Mindcotine, Inc.
Mindcotine, Inc. (MindCo Health) is a San Jose-based digital health company that delivers VR-based smoking cessation, stress management, and coaching programs to consumers, employers, and health plans using its proprietary VR-MET methodology.
- Company typePrivate
- Founded-
- HeadquartersSan Jose, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What Mindcotine, Inc. does
Mindcotine, Inc., commercially branded as MindCo Health, is a privately held, San Jose, California-based digital health company that builds virtual reality-based mental health and behavior-change programs. Its core offering, VR-MET (Virtual Reality Mindfulness Exposure Therapy), combines immersive VR environments, mindfulness narratives, cognitive behavioral techniques, exposure therapy, and peer coaching to address smoking addiction, stress, and anxiety. The portfolio comprises MindCotine (smoking cessation), MindCo Relief (stress and anxiety reduction), a physical VR ToolKit (cardboard headset, accessories, booklet, plus 12 health-coaching appointments), and MindCo Staff Augmentation (international mental-health professional resourcing).
The company operates a dual go-to-market. On the consumer side, it sells subscriptions through its own e-commerce store at $49.95/month or $449.95/year (a 25% discount), with companion iOS and Android apps. On the enterprise side, it sells customized VR wellness programs to employers, health plans, and government health programs, including a documented deployment with the State Tobacco Control Program in Córdoba, Argentina and a large global IT company with 10,000 employees. Enterprise cycles include consultation, VR demo kit, enrollment, implementation (30-60 days), and analytics dashboards. The company markets primarily to three segments (employers, health plans, individuals) via its website, blog, social channels (YouTube, Facebook, Instagram, X), email newsletter, and app stores.
The company claims reach across more than 20 countries, with named LATAM markets including Argentina, Colombia, and Mexico and primary legal incorporation in California, USA. Customer logo placements on its site include MetLife, Johnson & Johnson, Google, Globant, WTW, Caron, and a Mexican insurance entity, alongside clinical evidence of 33% smoking-cessation efficacy and 10X ROI claims in enterprise deployments. No external funding rounds, M&A activity, leadership changes, patents, or formal partnerships are disclosed in available sources, suggesting a bootstrap or self-funded operating posture.
Mindcotine, Inc. firmographics
Firmographics- Name
- Mindcotine, Inc.
- Legal name
- MindCotine, Inc.
- Website
- https://mindcohealth.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Mindcotine, Inc. (MindCo Health) is a San Jose-based digital health company that delivers VR-based smoking cessation, stress management, and coaching programs to consumers, employers, and health plans using its proprietary VR-MET methodology.
- Ownership category
- akta.pro rank
Mindcotine, Inc. industry classification
Industry- Product category
- Digital Mental Health / VR Behavioral Therapy
- NAICS
- Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industries
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)
Keywords
Where Mindcotine, Inc. is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mindcotine, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations
Revenue model
- Subscription Plans: Monthly and annual subscription plans providing access to VR programs, mobile apps, coaching support, and digital content. Physical VR kit included with purchase.
- Enterprise/B2B Programs: Organizations (employers, health plans) purchase VR wellness programs for their members/employees. Includes customized implementation, enrollment support, HR analytics dashboard, and results reporting.
- Physical VR Kit Sales: Physical VR cardboard kit with accessories sold as part of the subscription, shipping included to customer address.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription plan with full program access |
| Subscription | Annual | Annual subscription plan with 25% discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Mindcotine, Inc. product offering
Product offeringCore offering
MindCo Health sells VR-based digital therapeutics programs—MindCotine for smoking cessation and MindCo Relief for stress and anxiety reduction—delivered through smartphone-based VR headset kits, companion mobile apps, and 24/7 peer coaching. The company also sells a physical VR ToolKit (cardboard headset and accessories) bundled with monthly or annual subscription plans to individuals, and licenses customized VR wellness programs to enterprise employers and health plans.
Product overview
MindCo Health operates a dual-product platform combining VR technology with mindfulness-based cognitive therapy. The portfolio centers on two core programs: MindCotine (smoking cessation) and MindCo Relief (stress management), both utilizing proprietary VR-MET (Virtual Reality Mindfulness Exposure Therapy) technology. These are delivered through companion mobile applications (iOS/Android) combined with a physical VR ToolKit containing a mobile headset and coaching support. The company also offers staff augmentation services for mental health organizations.
Differentiator
Problem solved
Functional benefit
Brands
- MindCotine: VR-based smoking cessation program combining virtual reality with peer-coaching support to help users break smoking habits. The first VR smartphone-based intervention for smoking cessation in the world.
- MindCo Relief
- MindCo Staff
Products and services
- MindCotine VR-based smoking cessation program that combines immersive virtual reality experiences with peer-coaching support to help users break the smoking habit. Features exposure therapy in simulated environments to help users recognize triggers and manage cravings. Intended for individuals and enterprise populations seeking smoking cessation.
- MindCo Relief VR-based stress and anxiety reduction program that helps users ease anxiety levels through daily content, VR simulations, cognitive behavioral therapy, and mindfulness training. Includes personalized action plans and 24/7 peer coaching support. Targets individuals and employees seeking stress management.
- MindCo Staff Augmentation International expert staff augmentation service that supplies mental health professionals to healthcare organizations. Features 1-to-1 and group engagement, evidence-based methodologies (CBT, Acceptance and Commitment Therapy), and AI-enhanced service delivery with 3X higher engagement and 54% mood improvement reported in week 3.
Quantifiable outcome
- 33% efficacy rate for smoking cessation (1 in 3 participants successfully quit)
- +4 more outcomes
Companies that use Mindcotine, Inc.
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Mindcotine, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Mindcotine, Inc. partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Mindcotine, Inc. competitors and assessment
Company assessmentBroad incumbents
- Calm: Mass-market meditation, mindfulness, and mental wellness subscription app with enterprise Calm Health and Calm Business offerings. Sets the price/benefit benchmark against which MindCo's mindfulness component competes for employer and consumer wallets, though without VR.
- Headspace: Leading mindfulness and mental wellness subscription app with Headspace Health (Ginger integration) selling to employers and health plans. Competes with MindCo's MindCo Relief for the same employer wellness budget line items outside the VR modality.
Direct peers
- MyndVR: VR wellness platform delivering immersive content to senior living, post-acute care, and older adult populations to address isolation, depression, and cognitive decline. Comparable on the VR-for-behavioral-health thesis in a different patient vertical.
- BehaVR: VR-based behavioral health platform delivering immersive programs for stress, anxiety, chronic pain, and mental wellness to payers, providers, and employers. Closest analog to MindCo's combination of VR engagement, mindfulness, and outcomes-focused B2B deployment.
- Flowly: Mobile and VR biofeedback app using heart-rate variability and breathing exercises to manage stress, anxiety, and sleep. Direct competitor on consumer-grade VR/mental-wellness with subscription pricing similar to MindCo's $49.95 plan.
- Pelago (formerly Quit Genius): Digital substance-use and smoking cessation program sold to employers and health plans with evidence-based CBT and coaching. Direct competitor on the smoking-cessation use case, which is MindCo's flagship enterprise outcome.
- Tripp: VR-based mindfulness and mental wellness consumer app with subscription model and content-led engagement. Direct peer on the VR-mindfulness-on-mobile technology stack that MindCo also relies on.
- AppliedVR: FDA-authorized, prescription-style VR therapeutic platform for chronic pain and anxiety. Directly competes on regulatory-grade digital therapeutics positioning and the same enterprise/health plan sales motion MindCo targets.
- XRHealth: FDA-cleared virtual reality therapy platform for physical, cognitive, and behavioral healthcare, distributed via clinics, providers, and employers. Competes with MindCo on VR-based clinical/behavioral interventions for the same health plan and employer buyers.
Emerging players
- Limbic: UK-based digital mental health company using AI-driven CBT programs (including for anxiety) sold through health systems and employers. Adjacent competitor pursuing the same evidence-based behavioral health employer channel without VR-specific delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mindcotine, Inc. social profiles
Digital presenceMindcotine, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindcotine, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Mindcotine, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindcotine, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindcotine, Inc.
What does Mindcotine, Inc. do?
MindCo Health sells VR-based digital therapeutics programs—MindCotine for smoking cessation and MindCo Relief for stress and anxiety reduction—delivered through smartphone-based VR headset kits, companion mobile apps, and 24/7 peer coaching. The company also sells a physical VR ToolKit (cardboard headset and accessories) bundled with monthly or annual subscription plans to individuals, and licenses customized VR wellness programs to enterprise employers and health plans.
Is Mindcotine, Inc. a public or private company?
Mindcotine, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mindcotine, Inc. founded?
Mindcotine, Inc. was founded in -1.
Where is Mindcotine, Inc. based?
Mindcotine, Inc. is headquartered in San Jose, United States, in the North America region.
How does Mindcotine, Inc. make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise/B2B Programs and physical VR Kit Sales.
Who are Mindcotine, Inc.'s main competitors?
Broad incumbents on record are Calm and Headspace. Direct peers are MyndVR, BehaVR, Flowly, Pelago (formerly Quit Genius), Tripp, AppliedVR and XRHealth. Limbic is listed as an emerging player.
Does Mindcotine, Inc. have an API?
No public API is recorded for Mindcotine, Inc..
What industry is Mindcotine, Inc. in?
Mindcotine, Inc.'s product category is Digital Mental Health / VR Behavioral Therapy. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 621112 and its SIC code is 7372.