Massey Services

What Massey Services does

Massey Services, Inc. is a privately held, family-owned pest management, termite protection, and landscape services company headquartered at 315 Groveland Street in Orlando, Florida, founded in 1985 by Harvey L. Massey and now led by his son Tony Massey as President and CEO. The company operates a hub-and-spoke service-center model with 190+ centers across 10 states (Alabama, Florida, Georgia, Louisiana, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, and Virginia) and 55 metropolitan areas, making it the fifth largest pest management company in the U.S. industry and the largest family-owned operator in the sector. Its core service portfolio spans three lines: (i) a Pest Prevention Program that targets conditions, avenues, and sources of infestation around the exterior of the home using technician-documented Property Graphs, (ii) a Termite Protection program with annual reinspection and retreatment/repair guarantees (including the Sentricon baiting system), and (iii) the GreenUP Lawn Care Program with bundled fertilization, aeration, weed/insect control, and irrigation maintenance. Adjacent offerings include mosquito control, flea & tick treatment, bed bug services, Defender Pro odor elimination, new construction pretreatment, landscape lighting, and commercial pest and landscape programs for restaurants, hotels, and multi-family communities.

The business is run primarily on subscription-based recurring contracts — Pest Prevention on quarterly cadence, Termite Protection annual with renewal, GreenUP annual, and Mosquito on monthly cadence — supplemented by one-time services priced on quote. Customer acquisition is direct-to-consumer through a 1-888-2-MASSEY phone line, a Buy Online portal at buynow.masseyservices.com, free on-site inspections, referral credits (capped at $100 per customer at the tenth referral), $50/$75 promotional discounts, and military discounts. Distribution is supported by an in-house mobile app ("My Massey"), sponsored search, sports partnerships with the Orlando Magic and Tampa Bay Buccaneers, and large-scale community involvement.

Massey Services finances its growth operationally rather than through external capital — no funding rounds, private equity investors, or parent companies are disclosed. Since 2018 the company has executed at least 13 disclosed acquisitions (e.g., Rumble Pest Solutions, Ardent Pest Control, Insight Pest Solutions, Mayfield Brothers, Urbanex, Mar-Von, SafeGuard, Horne's, Orange Environmental, Peninsular, and PureGuard Pest Solutions in April 2026), each absorbed under the Massey brand. The company reported nearly 1 million customers and 15,000+ verified reviews, holds Quality Pro certification and NPMA membership, and employs roughly 1,001–5,000 people (with a technician-heavy field workforce distributed across service centers).

Name

Massey Services

Legal name

Massey Services, Inc.

Website

https://masseyservices.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Massey Services is a family-owned, Orlando-based pest control, termite protection, and lawn care operator serving residential and commercial customers across 10 southeastern U.S. states via 190+ service centers, primarily through recurring annual and quarterly subscription programs.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

SIC

Sanitary Services (4950), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Commercial General Pest Control (Non-Specialty) (HSAMAAAL)

akta.pro secondary industries

Organic/Green General Pest Control Treatments (HSAMAAAJ), Disinfection, Sanitation & Vector-Borne Disease Control Services (IMAIAHAA)

Keywords

• Residential pest control
• Termite protection services
• Commercial pest management
• Lawn care services
• Integrated pest management

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Pest Prevention Services: Annual subscription-based pest prevention programs with quarterly treatments. Core recurring revenue stream from residential and commercial customers.
2. Termite Protection Services: Annual termite protection contracts with annual reinspection, coverage for structure and contents, retreatment and repair guarantees.
3. Landscape and Lawn Care Services: GreenUP Lawn Care Program including lawn fertilization, aeration, weed control, and irrigation maintenance. Annual programs with ongoing treatments.
4. Mosquito Services: Monthly mosquito control services using residual treatments, growth regulators, and trapping devices.
5. One-Time Services: Individual service treatments for specific pest issues, inspections, and consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Massey Services provides preventive pest control, termite protection, and landscape/lawn care services to residential and commercial customers. Core offerings include the Pest Prevention Program, Termite Protection with retreatment and repair coverage, the GreenUP Lawn Care Program, mosquito and flea/tick control, and commercial pest and landscape services delivered through 190+ service centers across 10 states.

Product overview

Massey Services is a home services company offering a multi-product portfolio organized around pest control, termite protection, and landscape services. The core offerings include the Pest Prevention Program (proactive exterior-focused pest management) and Termite Protection (guaranteed treatment and repair coverage). The landscape division centers on the GreenUP Lawn Care Program with associated irrigation and aeration services. Commercial services include pest management and landscaping for businesses and multi-family communities. Additional specialized offerings include mosquito control, flea & tick treatment, bed bug services, odor elimination (Defender Pro), landscape lighting, and new construction termite pre-treatment. The company operates on a service-center model with over 190 locations across 10 states, offering both residential and commercial programs.

Differentiator

Problem solved

Functional benefit

Brands

• GreenUP: Landscape services program including lawn fertilization, aeration, and landscape lighting.
• My Massey

Products and services

• Pest Prevention Program Proactive residential pest control service targeting conditions, avenues, and sources of pest infestations outside the home, eliminating the need for indiscriminate indoor pesticide applications. Includes quarterly treatments and annual reinspections.
• Termite Protection Comprehensive termite control and protection program covering retreatment and repair of structure and contents, including annual reinspection and coverage for new termite damage. Uses Sentricon baiting technology for colony interception.
• Mosquito Control Monthly mosquito control service using customized programs with devices and treatment options to reduce mosquito populations around homes, designed by board-certified entomologists.
• Flea & Tick Control Specialized residential service targeting fleas and ticks which commonly invade homes and can be difficult to control and eliminate.
• GreenUP Lawn Care Program Comprehensive residential landscape program including weed/insect/disease control, pH soil testing, custom-blended fertilizers, and annual lawn aeration for healthy turf.
• Irrigation Services Sprinkler maintenance and water conservation services ensuring proper water delivery to landscapes, including seasonal adjustments and system optimization.
• Commercial Pest Management Customized commercial pest control programs specific to business needs, including multi-family communities, bed bugs, and odor elimination services for restaurants, hotels, and other commercial properties.
• Commercial Landscaping Professional landscape maintenance services for commercial properties, customized to meet specific business requirements.
• Multi-Family Communities Services Pest management and landscaping services specifically designed for multi-family residential communities such as apartment complexes and HOAs.
• Bed Bug Services Specialized bed bug treatment and elimination services for both residential and commercial properties, particularly relevant for hospitality settings.
• Defender Pro Odor Elimination Commercial odor elimination service targeting persistent odor issues in commercial environments.
• Landscape Lighting Outdoor lighting design and installation services to showcase unique property features.
• New Construction Termite Pretreatment Pre-construction termite treatment and protection services for new residential and commercial buildings, targeting builders and developers.

Quantifiable outcome

• 15,000+ customer reviews with positive satisfaction ratings
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Orlando Economic PartnershipminorGTM or Marketing Partner · 16 January 2026Massey Services is the presenting sponsor of the Orlando Economic Partnership's Public Leadership Institute, a nonpartisan leadership development program cultivating civic, business, and nonprofit leaders for Central Florida.
• Orlando MagiccoreGTM or Marketing PartnerMassey Services is the Exclusive and Official Pest Prevention and Lawn Care Company of the Orlando Magic. This sports partnership provides marketing visibility and community engagement in the Central Florida market.
• Tampa Bay BuccaneerscoreGTM or Marketing PartnerMassey Services is the Exclusive Pest Prevention Partner of the Tampa Bay Buccaneers. Provides marketing and brand visibility in the Tampa Bay market.
• Camping World StadiumminorGTM or Marketing PartnerOfficial Pest Prevention, Termite Protection and Landscape Care Company of Camping World Stadium in Orlando.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rollins (Orkin): Parent of Orkin, the largest pest control company in North America. Directly comparable as a residential and commercial pest/termite service provider operating at far greater national scale.
• Cook's Pest Control: Family-owned pest and termite control operator in the Southeast, identified alongside Massey as a comparable family-owned consolidator. Overlapping geographic and service line footprint.
• ABC Pest Control: Family-owned pest and lawn service provider in the Southeast (Louisiana/Texas) listed as a comparable family-owned consolidator in the pest control PE landscape alongside Massey.
• Arrow Exterminators: Family-owned pest and termite control consolidator in the Southeast, explicitly cited alongside Massey as a peer family-owned consolidator. Highly comparable in customer mix, services, and M&A-driven growth model.
• Rentokil Terminix (Rentokil Initial): Global pest control leader and result of the Terminix–Rentokil merger. Directly competes in residential and commercial pest and termite services across the U.S. with broader geographic reach.
• Truly Nolen Pest & Termite Control: Family-owned pest and termite control company with multi-state U.S. operations and international presence. Cited in industry materials alongside Massey as a peer family-owned pest consolidator.

Emerging players

• Aptive Environmental: Tech-enabled, direct-to-consumer pest control provider with a subscription model and aggressive digital marketing. Comparable to Massey in residential pest prevention and recurring revenue orientation, but differentiated by its younger, digital-first positioning.

Broad incumbents

• Western Exterminator (Rentokil subsidiary): West Coast-rooted pest control brand under Rentokil. Comparable in residential/commercial pest, termite, and integrated pest management services, though geographically distinct from Massey.
• Ehrlich Pest Control (Rentokil subsidiary): Long-standing regional pest control operator across the Mid-Atlantic and Northeast, now part of Rentokil. Comparable as a multi-service pest and termite provider serving both residential and commercial customers.

Regional players

• Adam's Pest Control: Family-owned pest control operator in the Upper Midwest. Comparable in residential/commercial pest and termite services and family-owned positioning, though serving a different geography than Massey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/masseyservices
• Instagraminstagram.com/masseyservices
• Xx.com/masseyservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massey Services