Tails Cocktails

Name

Tails Cocktails

Legal name

Bacardi-Martini B.V.

Website

https://tailscocktails.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Pre-Batched Cocktails

NAICS

Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Pre-batched cocktails
• Ready-to-drink cocktails
• Premium mixed drinks
• Cocktail brand
• Batched cocktail manufacturing

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Pre-batched Cocktail Sales: Tails Cocktails generates revenue through the sale of premium pre-batched, ready-to-serve cocktails. Products include Passion Fruit Martini, Espresso Martini, Whisky Sour, Rum Daiquiri, Raspberry Cosmopolitan, and Gin Gimlet. The company also offers a professional range for bars and hospitality venues.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tails Cocktails produces and sells premium pre-batched, ready-to-serve cocktails under its own brand. The consumer range includes Passion Fruit Martini, Espresso Martini, Whisky Sour, Rum Daiquiri, Raspberry Cosmopolitan, and Gin Gimlet, made with premium spirits (42BELOW Vodka, Bacardi Rum, Bombay Sapphire Gin, Dewar's Scotch). A separate Professional Range supplies bars, restaurants, and events with cocktail SKUs sized for on-premise service. All products are vegan, allergen-free, and designed to be served by adding ice, shaking, and pouring.

Product overview

Tails Cocktails is a premium pre-batched cocktail brand offering ready-to-serve beverages that bring the bar experience home. The company operates two product lines: a Consumer Range (B2C) featuring six core cocktails (Passion Fruit Martini, Espresso Martini, Whisky Sour, Rum Daiquiri, Raspberry Cosmopolitan, and Gin Gimlet) made with premium spirits like 42BELOW Vodka, BACARDÍ Rum, BOMBAY SAPPHIRE Gin, and DEWAR'S Scotch; and a Professional Range (B2B) designed for bars and hospitality venues offering expanded variants including Rum Punch, Gin Garden, Classic Mojito, and Berry Mojito. All products are vegan, allergen-free, and require simple preparation (add ice, shake, pour). The company was established in London in 2010 and is a subsidiary of Bacardi.

Differentiator

Problem solved

Functional benefit

Brands

• Professional Range: Premium batched cocktails designed for professional use in bars and venues.

Products and services

• Passion Fruit Martini (Consumer) A pre-batched ready-to-serve tropical cocktail combining passion fruit, citrus, 42BELOW Vodka, and vanilla, targeted at consumers seeking bar-quality drinks at home.
• Espresso Martini (Consumer) A pre-batched cocktail blending 42BELOW vodka with premium espresso coffee, sold to consumers for at-home entertaining.
• Whisky Sour (Consumer) A pre-batched, silky-smooth cocktail built on Dewar's Scotch whisky with an egg-white substitute, marketed to cocktail consumers.
• Rum Daiquiri (Consumer) A pre-batched classic rum cocktail combining Bacardi Carta Blanca Rum, zesty lime, and sugar, sold to consumers.
• Raspberry Cosmopolitan (Consumer) A pre-batched twist on the classic Cosmopolitan made with 42BELOW vodka, raspberry liqueur, cranberry juice, and lime, sold to consumers.
• Gin Gimlet (Consumer) A pre-batched, refreshing cocktail combining Bombay Sapphire gin, Elderflower Liqueur, and lime juice, sold to consumers.
• Professional Range - Passion Fruit Martini B2B variant of the Passion Fruit Martini with 42 Below Vodka, vanilla, lime, and passion fruit juice at 14.9% ABV, designed for professional bar service.
• Professional Range - Espresso Martini B2B variant of the Espresso Martini featuring 42 Below Vodka, coffee liqueur, and Arabica coffee for professional establishments.
• Professional Range - Whisky Sour B2B variant of the Whisky Sour with Dewar's White Label, lime, and sugar syrup for professional bar service.
• Rum Punch (Professional) A fruity Caribbean-style pre-batched cocktail featuring Bacardi Carta Blanca Rum, blood orange, pineapple, and coconut for professional establishments.
• Gin Garden Cocktail (Professional) A refreshing pre-batched aperitif with Bombay Dry Gin, St-Germain French liqueur, lemon, cucumber, and basil at 20% ABV, designed for professional bar service.
• Classic Mojito (Professional) A pre-batched Cuban-style cocktail with Bacardi Carta Blanca Rum, mint, and lime juice, offered for professional bar service.
• Berry Mojito (Professional) A pre-batched fruity twist on the Classic Mojito with Bacardi Carta Blanca Rum, Crème de Cassis, mint, and lime juice, offered for professional establishments.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bacardi-Martini B.V.coreOthersBacardi-Martini B.V. is the parent company of Tails Cocktails. Based in Rotterdam, The Netherlands, Bacardi is the largest privately held spirits company in the world. Tails Cocktails operates under the Bacardi family of companies.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Funkin Cocktails: UK-based pre-batched cocktail brand selling ready-to-serve cocktails to both retail and hospitality venues. Direct overlap with Tails in mission (bar-quality cocktails at home/on-premise), premium positioning, and dual B2C/B2B GTM.
• The Cocktail Man: UK-based pre-mixed and bottled cocktail brand with a focus on classic cocktails for retail and venues. Highly comparable proposition (just-add-ice preparation, premium ingredients, multi-SKU lineup).
• Cutters Yard: Pre-batched cocktail producer serving on-trade and retail customers with classic and contemporary cocktail SKUs. Direct competitive overlap in pre-mixed, ready-to-pour cocktail formats.
• Mixly: DTC-focused pre-mixed cocktail brand targeting cocktail enthusiasts with ready-to-drink formats. Similar convenience-led positioning and direct-to-consumer distribution model.
• Niche Cocktails: Pre-batched cocktail specialist serving UK retail and on-premise channels. Comparable target market and use case (premium, ready-to-serve cocktails) and overlapping trade and consumer customer base.

Broad incumbents

• Sipsmith: London-based craft gin distiller operating the 'Sipsmith Gin in a Tin' and pre-mixed gin RTD lines. Broader incumbent in premium spirits with a comparable sub-brand into the RTD cocktail category.
• Fever-Tree: Premium mixer brand whose tonics, gingers, and cocktail mixers are direct adjacent inputs to pre-batched cocktails. Comparable premium positioning in the broader at-home cocktail occasion.
• Diageo: World's largest spirits producer with a broad portfolio of pre-mixed and canned cocktail SKUs (e.g., Smirnoff pre-mixed). Competitive overlap at shelf and on-premise via parent scale and distribution.
• Pernod Ricard: Global spirits group with multiple pre-mixed and RTD cocktail offerings across its brand portfolio. Competes with Tails for the same on-premise and off-trade cocktail occasions at much greater scale.

Emerging players

• Cask Liquid: Emerging pre-mixed cocktail producer serving UK hospitality and retail. Comparable product format and target customers (bars, venues, retail cocktail drinkers) with a more focused, niche footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tailscocktails

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tails Cocktails