Blanc, Viognier), off-dry wines (Black Dog, Our Dog Blue), and sweet wines (Sweet Mountain Laurel, Blackberry, Sweet Mountain Apple, Cherry Wine, Farmhouse Sangria). The business operates three interconnected service lines: (1) Wine Production & Sales — the winery produces 60,000+ cases annually with an e-commerce shop; (2) Hospitality — a tasting room offering wine flights, winery tours, and Wine 101 educational classes; and (3) Food & Events — an elevated Southern cuisine restaurant (executive chef-led, farm-to-table) plus comprehensive event services for weddings, corporate events, and private rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Dog An off-dry red wine and one of Chateau Morrisette's signature offerings, available for wine flights, tasting room pours, and online purchase.
• Our Dog Blue An off-dry wine named after Chateau Morrisette's resident dog mascot, sold through the tasting room and online shop.
• Cabernet Sauvignon A full-bodied red wine produced by Chateau Morrisette, sold through tasting room and online shop.
• Archival XII A full-bodied red wine from Chateau Morrisette's premium range, excluded from wine flight tastings.
• Petit Verdot A full-bodied red wine from Chateau Morrisette, excluded from wine flight tastings.
• Merlot A full-bodied red wine produced by Chateau Morrisette, available via tasting room and online shop.
• Chambourcin A red wine produced by Chateau Morrisette and offered through tasting room and online sales.
• Red Mountain Laurel A red wine in Chateau Morrisette's Mountain Laurel series, available through tasting room and online shop.
• Chardonnay Reserve A reserve-tier white wine from Chateau Morrisette's white wine portfolio.
• Pinot Grigio A white wine produced by Chateau Morrisette and sold via tasting room and online channels.
• Vidal Blanc A white wine from Chateau Morrisette's portfolio, available through tasting room and online sales.
• Viognier A white wine from Chateau Morrisette's portfolio, available through tasting room and online sales.
• Rosé A rosé wine produced by Chateau Morrisette and sold via tasting room and online channels.
• Sweet Mountain Laurel A sweet wine from Chateau Morrisette's Mountain Laurel series, available through tasting room and online shop.
• Sweet Mountain Apple An apple fruit wine from Chateau Morrisette's Orchard Series, available through tasting room and online shop.
• Blackberry A sweet blackberry fruit wine from Chateau Morrisette's Orchard Series.
• Cherry Wine A cherry fruit wine from Chateau Morrisette's Orchard Series.
• Farmhouse Sangria A sangria from Chateau Morrisette's Orchard Series, sold through tasting room and online channels.
• The Restaurant at Chateau Morrisette An on-site elevated Southern cuisine restaurant offering lunch Thursday-Sunday, dinner Friday-Saturday, Sunday brunch, and the exclusive Chef's Dinner Series, with vegetarian, vegan, and allergy-conscious menu options.
• Tasting Room An on-site wine tasting experience offering the Build Your Own Wine Flight for $15 (four 4 oz pours), with views of the Blue Ridge Mountains.
• Wine 101 Class An educational wine class taught by winemaker David Morrisette that explains the winemaking process from vineyard to bottle for visitors.
• Winery Tours Guided tours of the winery facility and vineyards offered daily at 12:00 p.m. and 4:00 p.m. to visitors.
• Wedding Services Full-service wedding hosting including ballroom and outdoor venue options, with on-site coordination by Melissa Morrisette for ceremonies and receptions at the Blue Ridge Mountains winery.
• Corporate Events Corporate meeting and event hosting services including board meetings, presentations, and networking events with on-site catering at the winery property.
• Private Events and Rentals Private event hosting and venue rentals for baby showers, bridal showers, car clubs, community events, and private dining experiences at the winery.
• Chef's Dinner Series An exclusive tasting experience limited to 20 guests, priced at $150 per person plus tax and gratuity, featuring surprise courses paired with Chateau Morrisette wines.

Quantifiable outcome

• Virginia's oldest winery with over 45 years of continuous operation
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• National Distributing Company Georgia (NDC GA)coreChannel Partner/ Reseller/ DistributorWholesale distributor for Chateau Morrisette wines in Georgia. Located at One National Drive SW, Atlanta, Georgia 30336. Phone: 404-696-9440.
• Chas Seligman Distributing CompanycoreChannel Partner/ Reseller/ DistributorWholesale distributor for Chateau Morrisette wines in Kentucky. Located at 10885 Clydesdale Court, Walton, Kentucky 41094. Phone: 859-344-1889.
• American Premium Beverage, Inc.coreChannel Partner/ Reseller/ DistributorWholesale distributor for Chateau Morrisette wines in North Carolina (Colfax area). Located at 5241 National Center Drive, Colfax, North Carolina 27235. Phone: 336-852-2500.
• Coastal Distributing Company, Inc.coreChannel Partner/ Reseller/ DistributorWholesale distributor for Chateau Morrisette wines in North Carolina (Wilmington area). Located at 301 Harley Road, Wilmington, North Carolina 28405. Phone: 910-799-3011.
• Long Beverage, Inc.coreChannel Partner/ Reseller/ DistributorWholesale distributor for Chateau Morrisette wines in North Carolina (Raleigh area). Located at 10500 World Trade Blvd., Raleigh, North Carolina 27617. Phone: 919-481-2738.
• Skyland Distributing Company, Inc.coreChannel Partner/ Reseller/ DistributorWholesale distributor for Chateau Morrisette wines in North Carolina (Asheville area). Located at 1 Overland Industrial Blvd., Asheville, North Carolina 28806. Phone: 828-670-6600.
• Athens Distributing CompanycoreChannel Partner/ Reseller/ DistributorWholesale distributor for Chateau Morrisette wines across Tennessee with locations in Chattanooga, Memphis, and Nashville. Chattanooga: 2735 Kanasita Drive #121, Hixson, TN 37343. Memphis: 905 James Street, Memphis, TN 38106. Nashville: 3001 Owen Drive, Antioch, TN 37013.
• Knoxville Beverage Company, Inc.coreChannel Partner/ Reseller/ DistributorWholesale distributor for Chateau Morrisette wines in Tennessee (Knoxville area). Located at 1335 E. Weisgarber Road, Knoxville, Tennessee 37909. Phone: 865-637-9411.
• Blue Ridge Beverage Company, Inc.coreChannel Partner/ Reseller/ DistributorPrimary wholesale distributor for Chateau Morrisette wines in Virginia. Corporate office at 4446 Barley Drive, Salem, Virginia 24153. Phone: 540-380-2000.
• BreakThru Beverage CompanycoreChannel Partner/ Reseller/ DistributorWholesale distributor for Chateau Morrisette wines in Virginia (formerly Associated). Located at 4365 Carolina Avenue, Richmond, Virginia 23222. Phone: 804-743-1121.
• Circle Sales, Inc.coreChannel Partner/ Reseller/ DistributorWholesale distributor for Chateau Morrisette wines in Virginia (Blackstone area). Located at 301 N. Brown Street, Blackstone, Virginia 23824. Phone: 434-292-3692.
• Dixie Beverage CompanycoreChannel Partner/ Reseller/ DistributorWholesale distributor for Chateau Morrisette wines in Virginia (Winchester area). Located at 2705 S. Pleasant Valley Road, Winchester, Virginia 22601. Phone: 540-667-1656.
• Lawrence Distributing CompanycoreChannel Partner/ Reseller/ DistributorWholesale distributor for Chateau Morrisette wines in Virginia (Danville area). Located at 545 Old Mayfield Road, Danville, Virginia 24541. Phone: 434-792-4110.
• Service Distributing, Inc.coreChannel Partner/ Reseller/ DistributorWholesale distributor for Chateau Morrisette wines in Virginia (Lorton area). Located at 8397 Paris Street, Lorton, Virginia 22079. Phone: 703-253-3000.
• Tri-Cities Beverage CorporationcoreChannel Partner/ Reseller/ DistributorWholesale distributor for Chateau Morrisette wines in Virginia (Newport News area). Located at 612 Industrial Park Drive, Newport News, Virginia 23608. Phone: 757-874-6600.
• North Central Distributors, Inc.coreChannel Partner/ Reseller/ DistributorWholesale distributor for Chateau Morrisette wines in West Virginia. Located at WV-131, Bridgeport, WV 26330. Phone: 304-842-6231.
• Parkway Wine ToursminorGTM or Marketing PartnerLocal shuttle service in Surry County, NC offering wine tours. Contact: 336-783-4175, [email protected]
• Hooptie RideminorGTM or Marketing PartnerLocal shuttle service in Blacksburg, VA for winery tours and airport transportation. Contact: 540-998-5093, [email protected]
• OpenTablecoreGTM or Marketing PartnerRestaurant reservation platform enabling online booking for restaurant guests. Reservations available at opentable.com/chateau-morrisette-reservations-floyd

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Biltmore Estate Wine: One of the largest U.S. estate wineries, operated as part of Biltmore Estate's hospitality and tourism portfolio in Asheville, NC. Chateau Morrisette's executive chef (Oshie Morrisette) previously worked at the Biltmore, and both share an estate-destination model pairing wine, dining, and events — though Biltmore operates at materially larger scale.

Direct peers

• Williamsburg Winery: Virginia winery operating a tasting room, on-site restaurant (Gabriel Archer Tavern), hotel, and event venue — essentially the same multi-vertical destination business model as Chateau Morrisette, with comparable production scale.
• Veritas Vineyard & Winery: Virginia estate winery with comparable production scale, award-winning wines, on-site tasting room, and significant wedding/event business. Direct competitor in the Virginia Blue Ridge destination segment.
• King Family Vineyards: Virginia estate winery focused on premium wine production with strong event hosting (weddings, polo matches) and direct-to-consumer tasting room. Direct competitor for Virginia destination weddings and tasting room traffic.
• RdV Vineyards: High-end Virginia estate winery focused on premium Bordeaux-style blends with tasting room and limited hospitality. Comparable Virginia heritage production positioning, though at the ultra-premium end of the category.
• Barboursville Vineyards: One of Virginia's largest and most established estate wineries with on-site restaurant (Palladio), event/wedding hosting, and a broad wine portfolio. Operates in the same destination-winery-with-hospitality model that defines Chateau Morrisette's business.
• Trump Winery: Large-scale Virginia estate winery with significant production capacity, on-site tasting room, restaurant, and event hosting on the Monticello AVA. Direct competitor for Virginia destination wine tourism, weddings, and wholesale shelf space.
• Breaux Vineyards: Virginia winery with 400+ acres of vineyards, on-site tasting room, and major wedding/event hosting operation. Comparable in production capacity and event-led revenue model.
• Early Mountain Vineyards: Virginia winery with estate tasting room, full-service event and wedding hosting, and on-site small-plate food program. Closely comparable to Chateau Morrisette in the destination hospitality model.
• Stone Tower Winery: Virginia estate winery in the Loudoun County region with a strong tasting room, event venue, and modern hospitality focus. Competes for the same destination-tourism and wedding customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chateaumorrisette
• Instagraminstagram.com/ourdogblue
• Xx.com/ourdogblue

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chateau Morrisette Winery and Restaurant