Kredit.Pe
Kredit.Pe is a Bengaluru-based UPI fintech and NPCI-authorized TPAP offering a mobile app with flat-rate cashback on UPI transactions, plus co-branded credit cards, fixed deposits, and digital gold, targeting Indian consumer users via self-serve app distribution.
- Company typePrivate
- Founded2023
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Kredit.Pe does
Kredit.Pe is a Bengaluru-based fintech operating as an NPCI-authorized Third Party Application Provider (TPAP) in the Indian UPI ecosystem, with HDFC Bank as its sponsor PSP bank. The company runs a mobile-first platform on Android and iOS that pays users flat-rate cashback on UPI transactions (2% via bank accounts, 3% via RuPay credit cards) and bundles adjacent financial products, including the co-branded Yes Bank Ace credit card, Unity Bank fixed deposits, digital gold and silver through Augmont Goldtech, and a Pay+ Club multi-tier referral program with lifetime chain payouts. Underlying infrastructure runs on Google Cloud Platform with ISO 27001 and ISO 27701 certifications, GDPR-aligned data processing, and a conventional SaaS stack (MoEngage, Zoho, Pusher, Kaleyra, Razorpay).
The business model is freemium and customer-acquisition-led: cashback incentives drive app downloads and transaction volume, and monetization is intended through cross-selling credit cards, deposits, and gold investments to the acquired user base rather than through direct margin on cashback. Distribution is entirely self-serve via the app stores, with no external API or developer-facing platform; the product surface is structurally dependent on partnerships with Yes Bank, Unity Bank, Augmont, HDFC Bank, and the NPCI regulatory framework. The founding team of approximately 15, drawn heavily from Flipkart and led by founder Prashant Kumar (IIT Kanpur, ex-Head of Engineering at Flipkart Wholesale), is unusually senior for the company's scale.
The firm is privately held under WTEX Fintech Private Limited, shows no disclosed funding rounds, parent company, or institutional investors, and reports no revenue or transaction volume; it is best characterized as a founder-controlled, bootstrapped early-stage UPI rewards platform competing for share in a market where the top two players (PhonePe and Google Pay) still hold roughly 79% of UPI volume as of mid-2026.
Kredit.Pe firmographics
Firmographics- Name
- Kredit.Pe
- Legal name
- WTEX Fintech Private Limited
- Website
- https://kredit.pe
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kredit.Pe is a Bengaluru-based UPI fintech and NPCI-authorized TPAP offering a mobile app with flat-rate cashback on UPI transactions, plus co-branded credit cards, fixed deposits, and digital gold, targeting Indian consumer users via self-serve app distribution.
- Ownership category
- akta.pro rank
Kredit.Pe industry classification
Industry- Product category
- Mobile Payments
- NAICS
- Credit Intermediation and Related Activities (522), Credit Card Issuing (52221)
- SIC
- Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
- akta.pro secondary industries
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE), Marketplace / Multi-Lender POS Financing Aggregators (FSAGAIAJ)
Keywords
Where Kredit.Pe is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Kredit.Pe business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations
Revenue model
- Cashback/Customer Acquisition for Lending Products: Kredit.Pe uses cashback on UPI transactions as a customer acquisition channel to drive users toward credit, commerce and financial products. The company monetizes through cross-selling lending products to the acquired user base rather than directly from the cashback model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Bank Account UPI - 2% cashback |
| Usage-based | Pay-as-you-go | Yes Bank Ace Credit Card - 3% cashback on UPI |
| Usage-based | Pay-as-you-go | Gold Purchases - 5% cashback |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Kredit.Pe product offering
Product offeringCore offering
Kredit.Pe operates a UPI-enabled mobile fintech application authorized by NPCI as a Third Party Application Provider, offering flat-rate cashback on every UPI transaction paid via bank account (2%) or RuPay credit card (3%). The app bundles a Yes Bank co-branded Ace credit card, Unity Bank fixed deposits, Augmont-powered digital gold and silver, bill payments, recharges, and a rewards store with up to 70% off vouchers, using cashback as a customer acquisition gateway to cross-sell credit, commerce, and financial products.
Product overview
Kredit.Pe operates as a UPI fintech platform (TPAP authorized by NPCI) offering a cashback-focused mobile application. The core product is the Kredit.Pe UPI app, which enables users to earn unlimited flat-rate cashback (2% with bank accounts, 3% with RuPay cards) on UPI transactions. Key co-products include the Yes Bank Ace Credit Card (co-branded, offering 3% UPI cashback and 5% on gold), the Pay+ Club referral program (₹1500 per card referral), Unity Bank Fixed Deposits with instant receipt and cashback, and Digital Gold & Silver investment products through partner Augmont. The ecosystem also includes a rewards store for redeeming cashback as shopping vouchers with up to 70% discounts.
Differentiator
Problem solved
Functional benefit
Brands
- Pay+ Club: Exclusive referral chain program where users earn money by sending referral links to friends and groups. Offers ₹1500 for Ace credit card referrals and 0.5% of FD for fixed deposit referrals, with lifetime benefits when referrals bring additional customers.
Products and services
- Kredit.Pe UPI App
Quantifiable outcome
- NPCI data shows Kredit.Pe as one of the rising newer UPI players capturing market share from dominant players
Companies that use Kredit.Pe
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Kredit.Pe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature3 records
Kredit.Pe partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- HDFC BankcoreHDFC Bank serves as the PSP (Payment Service Provider) bank for Kredit.Pe's UPI operations. Kredit.Pe participates in UPI through HDFC Bank under a tripartite agreement with the sponsor PSP Bank and NPCI.
- Yes BankcoreYes Bank partners with Kredit.Pe for the exclusive Ace credit card, offering 3% cashback on Kredit.Pe UPI transactions. Kredit.Pe serves as a distribution channel for Yes Bank Ace credit cards with exclusive cashback benefits.
- Unity BankcoreUnity Bank partners with Kredit.Pe for fixed deposit products, allowing users to grow money with guaranteed FDs and earn cashback through the platform. Users receive instant FD receipts and online withdrawal options.
- SBM BankminorSBM Bank partnered with Kredit.Pe for the SBM Kredit.Pe Card, with separate terms and conditions including Most Important Terms & Conditions, Cardholder Member Agreement, and Key Fact Statement.
- Augmont Goldtech Pvt LtdcoreAugmont Goldtech is the partner for Gold & Silver orders on Kredit.Pe. They manage buying, selling, storage, and delivery of gold and silver. Prices are based on live market rates locked during transactions, stored in Sequel vaults.
- Google Cloud PlatformcoreGoogle Cloud Platform is used as the data center for running the production environment including the Application and Databases. Multi-Availability Zones enabled for resiliency.
- NPCIcoreNational Payments Corporation of India owns and operates the UPI platform. NPCI prescribes rules, regulations, guidelines, and roles for participants including TPAPs like Kredit.Pe. Kredit.Pe is authorized as a TPAP by NPCI.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Kredit.Pe competitors and assessment
Company assessmentBroad incumbents
- PhonePe: Largest UPI payment app in India by volume, with expanding financial services (credit, insurance, investments). Dominant UPI incumbent against which Kredit.Pe is attempting to capture incremental share.
- Paytm: One of India's largest UPI payment apps and broader consumer fintech ecosystem (payments, wallets, credit, investments, merchant services). A broad incumbent operating at far greater scale than Kredit.Pe with significant product overlap.
- BharatPe: Large Indian fintech with merchant payments, lending, and consumer investment products. Broad incumbent with overlapping fintech distribution infrastructure though more merchant-led than Kredit.Pe's consumer-led model.
- Google Pay (India): Major UPI payment app in India alongside PhonePe, holding a large share of UPI transactions. Broad incumbent competing in the same UPI rails that Kredit.Pe operates on.
Emerging players
- Niyo: Indian fintech offering digital banking and UPI-enabled accounts targeting salaried consumers. Emerging player with partial overlap on the UPI-plus-savings/investments proposition.
Direct peers
- OneCard: Mobile-first credit card fintech in India offering co-branded cards with rewards and UPI integration. Comparable on credit-card-led product distribution and consumer rewards positioning.
- Slice (by BSNL/others): India-based credit card and consumer fintech offering co-branded cards, UPI, and BNPL via mobile app. Comparable on credit-card-led acquisition and UPI integration strategy.
- Fi Money: Consumer fintech app combining UPI payments, savings accounts, and investments with rewards. Directly comparable consumer-facing UPI-plus-financial-product model targeted at salaried Indian users.
- CRED: Indian fintech app rewarding UPI and credit card bill payments with cashback/coins, then cross-selling credit cards, lending, and commerce products. Most directly comparable to Kredit.Pe on the UPI-cashback-as-gateway-into-credit thesis and premium consumer positioning.
- Jupiter: Neobank offering UPI payments, savings, and investment products through a mobile app, with reward mechanics and partner-led credit distribution. Highly comparable product surface to Kredit.Pe (UPI + savings + credit/investments in one app).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Kredit.Pe social profiles
Digital presenceKredit.Pe compliance and trust
Trust signalCompliance3 records
Kredit.Pe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kredit.Pe leadership team
Management profileNumber of profiles
Profiles10 records
Kredit.Pe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kredit.Pe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kredit.Pe
What does Kredit.Pe do?
Kredit.Pe operates a UPI-enabled mobile fintech application authorized by NPCI as a Third Party Application Provider, offering flat-rate cashback on every UPI transaction paid via bank account (2%) or RuPay credit card (3%). The app bundles a Yes Bank co-branded Ace credit card, Unity Bank fixed deposits, Augmont-powered digital gold and silver, bill payments, recharges, and a rewards store with up to 70% off vouchers, using cashback as a customer acquisition gateway to cross-sell credit, commerce, and financial products.
Is Kredit.Pe a public or private company?
Kredit.Pe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kredit.Pe founded?
Kredit.Pe was founded in 2023. It employs 11 to 50 people.
Where is Kredit.Pe based?
Kredit.Pe is headquartered in Bengaluru, India, in the Asia region.
How does Kredit.Pe make money?
One revenue line is on record: cashback/Customer Acquisition for Lending Products.
Who are Kredit.Pe's main competitors?
Broad incumbents on record are PhonePe, Paytm, BharatPe and Google Pay (India). Niyo is listed as an emerging player. Direct peers are OneCard, Slice (by BSNL/others), Fi Money, CRED and Jupiter.
Does Kredit.Pe have an API?
No public API is recorded for Kredit.Pe.
What industry is Kredit.Pe in?
Kredit.Pe's product category is Mobile Payments. Its primary akta.pro industry code is FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets), with a secondary code of FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 522 and its SIC code is 6099.