White Mountain Oil & Propane

What White Mountain Oil & Propane does

White Mountain Oil & Propane is a third-generation, family-owned energy retailer founded in 1941 in North Conway, New Hampshire, delivering premium #2 ultra-low sulfur fuel oil and propane gas to residential, commercial, and agricultural customers across Northern New Hampshire and Western Maine. The company operates an asset-heavy distribution network comprising four propane and fuel-oil storage facilities (North Conway since 1965, Conway late 1990s, Campton mid-2000s, Fryeburg), two retail offices (North Conway HQ at 2820 White Mountain Highway, Lincoln since 2014), a company-owned delivery fleet, a 24-hour keyed diesel dispensing station, and a propane cylinder exchange program through multiple retail partners. Its proprietary Degree Day automatic delivery tracking system uses weather data and per-customer consumption learning to schedule fuel deliveries without homeowner action.

The business is diversified across six revenue streams: fuel oil sales (primary), propane gas sales and bulk/cylinder delivery, heating equipment installation and 24/7 service and repair, appliance and product sales (including a certified Whirlpool Home Appliance Center and Broil King grills), Ultra Low Sulfur Diesel and ethanol-free gasoline for farms/businesses, and K-1 kerosene. Pricing is quote-based and not publicly disclosed; customers pay via per-use billing, automatic delivery programs, and optional budget/service plans. Go-to-market is sales-led and direct-to-consumer, with account onboarding by phone, email, or web application form, and an updated online customer portal launched in 2025 for account management, bill payment, and delivery monitoring. The company employs approximately 50 people, all described as community neighbors, and reports serving thousands of customers.

White Mountain Oil & Propane holds leadership positions across regional and national propane industry associations (PGANE, NPGA, PERC, Energy Marketers Association of NH, Maine Energy Marketers Association). In December 2023 it pioneered the first delivery of renewable propane in New Hampshire via wholesale partnership with NGL Supply Wholesale and logistics partner H.O. Bouchard Trucking. The Saunders family retains full ownership, with Kirk Saunders serving as President, Mark Saunders as Vice President, and Glenn Saunders as Secretary/Treasurer. No external funding, institutional investors, or public listings are reported; revenue is not publicly disclosed.

Name

White Mountain Oil & Propane

Legal name

White Mountain Oil & Propane, Inc.

Website

https://whitemountainoil.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

White Mountain Oil & Propane is a third-generation, family-owned energy retailer delivering fuel oil, propane, diesel, and heating services to residential, commercial, and agricultural customers across Northern New Hampshire and Western Maine from its North Conway headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

North Conway

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Oil Sales: Premium #2 ultra-low sulfur heating oil delivery to residential and commercial customers. Primary revenue driver.
2. Propane Gas Sales and Delivery: Propane sales for home heating, gas grills, and vehicles. Includes bulk storage facilities and cylinder exchange programs.
3. Service and Installation: Heating system installation and repair services for boilers, furnaces, water heaters, and gas appliances. Includes 24/7 emergency service.
4. Appliance and Product Sales: Sales of boilers, furnaces, water heaters, gas grills, mosquito traps, and other oil/propane-related products. Certified Whirlpool Home Appliance Center.
5. Diesel and Gasoline: Premium blended Ultra Low Sulfur Diesel and gasoline (87 Octane and 90 Octane ethanol-free) delivered to farms and businesses with appropriate storage tanks.
6. Kerosene Delivery: K-1 kerosene for Monitor-style heaters, mobile home furnaces, and construction heaters. Used in outdoor tanks due to cold weather resistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

White Mountain Oil & Propane delivers premium #2 ultra-low sulfur heating oil, propane gas, kerosene, ultra-low sulfur diesel, and gasoline to residential and commercial customers across Northern New Hampshire and Western Maine. The company provides 24/7/365 heating equipment installation, repair, and emergency service for boilers, furnaces, water heaters, and gas appliances, and sells related home comfort products including grills and mosquito traps. Distribution relies on a company-owned delivery fleet, automatic degree-day-based delivery scheduling, retail showrooms, and bulk propane and fuel-oil storage facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Heating Oil Delivery Delivery of premium #2 ultra-low sulfur heating oil to homes and businesses across Northern New Hampshire and Western Maine, available via automatic degree-day-based scheduling or on-call orders.
• Propane Gas Delivery and Sales Bulk and cylinder propane delivery for home heating, gas grills, vehicles, and commercial accounts, supported by company-owned bulk plants and a cylinder exchange program at retail partners.
• Heating System Installation, Service, and Repair Professional installation, repair, and 24/7/365 emergency service for boilers, furnaces, direct vent wall heaters, tank and tankless water heaters, gas hearth products, and gas appliances.
• Appliance and Equipment Sales Retail and showroom sales of boilers, furnaces, water heaters, gas grills, mosquito elimination products, and other oil-and-propane-related equipment, with the North Conway location operating as a certified Whirlpool Home Appliance Center.
• Diesel and Gasoline Delivery Delivery of ultra-low sulfur diesel and 87 and 90 octane gasoline to farms, businesses, and private customers, available through bulk delivery or the 24-hour keyed diesel dispensing station in Conway.
• Kerosene Delivery Delivery of K-1 kerosene for residential Monitor-style heaters, mobile home furnaces, and construction heaters in outdoor storage applications.
• Renewable Propane Renewable propane distributed to commercial and residential customers as a lower-carbon alternative, with carbon intensity four times lower than conventional propane and five times lower than diesel.

Quantifiable outcome

• First gallons of renewable propane delivered to New Hampshire
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• NGL Supply WholesalecoreTechnology or Integration · 27 December 2023Wholesale propane supplier from West Springfield, Mass. Partnered to bring first load of renewable propane into New Hampshire, enabling the company's pioneering renewable propane initiative.
• H.O. Bouchard Trucking Co.coreOthers · 27 December 2023Trucking company from Hampden, Maine. Partnered in logistics for transporting renewable propane into New Hampshire for first commercial delivery.
• Propane Gas Association of New England (PGANE)coreOthersIndustry association for propane businesses in New England. Company holds leadership positions - Kim Callen serves as Chairman of the Board, Ken Taylor serves as director emeritus.
• Energy Marketers Association of NHcoreOthersState association representing energy marketers in New Hampshire. Company is a member and active participant in industry advocacy.
• Maine Energy Marketers AssociationminorOthersState association for energy marketers in Maine. Company serves customers in western Maine.

Scale indicators3 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Suburban Propane Partners: National publicly traded propane distributor (SPH) serving residential, commercial, and portable propane customers across the U.S. Competes with WMOP in propane distribution but at vastly greater scale with corporate infrastructure and hedging capability.
• AmeriGas Propane: Largest U.S. propane retailer (subsidiary of UGI Corporation) with national footprint and branded cylinder exchange network. Competes in WMOP's propane business and cylinder exchange partnerships but operates as a broad portfolio player.
• Ferrellgas Partners: National propane distributor (FGP) with Blue Rhino cylinder exchange brand serving residential, commercial, and agricultural customers nationwide. Broad incumbent competitor to WMOP's propane business with similar product/service overlap.
• Irving Oil: New England and Atlantic Canada-based integrated oil company operating refining, distribution, and retail fuel stations. Broad incumbent competing with WMOP in fuel oil and propane wholesale and delivery in the same geography.

Direct peers

• Dead River Company: Maine-based family-owned fuel oil and propane retailer serving northern New England with automatic delivery, HVAC service, and multiple bulk plants. Closest direct comparable to WMOP in geography, product mix, and ownership profile.
• Downeast Energy: Maine-based home heating oil and propane dealer offering automatic delivery, service plans, and HVAC equipment. Directly comparable product/service mix to WMOP with similar geographic exposure in northern New England.
• R.H. Foster Energy: Maine and New Hampshire fuel oil, propane, and HVAC service retailer with a similar regional, family-influenced operating model. Comparable customer base of residential and small commercial heating accounts in northern New England.
• Energy North (formerly Keyes North Atlantic): Massachusetts and southern New Hampshire fuel oil and propane retailer with comparable residential heating-focused delivery and service operations. Adjacent geography with similar product mix.
• Brooks Oil & Propane: New Hampshire family-owned heating oil and propane distributor serving central and northern NH communities. Closely comparable size, service offering, and family-owned private structure to WMOP.

Regional players

• Blue Flame Gas: New Hampshire-based propane and heating services retailer operating in southern/central NH and MA. Similar product offering to WMOP but in a non-overlapping sub-region, making it a regional rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCydOXyuxDTh6fy1D2ro-Vkw
• Facebookfacebook.com/WhiteMountainOil
• Instagraminstagram.com/whitemountainoilandpropane
• Xx.com/whitemtnoil

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Mountain Oil & Propane