QuitSure
QuitSure is a Mumbai-based digital health company that operates a mobile app delivering psychology-based smoking cessation programs using CBT, REBT, and guided self-hypnosis, serving consumers across 75+ countries via freemium subscriptions and a B2B corporate wellness channel.
- Company typePrivate
- Founded2020
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What QuitSure does
QuitSure (legally Rapidkart Online Private Limited) is a Mumbai-based, privately held digital health company founded in 2020 that delivers psychology-based smoking and nicotine cessation programs through a mobile application available on iOS and Android. The platform combines Cognitive Behavioral Therapy (CBT), Rational Emotive Behavior Therapy (REBT), neuroplasticity principles, and guided self-hypnosis to remove users' underlying desire to smoke rather than relying on willpower or nicotine replacement, with the flagship 6-day program complemented by a 42-day 'Relaxed' variant and a 90-day weight-management offshoot, 'QuitSure Health' (LeanSure). Peer-reviewed validation was published in JMIR Human Factors (2024), reporting 80.1% 30-day prolonged abstinence and 86.4% no-severe-withdrawal among program completers, and the company claims more than 3 million lifetime users across 75+ countries.
The business model is primarily a freemium product-led consumer subscription: free limited app access with upsell to monthly auto-renewing premium subscriptions, supplemented by $39.99 gift vouchers (sold direct via Stripe), paid certified-coach add-ons, and a Business Premium Services tier that sells multi-year corporate wellness contracts with employer-issued activation codes. Distribution is overwhelmingly self-serve through Apple App Store, Google Play Store, and content marketing (blog, e-book, social), with the company operating from a single Mumbai headquarters on a lean 11–50 person team and no disclosed external venture funding beyond non-dilutive support from MassChallenge (2023) and Google for Startups (2025).
QuitSure firmographics
Firmographics- Name
- QuitSure
- Legal name
- Rapidkart Online Private Limited
- Website
- https://quitsure.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- QuitSure is a Mumbai-based digital health company that operates a mobile app delivering psychology-based smoking cessation programs using CBT, REBT, and guided self-hypnosis, serving consumers across 75+ countries via freemium subscriptions and a B2B corporate wellness channel.
- Ownership category
- akta.pro rank
QuitSure industry classification
Industry- Product category
- Digital Smoking Cessation / Behavioral Health App
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Substance Use Prevention & Recovery Lifestyle Education (Non-clinical) (EDAAAHAL)
- akta.pro secondary industry
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
Keywords
Where QuitSure is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
QuitSure business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Premium Subscription - QuitSure Original: The flagship 6-day quit smoking program offered as a subscription with auto-renewal. Users pay for monthly or annual premium access to the full program with all features unlocked. Includes money-back guarantee if program doesn't work.
- Premium Subscription - QuitSure Relaxed: A 42-day program variant for users who prefer a more gradual approach to quitting smoking/vaping.
- Premium Subscription - QuitSure Health (LeanSure): A 90-day program variant focused on weight loss (LeanSure brand), addressing both smoking cessation and weight management.
- Paid Coaching Service: Educational coaching from certified coaches available as an add-on service. Payment is made after receiving the coaching service if satisfied. Refund available within 30 days of payment.
- Gift Vouchers: Gift vouchers for 1-month access to the QuitSure program available for purchase at $39.99 for the Original program. Can be gifted to loved ones and redeemed within 1 month of purchase.
- Basic Service (Freemium): Free limited version mobile app (Basic Service) with certain features available. Premium features require paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | QuitSure Original Gift Voucher - $39.99 one-time purchase |
| Subscription | Monthly | QuitSure Original - 6-day program subscription |
| Subscription | Monthly | QuitSure Relaxed - 42-day program subscription |
| Subscription | Monthly | QuitSure Health (LeanSure) - 90-day program subscription |
| Freemium | Pay-as-you-go | Basic Service - Free limited version |
| Subscription | Multi-year contract | Business Premium Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
QuitSure product offering
Product offeringCore offering
QuitSure is a mobile application-based smoking cessation program that delivers psychological behavior-change interventions using Cognitive Behavioral Therapy (CBT), Rational Emotive Behavior Therapy (REBT), guided self-hypnosis, and mindful smoking techniques. The program runs over 6-10 days of daily sessions (text, video, and exercises) and is designed to eliminate the desire to smoke rather than require willpower to fight cravings. It is offered as a freemium app with premium subscription tiers (Original, Relaxed, Health/LeanSure), gift vouchers, and optional certified coaching.
Product overview
QuitSure is a smoking cessation company operated by Rapidkart Online Private Limited, offering a portfolio of psychology-based digital programs. The core offering is the QuitSure app (available on iOS and Android), which provides three distinct program tiers: QuitSure Original (6-day program), QuitSure Relaxed (42-day program), and QuitSure Health/LeanSure (90-day weight loss program). The programs use behavioral science tools including Cognitive Behavioral Therapy (CBT), Rational Emotive Behavior Therapy (REBT), and guided self-hypnosis. Additional offerings include gift vouchers for gifting program access, a free e-book titled 'Ways to Quit Smoking', and personal coaching services from certified coaches. All programs share a common psychological methodology but differ in duration and specific focus areas.
Differentiator
Problem solved
Functional benefit
Products and services
- QuitSure App (Original 6-day program)
- QuitSure Relaxed (42-day program)
- QuitSure Health / LeanSure (90-day weight loss program)
- QuitSure Gift Voucher
- Personal Coaching Service
- Business Premium Services (corporate wellness)
Quantifiable outcome
- 80.1% of program completers maintained 30-day prolonged abstinence (JMIR Human Factors peer-reviewed study)
- +4 more outcomes
Companies that use QuitSure
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
QuitSure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
QuitSure partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
QuitSure competitors and assessment
Company assessmentBroad incumbents
- Headspace: Headspace is a broad mental wellness and meditation app that includes content on quitting smoking and stress-related habit change. It competes for the same consumer wellness-app wallet share and employer wellness budgets as QuitSure, albeit with a much wider scope.
- Pfizer (Chantix / Champix): Pfizer's Chantix (varenicline) is the leading prescription smoking cessation medication globally. QuitSure positions itself as an alternative to pharmaceutical cessation, making Pfizer a key competitor in the clinical/prescriber channel even though QuitSure itself is non-prescription.
- GSK (Nicorette / NicoDerm): GSK's Nicorette and NicoDerm brands dominate the over-the-counter nicotine replacement therapy (NRT) category globally. Although QuitSure explicitly rejects NRT, GSK is the largest commercial incumbent that QuitSure must differentiate against in consumer mindshare and retail/pharmacy channels.
Direct peers
- Kwit: Kwit is a psychology-driven mobile smoking cessation app that gamifies quitting and tracks progress. It competes head-to-head with QuitSure in the app store category and shares a similar psychology-based, freemium-to-premium consumer model.
- Pelago (formerly Quit Genius): Pelago operates a digital clinic for substance use management including tobacco, alcohol, and opioids, combining clinician-led coaching with a digital platform. It is the most direct competitor to QuitSure in app-based, evidence-backed smoking cessation and targets both consumers and employers/payers.
- QuitNow!: QuitNow! is a community-driven smoking cessation app with a global user base and in-app premium features. It competes directly with QuitSure for free and paid quit-smoking app users across both iOS and Android.
- Mindset Health (Flamy): Mindset Health delivers digital hypnotherapy programs for conditions including smoking cessation (Flamy), irritable bowel syndrome, and anxiety. It is a direct competitor in psychology-based habit-change mobile apps and shares QuitSure's hypnotherapy + CBT foundation.
- Smoke Free (Smoke Free App): Smoke Free is one of the most-downloaded smoking cessation apps, originally built around NHS stop-smoking service evidence. It is a direct competitor on app stores with a similar self-serve consumer motion and premium subscription tiers.
Emerging players
- MindCotine: MindCotine is a telehealth-based smoking cessation program combining mobile app content with live specialist support, with a focus on Latin America. It overlaps with QuitSure on the psychology-plus-coaching thesis and competes for global smoker mindshare.
- Carrot (Pivot Breathe): Carrot's Pivot platform offered a clinically validated digital smoking cessation program combining a sensor and mobile app. It represents the more clinically-oriented, evidence-based end of smoking cessation apps and competes for the same evidence-driven consumer and employer buyer.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
QuitSure social profiles
Digital presenceQuitSure financial estimates
Financial estimateRevenue estimate
Valuation estimate
QuitSure leadership team
Management profileNumber of profiles
QuitSure funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QuitSure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QuitSure
What does QuitSure do?
QuitSure is a mobile application-based smoking cessation program that delivers psychological behavior-change interventions using Cognitive Behavioral Therapy (CBT), Rational Emotive Behavior Therapy (REBT), guided self-hypnosis, and mindful smoking techniques. The program runs over 6-10 days of daily sessions (text, video, and exercises) and is designed to eliminate the desire to smoke rather than require willpower to fight cravings. It is offered as a freemium app with premium subscription tiers (Original, Relaxed, Health/LeanSure), gift vouchers, and optional certified coaching.
Is QuitSure a public or private company?
QuitSure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was QuitSure founded?
QuitSure was founded in 2020. It employs 11 to 50 people.
Where is QuitSure based?
QuitSure is headquartered in Mumbai, India, in the Asia region.
How does QuitSure make money?
Six revenue lines are on record. Premium Subscription - QuitSure Original is the primary driver. The others are premium Subscription - QuitSure Relaxed, premium Subscription - QuitSure Health (LeanSure), paid Coaching Service, gift Vouchers and basic Service (Freemium).
Who are QuitSure's main competitors?
Broad incumbents on record are Headspace, Pfizer (Chantix / Champix) and GSK (Nicorette / NicoDerm). Direct peers are Kwit, Pelago (formerly Quit Genius), QuitNow!, Mindset Health (Flamy) and Smoke Free (Smoke Free App). Emerging players are MindCotine and Carrot (Pivot Breathe).
Does QuitSure have an API?
No public API is recorded for QuitSure.
What industry is QuitSure in?
QuitSure's product category is Digital Smoking Cessation / Behavioral Health App. Its primary akta.pro industry code is EDAAAHAL, Substance Use Prevention & Recovery Lifestyle Education (Non-clinical), with a secondary code of HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services. Its NAICS code is 621420 and its SIC code is 7372.