What MrBeast Burger does

MrBeast Burger is a virtual restaurant brand operated by Virtual Dining Concepts (VDC), LLC under a licensing partnership with YouTuber Jimmy Donaldson (MrBeast). Rather than owning or operating its own restaurants, the brand is deployed as a ghost kitchen concept run out of existing restaurant partner kitchens, with orders placed exclusively through a proprietary app, the Olo-powered online ordering page, and major third-party delivery platforms such as Uber Eats, DoorDash, Deliveroo, Just Eat, Lieferando, Rappi, Grab, and TGoyemek.

The core product portfolio centers on a celebrity-branded fast-food menu: signature beef burgers (Beast Style, Chandler Style, Nolan Style), Karl's Grilled Cheese and Karl's Deluxe, crispy and Nashville hot chicken sandwiches, Impossible plant-based variants, loaded Beast Style Fries and seasoned crinkle fries, plus dessert items and Feastables chocolate bars from MrBeast's sister brand. The technical stack is intentionally thin: Olo handles digital ordering, third-party delivery platforms handle fulfillment, and partner kitchens handle production. There is no proprietary technology layer beyond the brand and ordering integrations. A single physical dine-in restaurant operates at the American Dream mall in East Rutherford, New Jersey.

Revenue is generated on a transaction basis from food sales, supplemented by branded merchandise. The model historically scaled rapidly to 1,000+ ghost kitchen locations across 11+ countries, peaking at approximately $64 million in 2022 before contracting to approximately $45 million in 2023 amid food quality complaints and the breakdown of the MrBeast/VDC partnership, which escalated into mutual lawsuits in July 2023. The brand's strategic position is now secondary to MrBeast's Feastables confectionery business within Beast Industries.

Name

MrBeast Burger

Legal name

Virtual Dining Concepts, LLC

Website

https://mrbeastburger.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

MrBeast Burger is a virtual restaurant brand operated by Virtual Dining Concepts under license from YouTuber Jimmy Donaldson, selling celebrity-branded burgers, chicken sandwiches, and sides through partner restaurant kitchens via delivery apps across 11+ countries, plus one dine-in location at American Dream, New Jersey.

Ownership category

akta.pro rank

Product category

Virtual Restaurant / Ghost Kitchen Quick Service Restaurant

NAICS

Limited-Service Restaurants (722513), Special Food Services (7223)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Delivery-Only Restaurant Brands (No Dine-In) (THAFAJAC)

akta.pro secondary industries

Single-Brand Virtual Restaurants (THAFAJAB), Celebrity/Influencer-Led Virtual Brands (THAFAJAE), Burger QSR (THAFAAAA)

Keywords

• Virtual restaurant brand
• Ghost kitchen operations
• Food delivery service
• Celebrity branded burgers
• Quick service restaurant

Headquarters

HQ city

Wilson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Ghost Kitchen Food Sales: MrBeast Burger generates revenue through a ghost kitchen model where partner restaurants prepare and deliver food orders. Revenue fell from approximately $64 million in 2022 to $45 million in 2023 amid legal disputes with Virtual Dining Concepts. The company has pivoted focus to Feastables candy brand following the collapse of the ghost kitchen venture.
2. Merchandise and Brand Licensing: Sale of MrBeast Burger branded merchandise including apparel and accessories, sold at the American Dream physical location and potentially through the MrBeast YouTube channel merchandise store.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MrBeast Burger is a virtual restaurant brand operated by Virtual Dining Concepts (VDC) under license from YouTuber Jimmy Donaldson (MrBeast). The brand uses a ghost kitchen model, leveraging partner restaurants' existing kitchen infrastructure to prepare and deliver its menu of burgers, chicken sandwiches, grilled cheese, fries, and desserts exclusively through third-party food delivery apps and its proprietary ordering platform.

Product overview

MrBeast Burger is a virtual restaurant brand operated by Virtual Dining Concepts (VDC) in partnership with YouTuber Jimmy Donaldson (MrBeast). Rather than operating its own kitchens, the brand operates as a ghost kitchen/virtual dining concept that runs out of existing restaurant kitchens, allowing restaurateurs to add a new revenue stream. Customers order exclusively through the proprietary MrBeast Burger app or major third-party food delivery platforms (Uber Eats, Deliveroo, Just Eat, Rappi, Grab, Lieferando, TGoyemek). The core product portfolio includes signature beef burgers (Beast Style, Chandler Style, Nolan Style), grilled cheese variants (Karl's Grilled Cheese, Karl's Deluxe), crispy chicken and Nashville hot chicken tender sandwiches, plant-based Impossible burger variants, loaded and seasoned fries, desserts (cookies, ice cream), and Feastables chocolate bars from MrBeast's sister brand. The company also operates a physical restaurant at American Dream in New Jersey as the world's first dine-in MrBeast Burger location.

Differentiator

Problem solved

Functional benefit

Products and services

• MrBeast Burger (Virtual Restaurant Brand) Virtual restaurant brand operated by Virtual Dining Concepts in partnership with YouTuber Jimmy Donaldson (MrBeast), running out of existing restaurant kitchens as a delivery-only concept accessed via proprietary app or food delivery services.
• Beast Style Burger Signature burger featuring smashed crispy beef patties with house seasoning, American cheese, pickles, diced white onions, mayo, ketchup, and brown mustard on a toasted bun; available in regular, triple patty, and Impossible plant-based variants.
• Chandler Style Burger Burger featuring two smashed crispy beef patties with house seasoning, served plain with American cheese on a toasted bun; available in regular and Impossible plant-based variants.
• Nolan Style Burger Burger featuring two smashed crispy beef patties with house seasoning, American cheese, bacon, topped with crinkle fries on a toasted bun; available in an Impossible plant-based variant.
• Karl's Grilled Cheese Sandwich made with three slices of American cheese griddled crisp on an inverted bun.
• Karl's Deluxe Patty melt served Karl's Style with a crispy seasoned beef patty, caramelized onions, and cheese on a toasted inverted bun; available in Impossible plant-based variant.
• Crispy Chicken Tender Sandwich Crispy chicken tenders with mayo, shredded lettuce, and pickles on a toasted bun.
• Nashville Hot Chicken Tender Sandwich Seasoned chicken tenders with mayo, ketchup, shredded lettuce, and pickles on a toasted bun, featuring Nashville-style spicy seasoning.
• Beast Style Fries Loaded fries topped with caramelized onions, American cheese, pickles, mayo, ketchup, and mustard.
• Seasoned Crinkle Fries

Quantifiable outcome

• Greww to over 1,000 restaurant locations within the first few months of launch (2020)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Virtual Dining Concepts (VDC)coreOEM/ Whitelabel/ Licensing Partner · 19 November 2020MrBeast partnered with Virtual Dining Concepts to create the MrBeast Burger virtual restaurant brand. VDC handles operations, licensing, and the ghost kitchen infrastructure while MrBeast provides brand licensing and marketing through his YouTube channel. Launched on November 19, 2020 with a pop-up event in Wilson, North Carolina. The partnership has since been marked by legal disputes in 2023 over food quality control and business operations.
• Restaurant Partner OperatorscoreChannel Partner/ Reseller/ Distributor · 19 November 2020Existing restaurants partner with MrBeast Burger to operate ghost kitchen locations from their existing kitchens. Partners use their kitchen infrastructure to prepare MrBeast Burger menu items, generating a new revenue stream without additional real estate investment. The arrangement allows restaurateurs to add a separate branded concept to their existing operations.
• OlocoreTechnology or IntegrationOlo provides the online ordering platform powering MrBeast Burger's website ordering system. Customers can order through the Olo-powered ordering page at beastburger.olo.com.
• American Dream MallminorChannel Partner/ Reseller/ DistributorMrBeast Burger opened its first physical restaurant location at the American Dream shopping mall in East Rutherford, New Jersey. The location operates independently from the ghost kitchen model, offering dine-in service.
• Just-Eat (Switzerland)minorChannel Partner/ Reseller/ DistributorSwiss food delivery platform serving as the ordering and delivery partner for MrBeast Burger locations in Switzerland.
• Deliveroo (France)minorChannel Partner/ Reseller/ DistributorFrench food delivery platform serving as the ordering and delivery partner for MrBeast Burger locations in France.
• Uber Eats (UK)minorChannel Partner/ Reseller/ DistributorUK food delivery platform serving as the primary ordering and delivery partner for MrBeast Burger locations in the United Kingdom.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wendy's: Major burger QSR with a strong delivery channel and direct competition for delivery-app burger occasions. Relevant for benchmarking QSR economics and delivery-app positioning.
• BurgerFi: Better-burger fast-casual chain that competes with MrBeast Burger on the consumer end (premium burger delivery) and offers a direct comparison point for what a scaled, capital-intensive burger brand looks like in the same market.

Direct peers

• Kitchen United: Ghost-kitchen operator providing shared kitchen infrastructure and technology for delivery-only virtual restaurant brands — a direct platform peer in the virtual-brand hosting model.
• CloudKitchens: Operator of shared ghost-kitchen facilities housing many delivery-only virtual restaurant brands. Directly comparable as infrastructure partner in the same ghost-kitchen/virtual-brand ecosystem.
• REEF Technology: Operates urban ghost-kitchen/ghost-kitchen hubs (formerly known as ParkHub and 8000 Hours) in proximity to delivery demand — directly comparable as ghost-kitchen platform enabling MrBeast-Burger-style virtual brands.
• It's Just Wings (Brinker International): Brinker International's delivery-only virtual wings brand run out of Chili's kitchens — a near-identical 'add a virtual brand to existing restaurant kitchens' model targeting delivery-app consumers with a single, focused menu.
• Wow Bao: Asian-buns virtual restaurant brand distributed through ghost-kitchen partners and delivery apps, representing the same single-category, asset-light, delivery-first brand model that MrBeast Burger pioneered for burgers.
• Virtual Dining Concepts (Pasqually's Pizza & Wings): VDC is the operating/licensing partner for MrBeast Burger and runs a portfolio of similar virtual restaurant brands (Pasqually's, Wing Squad). It is the most directly comparable operator as the same company running the same ghost-kitchen model with celebrity/IP-driven brands.

Others

• Feastables (Beast Industries): MrBeast's sister CPG brand ($200M+ in 2024) and primary strategic priority. Listed as a peer because Feastables is now sold inside MrBeast Burger locations, making it both a complement and a competing use of founder attention and brand real estate.

Emerging players

• Dave's Hot Chicken: Fast-growing celebrity/influencer-driven chicken concept (backed by MrBeast investor cohort) that demonstrates the celebrity-brand-to-QSR pipeline and competes with MrBeast Burger's chicken sandwich items on delivery apps.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MrBeastBurger
• Facebookfacebook.com/mrbeastburger
• Instagraminstagram.com/mrbeastburger
• TikToktiktok.com/@mrbeastburger
• LinkedInlinkedin.com/company/mrbeast-burger

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MrBeast Burger