Silk & Snow
Silk & Snow is a Toronto-based e-commerce company selling premium mattresses, bedding, furniture, and bath products directly to consumers in Canada and the United States, with a secondary wholesale channel serving hotels, care facilities, and rental properties.
- Company typePrivate
- Founded2017
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Silk & Snow does
Silk & Snow is a Toronto-based e-commerce company that designs and sells premium sleep, bedding, furniture, and bath products directly to consumers in Canada and the United States. Its product portfolio spans mattresses (memory foam, hybrid, and natural latex), bed frames, nightstands, dressers, tables, modular sofas, ottomans, sheets (cotton, linen, muslin, percale, silk), duvets, pillows, weighted blankets, and silk accessories, manufactured using certified natural materials including GOLS-certified organic latex from Sri Lanka, mulberry silk at 19 momme, organic cotton, and sustainably sourced Acacia and Rubberwood from Vietnam. The company monetizes primarily through one-time direct-to-consumer unit sales priced roughly $35–$2,000+, supported by a secondary wholesale channel offering tiered volume discounts for hotels, care facilities, rental properties, resorts, and spa/wellness businesses ordering 10+ units, with logistics coordination across North America.
The business operates a hybrid go-to-market combining product-led e-commerce on silkandsnow.com (with separate Canadian EN/FR and US storefronts) and physical showrooms in Toronto (Summerhill and downtown) and Vancouver (Granville). Risk-reversal mechanisms include 100-night trials on mattresses, toppers, and select bedding, 30-night trials on furniture, and warranties ranging from one to five years. Marketing relies on content marketing (sleep and material education), social media across Facebook, Instagram, TikTok, Threads, and LinkedIn, email and SMS, community referrals, and earned media from outlets including Mashable, USA Today, Business Insider, and House Beautiful. The company was founded in 2017 by Albert Chow (CEO) and Kenneth Mo (Chief Customer Officer) via a Kickstarter crowdfunding campaign and remains privately held with no institutional capital disclosed, operating through Silk & Snow Inc. (Ontario, Canada) and SCC USA Inc. for North American distribution.
Silk & Snow firmographics
Firmographics- Name
- Silk & Snow
- Legal name
- Silk & Snow Inc.
- Website
- https://silkandsnow.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Silk & Snow is a Toronto-based e-commerce company selling premium mattresses, bedding, furniture, and bath products directly to consumers in Canada and the United States, with a secondary wholesale channel serving hotels, care facilities, and rental properties.
- Ownership category
- akta.pro rank
Silk & Snow industry classification
Industry- Product category
- Home Bedding and Furniture
- NAICS
- Mattress Manufacturing (337910), Mattress Manufacturing (33791), Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)
Keywords
Where Silk & Snow is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Silk & Snow business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for mattresses, bedding, furniture, and bath products sold directly to consumers through e-commerce and retail showrooms. No subscription required for individual products.
- Wholesale & Commercial Bulk Orders: Volume pricing program for commercial buyers including hotels, care facilities, rental properties, resorts, and spas. Tiered discounts starting with 10+ unit purchases. Logistics coordination for orders across Canada and US.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mattress products with free Classic Sleep Bundle with purchase |
| Unit Pricing | Pay-as-you-go | Sheets bundles with up to $361 off retail pricing |
| Unit Pricing | Pay-as-you-go | Organic Mattress Topper - GOTS-certified organic latex |
| Unit Pricing | Pay-as-you-go | Waterproof Mattress Protector |
| Unit Pricing | Pay-as-you-go | 100% Mulberry Silk Sleep Mask |
| Unit Pricing | Pay-as-you-go | Solid Wood Nightstand - Acacia/Rubberwood construction |
| Unit Pricing | Pay-as-you-go | Aire Ottoman - Stain-resistant modular design |
| Unit Pricing | Multi-year contract | Commercial bulk orders with tiered volume discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Silk & Snow product offering
Product offeringCore offering
Silk & Snow is a direct-to-consumer retailer of premium mattresses, bedding, bedroom furniture, and home products sold primarily online through silkandsnow.com with physical showrooms in Toronto and Vancouver. The product range includes memory foam, hybrid, and organic latex mattresses; sheets (linen, Egyptian cotton, percale, muslin, waffle, silk); duvets and comforters; pillows and weighted blankets; bed frames, nightstands, dressers, and tables; plus modular couches and ottomans. The company emphasizes sustainably sourced, certified materials (GOTS, GOLS, OEKO-TEX, organic cotton, mulberry silk) and offers 100-night risk-free trials with free shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- Silk & Snow Memory Foam Mattress The brand's original memory foam mattress, sold direct-to-consumer with a 100-night risk-free trial, available in standard mattress sizes and bundled with complimentary sleep accessories during promotional periods.
- Silk & Snow Hybrid Mattress Hybrid mattress combining foam layers with coils for balanced support and comfort, sold through the DTC e-commerce channel.
- S&S Organic Mattress Organic mattress built with natural latex, offered alongside the foam and hybrid models for consumers seeking certified organic materials.
- Organic Mattress Topper GOLS-certified organic latex mattress topper sourced from Sri Lanka, available in Medium (density 65-70) and Firm (density 81-85) options. Queen size priced at $270 regular, $243 on sale, with 100-night trial and 3-year warranty.
- Waterproof Mattress Protector Multi-layer waterproof, machine washable mattress protector that blocks liquids while maintaining breathability. Queen size $80 regular, $64 on sale, with 100-night trial and 1-year warranty.
- Silk Pillowcase and Silk Sleep Mask 100% mulberry silk pillowcase and sleep mask made from carefully selected silk strands, with 19 momme rating and OEKO-TEX certification for personal skincare and hair care use.
- 100% Mulberry Silk Sleep Mask Standard size mulberry silk sleep mask at $35 regular, $29.75 on sale, with 100% mulberry silk exterior and 19 momme rating. 100-night trial and 1-year warranty.
- Bed Sheets Collection Range of bed sheets in multiple fabrics and weaves including Portuguese flax linen, Egyptian cotton sateen, muslin, percale cotton, waffle, and silk. Available individually and as bundled sets with savings up to $361 off.
- Down Duvet Fluffy, warm duvet filled with 100% Canadian down for residential bedding use.
- Down Alternative Comforter Dense and warm vegan-friendly down alternative duvet recognized by Business Insider as a top pick for allergies and vegans.
- Hand Knitted Weighted Blanket Breathable hand-knit weighted blanket designed to provide calming pressure for better sleep.
- Adjustable Pillow Adjustable shredded memory foam pillow allowing customers to customize fill level and firmness.
- Wooden Bed Frame All-natural sustainable bed frame made of solid Acacia wood from Vietnamese plantations with dovetail joinery craftsmanship.
- Aire Modular Couch Collection Modular sofa system offered as 3-seat couch and 5-seat L-shape sectional configurations with stain-resistant fabric technology.
- Aire Ottoman Modular ottoman in Regular ($450) and Deluxe ($600) sizes with optional storage (+$45), featuring stain-resistant PFAS-free upholstery. Made in Malaysia with 30-night trial and 5-year warranty.
- Bergen Coffee Table Wooden coffee table combining soft European-inspired style with everyday functionality.
- Solid Wood Nightstand Acacia and Rubberwood nightstand in timeless design at $375 regular, $318.75 with any bed frame purchase (15% off). Made in Vietnam with 30-night trial and 5-year warranty.
- Wholesale & Commercial Bulk Orders Program Volume pricing program offering tiered discounts starting at 10+ units of any SKU, providing commercial-grade mattresses, bedding, and furniture to hotels, care facilities, rental properties, resorts, camps, and spa/wellness businesses with logistics coordination across Canada and the United States.
Quantifiable outcome
- 550,000+ customers served
- +1 more outcomes
Companies that use Silk & Snow
Customer profileSegments2 records
Ideal customer profiles2 records
Silk & Snow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Silk & Snow partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- L'Oréal ParisminorValentine's Day promotional partnership offering complimentary L'Oréal Paris Midnight Eye Cream with Silk Collection purchases, both in-store and online.
- Pacific Sands Beach ResortminorCollaboration to create a branded sanctuary suite at Pacific Sands Beach Resort, combining Silk & Snow sleep products with resort accommodations for a unique guest experience.
- VeritreeminorTree planting partnership allowing customers to add trees to their orders for environmental impact. $10 plants 1 tree, with options for 3 or 5 trees. Part of company's sustainability and carbon offset initiatives.
- True North AidcoreA Good Night's Sleep Project partnership focused on community impact, providing mattresses and bedding to those in need through True North Aid's indigenous support programs.
- Hotels (Commercial Partners)coreWholesale partnerships with hotels providing commercial-grade mattresses, bedding, and pillows at volume pricing. Hotels receive same quality standards as retail products with commercial pricing.
- Care Facilities (Commercial Partners)corePartnerships with care facilities providing hypo-allergenic, anti-microbial mattresses and chemical-free bedding for resident safety and comfort.
- Rental Properties (Commercial Partners)minorBulk supply partnerships with Airbnb hosts and rental property managers for quality bedding and mattresses across their properties.
- Resorts and Camps (Commercial Partners)minorPartnerships with vacation resorts and camps to provide sustainable mattress, furniture, and bedding collections for guest accommodations.
- Spa and Wellness (Commercial Partners)minorSupply partnerships with spas and wellness centers offering luxury wellness products including weighted blankets and bathrobes.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Silk & Snow competitors and assessment
Company assessmentDirect peers
- Casper: Casper pioneered the DTC mattress-in-a-box category and sells mattresses, bedding, and sleep products direct-to-consumer. It is a direct competitor to Silk & Snow in the online mattress and sleep accessories market with overlapping product assortment and target customer.
- Endy: Canadian DTC mattress and sleep products brand owned by Sleep Country Canada. It competes most directly with Silk & Snow in the Canadian home market with similar mattress offerings, online sales model, and target customer.
- Purple: Purple is a publicly-traded DTC mattress and sleep technology company selling mattresses, pillows, and bedding online with showrooms. It competes directly with Silk & Snow in online mattress sales and adjacent bedding categories.
- Leesa: Leesa is a DTC mattress brand selling mattresses, bedding, and foundations online with a social-impact-driven brand positioning. It directly competes with Silk & Snow's online mattress business and similar sustainable/charitable brand narrative.
- Avocado Green Mattress: Avocado is a DTC organic and certified-sustainable mattress brand offering mattresses, bedding, and furniture with GOTS/GOLS certifications. It is a direct competitor to Silk & Snow's organic and sustainability positioning in the online mattress category.
- Helix Sleep: Helix is a DTC sleep brand offering personalized mattresses and sleep products directly to consumers online. It directly competes with Silk & Snow's online mattress business with overlapping target customers and similar trial/shipping policies.
- Hush: Hush is a Canadian DTC mattress and sleep products brand selling directly online. It is a direct competitor to Silk & Snow in the Canadian online mattress market with similar product categories and target customers.
- Birch by Helix: Birch is a DTC organic and natural mattress brand from the Helix parent company, selling mattresses, bedding, and sleep products online. It directly competes with Silk & Snow's organic mattress and natural bedding assortment.
- Brentwood Home: Brentwood Home is a DTC mattress and bedding brand selling natural latex and memory foam mattresses plus bedding directly online. It overlaps with Silk & Snow's mattress and bedding assortment with similar natural materials positioning.
Broad incumbents
- Wayfair: Wayfair is a major online home furnishings and furniture retailer offering mattresses, bedding, and bedroom furniture. While much broader in assortment, it competes with Silk & Snow for online mattress and bedroom furniture purchases across North America.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks1 record
Key highlights7 records
Customer concentration
Silk & Snow social profiles
Digital presenceSilk & Snow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silk & Snow leadership team
Management profileNumber of profiles
Profiles2 records
Silk & Snow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silk & Snow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silk & Snow
What does Silk & Snow do?
Silk & Snow is a direct-to-consumer retailer of premium mattresses, bedding, bedroom furniture, and home products sold primarily online through silkandsnow.com with physical showrooms in Toronto and Vancouver. The product range includes memory foam, hybrid, and organic latex mattresses; sheets (linen, Egyptian cotton, percale, muslin, waffle, silk); duvets and comforters; pillows and weighted blankets; bed frames, nightstands, dressers, and tables; plus modular couches and ottomans. The company emphasizes sustainably sourced, certified materials (GOTS, GOLS, OEKO-TEX, organic cotton, mulberry silk) and offers 100-night risk-free trials with free shipping.
Is Silk & Snow a public or private company?
Silk & Snow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Silk & Snow founded?
Silk & Snow was founded in 2017. It employs 11 to 50 people.
Where is Silk & Snow based?
Silk & Snow is headquartered in Toronto, Canada, in the North America region.
How does Silk & Snow make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale & Commercial Bulk Orders.
Who are Silk & Snow's main competitors?
Direct peers on record are Casper, Endy, Purple, Leesa, Avocado Green Mattress, Helix Sleep, Hush, Birch by Helix and Brentwood Home. Wayfair is listed as a broad incumbent.
Does Silk & Snow have an API?
No public API is recorded for Silk & Snow.
What industry is Silk & Snow in?
Silk & Snow's product category is Home Bedding and Furniture. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIALAA, Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers). Its NAICS code is 337910 and its SIC code is 5712.