What Icon Media Communications does

Icon Media Communications is a privately held, full-service creative and communications agency founded in 1994 and headquartered in Kalispell, Montana, where it operates as a division of Umbrella Publishing under founder and CEO Janette Reynolds. The company delivers six integrated service lines on a project basis: Graphic Design (logos, packaging, promotional pieces, newsletters, quarterly reports), Web & Brand Development (brand strategy, UI/UX, wireframing, themes, content development, and AI integration), Custom Writing/Editing (web, radio, TV, print at regional, national, and global scope), Public Relations (publicity campaigns, events, direct media contact), Project Management (documented, result- and task-oriented delivery), and Corporate Training (custom written and facilitated C-Suite and staff programs). The core positioning is content-first work that pairs well-crafted writing with intelligent design, grounded in primary research.

The client base spans healthcare (Kalispell Regional Healthcare), higher education (Flathead Valley Community College, University of Montana), nonprofits and policy organizations (Habitat for Humanity, NRA, Montana Policy Institute), federal and political entities (SBA, CAGOP, MTGOP), media (WNET), and hospitality (Swank), among others. GTM is relationship-driven and project-based: clients reach the firm through its website, a single phone line (406.249.1222), and a single inbox ([email protected]), with no published pricing tiers or self-serve channels. Distribution is direct service delivery, primarily regional but with stated national and global reach for writing engagements. The firm is not venture-backed, has no disclosed M&A activity, holds no patents or certifications, and lists no external strategic partnerships beyond its parent-subsidiary relationship with Umbrella Publishing.

Name

Icon Media Communications

Legal name

Icon Media Communications

Website

https://iconmediacom.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Icon Media Communications is a Kalispell, Montana-based creative and communications agency, founded in 1994 as a division of Umbrella Publishing, delivering graphic design, web and brand development, custom writing, public relations, project management, and corporate training services to government, education, nonprofit, political, and business clients.

Ownership category

akta.pro rank

Product category

Creative and Communications Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Event PR & Communications Support (BPAFADAO), Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

Keywords

• Public relations services
• Graphic design services
• Brand development
• Corporate training
• Website development

Headquarters

HQ city

Kalispell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services and Consulting: Icon Media Communications generates revenue through project-based creative services including graphic design, web and brand development, custom writing/editing, public relations, project management, and corporate training. Services are delivered on a per-project basis with customized scope and pricing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Icon Media Communications is a full-service creative agency that delivers project-based graphic design, web and brand development, custom writing/editing, public relations, project management, and corporate training services to organizations. Engagements are customized per client scope rather than sold as standardized products, with each service delivered directly by the agency's team.

Product overview

Icon Media Communications is a full-service communications and marketing agency founded in 1994, operating as a division of Umbrella Publishing. Rather than a unified software platform, the company offers an integrated suite of professional services: Graphic Design (logos, packaging, promotional materials, newsletters, quarterly reports), Web & Brand Development (brand strategy, UI/UX, wireframing, themes, content development, and AI), Custom Writing/Editing (web, radio, TV, print across regional to global scale), Public Relations (campaigns, events, media contact), Project Management (accountability and task-oriented delivery), and Corporate Training (C-Suite and staff training). The core differentiator is the company's emphasis on combining well-crafted words with intelligent design to help clients refine their brand and make a visually striking impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design Design services for organizations, covering logos, packaging, promotional pieces, newsletters, and quarterly reports.
• Web & Brand Development Comprehensive web and brand development service encompassing brand strategy, UI/UX design, wireframing, logo design, themes, content development, and AI integration for organizational clients.
• Custom Writing/Editing Professional writing and editing services for web, radio, TV, and print media with regional, national, and global reach.
• Public Relations PR services including publicity campaigns, event management, and direct media contact for organizational clients.
• Project Management Project management services with documented accountability and a result- and task-oriented approach, delivered alongside other service lines.
• Corporate Training Custom written and facilitated training programs for C-Suite executives and staff development.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Umbrella PublishingcoreStrategic or Co-development Partner · 1 January 1994Icon Media Communications is a division of Umbrella Publishing since 1994. This parent-subsidiary relationship provides strategic alignment and shared resources between the two entities, with Icon Media operating as the creative services arm of the publishing company.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Walker Sands: Integrated B2B marketing and PR agency offering media relations, content, creative, and digital services to mid-market and enterprise clients. Comparable as a similarly-sized full-service communications firm with overlapping service stack to Icon Media.
• Matter Communications: Mid-market integrated PR and marketing agency delivering media relations, content, and creative services to B2B, technology, and consumer clients. Directly comparable to Icon Media in service mix (PR, content, design) and project-based agency model.
• Saxum: Oklahoma-based integrated marketing, PR, and content agency. Comparable to Icon Media as a similarly-sized firm offering PR, content, creative, and digital services across enterprise and institutional accounts.
• Method Communications: Public relations and integrated communications agency serving technology, healthcare, education, and nonprofit clients. Directly comparable to Icon Media's vertical mix (education, nonprofit, healthcare) and PR-led service offering.
• Charles Communications Group: Boutique PR and integrated communications agency serving consumer, lifestyle, and nonprofit brands. Comparable to Icon Media as a small-to-mid full-service agency with strong media-relations capabilities and project-based delivery model.
• The Marquee Group: Communications and creative agency delivering PR, branding, and content services to education, nonprofit, and institutional clients. Closely comparable to Icon Media's education and nonprofit vertical focus and integrated service model.

Regional players

• Drake Cooper: Boise-based creative, media, and PR agency with deep regional roots serving Mountain West clients. Comparable to Icon Media as a regional full-service creative agency with similar vertical mix, though operating out of Idaho rather than Montana.

Broad incumbents

• Mercury: Global public affairs and political communications firm. Comparable to Icon Media because of its federal/political client work (SBA, party committees), though operating at much larger scale and scope.
• Gatesman PR: Mid-sized, full-service PR and marketing communications agency. Comparable to Icon Media because both offer integrated PR, content, and creative services to enterprise and nonprofit clients, though Gatesman operates at significantly larger scale across multiple offices.
• Ogilvy PR: Global PR and communications network and division of WPP. Comparable to Icon Media across all major service categories (PR, content, creative, public affairs) but operates at massive scale and competes for the same institutional and political retainers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icon Media Communications